Tag Archives: Cloud MDM
A few weeks ago I told you about a few webinars that can help you to dig deeper into MDM. One, entitled How to Integrate On-Premise and Cloud MDM Hubs Using Federated MDM Architecture, which took place last month, had over a hundred attendees, and they asked a lot of great questions.
Here, I’ll take an opportunity to answer a few:
I’m astounded by the incredible turnout and response to MDM Day and other MDM-related events at Informatica World, and again, I see this as a sign of MDM’s importance in the business world. Attendees told their stories, swapped best-practices, and shared their visions of using MDM to improve up-sell, cross-sell, and other important business metrics. But now let’s keep the momentum going. Here I want to tell you about three free webinars that will help you to dive more deeply into MDM, and take your initiatives to the next level. The first is for any large organization, and the other two are for pharmaceutical companies. (more…)
“MDM Hits It Out of the Ballpark at Informatica World.” I heard that comment from not just one, but from many Informatica World attendees. I smiled, but inquired further, “What makes you say that?” Each of them gave a different answer.
In a recent Information Management blog post, Alex Bakker from Saugatuck Technology noted:
“There is an underlying problem facing many, if not most enterprise IT leaders and organizations: these technologies [Cloud, Mobile, Social, Analytics and Integration] have developed much faster than enterprise IT groups and practices have been able to adopt and manage them.”
The good news is a topic that was once considered the “Achilles heel of cloud computing” is increasingly being recognized as the key enabler of cloud success: integration and data management. With that in mind, Informatica rolled out our Summer 2013 release this week. Here are some highlights and useful resources. (more…)
Ok, I know it’s a little late to post 2013 technology predictions, but with so many good ones published already, I figured I’d sandbag a little and not only post a few of my own but also share a few of my favorites so far. For me, it starts with Mary Meeker’s Internet Trends presentation. 2013 is going to be a year of “re-imagining” enterprise software, from social, to mobile, to cloud, to Big Data and Analytics.
Informatica Cloud Winter 2013 has arrived. This is the fourteenth release of the company’s award-winning family of cloud integration applications and integration platform as a service (iPaaS), which has now expanded to include Informatica Cloud Master Data Management (MDM). In this post I’ll provide an overview of the new cloud integration and cloud data quality capabilities. Be sure to register for a 30 day trial and/or attend the release webinar on Thursday to see Informatica Cloud in action.
Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)
Salesforce.com – a company that has become synonymous with the cloud – acquired over 100,000 customers and one million users within a span of just 10 years. Compare that to a traditional company like General Electric, the only company to be on the Dow Jones Index for over 100 years – it took them over five-times that many years to acquire the same number of customers. This goes to say that customers have been enamored by the cloud and its benefits – no software maintenance, rapid time-to-value, and subscription pricing – to name a few. No wonder, there are thousands of cloud applications and millions of users out there now. I’ve seen projections that the cloud computing market will grow to $241 billion by 2020. This might be a conservative estimate.
Lockton is the world’s largest private insurance broker. Their goal is to achieve 95% client retention. The company, which operates in 60 countries, successfully adopted Salesforce to empower 4,450 associates to continually improve cross-sell and up-sell to existing clients.
To succeed, the director of operations at Lockton knew that the associates need to know who their customers and prospects are and which products and services they already have. When he investigated, he found several customer information gaps in Salesforce.
Below are five customer information gaps in Salesforce CRM that can impact sales:
Gap #1: Which customer record can I trust?
Before reaching out to a customer (let’s use fictitious client Mark Niles), the sales rep needs to access Mark’s contact information in Salesforce. Chances are Mark Niles’ customer information is spread across multiple duplicate lead, account and opportunity records with inaccuracies, inconsistencies and incomplete information. For example, potentially four records exist in Salesforce for one customer 1) Mark Niles 2) Marc Niles 3) M. Niles 4) Mark. The customer information gap becomes worse when a company has multiple Salesforce orgs. Sales dilemma: Which Salesforce customer record can I trust and update?
Gap#2: Which products and services does my customer already have?
Before a sales rep can identify which product or service to offer Mark Niles, she needs to know which ones Mark already has and if he has any outstanding issues. Chances are Mark Niles’ product information is stored in enterprise systems such as SAP, Oracle or JD Edwards ERP, customer support systems and maybe cloud applications such as NetSuite and Eloqua that are not integrated with Salesforce. Sales dilemma: Why can’t I access all relevant customer information from my Salesforce customer record?
Gap #3: What is impacting my customer right now?
Sales reps want to be up-to-date before reaching out to customers. They may need to go outside of Salesforce to get information such as credit scores and news announcements that may impact the timing of customer contact and the conversation. Sales dilemma: Why can’t relevant third-party data be included in my Salesforce customer record? (more…)