Tag Archives: cloud-based data management
MDM-Embarking on CRM 2.0? Then You Know It’s All About The Data
Arguably the top lesson of CRM 1.0 was simply this—data matters. Though CRM 1.0 promised to deliver a 360-degree customer view, untold numbers of multimillion-dollar CRM systems fell short of expectations because they failed to address the incomplete, incorrect, inconsistent and duplicate data that proliferated across the enterprise.
Acquire & Retain Customers with Trusted & Complete Customer Data
Now companies are moving to CRM 2.0, in many cases to the cloud with salesforce.com or another software as a service (SaaS) provider. And this time, determined to get the data right, many businesses are looking to master data management (MDM) and data quality to generate a true 360-degree customer view. (more…)
Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Cloud Computing, Customer Acquisition & Retention, Customers, Data Governance, Data Integration, Data Quality, Data Warehousing, Enterprise Data Management, Master Data Management, Operational Efficiency, Pervasive Data Quality, Uncategorized
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