Tag Archives: BVA

Building A Business Case For Data Quality: Overview

Building A Business Case For Data Quality, 2 of a 7-part series

When building a business case for a data quality initiative, you can either build a case from the top down or from the bottom up. From the top down, you’ll be working with corporate executives who have already identified a problem that is most likely caused by a data issue. Some examples are:

  • Fines for violating the do-not-call list
  • A large number of mailings failing to reach intended recipients
  • Failure to receive volume discounts from vendors because there are multiple item numbers for the same item
  • An increase in the average talk time in the call center because agents are spending too much time correcting the data in the system

Building a business case from the top down is the most efficient way of doing so, but unfortunately, it is rare that metrics such as the ones above are clearly defined. Instead, you often need to build the business case from the bottom up. This approach will be the focus of this series of Blogs.  The bottom-up approach starts with looking at the data first. Here you need to profile the data with an automated profiling tool, such as Informatica Data Explorer, or you can ask Informatica to assist you with a Data Quality Assessment or Business Value Assessment (which is actually a hybrid of the two approaches) service to get you started. Profiling your data can reveal its content, quality, and structure with minimal effort. (more…)

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