Tag Archives: business users
I have a lot of conversations with people about user centric design and balancing ease of use and features in solutions. From my experiences the average product or solution manager and development team need to focus more on the end to end user experience, but many are overly focused on features and stuck in iterative feature creep. This can be an issue with any level of maturity product offering.
What I mean by this is that it is far too easy to focus on features and tasks. For the average person using the product the actual task level features are only the tip of the iceberg of the way they perceive value of the product offering. Ease of learning the product, ease of using the product and operational analytics about how the product is really working for their user scenarios are just as important and often more important.
For example, how much time has your team talked about the following questions-
1. Who is the primary user, secondary user?
2. What are the ranked daily/weekly user scenarios and tasks that make up 80% or more of the product usage.
3. How long does it take for the average user to start using the product productively? Can this be done in under 60 minutes? 5 minutes?
4. Does starting to use the product require direct assistance for someone at your company (e.g. consulting, development, etc)? Is this a short term solution or long term?
5. Can the product be adopted (or purchased) directly or does it require IT (or a sales force) due to complexity of product, pricing, etc?
6. How does the user know the product is working? How do you visualize operational data to support the the priority user scenarios?
7. What is the adoption (or pricing if a charged for solution) strategy? Is this a product that can work with tiers, freemium, trials? What is the conversion strategy from try to buy? What is the quantitative data to prove the value of the product?
In addition it goes without saying that product managers have to be talking to users/customers all the time so they know the market, competition and opportunities that exist. Being able to step back from features to discuss how real users experience using the product is a critical capability for successful product managers and the development teams they lead.
The earth is not flat … but the image is a reminder that sometimes reality is all about the perspective.
As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.
Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?
If your organization has ever asked these questions, you should take a look at our new white paper, “Drive Business User Adoption of Master Data.” (more…)
Interested in master data management (MDM)? Check out the MDM Path at this year’s Informatica World 2010 conference, November 2-4 in Washington, D.C.
The MDM Path features seven breakout sessions with executives from Merrill Lynch, GlaxoSmithKline, Johnson & Johnson, AstraZeneca, and Informatica, among others. You’ll hear real-world insights from users on how MDM has enabled companies to improve operations through consolidated business-critical data about customers, products, suppliers, partners, employees, and more.
It’s a great opportunity to find out what’s happening in the fast-moving MDM marketplace and learn about:
- Solutions: Best practices and lessons learned from practitioners who have solved pressing business challenges with Informatica MDM.
- Business Impact: How Informatica MDM provides the foundation for business solutions and the business value it generates.
- Platform and Products: Insights into innovative functionality for business users, data stewards, and IT.
- Architecture: What you need to know about the technical architecture of Informatica MDM.
- Tech Talk: Keys to success, pitfalls to avoid, and tips and tricks from implementation experts.
If you haven’t already, register for Informatica World 2010. We look forward to seeing you in Washington!