Tag Archives: business user
As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.
Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?
A few months ago we blogged MDM for the Business Masses, where we speculated that custom data governance applications for MDM would be the next step to enable business users to directly create and consume master data. We saw further evidence of this through Dan Power’s white paper detailing how proactive data governance – MDM hub as a system of entry – would be the next wave to benefit organizations looking to take the next step in their MDM journey.
It is exactly with this in mind that we released Siperian Business Data Director (BDD), a configurable data governance application that provides an intuitive, business-user focused, and easy-to-use interface by leveraging the Siperian MDM Hub services and MDM solution components. Since then our customers and partners have been busy using BDD in a variety of ways such as integrating with custom widgets and bringing in data from sources outside of the hub so that business users can view everything from within a single user interface through the BDD.
At the upcoming Siperian Masters User Conference scheduled for Tuesday and Wednesday, October 20-21 at the Hyatt Regency, Princeton, New Jersey, there will be a session where some of the most innovative BDD configurations and integrations will be showcased. The best, as voted on by a panel of judges and the audience, will receive the first ever coveted Gooey Award.
This contest, apart from being fun and interesting, highlights the fact that the most successful implementations for MDM come from adaptable and configurable platforms that allow an organization to gradually extend their MDM deployments as their business needs change. Throughout their MDM journey, they can also learn and benefit from best practices encapsulated as MDM solution components (BDD specific or otherwise) thereby ensuring their success.