Tag Archives: business events

How Email Marketers Can Keep Up With Changes to Their Industry

Keep Up With Changes

Keep Up With Changes

Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971.

In 1991, when the World Wide Web was created, email then had the opportunity to evolve into the mainstream form of communication it is today.

The statistics for modern day email are staggering. Worldwide, there are 2.2 billion email users as of 2012, according to MarketingProfs.

With all these messages flying about, you know there’s going to be some email overload. Google’s Gmail alone has 425 million users worldwide. ESPs know people have too much email to deal with, and there’s a lot of noise out there. More than 75% of the world’s email is spam.

Gmail is one of the applications that recently responded to this problem, and all email marketers need to be aware.

On October 22, Google announced Inbox.

Google’s Inbox takes several steps to bring structure to the abundant world of email with these features:

  • Categorizes and bundles emails.
  • Highlights important content within the body of the email.
  • Allows users to customize messages by adding their own reminders.

This latest update to Gmail is just one small way that the landscape of email marketing and audience preferences is changing all the time.

As we integrate more technology into our daily lives, it only makes sense that we use digital messages as a means of communication more often. What will this mean for email in the future? How will marketers adjust to the new challenges email marketing will present at larger volumes, with audiences wanting more segmentation and personalization?

All About eMail Virtual Conference

All About eMail Virtual Conference

One easy way to stay on top of these and other changes to the e-mail landscape is talking to your peers and experts in the industry. Luckily, an opportunity is coming up — and it’s free.

Make sure you check out the All About eMail Virtual Conference & Expo on November 13. It’s a virtual event, which means you can attend without leaving your desk!

It’s a one-day event with the busy email marketer in mind. Register for free and be sure to join us for our presentation, “Maximizing Email Campaign Performance Through Data Quality.”

Other strategic sessions include email marketing innovations presented by Forrester Research, mobile email, ROI, content tips, email sending frequency, and much more. (See the agenda here.)

This conference is just one indication that email marketing is still relevant, but only if email marketers adjust to changing audience preferences. With humble beginnings in 1971 email has come a long way. Email marketing has the best ROI in the business, and will continue to have value long into the future.

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Posted in Customer Acquisition & Retention, Data Quality, Retail | Tagged , , , , , | Leave a comment

Craziest 2012 CEP Predictions – Watson, Kardashian, the BCS and More

Remember the last time you were home in the evening, there was little in your kitchen to eat but you didn’t want to go out? Then you had an idea – that you could concoct a delicious meal made from a variety of completely unrelated and forgotten frozen and semi-fresh food coupled with rarely used spices  and other odd ingredients.  That’s a lot like predicting the future. If you stay safe and conservative, you’re going to get close to what you expect. But, if you get all crazy (think stir fry Top Ramen and turkey jerky), your prediction will sound cool, but has a low probability of working out (unless you are on Top Chef). (more…)

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Posted in Complex Event Processing, Customer Acquisition & Retention, Customer Services, Customers, Real-Time | Tagged , , , , , , , , , | 5 Comments

What Tim Tebow and CEP Have in Common?

Actually, not much, but I couldn’t pass up a chance to mention Tebow in a blog after yet another miraculous victory.  Seriously, there’s actually some interesting commonality with CEP and not just Tim Tebow, but most NFL quarterbacks.

Tim Tebow loves CEP

In his new book ‘Event Processing for Business‘, father-of-CEP, David Luckham says, “In today’s fast-paced corporate environment, real-time events require immediate action. Event processing (EP)-the ability to  collect, analyze, and react to real-time events-is a key component of twenty first century business information systems.” (more…)

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Posted in Complex Event Processing | Tagged , , , , , | Leave a comment