Tag Archives: big-box chain

Evolution: The General Store to the Individualized Shopper

The retail industry has seen a major transformation since its evolution. Tracing back to the 18th century where the concept of retail was limited to a “general store” the industry has now grown to the concept of the “individualized shopper.” Initially, the power lay with the merchants, then it was shifted to “brands” and then to “big-box chain stores.” Today the power has shifted squarely to the consumer. This new consumer is empowered – primarily through online and social channels – with nearly limitless options on their path to purchase. The industry is beginning to recognize that the experience they offer, whether in store or online, must be centered on this new consumer reality. (more…)

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