CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

(more…)