Tag Archives: B2C

Commerce Ready Data for B2B & B2C at Informatica World

If you’ve been contemplating to transform your business, making it a priority to embrace digital transformation, this year’s Informatica World 2015, in Las Vegas, has a series of B2B and B2C sessions for you. Here are some I wish to recommend:

B2B Commerce Ready Data

PartsSource Improve Customer Experience with Product Information in Medical Parts
Brian Thomas, Director of Application, PartsSource

A leading provider of medical replacement parts solutions, PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees, making it easier than ever to connect over 3,300 hospitals to thousands of OEMs and suppliers.

B2C Commerce Ready Data

Elkjop and Monsanto: PIM and MDM to Manage Product and Customer Data
Thomas Thykjer, Master Data Architect, Elkjop Nordics AS
Jim Stellern, US Commercial Data Management and BI IT Lead, Monsanto

Elkjop, the largest consumer electronics retailer in the Nordic countries, increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Elkjop will also discuss how they reduced their yearly development costs and operating costs.

Monsanto developed a strategy to address customer data quality issues, clearly articulated the business value of implementing the strategy, and successfully implemented the solution leveraging Informatica MDM and a new data governance program.

Register to Informatica World Now!

Omnichannel Ready: What’s New in PIM 8?

Latest Features, Demo and Roadmap

Stefan Reinhardt, Senior Product Manager PIM, R&D DEU PIM, Informatica
Ben Rund, Sr. Director Product Marketing, Information Quality Solutions, Informatica

Are you commerce ready? Can you say the same about your data? Are you focused on the betterment of your supply chain, marketing, ecommerce, merchandising and category management This session, aimed at those wanting to sell more products faster.

Learn what’s new with PIM 8:

  • Kits and bundles for superior cross-selling
  • High data volumes architecture
  • Role- and task-based web interfaces for increased efficiency on product content collaboration
  • Business user dashboard
  • 1WorldSync data pool syndication for compliant CPG data
  • Product Data as a Service (DaaS) for price intelligence and content benchmarking.

We will be covering all those new features during the session through in a live demo.

Furthermore, we will also cover the PIM roadmap, showcasing how PIM is evolving and gaining MDM like features, by fueling product data apps for different use cases and industries, leveraging the Intelligent Data Platform.

User Group Session for Omnichannel

Are you looking to talk to the experts? Don’t miss out on our user group sessions where you will be able to discuss and work directly with the R&D and product management experts. They will be there to answer your questions as well as hear your thoughts and feedback. It’s your opportunity to be heard and get an answer to your question, don’t miss out!

Register to Informatica World Now!

37 Sessions to Master the Digital Transformation

An overall of 37 sessions, focused on different Master Data Management and Information Governance, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 12th and 13th of May.

View the agenda grid to get an overview

View the session catalog to understand more details

Register to Informatica World Now!

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Posted in PiM, Public Sector, Retail, Telecommunications, Total Customer Relationship | Tagged , , , , , , , , , | Leave a comment

Keeping the Customer Happy with a Great Customer Experience

Great Customer Experience

Great Customer Experience

Many retailers struggle to deliver a great customer experience to each and every customer at all times. There are so many things that can go wrong. You may fail to deliver on time, you might be out of stock, there might be no product information available or the product might not match description. A sales assistant may not be aware of current offers and assortments available through other channels, lack visibility into stock levels or the customers past purchase history, thus leaving a poor impression and possible lost sale. Delays when contacting customer service frustrates customers who are eager to share their experiences.

62% of global consumers switched service providers due to poor customer service experiences (Accenture Global Consumer Pulse Survey)

Issues with keeping everyone happy have been around since the beginning of trade and as trading has evolved, the underlying rule remains the same – keep the customers happy! Retailers who move beyond just selling to the customer and focus on creating the shopping experience customers want will see higher retention rates and increased spend per shopper.

Other factors like good quality of the products and competitive pricing play a huge role as well but taking care of the consumer is even more important. At the end of the day, shoppers have more options and opportunities to purchase from your competitors.

While multi-channel commerce has gown, many people are shopping not because they really need the products but because they like the experience of shopping. The better the experience is (which includes an amazing customer service) the more likely it is that the customer will come back and make a purchase in store or online. However, if they run into issues with the retailer, not only will they complain and never come back but they will tell their friends, damaging your brand and hurting the bottom line.

News of bad customer service reaches more than twice as many ears as praise for a good service experience. (Help Scout)

Today retailers realize the importance of great customer service and that’s why they train their staff to be friendly and helpful to the customers at all times. Studies have shown that people are reacting very positively to this kind of treatment and not only are they more willing to spend more money but also remain a customer a long a time.

People want to be treated right but they also want to feel important. That’s why retail businesses nowadays go an extra step and use technology and access more data like past purchases, preferences and trends to enhance the customer experience. Even if a customer had a bad experience smart retailers are leveraging customer insights to  turn any bad situation around fast. Customer service representatives can responsive to any situation with all the information they need in real time or a highly personalize offer can be delivered to their smartphone.

A 5% increase in customer retention produces more than a 25% increase in profit. (Bain & Co.)

Retailers also have access to different social channels where they can influence and respond to what their customers are saying about their services and products and can use this instant feedback to make changes quickly and precisely.

In today’s world retail businesses have a great advantage compared to the ones that were operating even 5-10 years ago and if they are prompt in addressing concerns they can minimize the negative affect on their operations very easily. Each satisfied customer is not only going to spend money but they are going to advocate for the retailer which is a very powerful thing in business in the long run.

That’s why today successful retail businesses are turning data into insight to make sure that any problems and concerns are addressed promptly and efficiently, and deliver the experience customers desire.

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How A Single View of Your Customer Helps You Better Manage your Customer Service (Part Two)

Earlier in the week we talked about the first steps to “How A Single View of Your Customer Helps You Better Manage your Customer Service”

Now we will be continuing our steps by taking you from point of delivering your product/service all the way through to renewal/returns. (more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Customer Services, Master Data Management | Tagged , , , , , , | Leave a comment

The Importance of User Experience to Cloud Integration Adoption

The Informatica Winter 2013 announcement included the following customer quote:

“The Winter 2013 release will accelerate the time it takes to access, integrate and deliver valuable data in order to meet our business imperatives.”

It was also noted that, “the new Informatica Cloud user interface will make the cloud integration solution even more user friendly.”  There are a number of user experience enhancements with this upgrade, so I sat down with Joshua Vaughn, Principal User Experience Designer for Informatica Cloud, to learn more about the impetus behind the new design and features, what’s on the horizon for the future releases, and why user interface (UI) design is so important for cloud applications.

(more…)

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