Tag Archives: B2B
I enjoyed reading this story this week in the WSJ talking about data and how it is being used by startups with an example of how the company Chubbies is using modern data management tools. Unlike the story my belief is that the new era of data management tools is net job creator and not a job eliminator as comes across in the title (Data is The New Middle Manager)
There were a number of interesting statements and suggestions based on data (and we think they meant data mangaement tools) that included:
- Startups today are flatter than other companies
- Access to data management tools is more pervasive today, especially in startups
- Employees at startups are move empowered to make decisions compared to main stream companies
First, from my own experiences working at startups and large Fortune 100 companies these three bullet points are not new when comparing startups and large companies. However, taking the startup focus away the observations about the access and use of enterprise data management tools is still very important. The main aspects that the article highlights includes the following:
- Small companies have access to ever more powerful data management tools every bit as good (or better) than large companies
- The latest data management tools are easier to learn and easier to use so that just about any employee can get up to speed
- It is easier to provide access to the latest in data management tools do to newer technologies
These last items are where the article is very accurate with what many companies and people are seeing. It really is possible to get some very good data preparation tools, data quality tools, and full blown data management capabilities for a fraction of what they would have cost even 5 or 10 years ago. In addition these tools are more easy to learn and more easy to be made available. This is good in a world where as much as many people hate to admit it Excel is still king because it is the good enough tool that many people can learn.
My point of view would be the data management story is less about startups vs large companies and far more about there being far greater access to powerful data management tools. Some that I would point out that provide different types of data management tools from full platforms to specific industries and use cases.
- DataBricks : data visualization and big data processing
- Informatica Rev : do it yourself data preparation
- Salesforce Wave : for anyone using Salesforce.com an integrated analytics platform
- Radian6 : social media monitoring platform for marketing professionals
- Yodlee : financial management analytics
- BigML : data decision support platform with predictive analytics
Analyst research shows that only half of enterprises do an ROI analysis of their Information Management investment. Does the other half go on faith?
In the digital transformation to become a data-ready enterprise, information changes from maintained information to managed information. The goal of MDM DAY (May 12 at Informatica World) is to help companies change the way they measure success from “on time and on budget” to using revenue, time-to-market, and customer retention as key values.
13 customers across different industries (retail, distribution, manufacturing, healthcare,
and more) will share their experience on how they master customer, product, patient, supplier or other domains for becoming a data ready enterprise. Get a sneak preview on
MDM Day below and register now. But there are much more sessions…
Spreading Like Wildfire: Fast, Accurate Big Data for Smart, Quick Decisions
Devon Energy is among the largest U.S.-based independent natural gas and oil producers. In this session, you’ll learn how to use Informatica’s MDM and Big Data solutions to provide authoritative and trusted data as it relates to wells, suppliers, and other key master and reference data and to prepare data for Big Data analytics.
Symantec and EMC: Using MDM and DQ to Deliver Trusted Customer Views
Follow Symantec’s journey from realizing it needed to ensure its enterprise ERP system contains trustworthy and relevant data to establishing processes based on Informatica technology and methodology. EMC’s innovation pushed it a step ahead in its MDM journey with a full-blown consolidation hub that generates, references, and publishes single customer ID in the enterprise. EMC was also able to operationalize the MDM with real-time cloud integration services. Their presentations will cover the business case, the establishment of data management processes, key lessons learned, and best practices within the context of both technical architecture and business change.
PartsSource Improve Customer Experience with Product Information
PrtsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees.
Horizon BCBS and Sutter Health: Using MDM for Reference Data and More
Horizon’s master data is consumed by a diverse set of applications ranging from transactional care management systems to analytics systems that compile member risk scores. Its MDM based RDM initiative greatly mitigates, if not eliminates, the pain points of a legacy solution that had limited integration capabilities, data model constraints, data divergence, and governance enforcement.
St. Joseph Health initiated an enterprise information management initiative in support of their analytics program In 2014. Kim Jackson, Director Analytics, Data Warehousing and Special Applications at St. Joseph Health, spoke about how she and her team developed a business case and initiated a data governance program.
CHRISTUS Health: Recovering Revenue through Supply Chain Optimization
The Director of Business Intelligence at CHRISTUS Health explains how a supply chain business intelligence initiative allowed the organization to create a supply chain dashboard that quickly revealed cost containment opportunities.
JDA Software: MDM Journey Soup to Nuts
JDA Software will share its entire MDM lifecycle, starting with identifying MDM need within a large organization and including MDM product selection, vendor selection, team selection, support model, handling ongoing business change requests, upgrading the platform to 9.7, and integrating with cloud offerings like SFDC and Workday as well as legacy transactional systems like PeopleSoft Financials, all using the MDM hub and PowerCenter.
Customer 360 Solution at Nissan Improving Return on Marketing Spend
Discover how Nissan reached this milestone by implementing its Nissan Customer Database, the foundation for a truly sustainable Customer360 view. Learn how to bring data together from multiple heterogeneous sources around Europe (24 countries), ensure data quality, and comply with local regulations.
Johnson & Johnson: Using MDM to Fast Track a Global Workday Implementation
In this session, HighPoint Solutions and Johnson & Johnson discusses how they leveraged Informatica’s MDM hub technology to complete this initiative for a Top Five pharmaceutical company, including techniques used to source country data, cleanse the source data, and integrate it into the Workday instance.
GE Aviation: Scaling MDM to the Enterprise
Master data has quickly become critical to both application and business transformation, but issues arise when large volumes of data need to be loaded into the MDM solution. GE Aviation will share their new approach for mastering data.
Elkjop and Monsanto: Two Best Practices Managing Product and Customer Data
Find out how Elkjop (Nordic’s No 1 consumer electronics retailer) increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Elkjop will also discuss how they reduce their yearly development costs and operating costs.
Monsanto developed a strategy to address customer data quality issues, clearly articulated the business value of implementing the strategy, and successfully implemented the solution leveraging Informatica MDM and a new data governance program.
UPMC and Cambia: Data Governance as an Imperative for Master Data Quality
MDM Implementation Tips & Tricks
Learn from a best practice MDM implementation at Kroton.
The New Age of Proactive Data Governance
Overall Informatica World provides more than 120 sessions to learn from experts how to make great data ready to use. Master Data Management is not complete without rules and their enforcement. In the age of proactive governance, data governance now becomes the ENABLER for business and IT, orechstrating the way how humans colloborate, how processes are exectuted. Data Governance becomes more AGILE.
therefore you may also check out the “Information Quality & Governance Track” with more than 20 session on Wednesday May 13 inlcuding customer use cases, user group discussions, roadmaps, what’s new sessions and much more. Don’t forget to register now and learn more about the dependencies between data governance, stewardship and business roles.
If you’ve been contemplating to transform your business, making it a priority to embrace digital transformation, this year’s Informatica World 2015, in Las Vegas, has a series of B2B and B2C sessions for you. Here are some I wish to recommend:
B2B Commerce Ready Data
PartsSource Improve Customer Experience with Product Information in Medical Parts
Brian Thomas, Director of Application, PartsSource
A leading provider of medical replacement parts solutions, PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees, making it easier than ever to connect over 3,300 hospitals to thousands of OEMs and suppliers.
B2C Commerce Ready Data
Elkjop and Monsanto: PIM and MDM to Manage Product and Customer Data
Thomas Thykjer, Master Data Architect, Elkjop Nordics AS
Jim Stellern, US Commercial Data Management and BI IT Lead, Monsanto
Elkjop, the largest consumer electronics retailer in the Nordic countries, increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Elkjop will also discuss how they reduced their yearly development costs and operating costs.
Monsanto developed a strategy to address customer data quality issues, clearly articulated the business value of implementing the strategy, and successfully implemented the solution leveraging Informatica MDM and a new data governance program.
Omnichannel Ready: What’s New in PIM 8?
Latest Features, Demo and Roadmap
Stefan Reinhardt, Senior Product Manager PIM, R&D DEU PIM, Informatica
Ben Rund, Sr. Director Product Marketing, Information Quality Solutions, Informatica
Are you commerce ready? Can you say the same about your data? Are you focused on the betterment of your supply chain, marketing, ecommerce, merchandising and category management This session, aimed at those wanting to sell more products faster.
Learn what’s new with PIM 8:
- Kits and bundles for superior cross-selling
- High data volumes architecture
- Role- and task-based web interfaces for increased efficiency on product content collaboration
- Business user dashboard
- 1WorldSync data pool syndication for compliant CPG data
- Product Data as a Service (DaaS) for price intelligence and content benchmarking.
We will be covering all those new features during the session through in a live demo.
Furthermore, we will also cover the PIM roadmap, showcasing how PIM is evolving and gaining MDM like features, by fueling product data apps for different use cases and industries, leveraging the Intelligent Data Platform.
User Group Session for Omnichannel
Are you looking to talk to the experts? Don’t miss out on our user group sessions where you will be able to discuss and work directly with the R&D and product management experts. They will be there to answer your questions as well as hear your thoughts and feedback. It’s your opportunity to be heard and get an answer to your question, don’t miss out!
37 Sessions to Master the Digital Transformation
An overall of 37 sessions, focused on different Master Data Management and Information Governance, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 12th and 13th of May.
In 2015, CIOs will invest in omni-channel integration technologies as a top priority to support growth in the omni-channel shopper sales premium of 30%, due to IDC Retail. Recently attending a retailers’ internal strategy day with Supply Chain Leaders and Commerce Leaders has shown, that omni-channel investements are paired with supply-chain optimizations.
The digital transformation is disrupting the world of B2C retail, in the same way as it is impacting B2B distributors and brands which sell directly to consumers. In this blog you will find some highlights for retailers and wholesalers at Informatica World 2015.
Get Ready for the Omnichannel Trends 2015+
Retail sessions at Informatica World 2015 are focussing around the key trends retailers are facing on become data ready and overcome the Amazon threat.
- Issue of the informed purchase journey: When do they have enough information to buy?
- Turning Big Data Relationships into business value for decision making and customer segmentation for relevant merchandizing
- Store fulfillment & in-store experience will become a big investment area.
- The mobile conversion: revenue spend on mobile is growing. Forrester Research projects sales from consumers shopping on mobile phones will increase to $38 billion this year and sales from tablets will hit $76 billion, or about $114 billion in total in the US.
Learn from Experts in Retail and Distribution
International retailers like PartsSource (United States), Elkjop (Nordics No. 1 consumer electronics retailer) and Farmacias del Ahorro (Mexico) will share their transition to a data ready enterprise.
Retail Business: How to Monetize your customer and Product Data
Meeting with Nelson Enriquez, CTO at Farmacias del Ahorro, you will learn three key takeaways on turning product and customer information into real revenue. First is sharing the business context and challenges of our business, including pains, and the costs of not having a master data management strategy in place. Second is our vision for transforming our business by leveraging customer and products data, and how Informatica technology supports the vision through data quality and cloud solutions. Third is the tangible results and benefits of the proposed strategy. We’ll address retail industry concepts like assortment, replenishment, and customer promotions at a high business-oriented level for IT and business personnel. At the end of the session, the audience will understand how MDM supports retail business strategy
PartsSource Improve Customer Experience with Product Information
Brian Thomas, Director of Application in PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees.
Elkjop: Consumer Electronics Experience
Find out how Elkjop increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Thomas Thykjer from Elkjop will also discuss how they reduce their yearly development costs and operating costs.
Learn from eBay & Deloitte
Transforming finance processes, organization, and systems can be exciting, but also challenging for a business. In this collaborative presentation, Alistair Wallace, eBay, and Sachin Khairnar, Deloitte, will share how eBay, one of the world’s largest online marketplaces, led a financial transformation with data to maximize the value of finance and drive functional effectiveness. This session will cover the business drivers, approach, design decisions and lessons-learned governance finance data.
What’s New in Product Catalog App for Omnichannel?
Are you data commerce ready? This session is designed for roles in supply chain, marketing, ecommerce, merchandising, and category management who care about selling more products faster. Learn what’s new with the Product Catalog App, including kits and bundles for better cross-selling, architecture for high data volumes, role- and task-based web interfaces for more efficiency on product content collaboration, the business user dashboard, 1WorldSync data pool syndication for compliant CPG data, and Product Data as a Service for price intelligence and content benchmarking. A short demo by Stefan Reinhardt, Senior Product Manager PIM, will showcase them all. The roadmap will give direction how PIM will turn into MDM fueled product data apps for different use cases and industries, leveraging the Intelligent Data Platform.
Price Intelligence and Product Content Benchmarking as a Service
By end 2016 product intelligence will inform 80% of the top ten e-commerce retailers’ pricing decisions and drive mainstream adoption of high-velocity pricing. Is your offer competition ready? The price battle and the content battle of CPG brands, manufacturers, distributors and retailers are happening now. Informatica Product Data as a Service now enables brands to monitor their minimum marketing price and retailers to monitor their competition’s prices in real time. Users of Informatica’s MDM for product data can now autocomplete their product catalogs with attributes or monitor the content strategy of their competition. Product DaaS changes the world of products with data on more than 600 million products to make product catalogs smarter. Meet the expert Nagesh Kanumury, Principal Product Manager in Informatica.
An Introduction to Data as a Service: Achieving Total Customer Experience Goals with Accurate Contact Data
Throughout 2015, organizations across the world will be working on plans to become more customer centric. In this session, participants will learn how having accurate customer contact data, such as mailing address, email address, and phone numbers, can ensure that they are able to connect with their customers at any time and in the manner that the customer prefers.
This session by my colleague, Thomas Brence, will cover Informatica Data as a Service’s Contact Record Verification suite. This suite includes products from Informatica’s Data as a Service group. Learn how Address Verification, powered by AddressDoctor can help you verify the accuracy of mailing addresses in over 240 countries and territories. Explore how Email Verification can help you safely reach 15% more customers. Discover how Phone Validation can show you which of your customer’s phone numbers accurate and which are invalid.
Turn Big Data Relationship Management into better Customer Segementation
The Data Lake of big data holds great potential for unlocking the value of new data sources while allowing for a more cost effective way of enabling analytics on existing enterprise data. But how can we make sense of that wealth of data so that we can deliver results that can be trusted to drive business decisions and feed marketing campaigns? Learn from the Informatica experts Chris Phillips Director, Product Management Data Quality and Steve Hoskin, Chief Architect MDM.
Retail Discussion - The Path to Maximizing the Shopper Experience
Explore how best-in-class retailers make strategic use of data to overcome their challenges by harnessing data and analytics to better meet customer expectations across all interaction channels. Our discussion with Donal Dunne, Senior Marketing Manager – Retail & CPG, Informatic, will cover the three building blocks retailers must establish and nurture to maximize their performance through the effective use of data.
Omnichannel Customer Experience & Supply Chain Optimization are Twins
Recently attending a retailers’ internal strategy day and takling to Gartner analyst Tom Enright, showed that omni-channel investements are paired with supply-chain optimizations. Supply chain, sourcing and buying teams struggle to get access to a single view of the supplier so they can understand the total supplier relationship across the business. As a result, it’s difficult to achieve their goals, such as improving supplier collaboration or supplier relationship management or quickly and accurately evaluating supplier spend management. Taking personalization to the next level requires are 360 view of all customer interactions to fuel any marketing and sales touch points and systems. During this session by Jakki Geiger and Manouj Tahiliani , you’ll hear about our new master data fueled applications: Total Customer Relationship and Total Supplier Relationship.
Are you ready for Retailers Age of Engagement? Get Ready for your digtital transformation with Informatica World 2015.
PS: If you tweet, use #INFA15
On Saturday, I got a call from my broadband company on my mobile phone. The sales rep pitched a great limited-time offer for new customers. I asked him whether I could take advantage of this great offer as well, even though I am an existing customer. He was surprised. “Oh, you’re an existing customer,” he said, dismissively. “No, this offer doesn’t apply to you. It’s for new customers only. Sorry.” You can imagine my annoyance.
If this company had built a solid foundation of customer data, the sales rep would have had a customer profile rich with clean, consistent, and connected information as reference. If he had visibility into my total customer relationship with his company, he’d know that I’m a loyal customer with two current service subscriptions. He’d know that my husband and I have been customers for 10 years at our current address. On top of that, he’d know we both subscribed to their services while live at separate addresses before we were married.
Unfortunately, his company didn’t arm him with the great customer data he needs to be successful. If they had, he could have taken the opportunity to offer me one of the four services I currently don’t subscribe to—or even a bundle of services. And I could have shared a very different customer experience.
Every customer interaction counts
Executives at companies of all sizes talk about being customer-centric, but it’s difficult to execute on that vision if you don’t manage your customer data like a strategic asset. If delivering seamless, integrated, and consistent customer experiences across channels and touch points is one of your top priorities, every customer interaction counts. But without knowing exactly who your customers are, you cannot begin to deliver the types of experiences that retain existing customers, grow customer relationships and spend, and attract new customers.
How would you rate your current ability to identify your customers across lines of business, channels and touch points?
Many businesses, however, have anything but an integrated and connected customer-centric view—they have a siloed and fragmented channel-centric view. In fact, sales, marketing, and call center teams often identify siloed and fragmented customer data as key obstacles preventing them from delivering great customer experiences.
According to Retail Systems Research, creating a consistent customer experience remains the most valued capability for retailers, but 55 % of those surveyed indicated their biggest inhibitor was not having a single view of the customer across channels.
Retailers are not alone. An SVP of marketing at a mortgage company admitted in an Argyle CMO Journal article that, now that his team needs to deliver consistent customer experiences across channels and touch points, they realize they are not as customer-centric as they thought they were.
Customer complexity knows no bounds
The fact is, businesses are complicated, with customer information fragmented across divisions, business units, channels, and functions.
Citrix, for instance, is bringing together valuable customer information from 4 systems. At Hyatt Hotels & Resorts, it’s about 25 systems. At MetLife, it’s 70 systems.
How many applications and systems would you estimate contain valuable customer information at your company?
Based on our experience working with customers across many industries, we know the total customer relationship allows:
- Marketing to boost response rates by better segmenting their database of contacts for personalized marketing offers.
- Sales to more efficiently and effectively cross-sell and up-sell the most relevant offers.
- Customer service teams to resolve customers’ issues immediately, instead of placing them on hold to hunt for information in a separate system.
If your marketing, sales, and customer service teams are struggling with inaccurate, inconsistent, and disconnected customer information, it is costing your company revenue, growth, and success.
Transforming customer data into total customer relationships
Informatica’s Total Customer Relationship Solution fuels business and analytical applications with clean, consistent and connected customer information, giving your marketing, sales, e-commerce and call center teams access to that elusive total customer relationship. It not only brings all the pieces of fragmented customer information together in one place where it’s centrally managed on an ongoing basis, but also:
- Reconciles customer data: Your customer information should be the same across systems, but often isn’t. Assess its accuracy, fixing and completing it as needed—for instance, in my case merging duplicate profiles under “Jakki” and “Jacqueline.”
- Reveals valuable relationships between customers: Map critical connections—Are individuals members of the same household or influencer network? Are two companies part of the same corporate hierarchy? Even link customers to personal shoppers or insurance brokers or to sales people or channel partners.
- Tracks thorough customer histories: Identify customers’ preferred locations; channels, such as stores, e-commerce, and catalogs; or channel partners.
- Validates contact information: Ensure email addresses, phone numbers, and physical addresses are complete and accurate so invoices, offers, or messages actually reach customers.
This is just the beginning. From here, imagine enriching your customer profiles with third-party data. What types of information help you better understand, sell to, and serve your customers? What are your plans for incorporating social media insights into your customer profiles? What could you do with this additional customer information that you can’t do today?
We’ve helped hundreds of companies across numerous industries build a total customer relationship view. Merrill Lynch boosted marketing campaign effectiveness by 30 percent. Citrix boosted conversion rates by 20%. A $60 billion global manufacturer improved cross-sell and up-sell success by 5%. A hospitality company boosted cross-sell and up-sell success by 60%. And Logitech increased sales across channels, including their online site, retail stores, and distributors.
Informatica’s Total Customer Relationship Solution empowers your people with confidence, knowing that they have access to the kind of great customer data that allows them to surpass customer acquisition and retention goals by providing consistent, integrated, and seamless customer experiences across channels. The end result? Great experiences that customers are inspired to share with their family and friends at dinner parties and on social media.
Do you have a terrible customer experience or great customer experience to share? If so, please share them with us and readers using the Comment option below.
Informatica’s in Brussels this week for Hadoop Summit. We’re looking forward to spending time with our European customers who are leading the way on repeatably delivering trusted and timely data for big data analytics.
If you’re attending Hadoop Summit Brussels, definitely stop by our session with Belgacom International Carrier Services and our very own Bert Oosterhof to learn how Belgacom is easily driving more predictive analytics and a better customer experience using Informatica and Hadoop.
Europe is clearly becoming a hotbed for increasing use of Hadoop, especially in Telecom, Financial Services, and Public Sector. As organizations look to extend their information architectures with Hadoop, Informatica can help you repeatably deliver trusted and timely data for big data analytics.
Please stop by our booth at Hadoop Summit to learn more!
An increasing number of companies around the world moving to cloud-first or hybrid architectures for new systems to process their data for new analytics applications. In addition to adding new data source from SaaS (Software as a Service) applications to their data pipelines, they are hosting some or all of their data storage, processing and analytics in IaaS (Infrastructure as a Service) public hosted environments to augment on-premise systems. In order to enable our customers to take advantage of the benefits of IaaS options, Informatica is embracing this computing model.
As announced today, Informatica now fully supports running the traditionally on-premise Informatica PowerCenter, Big Data Edition (BDE), Data Quality and Data Exchange on Amazon Web Services (AWS) Elastic Compute (EC2). This provides customers with added flexibility, agility and time-to-production by enabling a new deployment option for running Informatica software.
Existing and new Informatica customers can now choose to develop and/or deploy data integration, quality and data exchange in AWS EC2 just as they would on on-premise servers. There is no need for any special licensing as Informatica’s standard product licensing now covers deployment on AWS EC2 on the same operating systems as on-premise. BDE on AWS EC2 supports the same versions of Cloudera and Hortonworks Hadoop that are supported on-premise.
Customers can install these Informatica products on AWS EC2 instances just as they would on servers running on an on-premise infrastructure. The same award winning Informatica Global Customer Service that thousands of Informatica customers use is now available on call and standing by to help with success on AWS EC2. Informatica Professional Services is also available to assist customers running these products on AWS EC2 as they are for on-premise system configurations.
Informatica customers can accelerate their time to production or experimentation with the added flexibility of installing Informatica products on AWS EC2 without having to wait for new servers to arrive. There is the flexibility to develop in the cloud and deploy production systems on-premise or develop on-premise and deploy production systems in AWS. Cloud-first companies can keep it all in the cloud by both developing and going into production on AWS EC2.
Customers can also benefit from the lower up-front costs, maintenance costs and pay-as-you-go infrastructure pricing of AWS. Instead of having to pay upfront for servers and managing them in an on-premise data center, customers can use virtual servers in AWS to run Informatica products on. Customers can use existing Informatica licenses or purchase them in the standard way from Informatica for use on top of AWS EC2.
Combined with the ease of use of Informatica Cloud, Informatica now offers customers looking for hybrid and cloud solutions even more options.
Read the press release including supporting quotes from AWS and Informatica customer ProQuest, here.
What does it take to be an effective Chief Information Security Officer (CISO) in today’s era massive data breaches? Besides skin as thick as armor and proven experience in security, an effective CISO needs to hold the following qualities:
- A strong grasp of their security program’s capabilities and of their adversaries
- The business acumen to frame security challenges into business opportunties
- An ability to effectively partner and communicate with stakeholders outside of the IT department
- An insatiable appetite to make data-driven decisions and to take smart risks
In order to be successful, a CISO needs data-driven insights. The business needs this too. Informatica recently launched the industry’s first Data Security Intelligence solution, Secure@Source. At the launch event, we shared how CISOs can leverage new insights, gathered and presented by Secure@Source. These insights better equip their security and compliance teams to defend against misconfigurations, cyber-attacks and malicious insider threats.
Data-driven organizations are more profitable, more efficient, and more competitive . An effective CISO ensures the business has the data it needs without introducing undo risk. In my RSA Conference Security Leadership Development session I will share several other characteristics of effective CISOs.
Despite best efforts at threat modeling and security automation, security controls will never be perfect. Modern businesses require data agility, as attack surface areas and risks change quickly. As data proliferates by business users beyond the firewall, the ability to ensure that sensitive and confidential data is safe from exposure or a breach becomes an enormous task.
Data at rest isn’t valuable if the business can’t use it in a timely manner. Encrypted data may be safe from theft, but needs to be decrypted at some point to be useful for those using the data for predictive analytics. Data’s relative risk of breach goes up as the number of connections, applications, and accounts that have access to the data also increases.
If you have two databases, each with the same millions of sensitive records in them, the system with more applications linked to it and privileged administrative accounts managing it is the one you should be focusing your security investments on. But you need a way to measure and manage your risk with accurate, timely intel.
As Informatica’s CISO, my responsibility is to ensure that our brand is protected, that our customers, stakeholders, and employees trust Informatica — that we are trustworthy custodians of our customers’ most important data assets.
In order to do that, I need to have conviction about where our sensitive assets are, what threats and risks are relevant to them, and have a plan to keep them compliant and safe no matter where the data travels.
Modern security guidance like the SANS Critical Security Controls or NIST CyberSecurity Framework both start with “know your assets”, building an inventory and what’s most critical to your business. Next, they advise you to form a strategy to monitor, protect, and re-assess relevant risks as the business evolves. In the age of Agile development and security automation, continuous monitoring is replacing batch-mode assessments. Businesses move too fast to measure risk annually or once a quarter.
As Informatica has shifted to a cloud-first enterprise, and as our marketing organization makes data-driven decisions for their customer experience initiatives, my teams ensure we are making data available to those who need it while adhering to international data privacy laws. This task has become more challenging as the volume of data increases, is shared between targets, and as requirements become more stringent. Informatica’s Data Security Intelligence solution, Secure@Source, was designed to help manage these activities while making it easier to collaborate with other stakeholders.
The role of the CISO has transformed over time to being a trusted advisor to the business; relying on their guidance to help take smart risks. The CISO provides a lens in business discussions that focuses on technical threats, regulatory constraints, and business risks while ensuring that the business earns and maintains trust with customers. In order to be an effective CISO, it all comes down to the data.
At the recent Bosch Connected World conference in Berlin, Stefan Bungart, Software Leader Europe at GE, presented a very interesting keynote, “How Data Eats the World”—which I assume refers to Marc Andreesen’s statement that “Software eats the world”. One of the key points he addressed in his keynote was the importance of generating actionable insight from Big Data, securely and in real-time at every level, from local to global and at an industrial scale will be the key to survival. Companies that do not invest in DATA now, will eventually end up like consumer companies which missed the Internet: It will be too late.
As software and the value of data are becoming a larger part of the business value chain, the lines between different industries become more vague, or as GE’s Chairman and CEO Jeff Immelt once stated: “If you went to bed last night as an industrial company, you’re going to wake up today as a software and analytics company.” This is not only true for an industrial company, but for many companies that produce “things”: cars, jet-engines, boats, trains, lawn-mowers, tooth-brushes, nut-runners, computers, network-equipment, etc. GE, Bosch, Technicolor and Cisco are just a few of the industrial companies that offer an Internet of Things (IoT) platform. By offering the IoT platform, they enter domains of companies such as Amazon (AWS), Google, etc. As Google and Apple are moving into new areas such as manufacturing cars and watches and offering insurance, the industry-lines are becoming blurred and service becomes the key differentiator. The best service offerings will be contingent upon the best analytics and the best analytics require a complete and reliable data-platform. Only companies that can leverage data will be able to compete and thrive in the future.
The idea of this “servitization” is that instead of selling assets, companies offer service that utilizes those assets. For example, Siemens offers a service for body-scans to hospitals instead of selling the MRI scanner, Philips sells lightning services to cities and large companies, not the light bulbs. These business models enable suppliers to minimize disruption and repairs as this will cost them money. Also, it is more attractive to have as much functionality of devices in software so that upgrades or adjustments can be done without replacing physical components. This is made possible by the fact that all devices are connected, generate data and can be monitored and managed from another location. The data is used to analyse functionality, power consumption, usage , but also can be utilised to predict malfunction, proactive maintenance planning, etc.
So what impact does this have on data and on IT? First of all, the volumes are immense. Whereas the total global volume of for example Twitter messages is around 150GB, ONE gas-turbine with around 200 sensors generates close to 600GB per day! But according to IDC only 3% of potentially useful data is tagged and less than 1% is currently analysed. Secondly, the structure of the data is now always straightforward and even a similar device is producing different content (messages) as it can be on a different software level. This has impact on the backend processing and reliability of the analysis of the data.
Also the data often needs to put into context with other master data from thea, locations or customers for real-time decision making. This is a non-trivial task. Next, Governance is an aspect that needs top-level support. Questions like: Who owns the data? Who may see/use the data? What data needs to be kept or archived and for how long? What needs to be answered and governed in IoT projects with the same priorities as the data in the more traditional applications.
To summarize, managing data and mastering data governance is becoming one of the most important pillars of companies that lead the digital age. Companies that fail to do so will be at risk for becoming a new Blockbuster or Kodak: companies that didn’t adopt quickly enough. In order to avoid this, companies need to evaluate a data platform can support a comprehensive data strategy which encapsulates scalability, quality, governance, security, ease of use and flexibility, and that enables them to choose the most appropriate data processing infrastructure, whether that is on premise or in the cloud, or most likely a hybrid combination of these.
March 20th 2015 was the official start of spring and to be honest, it couldn’t have come soon enough for us folks in the North East. After a long, cold and snowy winter we’re looking forward to the spring thaw and the first green shoots of burgeoning life. Spring is also the time that we like to tackle new projects and start afresh after our winter hibernation.
For those of us in technology new spring projects often reflect the things we do in everyday life. Naturally our mind turns at this time to spring cleaning and spring training. To be honest, we’d have to admit that we haven’t scrubbed our data in three months so data cleansing is a must, but so too is training. We probably haven’t picked up a book or attended a seminar since last November. But what training should we do? And “what should we do next?”
Luckily, Informatica is providing the answer. We’ve put together two free, half day training seminars for cloud application owners and Salesforce practitioners. That’s two dates, two fantastic locations and dozens of brilliant speakers lined up to give you some new pointers for what’s coming next in the world of cloud and SaaS.
The goals of the event are to give you the tools and knowledge to strengthen your Salesforce implementation and help you delight your customers. The sessions will include presentations by experts from Salesforce and our partner Bluewolf. There will also be some best practices presentations and demonstrations from Informatica’s team of very talented engineers.
Just glance at the seminar summary and you’ll see what we mean:
Session 1: Understand the Opportunity of Every Customer Interaction
In this session Eric Berridge, Co-founder and CEO of Bluewolf Inc. will discuss how you can develop a customer obsessed culture and get the most value from every customer interaction.
Session 2: Delight Your Customers by Taking Your Salesforce Implementation to the Next Level
Ajay Gandhi, Informatica’s VP Product Marketing is next up and he’s going to provide a fabulous session on what you look out for, and where should you invest as your Salesforce footprint grows.
Session 3: Anticipate Your Business Needs With a Fresh Approach to Customer Analytics
The seminar wraps up with Benjamin Pruden, Sr. Manager Product Marketing, at Salesforce. Ben’s exciting session touches on one of the hottest topics in the industry today. He’s going to explain how you can obtain a comprehensive understanding of your most valuable customers with cloud-analytics and data-driven dashboards.
I’m sure you’ll agree that it’s a pretty impressive seminar and well worth a couple of hours of your time.
The New York event is happening at Convene (810 Seventh Ave, 52nd and 53rd ) on April 7th. Click here for more details and to reserve your seat.
The San Francisco event is a week later on April 14th at Hotel Nikko (222 Mason Street). Make sure you click here and register today.
Come join us on the 7th or the 14th to learn how to take your cloud business to the next level. Oh, and don’t forget that you’ll also be treating yourself to some well-deserved spring training!