Tag Archives: B2B

SailPoint Partners with Informatica Secure@Source

Secure@Source

Informatica World 2015

As part of the Informatica Secure@Source launch, Data Security Group Director of Business Development, Christophe Hassaine, interviewed our partner SailPoint’s Vice President of Product Management, Paul Trulove.  They discuss the importance of data security intelligence to ensure effective identity and access management

Christophe: Tell us a little more about what SailPoint does?

Paul: SailPoint is a leader in Identity and Access Management. Our products, IdentityIQ and IdentityNow help customers get the right access to the right users at the right time. This helps keeps users productive while at the same time minimizing the risk of inappropriate access or non-compliant access to sensitive resources or data for the customer.

Christophe: What are the challenges you are seeing in the market?

Paul: One of the most significant challenges we’re seeing in the market today is around the amount of data being generated and stored in the enterprise. This is creating issues for IT security teams to restrict access to only those users with a valid business reason.

Christophe: Specifically what gaps do you see in customers’ data security posture?

Paul: There are two important gaps that we see in the approaches being used today: one is a general lack of visibility to where sensitive data is within the enterprise; the second is how access to it is managed as customer generally think about managing access from a higher-level than data. These issues are compounded by the fact that in most organizations the data management teams and technology don’t link tightly with the IAM teams and systems. This can create blind shots and slow reaction time when a security event is detected.

Christophe: Why is Data Security Intelligence important to your customers?

Paul: Data security intelligence is important because you can’t manage everything. You have to prioritize security controls based on risk or you don’t have a chance.

Christophe: What are your integration plans with Informatica Secure@Source?

Paul: We are working on several innovative integration options with Secure@Source. One of the main focus areas is around providing identity context for data events. Since SailPoint knows who has access to what across every system in the enterprise, we can tell Secure@Source who it should be looking at when a security event is detected.

We are also automating risk responses with Informatica. For example, when Secure@Source identifies and locates sensitive and confidential data, SailPoint IdentityIQ ensures only authorized users have appropriate levels of access, no matter where the data proliferates – on-premises or in the cloud.

Christophe: How will the joint offering benefit your customers?

Paul: By combining our industry-leading approach to identity and access management with Informatica’s innovative Data Security Intelligence, our joint customers can proactively gain control of risk and improve their security posture by managing and securing all end users and tying them to the data they create.

If you are not able to view the video, click here.

For more information, check out our product website at https://www.informatica.com/products/data-security/secure-at-source.html

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Vormetric Partners with Informatica Secure@Source

Secure@Source

Informatica World 2015

Informatica recently launched the industry’s first data security intelligence offering, Secure@Source. Informatica’s Data Security Group Director of Business Development, Christophe Hassaine, interviewed our partner Vormetric’s Vice President of Product Management, Derek Tumulak to get his take on how our complementary solutions address the need for more data centric security.

Christophe:  Derek, tell us a little more about how Vormetric customers benefit from your offerings.

Derek: Vormetric provides data security solutions. We help organizations protect sensitive information assets and we enable them to achieve regulatory compliance and security requirements. We also help them protect against data breaches. Our solution benefits customers by protecting information in database and file servers, big data, and cloud environments.

Christophe: What are the shifts in the industry you see and what new challenges it creates?

Derek:  The challenges we see in the market today are data breaches that are occurring more frequently. The largest gaps are in the fact that historically organizations have focused on anti-virus and anti-malware solutions. Even today many organizations continue to focus on network/perimeter and host based solutions when they need to be more focused on data-centric security solutions that bring the controls closer to the data itself. Organizations need to be implementing encryption, tokenization, access control and comprehensive auditing solutions in order to better protect their sensitive data in any environment.

Christophe: Why is data security intelligence so important to your customers?

Derek:    Data security intelligence is important for our customers since they not only need to understand and classify the data they have but also need to understand potentially anomalous/suspicious access patterns and even failed attempts to access sensitive information by various users and applications. Based on this type of threat intelligence and analytics organizations can be proactive about adapting their access policies particularly in situations where an organization may be under attack.

Christophe: How will the integration between Vormetric and Secure@Source benefit your customers?

Derek: We are integrating with Informatica Secure@Source in two distinct areas. The first allows customers to implement encryption, tokenization, and sophisticated access controls in environments that Informatica identifies as having sensitive information and potentially inadequate data security controls. The second integration is around providing rich data access audit information to Secure@Source for increased threat intelligence and analytics. This benefits our common customers by giving them an end-to-end solution and a comprehensive view around the data security lifecycle. Customers can discover, protect, and continuously monitor sensitive data.

If you are not able to view the video, click here.

For more information, check out our product website at https://www.informatica.com/products/data-security/secure-at-source.html

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A Day in the Life of an MDMer at Informatica World 2015 – Day 1

What a day! This should go down as one of the best days in this entire year.

At the sold out Informatica World 2015 All Things Data conference today, Sohaib Abbasi, CEO of Informatica outlined the move to the “age of engagement”. The main highlight for the MDMer in me was the announcement of Social360 for Internet of Master Data.

Informatica MDM now offers Social360 to view master data, relationships and associated interactions, including social media feeds and media mentions. By matching transactions with social relationships, Informatica MDM can identify the top influencers among the most valuable customers. Designed to run natively on Hadoop, Informatica Big Data Relationship Management identifies household and social relationships across billions of records representing millions of people.

Age_of_EngagementSuresh Menon – VP of Product Management at Informatica opened the MDM Day sessions with a one liner – “we make great data ready to use”.

Companies are trying master the digital transformation successfully. In order to accelerate this transformation, Suresh talked about 3 key aspects that will drive the new age –

New Age of Relationships: Relations between party, places, things, household, family and their interactions in a socially rich world will continue in fast pace.

New Age of Bimodal Governance: Information governance has  become a democratic exercise that works both top-down and buttom-up. Bimodal is an ENABLER for business and IT, managing the way how we colloborate and how processes are exectuted to do the right things right.

New Age of Trusted Master Data Fueled Apps: We are entering a new era of master data fuled applications which deliver clean, consistent data. For example, Product 360 for retail, Total supplier relationship for supply chain optimization, Big Data Realtionship Management to address use cases such as effective campaign management to increase your marketing ROI. These apps run on Informatica’s powerful multidomain platform to deliver wide range of use case and industry specific solutions.

Following this was Devon Energy and Noah Consulting keynote where Devon shared how they could deliver fast, accurate Big Data to make smart and quick decisions. Devon uses Informatica MDM and Big Data solutions to provide authoritative and trusted data as it relates to wells, suppliers, and other key master and reference data. This allows them to build data pipelines in Hadoop that transform and prepare data for Big Data analytics.

I attended a number of sessions that were part of MDM Day agenda. That include –

  • Symantec & EMC using Informatica MDM and Informatica Data Quality to deliver trusted customer views.
  • eBay one of the world’s largest online marketplaces, led a financial transformation with data to maximize the value of finance and drive functional effectiveness.
  • A large global company utilizing MDM to enable successful global workday implementation for HR across 60 countries with 100+ HR applications with varying level of data governance across 275 companies.
  • GE Aviation shared their new approach to scaling MDM to the enterprise, architecture and concepts on data lakes, and how MDM plays into their large data volumes.

A great day overall with a lot of discussion on topics thar are near and dear to me. I also got a chance to sit (and have a drink) with some amazing folks who focus on MDM, data quality and data governance.

With that I will sign-off as the clock hits the midnight. I will bring you more news from Informatica World, specifically the Information Quality and Governance track sessions happening tomorrow. Stay tuned and as always keep an eye on @MDMGeek on twitter.

-Prash
@MDMGeek
www.mdmgeek.com

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Get Ready To Become a “Data Ready Enterprise”

data ready

Informatica World 2015

This week we kick off our 16th Informatica World – the conference about All Things Data. The 2015 show is literally bigger and better than ever, with a record number of attendees, record number of breakout sessions, record number of sponsors and beyond. I’m proud to report that Informatica World 2015 is sold out! This clearly shows me that our data message is striking a cord with customers, prospects, partners and beyond.

One of the aspects that I’m most excited about at the show is unveiling the Data Ready Enterprise campaign.

Read more about Data Ready Enterprise campaign here – www.informatica.com/ready.

In my keynote, I’ll be sharing some thoughts regarding how “great data” can help you advance your career by enabling you to make substantial improvements to your company’s business processes and operations. We will be discussing why it’s critical for you – as a data integration or data management professional – to ensure that, with great data, your company is ready for everything.

Today’s business imperatives of mobility, cloud computing and big data analytics are driven by data from multiple sources – both inside and outside the four walls of your enterprise.

Data is the fuel powering your business processes, machines, sensors and customized user experiences.

As a result, your enterprise today is confronted with an unparalleled opportunity to put massive amounts of data, structured and unstructured, to work in optimizing your business. You can streamline business processes through consolidated applications, build efficiencies through real-time collaboration and decision-making, and improve customer relationships and your total customer experience through data-enabled interactions and 24/7 support.

To succeed as a Data Ready Enterprise, you are faced with the imperative of putting massive amounts of both structured and unstructured data to work quickly and effectively. But not just any old data. You need great data.

But what do I mean by this? What is “great data” all about? What is so important about the term “great”?

Simply put, great data is clean, connected and safe. Great data can make an executive a success, and bad data can ruin an executive, literally.

You’re either smarter about what’s happening with your competition, smarter about what’s happening with your business, smarter about what’s happening in real-time with your portfolio, and in your go-to-market strategy vis-à-vis your margins, et cetera — or you’re guessing.

Worse yet, if you have bad data you’re bound to make horrible decisions – no matter how big the data is. The bigger the crummy data, the crummier the big decisions.

If the data’s not connected, if it’s not up to date, if it’s not connected with the systems that actually make for a complete answer, the data can’t be great.

This is why you absolutely must have great data that’s ready to use – and ready for everything – to be a Data Ready Enterprise.

Data Ready Enterprises today will be Decision Ready because they are able to take advantage of data analytics. They will be Customer Ready and prepared to comprehensively manage their total customer relationships. They will by Application Ready through application consolidation and optimization – making sure the right applications access the right data at the right time. They will be Cloud Ready and able to accelerate the transition to the real-time data driven collaboration. And, not least, they will be Regulation Ready to lift the burden of compliance with industry-specific and other regulations.

Every organization has its own unique data signature with the potential to build smarter systems, more intuitive services and better products. Our aim at Informatica is to empower organizations by delivering them great data that is ready for everything — enabling them to be ready in the ways that matter most.

At Informatica, we are dedicated to making data ready to use. We enable great data. Data that’s connected, clean, safe and intelligent. These are the four business-critical Data Ready Enterprise benefits delivered by our Intelligent Data Platform. We look forward to discussing at Informatica World 2015, and beyond, how our Data Ready approach can help you and your company to succeed.

Check out how you and your organization can become “Data Ready” here – www.informatica.com/ready.

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A Tale of Two CDOs: Is It “Chief Digital Officer” or “Chief Data Officer”?

cdo

A Tale of Two CDOs

I recently had the opportunity to participate in the “CDO Summit,” hosted by the CDO Club and Capgemini Consulting. While the CDO in this case meant Chief Digital Officer, I noticed some of the speakers had “Data” in their titles, suggesting a close alignment with CDO as Chief Data Officer as well. In fact, the conference program was packed full of discussion and presentations on how data analytics was shifting the game for many enterprises.

Not too long ago, I asked a group of executives what the difference between chief data officer and chief digital officer was. Generally, chief data officers were seen as reporting to chief digital officers, as data was the key component of broader efforts to move to digital enterprise. The chief digital officer is assumed to have roles encompassing various aspects of content development, sales and marketing, operations, production, finance, and product development.

Then again, the chief data officer will also be immersed in these areas of the business as well.

The overlap and convergence between the two CDOs mirrors what’s happening in many organizations. Many recognize the opportunities now available through digital channels, and the efficiencies that can be gained by adding intelligence to products and services. At the same time, this only can be accomplished by capturing, analyzing and monetizing the data that is generated or supports these digital efforts.

This means converged responsibilities, skill demands and opportunities for a range of positions across enterprises – not just CDOs.

Nevertheless, these two types of executives are likely to be looking at things from different perspectives. For example, in terms of background, the chief data officer is likely to have a background in statistical analysis, and may come up through the ranks as a data scientist. Many chief digital officers are coming out of marketing or IT.

Thus, you are likely to find chief data officers worry more about the data, and how it is being created, handled, and secured, while chief digital officers focus on the bigger picture.

For some perspective on the roles of chief data officers, Dr. Anne Marie Smith, principal consultant at Alabama Yankee Systems, LLC, describes the scope of responsibilities in report out of the Cutter Consortium:

  • Articulate the enterprise’s data vision
  • Serve as “champion for global data management, governance, quality, and vendor relationships across the enterprise.”
  • Work with “executives, data owners, and data stewards to achieve data accuracy and process requirement goals for all internal and external customers.”
  • Oversee “the monitoring of data quality efforts within the organization.”
  • Lead the education of the organization “on data management concepts, the appropriate usage of data, enterprise master data management and data quality concepts, enterprise decision-support concepts, data vendor capabilities, definition and appropriateness of data management, rules on data access, and other data-related issues.”

The responsibilities of chief digital officers don’t fall too far from those of chief data officers, as they also call for data leadership. The roles of this CDO as explained by Sam Ramji, Vice President of strategy at Apigee, include the following:

  • Articulate the enterprise’s digital strategy – how a digital transformation will help the organization “meet the challenges of a mobile-first world, digital partnerships, and new forms of competition,” as well as “build a consistent experience for customers across different lines of business in order to produce network effects for the enterprise.”
  • Earn company-wide commitment for the digital strategy – serving “as a culture broker, establishing a single vision that spans businesses and technologies and being the active champion who gets everyone on board to execute that vision.”
  • Embrace data-based experimentation — facilitate the ability to experiment repeatedly in the digital realm, with the expectation that failure is the most important part of innovation.
  • Drive for tangible and measurable results Connect with experts in the company and the broader industry.

Speak multiple business languages (IT, marketing, strategy, finance).

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Parsing: Does WSJ Really Think Data Management Eliminates Jobs?

Data management

Does WSJ Really Think Data Management Eliminates Jobs?

I enjoyed reading this story this week in the WSJ talking about data and how it is being used by startups with an example of how the company Chubbies is using modern data management tools. Unlike the story my belief is that the new era of data management tools is net job creator and not a job eliminator as comes across in the title (Data is The New Middle Manager)

There were a number of interesting statements and suggestions based on data (and we think they meant data mangaement tools) that included:

  1. Startups today are flatter than other companies
  2. Access to data management tools is more pervasive today, especially in startups
  3. Employees at startups are move empowered to make decisions compared to main stream companies

First, from my own experiences working at startups and large Fortune 100 companies these three bullet points are not new when comparing startups and large companies.  However, taking the startup focus away the observations about the access and use of enterprise data management tools is still very important. The main aspects that the article highlights includes the following:

  1. Small companies have access to ever more powerful data management tools every bit as good (or better) than large companies
  2. The latest data management tools are easier to learn and easier to use so that just about any employee can get up to speed
  3. It is easier to provide access to the latest in data management tools do to newer technologies

These last items are where the article is very accurate with what many companies and people are seeing. It really is possible to get some very good data preparation tools, data quality tools, and full blown data management capabilities for a fraction of what they would have cost even 5 or 10 years ago.  In addition these tools are more easy to learn and more easy to be made available. This is good in a world where as much as many people hate to admit it Excel is still king because it is the good enough tool that many people can learn.

My point of view would be the data management story is less about startups vs large companies and far more about there being far greater access to powerful data management tools. Some that I would point out that provide different types of data management tools from full platforms to specific industries and use cases.

  • DataBricks : data visualization and big data processing
  • Informatica Rev : do it yourself data preparation
  • Salesforce Wave : for anyone using Salesforce.com an integrated analytics platform
  • Radian6 : social media monitoring platform for marketing professionals
  • Yodlee : financial management analytics
  • BigML : data decision support platform with predictive analytics
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Master The Digital Transformation – Informatica World 2015

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Informatica World 2015

Analyst research shows that only half of enterprises do an ROI analysis of their Information Management investment. Does the other half go on faith?

In the digital transformation to become a data-ready enterprise, information changes from maintained information to managed information. The goal of MDM DAY (May 12 at Informatica World) is to help companies change the way they measure success from “on time and on budget” to using revenue, time-to-market, and customer retention as key values.

 

 


MDM@INFA15_Logos13 customers
across different industries (retail, distribution, manufacturing, healthcare,
and more) will share their experience on how they master customer, product, patient, supplier or other domains for becoming a data ready enterprise. Get a sneak preview on
MDM Day below and register now. But there are much more sessions…

Spreading Like Wildfire:  Fast, Accurate Big Data for Smart, Quick Decisions

Devon Energy is among the largest U.S.-based independent natural gas and oil producers. In this session, you’ll learn how to use Informatica’s MDM and Big Data solutions to provide authoritative and trusted data as it relates to wells, suppliers, and other key master and reference data and to prepare data for Big Data analytics.

Symantec and EMC: Using MDM and DQ to Deliver Trusted Customer Views
Follow Symantec’s journey from realizing it needed to ensure its enterprise ERP system contains trustworthy and relevant data to establishing processes based on Informatica technology and methodology. EMC’s innovation pushed it a step ahead in its MDM journey with a full-blown consolidation hub that generates, references, and publishes single customer ID in the enterprise. EMC was also able to operationalize the MDM with real-time cloud integration services. Their presentations will cover the business case, the establishment of data management processes, key lessons learned, and best practices within the context of both technical architecture and business change.

PartsSource Improve Customer Experience with Product Information
PrtsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees.

Horizon BCBS and Sutter Health: Using MDM for Reference Data and More
Horizon’s master data is consumed by a diverse set of applications ranging from transactional care management systems to analytics systems that compile member risk scores. Its MDM based RDM initiative greatly mitigates, if not eliminates, the pain points of a legacy solution that had limited integration capabilities, data model constraints, data divergence, and governance enforcement.

St. Joseph Health initiated an enterprise information management initiative in support of their analytics program In 2014. Kim Jackson, Director Analytics, Data Warehousing and Special Applications at St. Joseph Health, spoke about how she and her team developed a business case and initiated a data governance program.

CHRISTUS Health: Recovering Revenue through Supply Chain Optimization
The Director of Business Intelligence at CHRISTUS Health explains how a supply chain business intelligence initiative allowed the organization to create a supply chain dashboard that quickly revealed cost containment opportunities.

JDA Software: MDM Journey Soup to Nuts
JDA Software will share its entire MDM lifecycle, starting with identifying MDM need within a large organization and including MDM product selection, vendor selection, team selection, support model, handling ongoing business change requests, upgrading the platform to 9.7, and integrating with cloud offerings like SFDC and Workday as well as legacy transactional systems like PeopleSoft Financials, all using the MDM hub and PowerCenter.

Customer 360 Solution at Nissan Improving Return on Marketing Spend
Discover how Nissan reached this milestone by implementing its Nissan Customer Database, the foundation for a truly sustainable Customer360 view. Learn how to bring data together from multiple heterogeneous sources around Europe (24 countries), ensure data quality, and comply with local regulations.

Johnson & Johnson: Using MDM to Fast Track a Global Workday Implementation
In this session, HighPoint Solutions and Johnson & Johnson discusses how they leveraged Informatica’s MDM hub technology to complete this initiative for a Top Five pharmaceutical company, including techniques used to source country data, cleanse the source data, and integrate it into the Workday instance.

GE Aviation: Scaling MDM to the Enterprise
Master data has quickly become critical to both application and business transformation, but issues arise when large volumes of data need to be loaded into the MDM solution. GE Aviation will share their new approach for mastering data.

Elkjop and Monsanto: Two Best Practices Managing Product and Customer Data
Find out how Elkjop (Nordic’s No 1 consumer electronics retailer) increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Elkjop will also discuss how they reduce their yearly development costs and operating costs.

Monsanto developed a strategy to address customer data quality issues, clearly articulated the business value of implementing the strategy, and successfully implemented the solution leveraging Informatica MDM and a new data governance program.

UPMC and Cambia: Data Governance as an Imperative for Master Data Quality

MDM Implementation Tips & Tricks
Learn from a best practice MDM implementation at Kroton.

 

The New Age of Proactive Data Governance

Overall Informatica World provides more than 120 sessions to learn from experts how to make great data ready to use. Master Data Management is not complete without rules and their enforcement. In the age of proactive governance, data governance now becomes the ENABLER for business and IT, orechstrating the way how humans colloborate, how processes are exectuted. Data Governance becomes more AGILE.

therefore you may also check out the “Information Quality & Governance Track” with more than 20 session on Wednesday May 13 inlcuding customer use cases, user group discussions, roadmaps, what’s new sessions and much more. Don’t forget to register now and learn more about the dependencies between data governance, stewardship and business roles.

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Commerce Ready Data for B2B & B2C at Informatica World

If you’ve been contemplating to transform your business, making it a priority to embrace digital transformation, this year’s Informatica World 2015, in Las Vegas, has a series of B2B and B2C sessions for you. Here are some I wish to recommend:

B2B Commerce Ready Data

PartsSource Improve Customer Experience with Product Information in Medical Parts
Brian Thomas, Director of Application, PartsSource

A leading provider of medical replacement parts solutions, PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees, making it easier than ever to connect over 3,300 hospitals to thousands of OEMs and suppliers.

B2C Commerce Ready Data

Elkjop and Monsanto: PIM and MDM to Manage Product and Customer Data
Thomas Thykjer, Master Data Architect, Elkjop Nordics AS
Jim Stellern, US Commercial Data Management and BI IT Lead, Monsanto

Elkjop, the largest consumer electronics retailer in the Nordic countries, increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Elkjop will also discuss how they reduced their yearly development costs and operating costs.

Monsanto developed a strategy to address customer data quality issues, clearly articulated the business value of implementing the strategy, and successfully implemented the solution leveraging Informatica MDM and a new data governance program.

Register to Informatica World Now!

Omnichannel Ready: What’s New in PIM 8?

Latest Features, Demo and Roadmap

Stefan Reinhardt, Senior Product Manager PIM, R&D DEU PIM, Informatica
Ben Rund, Sr. Director Product Marketing, Information Quality Solutions, Informatica

Are you commerce ready? Can you say the same about your data? Are you focused on the betterment of your supply chain, marketing, ecommerce, merchandising and category management This session, aimed at those wanting to sell more products faster.

Learn what’s new with PIM 8:

  • Kits and bundles for superior cross-selling
  • High data volumes architecture
  • Role- and task-based web interfaces for increased efficiency on product content collaboration
  • Business user dashboard
  • 1WorldSync data pool syndication for compliant CPG data
  • Product Data as a Service (DaaS) for price intelligence and content benchmarking.

We will be covering all those new features during the session through in a live demo.

Furthermore, we will also cover the PIM roadmap, showcasing how PIM is evolving and gaining MDM like features, by fueling product data apps for different use cases and industries, leveraging the Intelligent Data Platform.

User Group Session for Omnichannel

Are you looking to talk to the experts? Don’t miss out on our user group sessions where you will be able to discuss and work directly with the R&D and product management experts. They will be there to answer your questions as well as hear your thoughts and feedback. It’s your opportunity to be heard and get an answer to your question, don’t miss out!

Register to Informatica World Now!

37 Sessions to Master the Digital Transformation

An overall of 37 sessions, focused on different Master Data Management and Information Governance, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 12th and 13th of May.

View the agenda grid to get an overview

View the session catalog to understand more details

Register to Informatica World Now!

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Retailers Age of Engagement – Get Ready with Informatica World 2015

In 2015, CIOs will invest in omni-channel integration technologies as a top priority to support growth in the omni-channel shopper sales premium of 30%, due to IDC Retail. Recently attending a retailers’ internal strategy day with Supply Chain Leaders and Commerce Leaders has shown, that omni-channel investements are paired with supply-chain optimizations.

The digital transformation is disrupting the world of B2C retail, in the same way as it is impacting B2B distributors and brands which sell directly to consumers. In this blog you will find some highlights for retailers and wholesalers at Informatica World 2015.

Get Ready for the Omnichannel Trends 2015+

Retail sessions at Informatica World 2015 are focussing around the key trends retailers are facing on become data ready and overcome the Amazon threat.

  1. Issue of the informed purchase journey:  When do they have enough information to buy?
  2. Turning Big Data Relationships into business value for decision making and customer segmentation for relevant merchandizing
  3. Store fulfillment & in-store experience will become a big investment area.
  4. The mobile conversion: revenue spend on mobile is growing. Forrester Research projects sales from consumers shopping on mobile phones will increase to $38 billion this year and sales from tablets will hit $76 billion, or about $114 billion in total in the US.

Learn from Experts in Retail and Distribution

Informatica World RetailInternational retailers like PartsSource (United States), Elkjop (Nordics No. 1 consumer electronics retailer) and Farmacias del Ahorro (Mexico) will share their transition to a data ready enterprise.

Retail Business: How to Monetize your customer and Product Data

Meeting with Nelson Enriquez, CTO at Farmacias del Ahorro, you will learn three key takeaways on turning product and customer information into real revenue. First is sharing the business context and challenges of our business, including pains, and the costs of not having a master data management strategy in place. Second is our vision for transforming our business by leveraging customer and products data, and how Informatica technology supports the vision through data quality and cloud solutions. Third is the tangible results and benefits of the proposed strategy. We’ll address retail industry concepts like assortment, replenishment, and customer promotions at a high business-oriented level for IT and business personnel. At the end of the session, the audience will understand how MDM supports retail business strategy

PartsSource Improve Customer Experience with Product Information

Brian Thomas, Director of Application in PartsSource will discuss how it uses Informatica PIM as the foundation for its omnichannel strategy and to support its industry-first one-stop shop online catalog for medical parts. PartsSource will explain how Informatica helped reduce the time needed to launch and update products from 120 minutes to 2 minutes using fewer employees.

Elkjop: Consumer Electronics Experience

Find out how Elkjop increased both its product range offering and the quality of its product information across its entire portfolio by leveraging the strong embedded Data Quality tools found in the Informatica PIM. Thomas Thykjer from Elkjop will also discuss how they reduce their yearly development costs and operating costs.

Learn from eBay & Deloitte

Transforming finance processes, organization, and systems can be exciting, but also challenging for a business. In this collaborative presentation, Alistair Wallace, eBay, and Sachin Khairnar, Deloitte, will share how eBay, one of the world’s largest online marketplaces, led a financial transformation with data to maximize the value of finance and drive functional effectiveness. This session will cover the business drivers, approach, design decisions and lessons-learned governance finance data.

What’s New in Product Catalog App for Omnichannel?

Are you data commerce ready? This session is designed for roles in supply chain, marketing, ecommerce, merchandising, and category management who care about selling more products faster. Learn what’s new with the Product Catalog App, including kits and bundles for better cross-selling, architecture for high data volumes, role- and task-based web interfaces for more efficiency on product content collaboration, the business user dashboard, 1WorldSync data pool syndication for compliant CPG data, and Product Data as a Service for price intelligence and content benchmarking. A short demo by Stefan Reinhardt, Senior Product Manager PIM, will showcase them all. The roadmap will give direction how PIM will turn into MDM fueled product data apps for different use cases and industries, leveraging the Intelligent Data Platform.

Price Intelligence and Product Content Benchmarking as a Service

By end 2016 product intelligence will inform 80% of the top ten e-commerce retailers’ pricing decisions and drive mainstream adoption of high-velocity pricing.  Is your offer competition ready? The price battle and the content battle of CPG brands, manufacturers, distributors and retailers are happening now. Informatica Product Data as a Service now enables brands to monitor their minimum marketing price and retailers to monitor their competition’s prices in real time. Users of Informatica’s MDM for product data can now autocomplete their product catalogs with attributes or monitor the content strategy of their competition. Product DaaS changes the world of products with data on more than 600 million products to make product catalogs smarter. Meet the expert Nagesh Kanumury, Principal Product Manager in Informatica.

An Introduction to Data as a Service: Achieving Total Customer Experience Goals with Accurate Contact Data

Throughout 2015, organizations across the world will be working on plans to become more customer centric. In this session, participants will learn how having accurate customer contact data, such as mailing address, email address, and phone numbers, can ensure that they are able to connect with their customers at any time and in the manner that the customer prefers.

This session by my colleague, Thomas Brence, will cover Informatica Data as a Service’s Contact Record Verification suite. This suite includes products from Informatica’s Data as a Service group. Learn how Address Verification, powered by AddressDoctor can help you verify the accuracy of mailing addresses in over 240 countries and territories. Explore how Email Verification can help you safely reach 15% more customers. Discover how Phone Validation can show you which of your customer’s phone numbers accurate and which are invalid.

Turn Big Data Relationship Management into better Customer Segementation

The Data Lake of big data holds great potential for unlocking the value of new data sources while allowing for a more cost effective way of enabling analytics on existing enterprise data.   But how can we make sense of that wealth of data so that we can deliver results that can be trusted to drive business decisions and feed marketing campaigns? Learn from the Informatica experts Chris Phillips Director, Product Management Data Quality and Steve Hoskin, Chief Architect MDM.

Retail Discussion – The Path to Maximizing the Shopper Experience

Explore how best-in-class retailers make strategic use of data to overcome their challenges by harnessing data and analytics to better meet customer expectations across all interaction channels. Our discussion with Donal Dunne, Senior Marketing Manager – Retail & CPG, Informatic, will cover the three building blocks retailers must establish and nurture to maximize their performance through the effective use of data.

Omnichannel Customer Experience & Supply Chain Optimization are Twins

Recently attending a retailers’ internal strategy day and takling to Gartner analyst Tom Enright, showed that omni-channel investements are paired with supply-chain optimizations. Supply chain, sourcing and buying teams struggle to get access to a single view of the supplier so they can understand the total supplier relationship across the business. As a result, it’s difficult to achieve their goals, such as improving supplier collaboration or supplier relationship management or quickly and accurately evaluating supplier spend management. Taking personalization to the next level requires are 360 view of all customer interactions to fuel any marketing and sales touch points and systems. During this session by Jakki Geiger and Manouj Tahiliani , you’ll hear about our new master data fueled applications: Total Customer Relationship and Total Supplier Relationship.

Are you ready for Retailers Age of Engagement? Get Ready for your digtital transformation with Informatica World 2015.

PS: If you tweet, use #INFA15

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Great Customer Experiences Start with Great Customer Data

TCRM

Are your customer-facing teams empowered with the great customer data they need to deliver great customer experiences?

On Saturday, I got a call from my broadband company on my mobile phone. The sales rep pitched a great limited-time offer for new customers. I asked him whether I could take advantage of this great offer as well, even though I am an existing customer. He was surprised.  “Oh, you’re an existing customer,” he said, dismissively. “No, this offer doesn’t apply to you. It’s for new customers only. Sorry.” You can imagine my annoyance.

If this company had built a solid foundation of customer data, the sales rep would have had a customer profile rich with clean, consistent, and connected information as reference. If he had visibility into my total customer relationship with his company, he’d know that I’m a loyal customer with two current service subscriptions. He’d know that my husband and I have been customers for 10 years at our current address. On top of that, he’d know we both subscribed to their services while live at separate addresses before we were married.

Unfortunately, his company didn’t arm him with the great customer data he needs to be successful. If they had, he could have taken the opportunity to offer me one of the four services I currently don’t subscribe to—or even a bundle of services. And I could have shared a very different customer experience.

Every customer interaction counts

Executives at companies of all sizes talk about being customer-centric, but it’s difficult to execute on that vision if you don’t manage your customer data like a strategic asset. If delivering seamless, integrated, and consistent customer experiences across channels and touch points is one of your top priorities, every customer interaction counts. But without knowing exactly who your customers are, you cannot begin to deliver the types of experiences that retain existing customers, grow customer relationships and spend, and attract new customers.

How would you rate your current ability to identify your customers across lines of business, channels and touch points?

Many businesses, however, have anything but an integrated and connected customer-centric view—they have a siloed and fragmented channel-centric view. In fact, sales, marketing, and call center teams often identify siloed and fragmented customer data as key obstacles preventing them from delivering great customer experiences.

ChannelCRM

Many companies are struggling to deliver great customer experiences across channels, because  their siloed systems give them a channel-centric view of customers

According to Retail Systems Research, creating a consistent customer experience remains the most valued capability for retailers, but 55 % of those surveyed indicated their biggest inhibitor was not having a single view of the customer across channels.

Retailers are not alone. An SVP of marketing at a mortgage company admitted in an Argyle CMO Journal article that, now that his team needs to deliver consistent customer experiences across channels and touch points, they realize they are not as customer-centric as they thought they were.

Customer complexity knows no bounds

The fact is, businesses are complicated, with customer information fragmented across divisions, business units, channels, and functions.

Citrix, for instance, is bringing together valuable customer information from 4 systems. At Hyatt Hotels & Resorts, it’s about 25 systems. At MetLife, it’s 70 systems.

How many applications and systems would you estimate contain valuable customer information at your company?

Based on our experience working with customers across many industries, we know the total customer relationship allows:

  • Marketing to boost response rates by better segmenting their database of contacts for personalized marketing offers.
  • Sales to more efficiently and effectively cross-sell and up-sell the most relevant offers.
  • Customer service teams to resolve customers’ issues immediately, instead of placing them on hold to hunt for information in a separate system.

If your marketing, sales, and customer service teams are struggling with inaccurate, inconsistent, and disconnected customer information, it is costing your company revenue, growth, and success.

Transforming customer data into total customer relationships

Informatica’s Total Customer Relationship Solution fuels business and analytical applications with clean, consistent and connected customer information, giving your marketing, sales, e-commerce and call center teams access to that elusive total customer relationship. It not only brings all the pieces of fragmented customer information together in one place where it’s centrally managed on an ongoing basis, but also:

  • Reconciles customer data: Your customer information should be the same across systems, but often isn’t. Assess its accuracy, fixing and completing it as needed—for instance, in my case merging duplicate profiles under “Jakki” and “Jacqueline.”
  • Reveals valuable relationships between customers: Map critical connections­—Are individuals members of the same household or influencer network? Are two companies part of the same corporate hierarchy? Even link customers to personal shoppers or insurance brokers or to sales people or channel partners.
  • Tracks thorough customer histories: Identify customers’ preferred locations; channels, such as stores, e-commerce, and catalogs; or channel partners.
  • Validates contact information: Ensure email addresses, phone numbers, and physical addresses are complete and accurate so invoices, offers, or messages actually reach customers.
PCRM

With a view of the Total Customer Relationship, teams are empowered to deliver great customer experiences

This is just the beginning. From here, imagine enriching your customer profiles with third-party data. What types of information help you better understand, sell to, and serve your customers? What are your plans for incorporating social media insights into your customer profiles? What could you do with this additional customer information that you can’t do today?

We’ve helped hundreds of companies across numerous industries build a total customer relationship view. Merrill Lynch boosted marketing campaign effectiveness by 30 percent. Citrix boosted conversion rates by 20%. A $60 billion global manufacturer improved cross-sell and up-sell success by 5%. A hospitality company boosted cross-sell and up-sell success by 60%. And Logitech increased sales across channels, including their online site, retail stores, and distributors.

Informatica’s Total Customer Relationship Solution empowers your people with confidence, knowing that they have access to the kind of great customer data that allows them to surpass customer acquisition and retention goals by providing consistent, integrated, and seamless customer experiences across channels. The end result? Great experiences that customers are inspired to share with their family and friends at dinner parties and on social media.

Do you have a terrible customer experience or great customer experience to share? If so, please share them with us and readers using the Comment option below.

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Posted in B2B, Business Impact / Benefits, Business/IT Collaboration, CIO, CMO, Customer Acquisition & Retention, Data Integration, Data Quality, Data Services, Enterprise Data Management, Master Data Management, Total Customer Relationship | Tagged , , , , , , , , , | Leave a comment