Tag Archives: b2b customer accounts
Webinar: Learn How Kodak Is Enabling Customer Centricity With MDM
If you’ve wondered exactly what type of impact master data management (MDM) can have on improving B2B sales here’s a terrific opportunity to find out first hand!
I’m delighted to announce that Kodak, the multibillion-dollar global imaging company, will be joining us for a must-attend webinar on how it’s using a multidomain MDM solution to enable customer centricity and empowering its sales, marketing and customer service teams with access to a single customer view. (more…)
Are You Shortchanging Your Customer-Facing Teams?
Are you giving your sales, marketing and service delivery teams the customer-centric views they need to excel?
Sure, you’ve rolled out sales force automation (SFA), customer relationship management (CRM), marketing automation, and other applications to support your their processes across your lines of business and regions… but that’s actually part of the problem. Those disparate systems usually contain inconsistent data, in various formats, on B2B customer accounts and their subsidiaries, divisions, locations and contacts, their products and service agreements as well as the sales reps and channel partners that are covering these accounts.
Because the data is sprawled out, often contradictory, and not readily accessible, your customer-facing teams are forced to spend valuable time stitching together spreadsheets with information from multiple systems. At many B2B companies, it’s not uncommon for sales reps to spend 70 percent of their time searching for and reconciling data—and just 30 percent on customer engagement. (more…)