This is my fourth blog in a series on the subject of “Informatica & Applications”.  You can read my previous blogs here:

• The Future of Applications (1): From Sustaining to Enhancing to Transforming
• The Future of Applications (2): Lowering Costs & Complexity
• The Future of Applications (3): Enhancing Apps to Modernize Business Processes

In the era of big data we are seeing “big” changes in how customers are collaborating.  These changes are forcing enterprises to review how they interact with their customers and transform their business processes.

For too long we have built applications that treat human beings as impersonal entities – account numbers in banking; telephone numbers in telcos; and social security numbers in healthcare.  A big lesson that the social network is teaching us is that we all want to be treated as human beings.  We want to be appreciated for who we are, and that is not an asset on a balance sheet! (more…)