Tag Archives: Analytics
Integration technologies have been around for 20 years (as long as Informatica has been in business) and have proliferated in corporate IT. We are now at an inflection point in the business needs and maturity of integration best practices which we can call Next Generation Data Integration (DI). If we’re going to talk about the next generation, then first we need to put a stake in the ground to describe the current, or prior generation. Furthermore, for it to be a “generational” change, it needs to be a significant step-function improvement in how the work is done and in the business value generated by data assets. Or as Jim Collins said in Built to Last: Successful Habits of Visionary Companies, we need a Big Hairy Audacious Goal. (more…)
Finally, there is now evidence of a clear link between financial performance and the broad use of data by employees. Specifically, organizations that take the lead in data analytics are more than three times more likely to be leaders within their industry groups than companies with standard analytics environments.
That’s the finding of a new survey of 530 senior executives, conducted by the Economist Intelligence Unit. There is little disagreement that the ability to make data available across the entire enterprise means greater productivity and performance. More than 80 percent of respondents believe that employees across their organizations “can and should be using data to do their jobs.” (more…)
The reality in data warehousing is that the primary focus is on delivery. The data warehouse team is tasked with extracting, transforming, integrating, and loading data into the warehouse within increasingly tight timeframes. Twenty years ago, monthly data warehouse loads were common. Ten years ago, weekly loads became the norm. Five years ago, daily loads were called for. Nowadays, near-real-time analytics demands the data warehouse be loaded more frequently than once a day. (more…)
Data integration has always been a core technology in the world of healthcare. The latest trend is to leverage data integration technology as an emerging key strategic advantage within healthcare systems. The objective is to improve care through the use of existing and new information, and thus provide the ability to be more proactive, saving money and saving lives. (more…)
Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.
In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)
From the “it’s-About-Time” Department: More enterprises are embracing – or will soon be embracing – access to data analytics via mobile apps.
Having analytics available in a simple app fashion could be a major boost for efforts to “democratize” analytics in organizations. I once heard Competing on Analytics guru and best-selling author Tom Davenport wonder out loud at a conference why there weren’t more analytics being made available as a “cute little app.” By offering analytics through simple, single-purpose mobile apps, decision-making can be brought into a whole new realm. “I’ve heard of 50 analytical apps for the iPhone so far,” he points out. Examples include a nursing-productivity app, a truck-loading analysis app, and a social sentiment analysis app. (more…)
I had the privilege to be invited to testify to the Health I.T. Policy Committee workgroup on the topic of data quality back in November. I’ve been an advocate for the work of the committee for years and am constantly impressed with the considerable insight and genuine passion they bring to their work. The opportunity to testify, however, was my first opportunity to actually participate in the policy-making process and it certainly was both a learning opportunity for me, as well as a chance to share my thoughts on the important topic of data quality. (more…)
In a recent webinar, Mark Smith, CEO at Ventana Research and David Lyle, vice president, Product Strategy at Informatica discussed: “Building the Business Case and Establishing the Fundamentals for Big Data Projects.” Mark pointed out that the second biggest barrier that impedes improving big data initiatives is that the “business case is not strong enough.” The first and third barriers respectively, were “lack of resources” and “no budget” which are also related to having a strong business case. In this context, Dave provided a simple formula from which to build the business case:
Return on Big Data = Value of Big Data / Cost of Big Data (more…)