Tag Archives: Analytics
Data integration has always been a core technology in the world of healthcare. The latest trend is to leverage data integration technology as an emerging key strategic advantage within healthcare systems. The objective is to improve care through the use of existing and new information, and thus provide the ability to be more proactive, saving money and saving lives. (more…)
Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.
In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)
From the “it’s-About-Time” Department: More enterprises are embracing – or will soon be embracing – access to data analytics via mobile apps.
Having analytics available in a simple app fashion could be a major boost for efforts to “democratize” analytics in organizations. I once heard Competing on Analytics guru and best-selling author Tom Davenport wonder out loud at a conference why there weren’t more analytics being made available as a “cute little app.” By offering analytics through simple, single-purpose mobile apps, decision-making can be brought into a whole new realm. “I’ve heard of 50 analytical apps for the iPhone so far,” he points out. Examples include a nursing-productivity app, a truck-loading analysis app, and a social sentiment analysis app. (more…)
I had the privilege to be invited to testify to the Health I.T. Policy Committee workgroup on the topic of data quality back in November. I’ve been an advocate for the work of the committee for years and am constantly impressed with the considerable insight and genuine passion they bring to their work. The opportunity to testify, however, was my first opportunity to actually participate in the policy-making process and it certainly was both a learning opportunity for me, as well as a chance to share my thoughts on the important topic of data quality. (more…)
In a recent webinar, Mark Smith, CEO at Ventana Research and David Lyle, vice president, Product Strategy at Informatica discussed: “Building the Business Case and Establishing the Fundamentals for Big Data Projects.” Mark pointed out that the second biggest barrier that impedes improving big data initiatives is that the “business case is not strong enough.” The first and third barriers respectively, were “lack of resources” and “no budget” which are also related to having a strong business case. In this context, Dave provided a simple formula from which to build the business case:
Return on Big Data = Value of Big Data / Cost of Big Data (more…)
I ran across an interesting post by Dr. Michael Wu, principal scientist of analytics at Lithium, a social media strategy firm, about the value of Big Data, suggesting that too many people think the data itself is a valuable commodity. However, it is not the same as “information.”
As he describes it, “the promise of Big Data is that one could glean lots of information and gain many valuable insights. However, people often don’t realize that data and information are not the same. Even if you are able to extract information from your Big Data, not all of it will be insightful and valuable.” (more…)
It’s actually hard to find good guidance out there when it comes to big data integration. Everyone thinks they have the answer, but the experience is just not there, even as we watch big data integration technology appear.
Focus on the business impacts of analytics, not methodologies or insights…. keep the business involved in all iterations of an analytics process or project…. and remember, it’s ultimately skilled people that drive successful analytics.
These “secrets” of leading corporate analytical gurus may seem like everyday common sense, but rarely are put into practice. To find out what it takes for organizations to succeed with data analytics, Wayne Eckerson, founder of the BI Leadership Forum, recently spoke with seven exemplary analytics leaders, and distilled their advice in his latest book, Secrets of Analytical Leaders: Insights from Information Insiders. (more…)