Tag Archives: Analytics
Two Sci-Fi Big Data Predictions From Over 50 Years Ago
Science fiction represents some of the most impactful stories I’ve read throughout my life. By impactful, I mean the ideas have stuck with me 30 years since I last read them. I recently recalled two of these stories and realized they represent two very different paths for Big Data. One path, quite literally, was towards enlightenment. Let’s just say the other path went in a different direction. The amazing thing is that both of these stories were written between 50-60 years ago. (more…)
Aligning Big Data with MDM
In my recent blog posts, we have looked at ways that master data management can become an integral component to the enterprise architecture, and I would be remiss if I did not look at how MDM dovetails with an emerging data management imperative: big data and big data analytics. Fortunately, the value of identity resolution and MDM has the potential for both contributing to performance improvement while enabling efficient entity extraction and recognition. (more…)
When it comes to Data Quality Delivery, the Soft Stuff is the Hard Stuff (Part 6 of 6)
In my previous blog I explored the importance of a firm understanding of commercial packaged applications on data quality success. In this final post, I will examine the benefits of having operational experience as a key enabler of effective data quality delivery. (more…)
A Big Hairy Audacious Vision
Integration technologies have been around for 20 years (as long as Informatica has been in business) and have proliferated in corporate IT. We are now at an inflection point in the business needs and maturity of integration best practices which we can call Next Generation Data Integration (DI). If we’re going to talk about the next generation, then first we need to put a stake in the ground to describe the current, or prior generation. Furthermore, for it to be a “generational” change, it needs to be a significant step-function improvement in how the work is done and in the business value generated by data assets. Or as Jim Collins said in Built to Last: Successful Habits of Visionary Companies, we need a Big Hairy Audacious Goal. (more…)
The Data is In: Analytics Does Get You Ahead in Business
Finally, there is now evidence of a clear link between financial performance and the broad use of data by employees. Specifically, organizations that take the lead in data analytics are more than three times more likely to be leaders within their industry groups than companies with standard analytics environments.
That’s the finding of a new survey of 530 senior executives, conducted by the Economist Intelligence Unit. There is little disagreement that the ability to make data available across the entire enterprise means greater productivity and performance. More than 80 percent of respondents believe that employees across their organizations “can and should be using data to do their jobs.” (more…)
When Delivery is Job One, Quality is Job None
The reality in data warehousing is that the primary focus is on delivery. The data warehouse team is tasked with extracting, transforming, integrating, and loading data into the warehouse within increasingly tight timeframes. Twenty years ago, monthly data warehouse loads were common. Ten years ago, weekly loads became the norm. Five years ago, daily loads were called for. Nowadays, near-real-time analytics demands the data warehouse be loaded more frequently than once a day. (more…)
Big Data in India
Last week I was in both Bangalore and Mumbai providing the keynote address at the Informatica World Tour events. I also had the opportunity to visit with customers and speak with media. Much like the rest of the world, big data is all the buzz. I was particularly taken by a set of questions asked by local media. I thought I’d share them with you along with some of my perspectives.
Who needs big data? What kind of business problems should an enterprise be facing to consider big data? (more…)
The Increasing Value of Data Integration In Healthcare
Data integration has always been a core technology in the world of healthcare. The latest trend is to leverage data integration technology as an emerging key strategic advantage within healthcare systems. The objective is to improve care through the use of existing and new information, and thus provide the ability to be more proactive, saving money and saving lives. (more…)
Search Advertising – The New Marketing Mantra
Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.
In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)

