Tag Archives: Analysts
Key Learnings from Gartner MDM Summit
The Siperian team is back in the office after attending the Gartner MDM Summit in Los Angeles last week. As usual, it was a great event for picking up on the latest developments in the field, meeting the analysts who cover MDM, and hearing from the organizations and endusers in the field who are using MDM to resolve their business challenges.
The topic getting the most buzz at the Summit was the shift towards “multidomain MDM.” We heard this from both analysts and vendors, and we were pleased to hear Siperian mentioned frequently in presentations as a vendor that “knows how to do multidomain MDM.”
Of the delegates I interacted with, and there were 330 in attendance total, the consensus was that the analyst presentations and advanced use cases from firms with MDM implementations were real highlights. Among these were case studies presented by Siperian customers Cephalon and Johnson & Johnson. Johnson & Johnson was also highlighted as a past Gartner MDM Excellence Award winner.
Some general notes from the conference:
• Gartner expects the market for MDM to grow from $1.1 billion (in license revenue) in 2008 to $3 billion in 2013.
• North America is still the largest market for MDM (over 50%) followed by Europe (35%).
• IBM, SAP and Oracle control 40% of the MDM market, while specialists like Siperian control 30%.
• Analysts are saying that there’s a “land grab” on for multidomain MDM, but most vendors have yet to span master data province.
Siperian news from the conference:
• John Radcliffe presented the CDI magic quadrant and mentioned Siperian as a “good best-of-breed company.”
• Siperian was recognized as a “multidomain MDM” player in the analyst charts, and was also mentioned as one of the top 5 vendors that can handle customer data.
• Siperian was named a “company to watch” for product data.
• Siperian receives the 4th most inquiries from prospects behind SAP, Oracle, and IBM.
• As a platinum sponsor, Siperian had 4 customer sessions and an evening cocktail session as well. For everyone who attended our events: Thanks!
Communicating the Value of Data Quality
Many of our customers express frustration that even though it is quite obvious how their business suffers from poor data quality, they find it difficult to convince their associates to invest in initiatives that correct the problems.
Earlier this year, we participated in Rob Karel’s Forrester research that addresses this issue. The resulting research paper is titled “A Truism for Trusted Data: Think Big, Start Small” and its getting a lot of interest. Recently, there was a nice writeup in Intelligent Enterprise where they interviewed Rob and also made mention of the Data Quality ROI calculator that we’ve developed by working alongside our customers.
The article states
While Forrester is often suspect of vendor-supplied calculators, the research firm lists Informatica as an example of a vendor that has taken an approach that matches Forrester’s bottom-up strategy. The Informatica Data Quality ROI Calculator enables customers “to capture and visualize the benefits of a data quality investment ” before that investment is made,” Forrester said.
The report is available from Forrester’s web site. It contains some nice examples of how customers have built a business case for justifying investment in Data Quality. If you would like to share some previous successes in building a Data Quality ROI, feel free to post a comment!