Tag Archives: Amazon
The Importance of User Experience to Cloud Integration Adoption
The Informatica Winter 2013 announcement included the following customer quote:
“The Winter 2013 release will accelerate the time it takes to access, integrate and deliver valuable data in order to meet our business imperatives.”
It was also noted that, “the new Informatica Cloud user interface will make the cloud integration solution even more user friendly.” There are a number of user experience enhancements with this upgrade, so I sat down with Joshua Vaughn, Principal User Experience Designer for Informatica Cloud, to learn more about the impetus behind the new design and features, what’s on the horizon for the future releases, and why user interface (UI) design is so important for cloud applications.
Bargaining Goods for Personal Data
Data privacy isn’t a topic that has strayed far from the news agenda. With 6.5 million LinkedIn passwords exposed and the European Commission calling for new laws to strength the right to access, change or delete personal data, you’d think the general population would be guarding their data even more firmly – especially as only 35 per cent of UK adults trust businesses to use their personal data as directed by them. Yet, research we released last month revealed a step change in consumer attitudes, with the emergence of a younger, more data-savvy, generation, who are intrigued by what their personal data can do for them.
35% of 18- to 34-year olds in the UK revealed that they are comfortable providing personal information to organisations to help them tailor future offers and communication. Further to that, almost one in ten (9%) of the younger generation (those aged 18 to 34) felt that the more personal information they provide a business with, the better the service they receive as a result. The fact is – big data can provide organisations with an unprecedented opportunity to improve customer experience through highly personalised and targeted communications. Amazon is a good example of this, doing the exact thing, using its big data to get customer love. (more…)
Informatica Announces First Cloud Archiving Service Optimized For Databases
This is my first blog for Perspectives and I wanted to talk about one of last week’s announcements -Informatica introduced the first ever cloud archiving service optimized for databases. Since then, I’ve had a number of questions from customers and analysts about what exactly makes it optimized? Certainly, a number of vendors have the ability to land data in the cloud, so how is this different? Let me capture the highlights:
- The data is massively compressed before transmission-close to 60:1. That can take the upload time down from days or weeks to hours or minutes. No need to constantly mail DVDs to Amazon to get data on S3. (more…)
Informatica On Amazon EC2 – Why?
Last week we made a significant announcement relating to the availability of our flagship product “PowerCenter” on the Amazon EC2 infrastructure. Why?
The answer lies in the profound advancements that are happening in the area of “cloud infrastructure.” For many years we have talked about running applications “on-premise” and “on-demand.” Companies like Salesforce.com have pioneered the delivery of applications on their own infrastructure and we’ve become very familiar with the concept of software-as-a-service. So where has Amazon come from? (more…)