Single View of Customer – Informatica Perspectives - The Data Integration Blog

Tag Archives: Single View of Customer

Making Your Data Work for You

November 18, 2011 – 12:01 am

Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having worked in the IT Applications area for 15 years, I know firsthand how big a [...]

By Scott Geffre | Posted in Big Data, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Quality, Identity Resolution, Master Data Management | Also tagged Big Data, customer 360, data fragmentation, Data Integration, Data Quality, Master Data Management, social media data | Comments (0)

Why MDM and Data Quality is Such a Big Deal for Big Data

May 26, 2011 – 11:11 pm

Big Data is the confluence of three major technology trends hitting the industry right now: Big Transaction Data (describing the enormous growing volumes of transactional data within the enterprise), Big Interaction Data (describing new types of data such as Social Media data that are impacting the enterprise), and Big Data Processing (describing new ways of [...]

By Ravi Shankar | Posted in Big Data, Customer Acquisition & Retention, Data Aggregation, Data Governance, Data Integration, Data Quality, Enterprise Data Management, Identity Resolution, Informatica 9.1, Informatica Events, Master Data Management, Profiling, Scorecarding | Also tagged Big Data, business-critical data, customer service, Data Management, Data Quality, duplicate data, Facebook, incomplete data, inconsistent data, marketing, Master Data Management, MDM, sales, social data, transaction data, twitter | Comments (0)

Harnessing Social Media With Informatica

April 6, 2011 – 12:02 am

Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days? You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and [...]

By Ravi Shankar | Posted in Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Aggregation, Data Governance, Data Integration, Data Integration Platform, Data Quality, Data Synchronization, Enterprise Data Management, Financial Services, Healthcare, Identity Resolution, Master Data Management, Pervasive Data Quality, Public Sector, Telecommunications, Vertical | Also tagged cloud, customer centricity, customer service, Customers, data aggregation, Data Integration, data mining, Data Quality, Facebook, Informatica, intelligence, marketing, Master Data Management, MDM, sales, social CRM, social media, Trusted Data, twitter | Comments (2)

Are Line Of Business (LOB) Executives Involved In MDM Or Is It Mostly An IT Initiative?

April 5, 2011 – 9:20 am

In recent conversations, I’ve been asked whether line of business executives are getting involved in master data management (MDM), or whether MDM is still mostly an IT initiative. From our experience at Informatica, the business is absolutely involved! In fact, it’s often a high-impact business event that triggers the alarm that a company needs MDM [...]

By Jakki Geiger | Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Complex Event Processing, Customer Acquisition & Retention, Data Integration Platform, Data Quality, Data Warehousing, Enterprise Data Management, Master Data Management, Operational Efficiency, Pervasive Data Quality | Also tagged 360 customer view, 360 degree customer, 360 degree customer view, acquire customers, attract and retain customers, attract customers, bad data, CDI, complete customer view, CRM, crm system, cross-sell, customer 360, customer account information, customer centricity, customer data, customer data integration, customer information, customer relationship, customer relationship management, customer share of wallet, customer-centric, Data Governance, Data Silos, data-gathering, duplicate data, extended customer view, Golden record, house-holding, householding, improve customer acquisition, improve customer acquisition and retention, improve customer retention, incomplete data, inconsistent data, increase share of wallet, increasing customer satisfaction, Informatica, Informatica data quality, informatica MDM, Master Data Management, master data management software, master data management solution, master data management technology, MDM, mdm software, mdm solution, mdm technology, multi-domain master data management, multi-domain MDM, multidomain master data management, multidomain mdm, reliable data, retain customers, salesforce.com, share of customer wallet, siloed systems, single customer view, Single version of the truth, system silos, Trusted Data, up-sell, upsell | Comments (0)

Are You Building The Right Foundation For CRM 2.0? Bridge Your Data Silos With MDM

March 24, 2011 – 10:03 am

Improving your company’s ability to attract and retain customers requires that you take your customer relationship management (CRM) system to the next level of effectiveness—regardless of whether it’s a Software-as-a-Service (SaaS) application like salesforce.com or on-premise such as Siebel CRM or a custom-built application.

By Jakki Geiger | Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Complex Event Processing, Customer Acquisition & Retention, Data Governance, Data Integration, Data Integration Platform, Data Quality, Data Services, Enterprise Data Management, Master Data Management, Operational Efficiency, Uncategorized | Also tagged 360 customer view, 360 degree customer, 360 degree customer view, acquire customers, attract and retain customers, attract customers, bad data, CDI, complete customer view, CRM, crm system, cross-sell, customer 360, customer account information, customer centricity, customer data, customer data integration, customer information, customer relationship, customer relationship management, customer share of wallet, customer-centric, Data Governance, Data Silos, data-gathering, duplicate data, extended customer view, Golden record, house-holding, householding, improve customer acquisition, improve customer acquisition and retention, improve customer retention, incomplete data, inconsistent data, increase share of wallet, increasing customer satisfaction, Informatica, Informatica data quality, informatica MDM, Master Data Management, master data management software, master data management solution, master data management technology, MDM, mdm software, mdm solution, mdm technology, multi-domain master data management, multi-domain MDM, multidomain master data management, multidomain mdm, reliable data, retain customers, salesforce.com, share of customer wallet, siloed systems, single customer view, Single version of the truth, system silos, Trusted Data, up-sell, upsell | Comments (0)

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