SOAWorld Conference & Expo – "Data is FOUNDATIONAL to SOA!"
Posted in Data Integration, Data Quality, Data Services, Integration Competency Centers, Real-Time by Ash Parikh | No Comments![]() |
Data is FOUNDATIONAL to SOA! This seemed to be the main message at the recently concluded SOAWorld Conference & Expo in San Jose. I heard this message being articulated in various ways at the sessions, the power panels, on the expo floor as well as from other attendees.
But, the best articlulation of this message came from industry expert David Linthicum. I was lucky to get out of my customer meetings in time to make it to Dave’s keynote address. I tried to capture some of Dave’s thoughts and recommendations around how to win with SOA the first time:
- Understand that SOA is something you do and not BUY
- Begin with architecture and not the technology
- Focus on the business need and identify all the ROI aspects upfront
- ROI with SOA is very strategic - think a year, not one or two months
- Understand the information management requirements and architecture
- Figure out how to get a single definition of CUSTOMER, SALE or PRODUCT
- Bind the information into the processes you have
In response to a question I asked Dave during his keynote about how he saw information architectures play in the overall SOA picture, he said that "DATA IS ABSOLUTELY FOUNDATIONAL TO SOA." He went on to elaborate that if a company designs its SOA without thinking about its information architecture, the company will fail to reap the benefits of SOA. He also noted that the typical problem is that different teams own the traditional SOA pieces and data, making things even more difficult to architect and implement the SOA correctly the first time.
Based on the various customer interactions I have been having, I fully concur with Dave. As a customer recently shared with me, they wished that they had started their SOA journey with a solid information-centric foundation that used sophisticated data services to serve up timely and accurate information to the various components in their SOA.
What do you think? Did you attend the conference, and if so, what were your observations?









