Tag Archives: Data Warehousing

Data Virtualization Series Part 1 – What is it?

We have all heard of data federation and of late we have also been hearing how simple, traditional data federation often gets passed off as data virtualization. Let’s get back to basics and take a hard look at what the real need is. Data federation is not a new concept. When it first arrived on [...]

Building A Better Data Warehouse

The devil, as they say, is in the detail. Your organization might have invested years of effort and millions of dollars in an enterprise data warehouse, but unless the data in it is accurate and free of contradiction, it can lead to misinformed business decisions and wasted IT resources. We’re seeing an increasing number of [...]

The “Business” Needs Critical Data “Now” – We Need The Next Generation Data Federation Technology “Yesterday!”

There is a lot of talk about using data federation, Enterprise Information Integration (EII) or data virtualization to deliver new data to the business, on-demand. However, do existing approaches cut it? I have been following the data integration space for many years now, and like many of you, I have wondered about the viability of [...]

Attracting and Retaining Customers Requires Being Data Driven

According to a 2008  Forrester Research study, attracting and retaining top customers remains one of the highest priorities for CEOs today.  Here’s why: The cost of losing one customer is four times higher than the cost of obtaining that same customer  (Return on Behavior Magazine) Satisfying and retaining current customers is 3 to 10 times [...]

What Role Does Data Integration Play In Data Warehousing?

In my previous entry, I mentioned how our customers are democratizing innovation in data warehousing and data integration. One thing is clear: there is renewed energy around using data to become competitive in the global market. We also have many options in data warehousing –a centralized enterprise data warehouse (EDW), departmental data warehouses and data [...]