Tag Archives: Cloudforce

Cloudforce Tour – Chicago – Improving Sales In Financial Services

Our fourth stop on the Spring ’09 salesforce.com Cloudforce Tour was ‘the windy city’ of Chicago (and yes it was very windy that week). Situated in the middle of the country the Greater Chicago Area is headquarters for a diverse set of companies from large manufacturing and financial services firms to mid-sized business services organizations. [...]

Cloudforce Tour – London – Cloud Computing In Demand In EMEA

Our third stop on the Spring ’09 salesforce.com Cloudforce Tour was ‘across the pond’ in London England.  Salesforce saw an early opportunity to expand the footprint (or should I saw ‘cloud print’) of their leading SaaS CRM system beyond the US and so we found a strong following and interest there.  While primarily a UK [...]

Cloudforce Tour – New York City – Cloudy In Financial Services

Our second stop on the Spring ’09 salesforce.com Cloudforce Tour was New York City.  The impact of the economic downturn was clearly apparent in both the business and social conversations we had with Tour attendees.  But like the Cloudforce Tour event in Atlanta, the New York audience was very focused on SaaS and Cloud Computing [...]

Cloudforce Tour – Atlanta – SaaS And Cloud Computing Prevail

For those of you following along from my last blog post, first stop on the Spring ’09 salesforce.com Cloudforce Tour is Atlanta, GA.  It’s interesting to see the difference a year makes in the attitude and awareness of the people attending.  Last year Informatica On Demand sponsored the Salesforce.com conference, then called Tour de Force. [...]

Critical Success Factor – Know Your Customer

As the head of marketing for the Informatica On Demand Business unit focused on meeting the Data Integration needs of the SaaS and Cloud Computing markets, I’m keenly aware of how critical it is to ‘know your customer’, especially in a relatively new and dynamic market like SaaS and Cloud Computing. A variety of methods [...]