Following up from my previous post on 2011 reflections, it’s now time to take a look at the year ahead and consider what key trends will likely impact the world of data quality as we know it. As I mentioned in my previous post, we saw continued interest in data quality across all industries and I expect that trend to only continue to pick up steam in 2012. Here are three areas in particular that I foresee will rise to the surface: Read More
Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having worked in the IT Applications area for 15 years, I know firsthand how big a challenge this can be for organizations.
We are experiencing an unprecedented growth in the sheer amount of data that can be made available. Sites like Facebook and Twitter provide exciting new insights into user preferences and habits and the move to electronic systems for utility companies and healthcare organizations means that an even larger set of information can be stored electronically for reference and used to gain new business insights. Even internal systems such as sales automation, marketing and support applications contribute to this overwhelming tide of data that can be extremely valuable but hard to unlock. Read More
Big Data is the confluence of three major technology trends hitting the industry right now: Big Transaction Data (describing the enormous growing volumes of transactional data within the enterprise), Big Interaction Data (describing new types of data such as Social Media data that are impacting the enterprise), and Big Data Processing (describing new ways of processing data such as Hadoop). If you can imagine companies having problems with business-critical master data such as customers, products, accounts, and locations at current data volumes, now that problem is compounded many-fold with the growth into Big Data. That’s where MDM and Data Quality come in as the fundamental solutions. So, why is MDM and Data Quality such a big deal for Big Data? Read More
We launched a coast-to-coast Customer Data Forum road show with visits to Atlanta and Washington, D.C., that attracted business and IT professionals interested in using master data management (MDM) to attract and retain customers.
From the business side, our guests consisted of analysts, sales operations personnel, and business liaisons to IT, while the IT side was represented by enterprise and data architects, IT directors, and business intelligence and data warehousing professionals. In Washington, about half the audience was from public sector and government agencies. Read More
Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days?
You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and blog commentary and more and you’ve got a customer data gold mine and a new frontier for marketing.
With his keen understanding of the role IT plays in the success of the business, Informatica CIO Tony Young shares his insight and recommendations for following best practices. Through real-world examples, he discusses the steps for using IT to realize business goals.
