Ravi Shankar

Ravi Shankar
Ravi Shankar is Senior Director, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM.

With over 20 years of leadership experience, Shankar has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle.

Shankar holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley. Ravi is a published author and a frequent speaker on MDM and data governance.

Informatica Positioned in the Recent Gartner Magic Quadrant for MDM

Gartner recently published its annual Magic Quadrant for Master Data Management of Customer Data Solutions, which “positions MDM of customer data solution vendors (and their products) on the basis of their Completeness of Vision relative to the market and their Ability to Execute on that vision.” The growth of MDM market has been phenomenal – [...]

Social Media’s Impact: How MDM Enables Social Media

As a disruptive technology, Social Media is having a profound impact on companies. Given that Social Media is here to stay, several best-in-class companies are capitalizing on it to gain first-mover advantage and differentiate themselves from the competition. But challenges remain. Do you know that companies rated “understanding how different customer segments engage with us” [...]

Choosing The Right Master Data Management Solution

Unless you eat, breathe, and sleep master data management, it’s not easy to keep up with changes in the fast-paced MDM market. The scope and functionality of MDM technology continues to expand, while IT and business constantly face new demands for marshalling master data as a cohesive, trusted whole.

Cloud-Enabled MDM Comes of Age: Cognizant Delivers First SaaS Solution Built on Informatica MDM

The industry’s first cloud-based solution for master data management (MDM) has arrived, signaling the emergence of a new architectural model for MDM that can offer rapid time to deployment without substantial capital expenditures. Cognizant, a leading provider of IT and consulting services, is rolling out a solution called Cognizant MDM-in-the-Cloud for Life Sciences. Built using [...]

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance. One critical area in which CIOs can make a major business [...]