Chris Boorman

Chris Boorman
Mr. Boorman, Informatica Chief Marketing Officer, is responsible for Informatica’s global voice to the market which includes corporate, partner, and field marketing. He joined Informatica with over 20 years of international marketing leadership experience at enterprise software category leaders including SDL, salesforce.com, VERITAS and Oracle. Most recently, Boorman was Chief Marketing Officer at SDL, a leading Global Information Management enterprise software vendor offering language translation technology and services.

Prior to joining SDL, Boorman was vice president for EMEA marketing at salesforce.com, the worldwide leader in on-demand Customer Relationship Management services. Before salesforce.com, Boorman led EMEA marketing for nearly a decade at the leading enterprise software vendor, VERITAS. He also held various positions in Consulting, Pre-Sales Support and Product Marketing during his 10-year tenure at Oracle. Additionally, Boorman was a founding board member of the European Storage Networking Industry Association as well as a board member of the Fibre Channel Industry.

Boorman attended Southampton University in the UK earning a Doctorate in Magnetism and Engineering, a Masters Degree in Cryogenics and Applications and a First Class Honors Bachelors degree in Physics.

The Future of Applications (4): Transforming to a Data-Centric Enterprise

November 17, 2011 – 12:18 am

This is my fourth blog in a series on the subject of “Informatica & Applications”.  You can read my previous blogs here: The Future of Applications (1): From Sustaining to Enhancing to Transforming The Future of Applications (2): Lowering Costs & Complexity The Future of Applications (3): Enhancing Apps to Modernize Business Processes In the era [...]

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The Future of Applications (3): Enhancing Apps to Modernize Business Processes

October 7, 2011 – 6:45 am

This is my third blog in a series on the subject of “Informatica & Applications”.  You can read my previous blogs here: The Future of Applications (1): From Sustaining to Enhancing to Transforming The Future of Applications (2): Lowering Costs & Complexity In my last blog I wrote about how you can start looking at the mass [...]

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The Future of Applications (2): Lowering Costs and Complexity

September 20, 2011 – 11:07 am

This is my second blog in a series on the subject of “Informatica & Applications”.  You can read my previous blog here: The Future of Applications (1): From Sustaining to Enhancing to Transforming It’s strange how IT has become so complex. When we started out so many years ago computing was the answer to everything.  [...]

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Conversations In Australia On MDM And Customer-Centricity

September 18, 2011 – 3:58 pm

We’ve been running lots of seminars and associated activities to promote the need for a ‘single view of customer’ across the world.  Our viewpoint of course is that Master Data Management and Data Integration are the essential technology enablers for successful Customer Centricity. We started in North America and continued through Europe, Middle East and Africa [...]

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The Future of Applications: From Sustaining to Enhancing to Transforming

September 13, 2011 – 7:03 am

People often say to me “you’re the ETL company – how’s it going?” With pride I reply “yes we were, but now we are a Data Integration company offering technology that helps companies with a variety of their business critical systems – particularly applications”. This focus on “Applications” often surprises people and that is why [...]

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