Las Vegas, as we all know, is the city of conventions, fantastic shows, great restaurants, and of course casinos. But one thing struck me on this visit that I hadn’t really noticed before. Each of these aspects of Las Vegas are world class in and of themselves. But when you really start to think about it, they are even more attractive as a complete set of activities which the conventioneer can pick and choose from to maximize the value of the trip – me, I chose to spend the day at TDWI sessions, dine at Bouchon, catch the Beatle’s Love show, and twice placed $5 down on #9 at the roulette table. Each of these is world class by themselves, but together, they provided an integrated experience that was greater than the sum of the parts.

This package of education and entertainment mirrors what is happening in the data integration world – providing a unified architecture for the frequently required capabilities across multiple data integration project types. But magic happens when the components are world class in and of themselves.

With Informatica 9 we have done just that. At the core is PowerCenter which is a clear leader in Gartner’s Magic Quadrant for Data Integration. Adding to that is Informatica Data Quality, also a leader in Gartner’s Magic Quadrant for Data Quality, and Informatica MDM (formerly Siperian) is the number one leader in Forrester’s MDM Wave. The list of innovative technologies goes on including Information Life Cycle Management, Complex Event Processing, Identity Management, and others. Each of these is world class and stands out on their own.

Your challenge, select a data integration platform that provides the best in class components — one that can satisfy multiple project types and scale with your needs. Putting your money down on Informatica 9 is the sure bet.

BTW, in case you are interested, both times I played #9, I won. Seems that 9 is a lucky number.