Partnering - Our Market Advantage
Posted in Data Integration, Partners by Don Tirsell |![]() |
It’s been 7 months since we launched INFORM, Informatica’s updated Worldwide Partner Program and the underlying beINFORMed partner portal. Partner response has been overwhelmingly positive and we’ve seen a significant uptick in user registration, use of free eLearning-based education and collaboration between our sales force and partner field teams.
Our channel, comprised of System Integrators, ISVs and OEMs, has played a major role in Informatica’s ongoing 4+ year growth run. Our platform neutral technology makes it easier for consultants to implement across customer engagements. By making it really simple for partner sales, presales and implementation personnel to understand Informatica’s message, follow a role-based enablement path and find materials/content, working with Informatica is now dramatically better!
The portal itself, beINFORMed is a place for partners to manage their ongoing relationship with Informatica. They can order software, find resources/content and above all else become implementation experts across all of Informatica’s product lines. If you’re a partner, let us know how we’re doing, we look forward to continued success with you!











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