SubscribeCommunicating the Value of Data Quality
Posted in Data Quality, Informatica World by Ivan Chong | |
Many of our customers express frustration that even though it is quite obvious how their business suffers from poor data quality, they find it difficult to convince their associates to invest in initiatives that correct the problems.
Earlier this year, we participated in Rob Karel's Forrester research that addresses this issue. The resulting research paper is titled "A Truism for Trusted Data: Think Big, Start Small" and its getting a lot of interest. Recently, there was a nice writeup in Intelligent Enterprise where they interviewed Rob and also made mention of the Data Quality ROI calculator that we've developed by working alongside our customers.
The article states
While Forrester is often suspect of vendor-supplied calculators, the research firm lists Informatica as an example of a vendor that has taken an approach that matches Forrester's bottom-up strategy. The Informatica Data Quality ROI Calculator enables customers "to capture and visualize the benefits of a data quality investment " before that investment is made," Forrester said.
The report is available from Forrester's web site. It contains some nice examples of how customers have built a business case for justifying investment in Data Quality. If you would like to share some previous successes in building a Data Quality ROI, feel free to post a comment!
No Comments, Comment or Ping
Reply to “Communicating the Value of Data Quality”