Category Archives: PiM

5 Key Factors for Successful Print Publishing

print publishing

Product Information Management Facilitates Catalog Print Publishing

In his recent article: “The catalog is dead – long live the catalog,” Informatica’s Ben Rund spoke about how printed catalogs are positioned as a piece of the omnichannel puzzle and are a valuable touch point on the connected customer’s informed purchase journey. The overall response was far greater than what we could have hoped for; we would like to thank all those that participated. Seeing how much interest this topic generated, we decided to investigate further, in order to find out which factors can help in making print publishing successful.

5 key Factors for Successful Print Publishing Projects

Today’s digital world impacts every facet of our lives. Deloitte recently reported that approximately 50% of purchases are influenced by our digital environment. Often, companies have no idea how much savings can be generated through the production of printed catalogues that leverage pre-existing data sources. The research at www.pim-roi.com talks of several such examples. After looking back at many successful projects, Michael and his team realized the potential to generate substantial savings when the focus is to
optimize “time to market.” (If, of course, business teams operate asynchronously!)

For this new blog entry, we interviewed Michael Giesen, IT Consultancy and Project Management at Laudert to get his thoughts and opinion on the key factors behind the success of print publishing projects. We asked Michael to share his experience and thoughts on the leading factors in running successful print publishing projects. Furthermore, Michael also provides insight on which steps to prioritize and which pitfalls to avoid at all costs, in order to ensure the best results.

1. Publication Analysis

How are objects in print (like products) structured today? What about individual topics and design of creative pages? How is the placement of tables, headings, prices and images organized nowadays? Are there standards? If so, what can be standardized and how? To get an overall picture, you have to thoroughly examine these points. You must do so for all the content elements involved in the layout, ensuring that, in the future, they can be used for Dynamic Publishing. It is conceivable that individual elements, such as titles or pages used in subject areas, could be excluded and reused in separate projects. Gaining the ability to automate catalog creation potentially requires to compromise in certain areas. We shall discuss this later. In the future, product information will probably be presented with very little need to apply changes, 4 instead of 24 table types, for example. Great, now we are on the right path!

2. Data Source Analysis

Where is the data used in today’s printed material being sourced from? If possible or needed, are there several data sources that require to be combined? How is pricing handled? What about product attributes or the structure of product description tables in the case of an individual item? Is all the marketing content and subsequent variations included as well? What about numerous product images or multiple languages? What about seasonally adjusted texts that pull from external sources?

This case requires a very detailed analysis, leading us to the following question:

What is the role and the value of storing product information using a standardized method in print publishing?

The benefits of utilizing such processes should be clear by now: The more standards are in place, the greater the amount of time you will save and the greater your ability to generate positive ROI. Companies that currently operate with complex systems supporting well-structured data are already ahead in the game. Furthermore, yielding positive results doesn’t necessarily require them to start from scratch and rebuild from the ground up. As a matter of fact, companies that have already invested in database systems (E.g. MSSQL) can leverage their existing infrastructures.

3. Process Analysis

In this section of our analysis, we will be getting right down to the details: What does the production process look like, from the initial layout phase to the final release process? Who is responsible for the “how? Who maintains the linear progression? Who has the responsibilities and release rights? Lastly, where are the bottlenecks? Are there safeguards mechanisms in place? Once all these roles and processes have been put in place and have received the right resources we can advance to the next step of our analysis. You are ready to tackle the next key factor: Implementation.

4. Implementation

Here you should be adventurous, creative and open minded, seeing that compromise might be needed. If your existing data sources do not meet the requirements, a solution must be found! A certain technical creative pragmatism may facilitate the short and medium planning (see point 2). You must extract and prepare your data sources for printed medium, such as a catalog, for example. The priint:suite of WERK II has proven itself as a robust all-round solution for Database Publishing and Web2Print. All-inclusive PIM solutions, such as Informatica PIM, already has a standard interface to priint:suite available. Depending on the specific requirements, an important decision must then be made: Is there a need for an InDesign Server? Simply put, it enables the fully automatic production of large-volume objects and offers accurate data preview. While slightly less featured, the use of WERK II PDF renderers offers similar functionalities but at a significantly more affordable price.

Based on the software and interfaces selected, an optimized process which supports your system can be developed and be structured to be fully automated if needed.
For individual groups of goods, templates can be defined, placeholders and page layouts developed. Production can start!

5. Selecting an Implementation Partner

In order to facilitate a smooth transition from day one, the support of a partner to carry out the implementation should be considered from the beginning. Since not only technology, but more importantly practical expertise provides maximum process efficiency, it is recommended that you inquire about a potential partner’s references. Getting insight from existing customers will provide you with feedback about their experience and successes. Any potential partner will be pleased to put you in touch with their existing customers.

What are Your Key Factors for Successful Print Publishing?

I would like to know what your thoughts are on this topic. Has anyone tried PDF renderers other than WERK II, such as Codeware’s XActuell? Furthermore, if there are any other factors you think are important in managing successful print publishing, feel free to mention them in the comments here. I’d be happy to discuss here or on twitter at @nicholasgoupil.

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Gimme Hope eCommerce for Southern Europe

With projected online sales of €47.8 billion for 2014 and an average annual growth rate of 22% since 2010, the e-commerce market is a beam of hope for the crisis-struck Southern European region on its path out of the recession. Goods and services sold online in Southern Europe in 2013 amounted to a total value of €40.8 billion, making up more than 11% of the total online sales in Europe. The region, consists of Spain, Italy, Turkey, Greece, Portugal, Croatia, Cyprus and Malta.

This is all revealed by the latest Southern Europe B2C E-Commerce Report by Ecommerce Europe, the European umbrella organization for 25,000+ companies that sell products and/or services online to consumers. Figures in the Ecommerce Europe reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC).

Here are some facts on ecommerce in Southern Europe, I find worth mention

  • 48 million online shoppers: Southern Europe is fertile ground for online retail activities; of 125 million active Internet users, 48 million are buying goods or products online.
  • Spain leads the region: With total e-commerce sales of €14.4 billion, Spain is leading the Southern European region, ahead of Italy (€11.2 billion) and Turkey (€8.9 billion).
  • Greek e-shoppers spent most in 2013: On average, Southern European online shoppers spent €842 per person in 2013. This amount is significantly less than the EU28 average of €1,500 and the European average of €1,376.

You can download the full Southern Europe B2C E-Commerce Report by Ecommerce Europe here.

infographic southern europe ecommerce 2014

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Ecommerce Sales in Western Europe to Grow by 15% in 2014

The Western European B2C ecommerce market is developing extremely well. In fact, the Western European ecommerce market is expected to reach € 204.7 billion in 2014.

Online Sales to Reach €204.7 Billion in 2014

Just like the year before, the Western European region, comprising Belgium, France, Ireland, Luxembourg, the Netherlands and the United Kingdom, was in first position with regard to e-commerce size in 2013, with a European market share of 49%.

The total B2C e-commerce economy of Western Europe amounted €177.7 billion, a 12% growth compared to 2012. Online sales of goods and services are forecast to reach €204.7 billion in 2014, a growth of more than 15% in comparison with 2013. Ecommerce Europe’s research also reveals that 95 million consumers in Western Europe bought goods and services online in 2013.

Average Western European E-shopper Spent €1,867 Online in 2013

On average, Western European e-shoppers spent €1,867 per person online in 2013. This is far above the European average of €1,376 and EU28 average of €1,500. The United Kingdom leads the way with €2,614, making their e-shoppers the biggest online spenders in Europe. Within Western Europe, Ireland, Luxembourg and France follow with €1,643, €1,533 and €1,503, respectively, per online shopper.

western europe ecommerce 2014

For additional information, you can download the full report here.

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Northern European E-Commerce Market To Reach €36.8 Billion in 2014

Ecommerce Europe just reported that Northern European B2C e-commerce is developing extremely well. This is apparent from the new Northern Europe B2C E-commerce Report.

Ecommerce Europe, the European umbrella organization for 25,000+ companies selling products and/or services online to consumers and collaborating with the regional associations. The total Northern European e-commerce economy of goods and services sold online amounted to €33.2 billion in 2013 and is expected to grow to €36.8 billion in 2014.

Online sales expected to reach €36.8 billion in 2014

The Northern European region, including Sweden, Denmark, Finland and Norway, is now in fourth position with regard to e-commerce size, with a 9.1% European market share. In 2013, the total B2C e-commerce economy of Northern Europe amounted to €33.2 billion, a 13.7% growth compared to the preceding year. Online sales of goods and services are forecast to reach €36.8 billion in 2013, which represents a growth of 10.7% in comparison with last year.

The average consumer spends more than 1700 euro online

nordics ecommerce spend

If you are intersted in learning more details and figures on growth, marketsize on country level for Norway, Sweden, Finland, Denmark, Estonia, Iceland, Latvia and Lithuania, you can download the full B2C Ecommerce Report for Northern here.

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Brandspiration – The Story of the Gap Stick and an Award Winner

This is the story about a great speaker, a simple but funny product and the idea of a Ventana Award winning company which does “Brandspiration”.

When I invited Dale Denham, CIO from Geiger to speak on his at Informatica World this year, I was not sure what I will get. I only knew that Dale is known as an entertaining speaker. What could we expect from a person who, calls himself “the selling CIO”?

And Dale delivered. He opened his session “How product information in ecommerce improved Geiger’s ability to promote and sell promotional products” with a video.

What I liked about it was: It is a simple product, addressing a everyday problem, everybody knows. And this is the business of Geiger & Crestline, two brands in one company which sell promotional products to help companies inspire with their brand. They call is “Brandspiration”.

What this has to do with PIM?

Well the business need for Geiger was to sell 100,000s of products more efficient. Which includes update products faster and more accurately and add more products. But also Geiger was planning to

  • Eliminate reliance on ERP
  • Launch new web properties
  • Improve SEO
  • Centralize product management & control
  • Standardize business processes & workflows
  • Produce print catalog more faster

Before working with Informatica PIM it took a week to launch a new product. And Geiger/ Crestline has a complex price management for bundles, brands, packages and more under their two own brands for two different target groups: low price products with aggressive pricing and more high quality promotional products.

Business Outcomes

With PIM the product entry time could be reduced by about an hour. Geiger achieved 25% time saving for catalog creation and implemented PIM in about six months. (btw with the integrator “Ideosity“.) Another fact which made me proud on our offering was, that Dale told me his company was able to upgrade on the latest PIM version within hours.

“PIM has allowed us to be more proactive Instead of being handcuffed to a system that made us reactive. A great invest for this company. I can’t believe we survived for as long as we did without this software.” 
Dale Denham, CIO

Whatch the video of Dale and how his company Geiger realizes Brandspiration with Informatica PIM. Did you know, Geiger is a proud winner of the Ventana Research Innovation Award for their PIM initiative?

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We Are Sports – SportScheck Omnichannel Retail

Are you a manager dedicated to fashion, B2C or retail? This blog provides an overview what companies can learn on omnichannel from SportScheck.

SportScheck is one of Germany’s most successful multichannel businesses. SportScheck (btw Ventana Research Innovation Award Winner) is an equipment and clothing specialist for almost every sport and its website gets over 52 million hits per year, making it one of the most successful online stores in Germany.

Each year, more than million customers sign up for the mail-order business while over 17 million customers visit its brick and mortar stores (Source). These figures undoubtedly describe the success of SportScheck’s multichannel strategy. SportScheck also strives to deliver innovative concepts in all of its sales channels, while always aiming to provide customers with the best shopping experience possible. This philosophy can be carried out only in conjunction with modern systems landscapes and optimized processes.

Complete, reliable, and attractive information – across every channel – is the key to a great customer experience and better sales. It’s hard to keep up with customer demands in a single channel, much less multiple channels. Download The Informed Purchase Journey. The Informed Purchase Journey requires the right product, to right customer at the right place. Enjoy the video!

What is the Business Initiative in SportScheck

  • Providing the customer the same deals across all sales channels with a centralized location for all product information
  • Improve customer service in all sales channels with perfect product data
  • Make sure customers have enough product information to make a purchase without the order being returned

Intelligent and Agile Processes are Key to Success

“Good customer service, whether online, in-store, or in print, needs perfect product data” said Alexander Pischetsrieder in an interview. At the Munich-based sporting goods retailer, there had been no centralized system for product data before now. After extensive research and evaluation, the company decided to implement the product information management (PIM) system from Informatica.

The main reason for the introduction of Informatica Product Information Management (PIM) solutions was its support for a true multichannel strategy. Customers should have access to the same deals across all sales channels. In addition to making a breadth of information available, customer service still remains key.

In times where information is THE killer app, key challenges are, keeping information up to date and ensuring efficient processes. In a retail scenario, product catalog onboarding starts with PIM to get the latest product information. A dataset in the relevant systems that is always up-to-date is a further basis, which allows companies to react immediately to market movements and implement marketing requirements as quickly as possible. Data must be exchanged between the systems practically in real time. If you want to learn more details, how SportScheck solved the technical integration between SAP ERP and Informatica PIM

Product Data Equals Demonstrated Expertise

“I am convinced that a well-presented product with lots of pictures and details sells better. For us, this signals knowing our product. That sets us apart from the large discount stores,” notes Alexander Pischetsrieder. “In the end, we have to ask: who is the customer going to trust? We gain trust here with our product knowledge and our love of sports in general.” Just like our motto says, “We get our fans excited.” By offering a professional search engine, product comparisons, and many other features, 
PIM adds value not only in ecommerce – and that gets us excited!”

Benefits for SportScheck

  • Centralized location for all product information across all sales channels
  • An agile system that is capable of interweaving the different retail processes across sales channels into a smooth, cross-channel function
  • Self-Service portal for agencies and suppliers with direct upload to the PIM system

For German readers I can highly recommend this video on the customer use case. If you are interested in more details, ask me on Twitter @benrund.

PS: This blog is based on the PIM case study on SportScheck.

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The Catalog is Dead – Long Live the Catalog?

The Catalog is Dead.

Print solution provider Werk II came up with a provocative marketing campaign in 2012. Their ads have been designed like the obituary notice for the “Main Catalog” which is “no longer with us”…

According to the Multi Channel Merchant Outlook 2014 survey, the eCommerce website (not a surprise ;-) ) is the top channel through which merchants market (90%). The social media (87.2%) and email (83%) channels follow close behind. Although catalogs may have dropped as a marketing tool, 51.7% of retailers said they still use the catalog to market their brands.

importance of channels chart

Source: MCM Outlook 2014

The Changing Role of the Catalog

Merchants are still using catalogs to sell products. However, their role has changed from transactional to sales tool. On a scale of 1 to 10, with 10 being the most important, merchant respondents said that using catalogs as mobile traffic drivers and custom retention tools were the most important activities (both scored an 8.25). At 7.85, web traffic driver was a close third.

methods of prospecting chart

Source: MCM Outlook 2014

Long Live the Catalog: Prospecting 

More than three-quarters of merchant respondents said catalogs were the top choice for the method of prospecting they will use in the next 12 months (77.7%). Catalog was the most popular answer, followed by Facebook (68%), email (66%), Twitter (42.7%) and Pinterest (40.8%).

What is your point of view?

How have catalogs changed in your business? What are your plans and outlook for 2015? It would be very interesting to hear points of views from different industries and countries… I’d be happy to discuss here or on Twitter @benrund. My favorite fashion retailer keeps sending me a stylish catalog, which makes me order online. Brands, retailer, consumer – how do you act, what do you expect?

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Right Product, Right Customer, Right Place – The Informed Purchase Journey

The Informed Purchase Journey

The way we shop has changed. It’s hard to keep up with customer demands in a single channel, much less many. Selling products today has changed and always will. The video below shows how today’s customer takes The Informed Purchase Journey:

“Customers expect a seamless experience that makes it easy for them to engage at every touchpoint on their “decision journey. Informatica PIM is key component on  transformation from a product centric view to a consumer experience driven marketing with more efficiency.” – Heather Hanson – Global Head of Marketing Technology at Electrolux

Selling products today is:

  • Shopper-controlled. It’s never been easier for consumers to compare products and prices. This has eroded old customer loyalty and means you have to earn every sale.
  • Global. If you’re selling your products in different regions, you’re facing complex localization and supply chain coordination.
  • Fast. Product lifecycles are short. Time-to-market is critical (and gets tougher the more channels you’re selling through).
  • SKU-heavy. Endless-aisle assortments are great for margins. That’s a huge opportunity, but product data overload due to the large number of SKUs and their attributes adds up to a huge admin burden.
  • Data driven. Product data alone is more than a handful to deal with. But you also need to know as much about your customers as you know about your products. And the explosion of channels and touch points doesn’t make it any easier to connect the dots.

Conversion Power – From Deal Breaker To Deal Maker

For years, a customer’s purchase journey was something of “An Unexpected Journey.” Lack of insight into the journey was a struggle for retailers and brands. The journey is fraught with more questions about product than ever before, even for fast moving consumer goods.

Today, the consumer behaviors and the role of product information have changed since the advent of substantial bandwidths and social buying. To do so, lets examine the way shoppers buy today.

  • Due to Google shoppers use 10.4 sources in average (zero moment of truth ZMOT google research)
  •  133% higher conversion rate shown by mobile shoppers who view customer content like reviews.
  • Digital devices’ influence 50% of in-store purchase behavior by end of 2014 (Deloitte’s Digital Divide)

How Informatica PIM 7.1 turns information from deal breaker to deal maker

PIM 7.1 comes with new data quality dashboards, helping users like category managers, marketing texters, managers or ecommerce specialists to do the right things. The quality dashboards point users to the things they have to do next in order to get the data right, out and ready for sales.

Eliminate Shelf Lag: The Early Product Closes the Sale

For vendors, this effectively means time-to-market: the availability of a product plus the time it takes to collect all relevant product information so you can display it to the customer (product introduction time).

The biggest threat is not the competition – it’s your own time-consuming, internal processes. We call this Shelf Lag, and it’s a big inhibitor of retailer profits. Here’s why:

  • You can’t sell what you can’t display.
  • Be ready to spin up new channels
  • Watch your margins.

How Informatica PIM 7.1 speeds up product introduction and customer experience

“By 2017… customer experience is what buyers are going to use to make purchase decisions.” (Source: Gartner’s Hype Cycle for E-Commerce, 2013) PIM 7.1 comes with new editable channel previews. This helps business users like marketing, translators, merchandisers or product managers to envistion how the product looks at the cutomer facing webshop, catalog or other touchpoint. Getting products live online within seconds, we is key because the customer always wants it now. For eCommerce product data Informatica PIM is certified for IBM WebSphere Commerce to get products ready for ecommerce within seconds.

The editable channel previews helps professionals in product management, merchandizing, marketing and ecommerce to envision their products as customers are facing it. The way of “what you see is what you get (WYSIWYG)” product data management improves customer shopping experience with best and authentic information. With the new eCommerce integration, Informatica speeds up the time to market in eBusiness. The new standard (certified by IBM WebSphere Commerce enables a live update of eShops with real time integration.

The growing need for fast and s ecure collaboration across globally acting enterprises is addressed by the Business Process Management tool of Informatica, which can now be used for PIM customers.

Intelligent insights: How relevant is our offering to your customers?

This is the age of annoyance and information overload. Each day, the average person has to handle more than 7,000 pieces of information. Only 25% of Americans say there are brand loyal. That means brands and retailers have to earn every new sale in a transparent world. In this context information needs to be relevant to the recipient.

  • Where do the data come from? How can product information auto-cleansed and characterizing into a taxonomy?
  • Is the supplier performance hitting our standards?
  • How can we mitigate risks like hidden costs and work with trusted suppliers only?
  • How can we and build customer segmentations for marketing?
  • How to build product personalization and predict the next logical buy of the customer?

It is all about The Right product. To the Right Person. In the Right Way. Learn more about the vision of the Intelligent Data Plaform.

Informatica PIM Builds the Basis of Real Time Commerce Information

All these innovations speed up the new product introduction and collaboration massively. As buyers today are always online and connected, PIM helps our customer to serve the informed purchase journey, with the right information in at the right touch point and in real time.

  1. Real-time commerce (certification with IBM WebSphere Commerce), which eliminates shelf lag
  2. Editable channel preview which help to envision how customers view the product
  3. Data quality dashboards for improved conversion power, which means selling more with better information
  4. Business Process Management for better collaboration throughout the enterprise
  5. Accelerator for global data synchronization (GDSN like GS1 for food and CPG) – which helps to improve quality of data and fulfill legal requirements

All this makes merchandizers more productive and increases average spend per customer.

Find out how the new release of Informatica PIM 7.1 helps you to unleash conversion power on the customer’s informed purchase journey.

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How GS1 and PIM Help to Fulfill Legal Regulations and Feed Distribution Channels

Manufacturers and retailers are constantly being challenged by the market. They continually seek ways to optimize their business processes and improve their margins. They face a number of challenges. These challenges include the following:

  • Delays in getting products ordered
  • Delays in getting products displayed on the shelf
  • Out of stock issues
  • Constant pressure to comply with how information is exchanged with local partners
  • Pressure to comply with how information is exchanged with international distribution partners

Recently, new regulations have been mandated by governing bodies. These bodies include the US Food and Drug Administration (FDA) as well as European Union (EU) entities. One example of these regulations is EU Regulation 1169/2011. This regulation focuses on nutrition and contents for food labels.

How much would it mean to a supplier if they could reduce their “time to shelf?” What would it mean if they could improve their order and item administration?

GS1 and PIM

If you’re a supplier, and if these improvements would benefit you, you’ll want to explore solutions. In particular, you’d benefit from a solution which could do the following:

  • Make your business available to the widest possible audience, both locally and internationally
  • Eliminate the need to build individual “point to point” interfaces
  • Provide the ability to communicate both “one on one” with a partner and broadly with othe
  • Eliminate product data inconsistencies
  • Improve data quality
  • Improve productivity

One such solution that can accomplish these things is Informatica’s combination of PIM and GDSN.

For Manufacturers

Manufacturers of CPG or food products have to adhere to strict compliance regulations. The new EU Regulation 1169/2011 on the provision of food information to consumers changes existing legislation on food labeling. The new rules take effect on December 13, 2014. The obligation to provide nutrition information will apply from 13 December 2016. The US Food & Drug Administration (FDA) enforces record keeping and the Hazard Analysis & Critical Control Points (HACCP).

In addition to that information standards are key factor feedbug distributors and retailers as our customer Vitakraft says:

“For us as a manufacturer of pet food, the retailers and distributors are key distribution channels. With the GS1 Accelerator for Informatica PIM we connect with the Global Data Synchronization Network (GDSN). Leveraging GDSN we serve our retail and distribution partners with product information for all sales channels. Informatica, helps us to meet the expectations of our business partners and customers in the e-business.”

Heiko Cichala, Product & Electronic Data Interchange Management

For Retailers

On one side retailers like supermarkets, expect from their vendors or manufacturers to get all  required information which is required legally – on the other side they are looking for strategies to leverage information for better customer service and experience (Check out “the supermarket of tomorrow”).

Companies, like German food retailer Edeka offer an app for push marketing, or help matching customer profiles of dietary or allergy profiles with QR-code scanned products on the shopping list within the supermarket app.

The Informatica GS1 Accelerator

GS1, GDSN for PIM

 

The GS1 Accelerator from Informatica offers suppliers and manufacturers the capability to ensure their data is not only of high quality but also confirms to GS1 standards. The Informatica GDSN accelerator offers the possibility to provide this high quality data directly to a certified data pool for synchronisation with their trading partners.

The quality of the data can be ensured by the Data Quality rules engine of the PIM system. It leverages the Global Product Classification hierarchy that conforms to GS1 standards for communication with the data pools.

All GDSN related activities is encapsulated within PIM can be initiated from there itself. The product data can easily be transferred to the data pool and released to a specific trading partner or made public for all recipients of a Target Market.

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One Search Procurement – For the Purchasing of Indirect Goods and Services

One Search Procurement – for purchasing of indirect goods and services 

Informatica Procurement is the internal Amazon for purchasing of MRO, C-goods, indirect materials and services. Informatica Procurement supports enterprise companies in catalog procurement with an industry-independent catalog procurement solution that enables fast and cost-efficient procurement of products and services and supplier integration in an easy to use self-service concept.

Information Procurement at a glance

informatica-procurement-at-a-glance

Informatica recently announced the availability of Informatica Procurement 7.3, the catalog procurement solution. I meet with Melanie Kunz our product manager to learn from here what’s new.

Melanie, for our readers and followers, who is using Informatica Procurement, for which purposes?

Melanie Kunz

Melanie Kunz: Informatica Procurement is industry-independent. Our customers are based in different industries – from engineering and the automotive to companies in the public sector (e.g. Cities). The responsibilities of people who work with Informatica Procurement differ depending on the company. For some customers, only employees from the purchasing department order items in Informatica Procurement. For other customers, all employees are allowed to order their needs themselves. Examples are employees who need screws for the completion of their product or office staff who ordered the business cards for the manager.

What is the most important thing to know about Informatica Procurement 7.3?

Melanie Kunz: In companies where a lot of IT equipment is ordered, it is important to always see the current prices. With each price changes, the catalog would have to be imported into Informatica Procurement. With a punch out to the online shop of IT equipment manufacturer, this is much easier and more efficient. The data from these catalogs are all available in Informatica Procurement, but the price can always be called on a daily basis from the online shop.

Users no longer need to leave Informatica Procurement to order items from external online shops. Informatica Procurement now enables the user to locate internal and indexed external items in just one search. That means you do not have to use different eShops for when you order new office stationary, IT equipment or services.

Great, what is the value for enterprise users and purchasing departments?

Melanie Kunz: All items in Informatica Procurement have the negotiated prices. Informatica Procurement is simple and intuitive that each employee can use the system without training. The view concept allows the restriction on products. For each employee (each department), the administrator can define a view. This view contains only the products that can be seen and ordered.

When you open the detail view for an indexed external item, the current price is determined from the external online shop. This price is saved in item detail view for a defined period. In this way, the user always gets the current price for the item.

The newly designed detail view has an elegant and clear layout. Thus, a high level of user experience is safe. This also applies to the possibility of image enlargement in the search result list.

What if I order same products frequently, like my business cards?

Melanie Kunz: The overview of recent shopping carts help users to reorder the same items on an easy and fast way. A shopping cart from a previous order can use as basis for this new order.

Large organizations with 1000s of employees are even more might have totally different needs what they need for the daily business and maybe dedicated to their career level. How do you address this?

Melanie Kunz: The standard assortment feature has been enhanced in Informatica Procurement 7.3. Administrators can define the assortment per user. Furthermore, it is possible to specify whether users have to search the standard assortment first and only search in the entire assortment if they do not find the relevant item in the standard assortment.

All of these features and many more minor features not only enhance the user experience, but also reduce the processing time of an order drastically.

Informatica Procurement 7.3 “One Search” at a glance

One Search Procurement

 

Learn more on Informatica Procurement 7.3 with the latest webinar.

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