Category Archives: Partners
Informatica Educates Oracle OpenWorld 2012 Attendees On How To Balance The Big Data Balancing Act
Thousands of Oracle OpenWorld 2012 attendees visited the Informatica booth to learn how to leverage their combined investments in Oracle and Informatica technology. Informatica delivered over 40 presentations on topics that ranged from cloud, to data security to smart partitioning. Key Informatica executives and experts, from product engineering and product management, spoke with hundreds of users on topics and answered questions on how Informatica can help them improve Oracle application performance, lower risk and costs, and reduce project timelines. (more…)
Burning Man for the Cloud Crowd – #DF12 is Coming!
The 10th annual salesforce.com user conference is just around the corner. Ok, calling Dreamforce a user conference just doesn’t feel right to me. If you haven’t experienced it, I guess you could say it’s like Burning Man for the Cloud Crowd. Dreamforce is billed as the “The Cloud Computing Event of the Year.” In their words…“it’s social,” “it’s inspring,” “it’s innovative,” “it’s money,” “it’s breakthrough,” and “it’s red hot.” A lot of hype indeed, but when Marc Benioff is on his game the event always delivers.
If you’re planning on attending the 10th anniversary of Dreamforce in San Francisco on September 18th, I thought I’d share a few useful resources as well as point you to some of the activities the Informatica team has planned for the conference. If you haven’t registered yet, be sure to use our partner promo code for a discount: ECMINFMTCA. There are also free keynote passes available. (more…)
It’s All About Connecting the Dots
Before the kids got out of class for the summer, my daughter’s fourth grade class was learning about product marketing. Her teacher is a good friend of ours and she knows I work with Informatica’s product marketing teams a great deal, so she asked, or I think it was closer to volunteered me to come into the class and talk a little about marketing concepts.
I have taken plenty of marketing classes in college, and have worked closely with marketing teams throughout my career; however, I’m not really qualified to talk marketing, but I mean they are fourth graders, how hard could it be right?
Introducing Informatica Cloud’s Integration Platform as a Service
In 2006, Informatica announced a strategic roadmap for cloud data integration, which outlined three phases:
This week we announced Informatica Cloud Spring 2012, which is primarily focused on phase three – evolving to an integration platform as a service. (more…)
Informatica Cloud Recognized by #Salesforce Customers for Data Integration
I’m pleased to announce that Informatica Cloud has once again been honored by salesforce.com customers with the AppExchange Best of ‘11 Award for Integration. Based entirely on user reviews for the Informatica Cloud listing on AppExchange, it’s clear that when it comes to Salesforce CRM and Force.com data integration requirements, Informatica Cloud has become the clear choice for salesforce.com customers. This is the fourth year in a row that Informatica Cloud has achieved this honor, and our free Data Loader Service continues to be the all-time most popular application on the AppExchange. (more…)
Social, Mobile, Cloud, Big Data and … Agile BI
I just came back from MicroStrategy World. There were many conversations about social, mobile, cloud and big data. There was strong interest in cloud, clear adoption of mobile, and some big data adoption. eHarmony had a great presentation about how they handle big data with Informatica, and how they’re starting to use Hadoop with Informatica HParser running on Hadoop for processing JSON.
But that wasn’t the number one conversation. The one topic that everyone was interested in – and I talked to nearly 100 customers and partners over four days – was creating new reports faster, or Agile BI. (more…)
New Year Resolutions
It’s that time again – time to reflect on the previous 12 months and make resolutions for change in the upcoming year. For me personally, the usual suspects apply: eat better, exercise more often, and spend quality time with the family. I’m happy to say that although there is always more that can be done, I usually do a pretty good job of sticking to my goals (now if only I could stay away from the dessert tray)!
Reflecting back on 2011 for the Informatica Marketplace, our resolution for the year was “Accelerate Growth” – and we exceeded even the lofty expectations we set for ourselves. Check out some of these year-end statistics: (more…)
Gartner Points to Marketplaces as Key 2012 Trend
Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first time. According to the report:
“Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. This will grow from a consumer-only phenomena to an enterprise focus.” (more…)


