Category Archives: Marketplace
Happy birthday to Informatica Marketplace!
In a brief 3 years, Informatica’s Marketplace has reached several major milestones including the posting of its 1,000th Block (Application or Service) and surpassing 10,000 unique downloads per month. Over that time, the Blocks posted on the Marketplace have marked the onward progress and evolution of the data management industry from multi-domain MDM to in-memory processing to big data, and beyond. In fact, if one was to go back and take snapshots of which Blocks were posted, and when, it would be a sort of “data” time capsule. To me, that’s one of the most compelling features of the Marketplace. In addition to the plentiful and diverse set of offerings the Marketplace Blocks represent, they are continuously evolving to address the ever changing “data” landscape and are reflective of the latest in technological innovation and best practices.
So what can we expect next from the Marketplace? Let me make a prediction. Over the next 3 years, I believe you will see a profound recognition and appreciation for data as a key enabler of significant and real improvements to business performance and operational effectiveness – and this shift will be driven by the business, not IT. The shift is already underway, but to speed it along will require those of us in the industry to continue to move the conversation beyond “it’s foundational”, and more appropriately position “data” as another lever for the achievement of business goals. In order to do that, we will need to speak in terms that resonate with the customer and frame the data discussion in the context of business performance. At the operational level, how are poor data quality and bad data management practices impacting DSO, inventory turns, on-time manufacturing and delivery, revenue recognition and assurance, leverage spend, etc.? From a financial perspective, how do these data related impacts manifest themselves on the balance sheet, income statement, or cash flow statement – and to what degree? These are the issues that our customers care about, and our solutions and recommendations should be made with these in mind. And since all solution providers are competing for finite corporate wallet share, those of us in the “data” industry will be at a competitive disadvantage if we don’t adapt. I strongly believe we will get there, and just like the past 3 years this shift will be marked by the continuing evolution of Informatica’s Marketplace.
At InformaticaWorld, we made a very exciting announcement—the introduction of PowerCenter Express, our entry-level data integration and profiling tool. What is PowerCenter Express, exactly? Well, in a nutshell, it’s giving the Power of PowerCenter to everyone, “to the people” if you like. We made PowerCenter Express available to all attendees at InformaticaWorld and they’ll be able to install it and be up and running in less than ten minutes. Since it’s PowerCenter, they’ll be able to scale up to enterprise class capabilities whenever they need to, using Vibe, our “Map Once, Deploy Anywhere” technology. Starting in July PowerCenter Express will be generally available to everyone- as a free download from Informatica’s Marketplace.
What we are doing with PowerCenter Express, is making sure that everyone, including departments and growing businesses, have access to PowerCenter’s high quality data integration and profiling tools. Until now the options for these groups have been limited—hand coding or open source products. Neither of these options is able to scale to be able to handle enterprise class data integration requirements. Which meant that before the advent of PowerCenter Express when these smaller organizations reached the point where they needed enterprise class capabilities and had to migrate to an enterprise data integration tool, they had no choice but to scrap all of their prior work . We don’t want that to happen anymore. We don’t want anyone to have to re-write mappings, to re-do work—ever. We want people to be able to map once, and deploy anywhere. And that’s what PowerCenter Express makes possible, that any organization, no matter how small, can start with PowerCenter—the gold standard for data integration—and stay with PowerCenter, re-using those same mappings when they transition to enterprise class, or when they want to deploy those mappings to Hadoop.
The reality is, as organizations’ data integration complexity reaches a certain point, they end up coming to Informatica—for the best products , the best support and the biggest ecosystem of developers. But in the past, for smaller organizations starting with the fully functional PowerCenter wasn’t always the best option. With PowerCenter Express, organizations can start small, start now, and scale fast. PowerCenter Express offers a real choice and future protection for entry-level data integration
If you’d like to learn more about PowerCenter Express before the public launch, shoot me an email at EBurns@Informatica.com. And start following me here, I’ll be posting a lot about this exciting new product over the coming weeks and months.
Emily V. Burns
Sr. Product Marketing Manager, PowerCenter Express
Recently, the Informatica Marketplace reached a major milestone: we exceeded 1,000 Blocks (Apps). Looking back to three years ago when we started with 70 Blocks from a handful of partners, it’s an amazing achievement to have reached this volume of solutions in such a short time. For me, it speaks to the tremendous value that the Marketplace brings not only to our customers who download more than 10,000 Blocks per month, but also to our partners who have found in the Marketplace a viable route to market and a great awareness and monetization vehicle for their solutions.
There has been a lot of discussion around the explosion of data and what it means to companies trying to leverage this extremely valuable resource. Informatica has a huge part to play in helping customers solve those problems not only through the technologies we provide directly, but through the tremendous ecosystem that we have built through our partners. The Marketplace has grown to more than 165 unique partner companies, and we’re adding more every day. Blocks such as BI & Analytics sing Social Media Data from Deloitte, and Interstage XWand – XBRL Processor from Fujitsu represent offerings from large, established software companies, while Blocks such as Skybot Enterprise Job Scheduler and Undraleu Code Review Tool from Coeurdata are solutions that have been contributed by earlier stage companies that have experienced significant success and growth. It has been a pleasure helping these companies to grow and reach new customers through the Marketplace.
One of the most exciting things about reaching the 1K Block milestone is not just the amount of companies that are on the Marketplace, but the amount of solutions that have been contributed from our developer community. Blocks such as Autotype Excel Macro, Execute Workflow, and iExportNormalizer are all solutions that Informatica developers have built because it helps them in their daily activities, and through the Marketplace they have found a way to share these valuable assets with the community. In fact, over half of our solutions are free to use, which is a ringing endorsement of the power of the community and a great way to try out any number of useful solutions at no risk. By leveraging enabling technologies such as Informatica’s Cloud Platform as a Service, developers can create and share solutions more quickly and easily than ever before.
Overall, it has been an exciting ride as the Marketplace has rocketed to 1,000 Blocks in under three years, and I look forward to what the next three years has in store!
This week we got the news that for the fifth year in a row, Informatica Cloud has won the 2012 Salesforce.com AppExchange Customer Choice Award. Informatica Cloud Integration for Salesforce was recognized as the winner in the very crowded IT and Administration category, which includes administration and IT, data cleansing, integration, IT management and other applications.These awards are based on the number and quality of customer reviews on the AppExchange. (more…)
Informatica Cloud Winter 2013 has arrived. This is the fourteenth release of the company’s award-winning family of cloud integration applications and integration platform as a service (iPaaS), which has now expanded to include Informatica Cloud Master Data Management (MDM). In this post I’ll provide an overview of the new cloud integration and cloud data quality capabilities. Be sure to register for a 30 day trial and/or attend the release webinar on Thursday to see Informatica Cloud in action.
In 2006, Informatica announced a strategic roadmap for cloud data integration, which outlined three phases:
In 2006, we unveiled a vision – a vision in which your IT would become a hybrid mixture of on-premise and cloud computing. We set off to develop two parallel tracks of integration – one in the cloud, and the other on-premise. Over the years we have continued to innovate and extend our solutions with guiding principles of simplicity, rapid deployment, unification, security and choice.
Our goal was to build an award winning service that could be used by anyone to integrate Salesforce.com with any on-premise application. This year we won “best integration service” for the fourth year in a row from Salesforce.com customers. Through our marketplace we have extended the end-points from Salesforce.com to Microsoft Dynamics, Oracle On-Demand and many other cloud or on-premise systems. The lessons we have been learnt along the way have allowed us to enhance our on-premise technology in order to provide you with easy to use web-based interfaces and self-service capabilities.
Everything today is about speed and data integration is no different. Our focus with cloud has been to ensure you are up and running immediately using a true SaaS solution that you can try before you buy. Our interfaces have been designed for business users with no IT knowledge – this same principle has guided our approach to self service across our entire product range and facilitated the use of data virtualization to drive agile BI.
When people talk “Cloud” they always mention integration and security as their two biggest concerns. We agree. That’s why we designed our cloud service with security in mind. Rather than moving data through our own multi-tenanted service, we chose to facilitate control from our service while focusing the data movement to occur within your own security protocols. Hence we decided to drop a lightweight integration engine behind your firewall and avoid introducing ANY new security holes into your environment. Your data goes where YOU want it to go – and boy, is it going! In 2011 we moved over 200Billion rows of data for over our cloud customers.
Our fourth design goal is to ensure unification with our traditional on-premise data integration solutions so that you, our users, can interoperate mappings from one to the other. Design a mapping on-premise and drop it into the cloud. Design a mapping in the cloud and use it on-premise to manage a simple departmental integration. You, our customers, are now extending your own integration competency centers with our cloud service.
Through all of this, we want to give you, our users, choice – choice relating to how and where you want to design, manage and run your integrations. Many of you are running integrations in the cloud from the cloud, AND/OR in the cloud from on-premise, AND/OR from the cloud to perform simple departmental integrations on-premise. It really doesn’t matter – the key point is that your developers are immediately cloud developers, on-premise developers and hybrid developers. You are using Informatica to manage the most complex integration challenges on-premise and are also using Informatica Cloud to run small departmental integrations.
You all tell us that your data is your most important asset. It resides on-premise, in the cloud and across the social networks. Train up through Informatica University and use your skills to maximise your return on that data from on-premise or from the cloud. It is your choice!
If you’d like to know more about our unification then why not come to Informatica World in May where you can meet and listen to customers who are doing precisely this.
It’s that time again – time to reflect on the previous 12 months and make resolutions for change in the upcoming year. For me personally, the usual suspects apply: eat better, exercise more often, and spend quality time with the family. I’m happy to say that although there is always more that can be done, I usually do a pretty good job of sticking to my goals (now if only I could stay away from the dessert tray)!
Reflecting back on 2011 for the Informatica Marketplace, our resolution for the year was “Accelerate Growth” – and we exceeded even the lofty expectations we set for ourselves. Check out some of these year-end statistics: (more…)