Category Archives: Informatica World 2014

A Data-Driven Healthcare Culture is Foundational to Delivering Personalized Medicine in Healthcare

According to a recent article in the LA Times, healthcare costs in the United States far exceed costs in other countries. For example, heart bypass surgery costs an average of $75,345 in the U.S. compared to $15,742 in the Netherlands and $16,492 in Argentina. In the U.S. healthcare accounts for 18% of the U.S. GDP and is increasing. 

Michelle Blackmer is an healthcare industry expert at Informatica

Michelle Blackmer is an healthcare industry expert at Informatica

Michelle Blackmer is an healthcare industry expert at Informatica. In this interview, she explains why business as usual isn’t good enough anymore. Healthcare organizations are rethinking how they do business in an effort to improve outcomes, reduce costs, and comply with regulatory pressures such as the Affordable Care Act (ACA). Michelle believes a data-driven healthcare culture is foundational to personalized medicine and discusses the importance of clean, safe and connected data in executing a successful transformation.

Q. How is the healthcare industry responding to the rising costs of healthcare?
In response to the rising costs of healthcare, regulatory pressures (i.e. Affordable Care Act (ACA)), and the need to better patient outcomes at lower costs, the U.S. healthcare industry is transforming from a volume-based to a value-based model. In this new model, healthcare organizations need to invest in delivering personalized medicine.

To appreciate the potential of personalized medicine, think about your own healthcare experience. It’s typically reactive. You get sick, you go to the doctor, the doctor issues a prescription and you wait a couple of days to see if that drug works. If it doesn’t, you call the doctor and she tries another drug. This process is tedious, painful and costly.

Now imagine if you had a chronic disease like depression or cancer. On average, any given prescription drug only works for half of those who take it. Among cancer patients, the rate of ineffectiveness jumps to 75 percent. Anti-depressants are effective in only 62 percent of those who take them.

Video: MD Anderson Cancer CenterOrganizations like MD Anderson and UPMC aim to put an end to cancer. They are combining scientific research with access to clean, safe and connected data (data of all types including genomic data). The insights revealed will empower personalized chemotherapies. Personalized medicine offers customized treatments based on patient history and best practices. Personalized medicine will transform healthcare delivery. Click on the links to watch videos about their transformational work.

Q. What role does data play in enabling personalized medicine?
Data is foundational to value-based care and personalized medicine. Not just any data will do. It needs to be clean, safe and connected data. It needs to be delivered rapidly across hallways and across networks.

As an industry, healthcare is at a stage where meaningful electronic data is being generated. Now you need to ensure that the data is accessible and trustworthy so that it can be rapidly analyzed. As data is aggregated across the ecosystem, married with financial and genomic data, data quality issues become more obvious. It’s vital that you can define the data issues so the people can spend their time analyzing the data to gain insights instead of wading through and manually resolving data quality issues.

The ability to trust data will differentiate leaders from the followers. Leaders will advance personalized medicine because they rely on clean, safe and connected data to:

1)      Practice analytics as a core competency
2)      Define evidence, deliver best practice care and personalize medicine
3)      Engage patients and collaborate to foster strong, actionable relationships

Healthcare e-bookTake a look at this Healthcare eBook for more on this topic: Potential Unlocked: Transforming Healthcare by Putting Information to Work.

Q. What is holding healthcare organizations back from managing their healthcare data like other mission-critical assets?
When you say other mission-critical assets, I think of facilitates, equipment, etc. Each of these assets has people and money assigned to manage and maintain them. The healthcare organizations I talk to who are highly invested in personalized medicine recognize that data is mission-critical. They are investing in the people, processes and technology needed to ensure data is clean, safe and connected. The technology includes data integration, data quality and master data management (MDM).

What’s holding other healthcare organizations back is that while they realize they need data governance, they wrongly believe they need to hire big teams of “data stewards” to be successful. In reality, you don’t need to hire a big team. Use the people you already have doing data governance. You may not have made this a formal part of their job description and they might not have data governance technologies yet, but they do have the skillset and they are already doing the work of a data steward.

So while a technology investment is required and you need people who can use the technology, start by formalizing the data stewardship work people are doing already as part of their current job. This way you have people who understand the data, taking an active role in the management of the data and they even get excited about it because their work is being recognized. IT takes on the role of enabling these people instead of having responsibility for all things data.

Q. Can you share examples of how immature information governance is a serious impediment to healthcare payers and providers?
Cost of Bad DataSure, without information governance, data is not harmonized across sources and so it is hard to make sense of it. This isn’t a problem when you are one business unit or one department, but when you want to get a comprehensive view or a view that incorporates external sources of information, this approach falls apart.

For example, let’s say the cardiology department in a healthcare organization implements a dashboard. The dashboard looks impressive. Then a group of physicians sees the dashboard, point out erroes and ask where the information (i.e. diagnosis or attending physician) came from. If you can’t answer these questions, trace the data back to its sources, or if you have data inconsistencies, the dashboard loses credibility. This is an example of how analytics fail to gain adoption and fail to foster innovation.

Q. Can you share examples of what data-driven healthcare organizations are doing differently?
Certainly, while many are just getting started on their journey to becoming data-driven, I’m seeing some inspiring  examples, including:

  • Implementing data governance for healthcare analytics. The program and data is owned by the business and enabled by IT and supported by technology such as data integration, data quality and MDM.
  • Connecting information from across the entire healthcare ecosystem including 3rd party sources like payers, state agencies, and reference data like credit information from Equifax, firmographics from Dun & Bradstreet or NPI numbers from the national provider registry.
  • Establishing consistent data definitions and parameters
  • Thinking about the internet of things (IoT) and how to incorporate device data into analysis
  • Engaging patients through non-traditional channels including loyalty programs and social media; tracking this information in a customer relationship management (CRM) system
  • Fostering collaboration by understanding the relationships between patients, providers and the rest of the ecosystem
  • Analyzing data to understand what is working and what is not working so  that they can drive out unwanted variations in care

Q. What advice can you give healthcare provider and payer employees who want access to high quality healthcare data?
As with other organizational assets that deliver value—like buildings and equipment—data requires a foundational investment in people and systems to maximize return. In other words, institutions and individuals must start managing their mission-critical data with the same rigor they manage other mission-critical enterprise assets.

Q. Anything else you want to add?
Yes, I wanted to thank our 14 visionary customer executives at data-driven healthcare organizations such as MD Anderson, UPMC, Quest Diagnostics, Sutter Health, St. Joseph Health, Dallas Children’s Medical Center and Navinet for taking time out of their busy schedules to share their journeys toward becoming data-driven at Informatica World 2014.  In our next post, I’ll share some highlights about how they are using data, how they are ensuring it is clean, safe and connected and a few data management best practices. InformaticaWorld attendees will be able to download presentations starting today! If you missed InformaticaWorld 2014, stay tuned for our upcoming webinars featuring many of these examples.

 

 

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Posted in Business Impact / Benefits, Business/IT Collaboration, Customers, Data Governance, Data Integration, Data Quality, Enterprise Data Management, Healthcare, Informatica World 2014, Master Data Management, Vertical | Tagged , , , , , , , , , , , , , , | Leave a comment

Ray Kurzweil Keynotes Informatica World 2014

Ray Kurzweil Keynotes Informatica World 2014Informatica World was honored to welcome Ray Kurzweil to the stage for a keynote on the mind-boggling portrait of the future of humanity.

Mr. Kurzweil is one of the world’s leading inventors, thinkers, and futurists, with a thirty-year track record of accurate predictions. Called “the restless genius” by The Wall Street Journal and “the ultimate thinking machine” by Forbes magazine, Kurzweil was selected as one of the top entrepreneurs by Inc. magazine, which described him as the “rightful heir to Thomas Edison.”

In his keynote, Mr. Kurzweil explained how, by the early 21st century, intelligence will underlie everything of value. He spoke of a future in which accelerating technologies will forever blur the line between human and machine. He laid out a provocative thesis in which nanobots will travel through the blood stream and enter our brains non-invasively, enabling us to put our neocortexes on the cloud. We will thereby become a hybrid of biological and non-biological thinking.

Ray Kurzweil Keynotes Informatica World 2014

Intelligence Will Underlie Everything of Value

Mr. Kurzweil shared a number of additional ideas, including the following:

  1. Technology is, and has always been, on an exponential progression. By contrast, our human intuition about the future is linear, not exponential.
  2. With computing, you can expect speeds to continually go up and costs to continually go down. In technology, quality and price move inversely over time. For example, today’s smart phones are twice as good and half the cost of 2012 phones
  3. You CAN accurately predict WHAT will get done, but not WHO will do it. But the one thing you can always count on is the human passion for progress.
  4. In the last 1,000 years, human progress has allowed us to quadruple life-expectancy.
  5. Although, 3D printing is currently in the Hype phase, by 2020 we will print clothing. However, just as email didn’t eliminate shipping, 3D printing won’t eliminate the fashion industry.

Overall, it was a stunning view into a not so distant future. For deeper insight into these perspectives, I encourage you to pick up a copy of his most recent book, How to Create a Mind: The Secret of Human Thought Revealed.

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It’s the Most Wonderful Time of the Year (If You’re Into Cloud)

It's the Most Wonderful Time of the Year (If You're Into Cloud)

I know it’s far too soon to be thinking of Christmas, but May is the most wonderful time of the year. That’s because it’s Informatica World week and I get the chance to experience the same tingle of anticipation watching the keynotes as I do on Christmas morning just before the big reveal. “You definitely live a sheltered life!” I hear you cry, but it’s true. In years past, Informatica World has proven to be the zenith of events in our cloud calendar, and this year so far, has not disappointed.

Monday

We began on Monday, or “Cloud Day“, with two banner events. The morning kicked off with the convening of the “Informatica Cloud Product Advisory Council,” hosted by the cloud product team.  This exclusive event consisted of a select group of customers who volunteered their time to speak at “Cloud Day.”

Monday afternoon’s session was open to all Informatica World attendees and proved to be a great networking opportunity as industry peers, cloud integration experts and practitioners all mingled. But it didn’t stop there. There were also keynotes delivered by the industry experts on topics such as cloud security and Analytics and Salesforce integration. If you missed cloud day, take a look at Ashwin Viswanth’s entertaining recap here.

Tuesday

The cloud momentum continued on Tuesday with some fabulous breakout sessions. In particular Conde Nast and Informatica held a session that discussed strategies in moving to a hybrid IT architecture. Informatica product management delivered a well-attended “Informatica Cloud 101” session. The day ended with Qualcomm and Inside Track hosting a lively discussion that explained how they use Informatica Cloud to manage data synchronization between Salesforce and other applications.

Wednesday

Wednesday was the day that kept on giving. It was packed full of sessions on the cloud path and highlighted the breadth of the solution. It started with a fantastic case study from the Weather Channel (yes THAT weather channel). They explained what “cloud first” means to them, and in particular how they built a cloud data warehouse with Informatica Cloud that runs on Amazon’s Redshift.

Next came a road map session from the Informatica Cloud Product Management team. This session gave a look at what’s next for the world’s leading cloud data management platform. It focused on the new web-based process designer that will enable integration developers to build real-time process integrations. Next, ConocoPhillips held a session called “Journey to the Internet of Things with PowerCenter and Informatica Cloud”. Conoco Phillips explained how they use PowerCenter and Informatica Cloud to aggregate data from sensor-bearing oil wells across Alaska and Calgary!

Wednesday’s packed Cloud agenda came to a close with a session from Schneider-Electric and Corvisa Cloud who talked about how they use Informatica Cloud Real Time to improve the operational efficiency of their Salesforce.com implementations by leveraging real-time data.

“Phew! That’s a lot of Cloud expertise in one day”, you say. And I would totally agree. That’s goes to show that I wasn’t lying when I said that I’m excited to hear about all things cloud this week. And I’ve only got to Wednesday. For those of you keeping track, there’s still ANOTHER conference day left.

Thursday

Today, Thursday, plays host to the last two cloud sessions. If your business relies on embedding data into your own applications, then you might want to check out “How Embedded iPaaS Can Transform Your Business”. This session is delivered by RMS who are the vendors of a financial trading application. They will explain how they create seamless and secure connections between its cloud-based suite of financial applications and its clients’ on-premise data sources by embedding Informatica Cloud. They will also discuss in detail how they interface with Informatica Cloud’s REST API’s.

The RMS session should provide enough technical meat for anyone, but if not then you should make your way to the last Informatica session of Informatica World 2014 (let’s all give a collective sigh that they week is almost over. AAAAWWWWWWHHHHHH). The honor of presenting the last session goes to the Informatica Cloud product management team. It’s seems as if we’ve come full circle.

The final session is called “Developing Advanced Integrations in the Cloud” and will show how the new cloud designer helps you aggregate and merge multiple data sources, use Vibe Integration Packages, and connect cloud applications to on-premises applications like Oracle EBS and SAP. The Cloud PM team always does fantastic demos, so this session will be worth missing your flight.

Phew, what a week! Hopefully by now you’ve realized why I think May is the “Most Wonderful Time of the Year”. All sign along now… “It’s the most wonderful time of the year. The cloud team is going and everyone’s knowing it’s nearly here… In-form-atica-World. Is nearly here!”

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Data-Powered Insights Fueled by the “Internet of Master Data”

Master data management (MDM) has come a long way in the past decade or so.  When I was supporting my company’s customer master implementation back in 2001, my management was thrilled to simply have a customer master that brought a bit of order to the chaos sharing customer data between our CRM and ERP applications and downstream into our marketing data warehouse.

karel

Fast forward to 2014 and mastering customer data alone is often table stakes for leadership trying to transform their business from a product- or account-centric to a customer-centric organizations.

Here at Informatica, we’ve seen over 75% of our MDM customers in the past year purchase for multidomain use cases – meaning the scope of their initiative often spans mastering data such as Customers, Suppliers and Products as part of a coordinated effort.  These organizations have built compelling business cases to demonstrate that mastering multiple domains – and the relationships among those domains – is necessary.  Only a true 360 degree view of relationships among any data can provide the necessary insights to deliver on the desired operational efficiencies, optimized customer experiences, and growth objectives for their companies.

The progress we’ve all made in multidomain MDM is impressive, but it’s just scratching the surface of what’s possible.  What happens when MDM meets Cloud, Social, the Internet of Things and other master data enrichment sources such as D&B and Acxiom?  Dennis Moore, Informatica’s GM and SVP for MDM, envisions that a new “Internet of Master Data” will be formed that can include a massive new set of sensor and social data which it leverages to infer and recommend a new class of relationship insights.   For example, in addition to sentiment and relationships from social networks, location data from mobile devices and sensors can now inform customer – and product – behaviors that span beyond direct transactions and interactions within your traditional business applications.

Those of you who have invested in building a foundation of clean, consistent and connected data have a huge advantage as the value of MDM grows exponentially with the exponential growth of data. You are well-positioned to take advantage of the deeper insights and potential innovations now possible by adding Cloud, Social, and Machine data to optimizing analytics and operations.

This week at Informatica World 2014 in Las Vegas, we kicked off with our fantastic MDM Day pre-conference event with over 500 attendees.  During the event, we shared some early insights into our MDM 10 release planned for later this year which integrates the Informatica Vibe engine and incorporates other elements of the just unveiled Informatica Intelligent Data Platform vision to make it easier for customers to gain a 360 degree view of their most critical business entities, including customers, suppliers, products and assets.

We continue to be inspired by our awesome MDM customers and partners, and we’re excited to see what they can do to harness the power of the Internet of Master Data!

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Intelligent Data for a Smarter World

Intelligent Data for a Smarter WorldI’ve been thinking a lot lately about next-generation products — products that will have the smarts to respond on their own to rapidly changing conditions.

We can all imagine self-driving cars that distinguish between a life-threatening situation (like a swerving car ahead) or a thing-threatening occurrence (like a scurrying raccoon) and brake and steer accordingly. And we expect automated picking systems will soon know — by a SKU’s size, shape, weight and temperature — which assembly line or packing area gets which products. And it won’t be long before enterprise systems will see and plug security holes across hundreds of systems, no matter whether the data is hosted internally or held by partners and suppliers.

The underpinning for such smarts is data that’s clean, safe and connected — the hallmarks of everything we do and believe in at Informatica. But we also recognize that next-generation products need something more. They also need to know when and where data changes, along with how to get the right data to the right person, place or thing, in the right way. That’s why Informatica is unveiling our vision for an Intelligent Data Platform, fueled by new technology innovations in data intelligence.

Data intelligence is built on two new capabilities – live data map and inference engine. Live data map continuously updates all the metadata—structural, semantic, usage and otherwise— on all of the data flowing through an enterprise, while the inference engine can deduce user intentions, help humans search for what they need in their own natural language, and provide recommendations on the best way to consume data depending on the use case. The combination ensures that clean, safe and connected data gets to whomever or whatever needs it, as it’s needed—fast.

We at Informatica believe these capabilities are so incredibly vital for the enterprise that the Intelligent Data Platform now serves as the foundation of many of our future products — beginning with Project Springbok and Project Secure@Source™. These two new offerings simplify some of the toughest challenges facing people in the enterprise: letting business users find and use the data they need, and seeing where their most-sensitive data is hiding amidst all the nooks and crannies.

Project Springbok’s Excel-like interface lets everyday business folks and mere mortals find the data sets they’re interested in, fix formatting and quality issues, and do tasks that are a pain today to perform — such as combining data sets or publishing the results for colleagues to reuse and enhance. Project Springbok is also a guide, with its recommendations derived by the inference engine. It tells users the sources they could or should have access to, and then provisions only what they should have. It lets users see which data sets colleagues are most frequently accessing and finding the most valuable. It also alerts users to inconsistent or incomplete data, suggests ways to sort new combinations of data sets and recommends the best data for the task.

While we designed Project Springbok for the average business user, Project Secure@Source is intended for people responsible for protecting the enterprise, including chief risk officers, chief information security officers (CISOs) and even board members of public companies. That’s because Project Secure@Source’s graphical interface displays all the systems holding sensitive data, such as social security numbers, medical records or payment card information.

But it’s not enough just to know where that data is. To safeguard all the sensitive information about their products, their customers, and their employees, users also need to understand how that data got into these systems, how it moves around, and who is using it. Project Secure@Source does that, too — showing, for example, that an engineer used payment card data to test a Hadoop cluster, and left it there. With Project Secure@Source, users can selectively remove or mask that data from any system in the enterprise.

You’ll hear us talk about and showcase the Intelligent Data Platform, Project Springbok and Project Secure@Source at Informatica World on May 13 and 14. I hope you’ll join us to learn how our vision and our product roadmap will enable a smarter world for all of us, today.

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MDM Day Advice: Connect MDM to a Tangible Business Outcome or You Will Fail

“Start your master data management (MDM) journey knowing how it will deliver a tangible business outcome. Will it help your business generate revenue or cut costs? Focus on the business value you plan to deliver with MDM and revisit it often,” advises Michael Delgado, Information  Management Director at Citrix during his presentation at MDM Day, the InformaticaWorld 2014 pre-conference program. MDM Day focused on driving value from business-critical information and attracted 500 people.

A record 500 people attended MDM Day in Las Vegas

A record 500 people attended MDM Day in Las Vegas

In Ravi Shankar’s recent MDM Day preview blog, Part 2: All MDM, All Day at Pre-Conference Day at InformaticaWorld, he highlights the amazing line up of master data management (MDM) and product information management (PIM) customers speakers, Informatica experts as well as our talented partner sponsors.

Here are my MDM Day fun facts and key takeaways:

  • Did you know that every 2 seconds an aircraft with GE engine technology is taking off somewhere in the world?

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    GE Aviation’s Chief Enterprise Architect, Ginny Walker, presented “Operationalizing Critical Business Processes: GE Aviation’s MDM Story.” GE Aviation is a $22 billion company and a leading provider of jet engines, systems and services.  Ginny shared the company’s multi-year journey to improve installed-base asset data management. She explained how the combination of data, analytics, and connectivity results in productivity improvements such as reducing up to 2% of the annual fuel bill and reducing delays. The keys to GE Aviation’s analytical MDM success were: 1) tying MDM to business metrics, 2) starting with a narrow scope, and 3) data stewards. Ginny believes that MDM is an enabler for the Industrial Internet and Big Data because it empowers companies to get insights from multiple sources of data.

  •  Did you know that EMC has made a $17 billion investment in acquisitions and is integrating more than 70 technology companies?
    Barbara Latulippe, EMC

    Barbara Latulippe, Senior Director, Enterprise Information Management at EMC

    EMC’s Barbara Latulippe, aka “The Data Diva,” is the Senior Director of Enterprise Information Management (EIM). EMC is a $21.7 billion company that has grown through acquisition and has 60,000 employees worldwide. In her presentation, “Formula for Success: EMC MDM Best Practices,” Barbara warns that if you don’t have a data governance program in place, you’re going to have a hard time getting an MDM initiative off the ground. She stressed the importance of building a data governance council and involving the business as early as possible to agree on key definitions such as “customer.” Barbara and her team focused on the financial impact of higher quality data to build a business case for operational MDM. She asked her business counterparts, “Imagine if you could onboard a customer in 3 minutes instead of 15 minutes?”

  • Did you know that Citrix is enabling the mobile workforce by uniting apps, data and services on any device over any network and cloud?

    Michael Delgado, Citrix

    Michael Delgado, Information Management Director at Citrix

    Citrix’s Information Management Director, Michael Delgado, presented “Citrix MDM Case Study: From Partner 360 to Customer 360.” Citrix is a $2.9 billion Cloud software company that embarked on a multi-domain MDM and data governance journey for channel partner, hierarchy and customer data. Because 90% of the company’s product bookings are fulfilled by channel partners, Citrix started their MDM journey to better understand their total channel partner relationship to make it easier to do business with Citrix and boost revenue. Once they were successful with partner data, they turned to customer data. They wanted to boost customer experience by understanding the total customer relationship across products lines and regions. Armed with this information, Citrix employees can engage customers in one product renewal process for all products. MDM also helps Citrix’s sales team with white space analysis to identify opportunities to sell more user licenses in existing customer accounts.

  •  Did you know Quintiles helped develop or commercialize all of the top 5 best-selling drugs on the market?

    John Poonnen, Quintiles

    John Poonnen, Director Infosario Data Factory at Quintiles

    Quintiles’ Director of the Infosario Data Factory, John Poonnen, presented “Using Multi-domain MDM to Gain Information Insights:How Quintiles Efficiently Manages Complex Clinical Trials.” Quintiles is the world’s largest provider of biopharmaceutical development and commercial outsourcing services with more than 27,000 employees. John explained how the company leverages a tailored, multi-domain MDM platform to gain a holistic view of business-critical entities such as investigators, research facilities, clinical studies, study sites and subjects to cut costs, improve quality, improve productivity and to meet regulatory and patient needs. “Although information needs to flow throughout the process – it tends to get stuck in different silos and must be manually manipulated to get meaningful insights,” said John. He believes master data is foundational — combining it with other data, capabilities and expertise makes it transformational.

While I couldn’t attend the PIM customer presentations below, I heard they were excellent. I look forward to watching the videos:

  • Crestline/ Geiger: Dale Denham, CIO presented, “How Product Information in eCommerce improved Geiger’s Ability to Promote and Sell Promotional Products.”
  • Murdoch’s Ranch and Home Supply: Director of Marketing, Kitch Walker presented, “Driving Omnichannel Customer Engagement – PIM Best Practices.”

I also had the opportunity MDM Day Sponsorsto speak with some of our knowledgeable and experienced MDM Day partner sponsors. Go to Twitter and search for #MDM and #DataQuality to see their advice on what it takes to successfully kick-off and implement an MDM program.

There are more thought-provoking MDM and PIM customer presentations taking place this week at InformaticaWorld 2014. To join or follow the conversation, use #INFA14 #MDM or #INFA14 #PIM.

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, CMO, Customer Acquisition & Retention, Customers, Data Governance, Data Integration, Data Quality, Enterprise Data Management, Informatica World 2014, Master Data Management, Partners, PiM, Product Information Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Tweet Your Way to the Top at Informatica World

The Informatica World 2014 Conference is right around the corner and we couldn’t be more excited! In fact, we want the whole WORLD to know. And, if you’re going to be there, we want YOU to tell the world all about it! So, to inspire attendees to share the great news, we’d decided to create three super cool Twitter contests.

Twitter Contest 1: “Top Author”

Tweet your way to the top of Informatica World 2014! To participate in the #INFA14 “Top Author” contest, you must:

Twitter Contest Tweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who sends the highest number of relevant, unique tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 2: “Top Promoter”

Share at Informatica World for a Chance to Win! To participate in the #INFA14 “Top Promoter” contest, you must:

Twitter Contest Retweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who retweets the greatest number of #INFA14 tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 3: “Loudest Voice”

Make an impression at Informatica World 2014! To participate in the #INFA14 “Loudest Voice” contest, you must:

Twitter Contest Reach

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each original tweet
  5. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)

On Friday, 5/16/2014, the Hill and Knowlton Strategies digital team will use the TweetReach service to calculate the contestant who generated the most total impressions from a personal (not corporate) account on the #INFA14 hashtag. This user will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Caveats

A few disclaimers and caveats before you begin:

  • Do not create multiple accounts to enter any of these contests more than once. Twitter could notice this behavior and could elect to suspend your accounts.
  • Do not post the same Tweet repeatedly. Posting duplicate tweets is a violation of Twitter Rules and will result in disqualification from these contests.
  • Do not post irrelevant content on the #INFA14 hashtag. For a tweet to be considered, it must pertain to the conference experience and to the general topics covered at the conference. Informatica reserves the right to discount tweets on the hashtag that do not pertain to the conference from the final tally.

If you have any questions about what is permitted, please consult the Twitter Rules.

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Deloitte at Informatica World 2014

Deloitte at Informatica World 2014Deloitte is one of the world’s leading professional services firms. Deloitte’s globally connected network of member firms contains over 200,000 professionals in more than 140 countries. At Informatica, we collaborate with Deloitte to help clients to understand the entire ecosystem in which they exist. This ecosystem includes all areas where data is providing valuable signals.

Deloitte and Informatica have worked together to deliver consulting services and solutions in support master data management programs, data warehousing and business intelligence projects. This collaboration extends across various industries like healthcare, financial services, government services and consumer manufacturing.

This year, Deloitte will be a Platinum sponsor of Informatica World. By attending their sessions below, you can learn how to look at your data from the inside out:

  • The New Digital Divide – Learn how MDM can close the gap between shopper expectations and retail offerings at this MDM Day session
  • Empowering Customer Facing Teams with Total Customer Relationship – An MDM Day panel featuring Deloitte and others
  • Discuss Multi-domain MDM with Deloitte’s Satish Puskoor
  • Booth 31: Visit Deloitte at Booth #31 and receive a free 1/1 on-site session with a consultant
  • Arch121 – Custom Landing Zone and Informatica Integration: A Case Study on how to Align Insurance policy data across domains
  • IPaW150 – Improve Sales Experience with Proactive Data Controls and Stewardship Deloitte teaches how to establish high quality sales operations

Informatica and Deloitte share a common mission to deliver value to our clients. Deloitte’s depth and breadth of advisory and implementation services can help decision-makers effectively leverage the value of their data. Don’t miss their Informatica World 2014 sessions!

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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Keeping it “Real” at Informatica World 2014

Keeping it Real

This dog is Keeping it Real

Most have heard by now that Informatica World 2014 will be a unique opportunity for attendees to get new ideas, expert advice, and hands-on demonstrations on real-time data integration products and capabilities at the premier data conference of the year. 

However, it is Las Vegas after all, so for those of you wagering on the best sessions, here’s my quick guide (or morning line) for your viewing, research or attending pleasure.

I hope to see you there.

Tuesday May 13, 2014

BREAKOUT SESSIONS

1:00 PM (GRACIA 8):
ARCH101 – Enterprise Data Architecture for the Data-Centric Enterprise 
How do you build an architecture that increases development speed, protects quality, and reduces cost and complexity, all while accelerating current project delivery?
Srinivas Kolluru – Chief Architect, Southwest Power Pool, Inc.
Tom Kato – Architect, US AirwaysAmerican Airlines
John Schmidt – Vice President, Informatica

 4:45 PM (GRACIA 8):
ARCH113 – Western Union: Implementing a Hadoop-based Enterprise Data Hub with Cloudera and Informatica 
To expand its business and delight customers with proactive, personalized web and mobile marketing, Western Union needs to process massive amounts of data from multiple sources.
Pravin Darbare – Senior Manager Integration and Transformation, Western Union
Clarke Patterson – Sr. Director of Product Marketing, Cloudera, Inc.

 4:45 PM (GRACIA 3):
IPaW132 – NaviNet, Inc and Informatica: Delivering Network Intelligence… The Value to the Payer, Provider and Patient 
Healthcare payers and providers today must share information in unprecedented ways to achieve their goals of reducing redundancy, cutting costs, coordinating care and driving positive outcomes.
Frank Ingari – CEO, NaviNet, Inc.

HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B):
Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32):
Informatica Data Replication 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica

 BOOTHS 5:30-8:00 PM

2032- PowerExchange Change Data Capture 9.6
2065- Informatica Data Replication
2136- Informatica Real-time Data Integration
2137- Vibe Data Stream for Machine Data

Wednesday, May 14, 2014

BREAKOUT SESSIONS

11:30 AM (CASTELLANA 1)
ARCH109 – Proactive Analytics: The Next-Generation of Business Intelligence 
Business users demand self-service tools that give them faster access to better insights. Exploding data volumes and variety make finding relevant, trusted information a challenge.
John Poonen – Director, Infosario Data Services Group, Quintiles
Senthil Kanakarajan – VP, Technology Manager, Wells Fargo
Nelson Petracek – Senior Director Emerging Technology Architecture, Informatica

3:45 PM (GRACIA 8)
ARCH102 – Best Practices and Architecture for Agile Data Integration
Business can’t wait for IT to deliver data and reports that may not meet business needs by the time they’re delivered. In the age of self-service and lean integration, business analysts need more control even as IT continues to govern development.
Jared Hillam – EIM Practice Director, Intricity, LLC
John Poonen – Director, Infosario Data Services Group, Quintiles
Robert Myers – Tech Delivery Manager, Informatica

3:45 PM (GRACIA 6)
ARCH119 – HIPAA Validation for Eligibility and Claims Status in Real Time
Healthcare reform requires healthcare payers to exchange and process HIPAA messages in less time with greater accuracy. Learn how Health Net met regulatory requirements and limited both costs and expensive rework by architecting a real-time data integration architecture that lets it respond to eligibility and claims status requests within six seconds, near error-free.
Jerry Allen – IT Architect, Health Net, Inc.

3:45 PM (GRACIA 1)
ARCH114 – Bi-Directional, Real-Time Hadoop Streaming 
As organizations seek faster access to data insights, Hadoop is becoming the architectural foundation for real-time data processing environments. With the increase of Hadoop deployments in operational workloads, the importance of real-time and bi-directional data integration grows. MapR senior product management director Anoop Dawar will describe a streaming architecture that combines Informatica technologies with Hadoop. You’ll learn how this architecture can augment capabilities around 360-degree customer views, data warehouse optimization, and other big data business initiatives.
Anoop Dawar – Senior Director, Product Management, MapR Technologies

 HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B)
Table 17b – Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32)
Table 32 – Informatica Data Replication
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica
 

Thursday, May 15, 2014

BREAKOUT SESSIONS

 DEV108 – Informatica and the Information Potential of the “Internet of Things” 
The “Internet of Things” and its torrents of data from multiple sources — clickstreams from web servers, application and infrastructure log data, real-time systems, social media, sensor data, and more — offers an unprecedented opportunity for insight and business transformation. Learn how Informatica can help you access and integrate these massive amounts of real-time data with your enterprise data and achieve your information potential.
Amrish Thakkar – Senior Product Manager, Informatica
Boris Bulanov – Senior Director Solutions Product Management, Informatica

 

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Cognizant at Informatica World 2014

Cognizant at Informatica World 2014

Cognizant at Informatica World 2014

Cognizant is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses.

Informatica and Cognizant have enjoyed a successful partnership for over 10 years. Together, we have delivered joint solutions across multiple domains, collaborating closely in the areas of Data Integration, Master Data Management, Application ILM, and Test Data Management.

Recently, Informatica announced that Cognizant won the 2013 Alliance Partner of the Year award. This award honors the alliance partner who has delivered the most innovative, business problem-solving solutions during the past year leveraging Informatica products and technologies.

This year, Cognizant will once again be a Platinum sponsor of Informatica World. Conference attendees can connect with Cognizant team members at the following locations and events:

  • Booth 19: A Taste of Success – Celebrate with champagne, sparking cider and chocolate-covered strawberries
  • Pre-Conference MDM Day – Have MDM Supplier Relationship questions? Ask a Cognizant expert
  • PaW148: An Agile Universal DI Approach – Learn about Code Halos™ with Cognizant AVP James Jeude
  • ARCH120: Data, Data Everywhere but not a Byte to Consume – Need optimal test data solutions? Join this session

Together, Cognizant and Informatica can help strengthen your competitive advantage, in order to drive better business decisions, provide granular business insights and increase your time-to-market.

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