Category Archives: Informatica Events

Has Hadoop Crossed The Chasm? Thoughts About Strata 2014

Well, it’s been a little over a week since the Strata conference so I thought I should give some perspective on what I learned.  I think it was summed up at my first meeting, on the first morning of the conference. The meeting was with a financial services company who has significance experience with Hadoop. The first words out of their mouths were, “Hadoop is hard.” 

Later in the conference, after a Western Union representative spoke about their Hadoop deployment, they were mobbed by end user questions and comments. The audience was thrilled to hear about an actual operational deployment: Not just a sandbox deployment, but an actual operational Hadoop deployment from a company that is over 160 years old.

The market is crossing the chasm from early adopters who love to hand code (and the macho culture of proving they can do the hard stuff) to more mainstream companies that want to use technology to solve real problems. These mainstream companies aren’t afraid to admit that it is still hard. For the early adopters, nothing is ever hard. They love hard. But the mainstream market doesn’t view it that way.  They don’t want to mess around in the bowels of enabling technology.  They want to use the technology to solve real problems.  The comment from the financial services company represents the perspective of the vast majority of organizations. It is a sign Hadoop is hitting the mainstream market.

More proof we have moved to a new phase?  Cloudera announced they were going from shipping six versions a year down to just three.  I have been saying for awhile that we will know that Hadoop is real when the distribution vendors stop shipping every 2 months and go to a more typical enterprise software release schedule.  It isn’t that Hadoop engineering efforts have slowed down.  It is still evolving very rapidly.  It is just that real customers are telling the Hadoop suppliers that they won’t upgrade as fast because they have real business projects running and they can’t do it.  So for those of you who are disappointed by the “slow down,” don’t be.  To me, this is news that Hadoop is reaching critical mass.

Technology is closing the gap to allow organizations to use Hadoop as a platform without having to actually have an army of Hadoop experts.  That is what Informatica does for data parsing, data integration,  data quality and data lineage (recent product announcement).  In fact, the number one demo at the Informatica booth at Strata was the demonstration of “end to end” data lineage for data, going from the original source all the way to how it was loaded and then transformed within Hadoop.  This is purely an enterprise-class capability that becomes more interesting and important when you actually go into true production.

Informatica’s goal is to hide the complexity of Hadoop so companies can get on with the work of using the platform with the skills they already have in house.  And from what I saw from all of the start-up companies that were doing similar things for data exploration and analytics and all the talk around the need for governance, we are finally hitting the early majority of the market.  So, for those of you who still drop down to the underlying UNIX OS that powers a Mac, the rest of us will keep using the GUI.   To the extent that there are “fit for purpose” GUIs on top of Hadoop, the technology will get used by a much larger market.

So congratulations Hadoop, you have officially crossed the chasm!

P.S. See me on theCUBE talking about a similar topic at: youtu.be/oC0_5u_0h2Q

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Posted in Banking & Capital Markets, Big Data, Hadoop, Informatica Events | Tagged , , , | Leave a comment

A Social Dreamforce

Last week we challenged Dreamforce 2014 attendees and enthusiasts to get “social” for a chance to win some really great cash prizes from Informatica. From October 13-16, we held two different social media contests. Today, two lucky people will each walk away with $1,000!

Drum roll please…

Dreamforce 2014 Keynote Selfie Contest

Dreamforce Keynote Selfie Contest

Keynote Selfie Contest

Congratulations to Jordan Scott for photo-bombing her way to $1,000 as the Dreamforce 2014 Keynote Selfie Photo Contest WINNER! Contest participants were challenged to take as many photos as possible with the Dreamforce 2014 keynote speakers that are listed on this page. Jordan snapped selfies with NINE different notable Dreamforce keynote speakers, including Will.i.am, Neil Young and Marc Benioff.

Jordan – please e-mail Informatica at infacomm@gmail.com by November 5, 2014  to receive your prize.

Make sure to check out all of the #INFAselfieContest submissions here!

Dreamforce 2014 Data First Video Contest

Data First Video Contest

Data First Video Contest

Congratulations to Courtney Hart for being the Dreamforce 2014 Data-First Video Contest  Winner! For this contest, we challenged data and analytics enthusiasts to create a video of themselves  explaining how they put data first.

In this 6-second Vine video, Courtney shares how she puts data first with wearable technology! A wearable heart-rate monitor allows Courtney to track her exercise improvements by counting the amount of calories burned during a workout session!

Courtney – we will contact you via the e-mail provided with the video submission.

Thanks to everyone who took part in our contests! We’re already looking forward to Dreamforce 2015!

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Announcing The Dreamforce 2014 Data First Video Contest

Dreamforce 2014 Data First Video Contest

Data First Video Contest

How would it feel to win $1,000 for six seconds of work? If you enter our Dreamforce 2014 Data First Video Contest, you just may find out. In fact, a 6 second Vine or a 15 second Instagram video just may make you $1,000 richer. If you like, you can even enter using a longer YouTube video!

The buzz around Dreamforce 2014 is overwhelming! A recent infographic by Salesforce indicated that 91 countries will be represented. At the event, there will be considerable dialog about the future of analytics and data. However, there many across the globe who aren’t able to attend this year to contribute to the conversation in person. To make sure your voice is heard, we created a platform for you to have YOUR say.

Announcing The Dreamforce 2014 Data First Video Contest

If you are passionate about data and analytics, but aren’t at Dreamforce to discuss it in person, this contest is for you. In order to participate, you simply:

  1. Create a video of yourself, wherever you are, explaining how you put data first
  2. Post your video publicly on your Vine, Instagram or YouTube account
  3. Navigate to our the contest tab on our Facebook page
  4. Submit your video by typing the URL to your Vine, Instagram or YouTube video between Monday, October 13 at 12:00am (PST) and Thursday, October 16 at 11:59pm (PST).

Data First Video ContestInformatica will promote the Facebook page on social channels and encourage viewers to vote for their favorite entry. The entry containing the highest number of eligible votes on Thursday, October 16 at 11:59pm (PST) will be deemed the winner. The contestant with the winning entry will win $1,000 from Informatica. The winner will be notified by email and announced via the Informatica Perspectives blog within five (5) days following the winner selection.

Note that, to participate, you:

  • Must be 18 or older
  • May not be employed by Informatica
  • May not be an immediate family member of an Informatica employee
  • May submit exactly one (1) entry

So go ahead and have your say! Submit your entry (or just vote for your favorite) right now, on our Facebook page!

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Announcing the Dreamforce 2014 Keynote Selfie Photo Contest

Keynote Selfie

Photo-bomb your way to $1,000!

Have you ever photo-bombed your way to $1,000 cash? What if you could get PAID for taking selfies? If you’re heading to the Salesforce Dreamforce 2014, Informatica wants to make this possible for you!

The Dreamforce 2014 conference is in a few short days and we couldn’t be more excited! With over 1,400 breakout sessions, hundreds of exhibitors, and visionary keynote speakers, there is surely something for everyone.

Announcing the Dreamforce 2014 Keynote Selfie Photo Contest
One thing we’re especially looking forward is hearing from the incredible keynote speakers. We figured you were equally as excited, so we decided create a contest just for you! To enter, here’s what you have to do:

  1. Take as many photos as possible with the Dreamforce 2014 keynote speakers that are listed on this page. (The speakers don’t have to “pose” with you: You can show them, speaking in a screen behind you, or just hold up their photo.)
  2. Submit your photographs through Twitter, Instagram or Facebook between Monday, October 13 at 12:00am (PDT) and Thursday, October 16 at 11:59pm (PDT).
  3. Include the hashtag #INFAselfieContest on each participating photograph
  4. Be a registered attendee of the Salesforce Dreamforce 2014 conference in San Francisco
  5. Be employed neither by Informatica nor an immediate family member of an Informatica employee
dreamforce keynote speakers

Dreamforce Keynote Speakers

The contestant who submits the highest number of unique, eligible photographs during the contest time frame will win $1,000 from Informatica.

Remember – Eligible “Selfies” must contain both the contest entrant and an image of one of the following Dreamforce 2014 Keynote Speakers. The winner will be announced via the Informatica Perspectives blog within five (5) days following the winner selection. The selected member must contact Informatica at infacomm@gmail.com with the subject line, “Keynote Selfie Contest Winner,” within 15 days from the time the award notification was published on the Informatica Perspectives blog.

Along the way, check out all of the awesome selfie submissions on our Facebook page, here!

If you’re attending Dreamforce, make sure to visit Informatica at booth #N1216!

Happy selfie-ing!

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Informatica To Host GOSI Connect India 2014

GOSI Connect India 2014

The Ritz-Carlton, Bangalore

On September 23-24 in Bangalore, Informatica is hosting their second annual Global Outsourcers and System Integrator (GOSI) Connect:India 2014.

This invitation-only event brings together global and regional leaders from the top Indian Systems Integrators to dialog with Informatica executives. Attendees will learn new ways to drive services business and non-linear growth by addressing customer needs. Specific areas for discussion will include Enterprise Transformation, Cloud and Big Data. Sessions include the following:

  • Anil Chakravarthy, Executive Vice President and Chief Product Officer: Driving Services Revenue with the Intelligent Data Platform
  • Ronen Schwartz, Vice President and General Manager, Informatica Cloud: Driving Services Revenue with Cloud Data Management
  • Brian Hodges, Senior Vice President, Worldwide Professional Services: Working with Professional Services to Deliver Customer Value
  • Sanjay Krishnamurthi, Vice President and Chief Technology Officer: Delivering Informatica Product Innovation and Roadmap
  • Richard Akers, Global Head, GOSI Alliances, Partnering with Informatica

The conference will focus on the market opportunity around our recently launched Intelligent Data Platform – which includes the introduction of two new products Secure@Source and Project Springbok. Anil Chakravarthy will specifically address the high-growth service opportunities which include:

  1. Next generation analytics
  2. 360-view of critical business entities
  3. Hybrid Infrastructure
  4. Data Governance & Data-Centric Security

To learn more about the Informatica partner programs, we invite you to review the information here.

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Tweet Your Way to the Top at Informatica World

The Informatica World 2014 Conference is right around the corner and we couldn’t be more excited! In fact, we want the whole WORLD to know. And, if you’re going to be there, we want YOU to tell the world all about it! So, to inspire attendees to share the great news, we’d decided to create three super cool Twitter contests.

Twitter Contest 1: “Top Author”

Tweet your way to the top of Informatica World 2014! To participate in the #INFA14 “Top Author” contest, you must:

Twitter Contest Tweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who sends the highest number of relevant, unique tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 2: “Top Promoter”

Share at Informatica World for a Chance to Win! To participate in the #INFA14 “Top Promoter” contest, you must:

Twitter Contest Retweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who retweets the greatest number of #INFA14 tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 3: “Loudest Voice”

Make an impression at Informatica World 2014! To participate in the #INFA14 “Loudest Voice” contest, you must:

Twitter Contest Reach

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each original tweet
  5. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)

On Friday, 5/16/2014, the Hill and Knowlton Strategies digital team will use the TweetReach service to calculate the contestant who generated the most total impressions from a personal (not corporate) account on the #INFA14 hashtag. This user will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Caveats

A few disclaimers and caveats before you begin:

  • Do not create multiple accounts to enter any of these contests more than once. Twitter could notice this behavior and could elect to suspend your accounts.
  • Do not post the same Tweet repeatedly. Posting duplicate tweets is a violation of Twitter Rules and will result in disqualification from these contests.
  • Do not post irrelevant content on the #INFA14 hashtag. For a tweet to be considered, it must pertain to the conference experience and to the general topics covered at the conference. Informatica reserves the right to discount tweets on the hashtag that do not pertain to the conference from the final tally.

If you have any questions about what is permitted, please consult the Twitter Rules.

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Deloitte at Informatica World 2014

Deloitte at Informatica World 2014Deloitte is one of the world’s leading professional services firms. Deloitte’s globally connected network of member firms contains over 200,000 professionals in more than 140 countries. At Informatica, we collaborate with Deloitte to help clients to understand the entire ecosystem in which they exist. This ecosystem includes all areas where data is providing valuable signals.

Deloitte and Informatica have worked together to deliver consulting services and solutions in support master data management programs, data warehousing and business intelligence projects. This collaboration extends across various industries like healthcare, financial services, government services and consumer manufacturing.

This year, Deloitte will be a Platinum sponsor of Informatica World. By attending their sessions below, you can learn how to look at your data from the inside out:

  • The New Digital Divide – Learn how MDM can close the gap between shopper expectations and retail offerings at this MDM Day session
  • Empowering Customer Facing Teams with Total Customer Relationship – An MDM Day panel featuring Deloitte and others
  • Discuss Multi-domain MDM with Deloitte’s Satish Puskoor
  • Booth 31: Visit Deloitte at Booth #31 and receive a free 1/1 on-site session with a consultant
  • Arch121 – Custom Landing Zone and Informatica Integration: A Case Study on how to Align Insurance policy data across domains
  • IPaW150 – Improve Sales Experience with Proactive Data Controls and Stewardship Deloitte teaches how to establish high quality sales operations

Informatica and Deloitte share a common mission to deliver value to our clients. Deloitte’s depth and breadth of advisory and implementation services can help decision-makers effectively leverage the value of their data. Don’t miss their Informatica World 2014 sessions!

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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Keeping it “Real” at Informatica World 2014

Keeping it Real

This dog is Keeping it Real

Most have heard by now that Informatica World 2014 will be a unique opportunity for attendees to get new ideas, expert advice, and hands-on demonstrations on real-time data integration products and capabilities at the premier data conference of the year. 

However, it is Las Vegas after all, so for those of you wagering on the best sessions, here’s my quick guide (or morning line) for your viewing, research or attending pleasure.

I hope to see you there.

Tuesday May 13, 2014

BREAKOUT SESSIONS

1:00 PM (GRACIA 8):
ARCH101 – Enterprise Data Architecture for the Data-Centric Enterprise 
How do you build an architecture that increases development speed, protects quality, and reduces cost and complexity, all while accelerating current project delivery?
Srinivas Kolluru – Chief Architect, Southwest Power Pool, Inc.
Tom Kato – Architect, US AirwaysAmerican Airlines
John Schmidt – Vice President, Informatica

 4:45 PM (GRACIA 8):
ARCH113 – Western Union: Implementing a Hadoop-based Enterprise Data Hub with Cloudera and Informatica 
To expand its business and delight customers with proactive, personalized web and mobile marketing, Western Union needs to process massive amounts of data from multiple sources.
Pravin Darbare – Senior Manager Integration and Transformation, Western Union
Clarke Patterson – Sr. Director of Product Marketing, Cloudera, Inc.

 4:45 PM (GRACIA 3):
IPaW132 – NaviNet, Inc and Informatica: Delivering Network Intelligence… The Value to the Payer, Provider and Patient 
Healthcare payers and providers today must share information in unprecedented ways to achieve their goals of reducing redundancy, cutting costs, coordinating care and driving positive outcomes.
Frank Ingari – CEO, NaviNet, Inc.

HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B):
Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32):
Informatica Data Replication 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica

 BOOTHS 5:30-8:00 PM

2032- PowerExchange Change Data Capture 9.6
2065- Informatica Data Replication
2136- Informatica Real-time Data Integration
2137- Vibe Data Stream for Machine Data

Wednesday, May 14, 2014

BREAKOUT SESSIONS

11:30 AM (CASTELLANA 1)
ARCH109 – Proactive Analytics: The Next-Generation of Business Intelligence 
Business users demand self-service tools that give them faster access to better insights. Exploding data volumes and variety make finding relevant, trusted information a challenge.
John Poonen – Director, Infosario Data Services Group, Quintiles
Senthil Kanakarajan – VP, Technology Manager, Wells Fargo
Nelson Petracek – Senior Director Emerging Technology Architecture, Informatica

3:45 PM (GRACIA 8)
ARCH102 – Best Practices and Architecture for Agile Data Integration
Business can’t wait for IT to deliver data and reports that may not meet business needs by the time they’re delivered. In the age of self-service and lean integration, business analysts need more control even as IT continues to govern development.
Jared Hillam – EIM Practice Director, Intricity, LLC
John Poonen – Director, Infosario Data Services Group, Quintiles
Robert Myers – Tech Delivery Manager, Informatica

3:45 PM (GRACIA 6)
ARCH119 – HIPAA Validation for Eligibility and Claims Status in Real Time
Healthcare reform requires healthcare payers to exchange and process HIPAA messages in less time with greater accuracy. Learn how Health Net met regulatory requirements and limited both costs and expensive rework by architecting a real-time data integration architecture that lets it respond to eligibility and claims status requests within six seconds, near error-free.
Jerry Allen – IT Architect, Health Net, Inc.

3:45 PM (GRACIA 1)
ARCH114 – Bi-Directional, Real-Time Hadoop Streaming 
As organizations seek faster access to data insights, Hadoop is becoming the architectural foundation for real-time data processing environments. With the increase of Hadoop deployments in operational workloads, the importance of real-time and bi-directional data integration grows. MapR senior product management director Anoop Dawar will describe a streaming architecture that combines Informatica technologies with Hadoop. You’ll learn how this architecture can augment capabilities around 360-degree customer views, data warehouse optimization, and other big data business initiatives.
Anoop Dawar – Senior Director, Product Management, MapR Technologies

 HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B)
Table 17b – Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32)
Table 32 – Informatica Data Replication
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica
 

Thursday, May 15, 2014

BREAKOUT SESSIONS

 DEV108 – Informatica and the Information Potential of the “Internet of Things” 
The “Internet of Things” and its torrents of data from multiple sources — clickstreams from web servers, application and infrastructure log data, real-time systems, social media, sensor data, and more — offers an unprecedented opportunity for insight and business transformation. Learn how Informatica can help you access and integrate these massive amounts of real-time data with your enterprise data and achieve your information potential.
Amrish Thakkar – Senior Product Manager, Informatica
Boris Bulanov – Senior Director Solutions Product Management, Informatica

 

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Posted in Complex Event Processing, Data Integration Platform, Informatica Events, Informatica World 2014, Real-Time, Ultra Messaging | Tagged , | Leave a comment

Data Integration in Action at Informatica World

Great Data is By DesignWouldn’t you like to have been a fly on the wall when American Airlines and US Airways experts got together to integrate their data systems into one cohesive post-merger system?

Now you can experience the next best thing by attending InformaticaWorld 2014 and hearing the American Airlines US Airways Data Architects talk about the data challenges they faced. They will discuss the role of architecture in M&A, integrating legacy data, lessons learned, and best practices in Data Integration.

While you are at the show, you will have the opportunity to hear many industry experts discuss current trends in Agile end-to-end Data Integration.  

Agile Data Integration Development
To deliver the agility that your business requires, IT and Business must pursue a collaborative Data Integration process, with the appropriate Analyst self-service Data Integration tools.  At InformaticaWorld, you can learn about Agile Data Integration development from the experts at GE Aviation, who will discuss Agile Data Integration for Big Data Analytics. Experts from Roche, will discuss how Agile Data Integration has lead to a 5x reduction in development time, improved business self-service capabilities and increased data credibility.

Scalability
Another aspect of agility is your ability to scale your Data Warehouse to rapidly support more data, data sources, users and projects.  Come hear the experts from Liberty Mutual share challenges, pitfalls, best practices and recommendations for those considering large-scale Data Integration projects, including successful implementation of complex data migrations, data quality and data distribution processes.

Operational Confidence
The management of an enterprise-scale Data Warehouse involves the operation of a mature and complex mission-critical environment, which is commonly driven through an Integration Competency Center (ICC) initiative.  You now have the need to inspect and adapt your production system and expedite data validation and monitoring processes through automation, so that data issues can be quickly caught and corrected and resources can be freed up to focus on development. 

The experts from University of Pittsburgh Medical Center, along with Informatica Professional Services experts, will discuss best practices, lessons learned and the process of transitioning from ‘analytics as project’ to an enterprise initiative through the use of an Integration Competency Center. 

Hear from the Informatica Product Experts
You will have many opportunities to hear directly from the Informatica product experts about end-to-end Data Integration Agility delivered in the recent 9.6 release of PowerCenter.

See PowerCenter 9.6 in Action
Don’t miss the opportunity to see live demos of the cool new features of PowerCenter 9.6 release at the multitude of hands-on labs being offered at InformaticaWorld this year. 

For example you can learn how to empower business users through self-service Data Integration with PowerCenter Analyst tool; how to reduce testing time of Data Integration projects through automated validation tests; and how to scale your Data Integration with High Availability and Grid.

The sessions we described here are a sampling of the rich variety of sessions that will be offered on Data Integration at the show.  We hope that you will join us at InformaticaWorld this year in Las Vegas on May 13-15 and as you plan your visit, please check out the complete listing of sessions and labs that are focused on Data Integration.

Please feel free to leave a comment and let us know which InformaticaWorld session/s you are most looking forward to!  See you there!

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Posted in Business/IT Collaboration, Data Integration, Informatica Events, Informatica World 2014, Integration Competency Centers | Tagged , , , , , , | Leave a comment