Category Archives: Informatica Events

Informatica Community Day Will Surprise You

InformaticaCommunityDayThursday, May 15 is Community Day at Informatica World – and it’s going to be unlike anything you’ve ever experienced.

Sure, from May 12 – 14, you’ll be immersed in Information Architectures, Cloud Strategies, and Big Data at more than 100 in-depth sessions. You’ll network with data’s best and brightest, including Informatica visionaries and technical staff. And you’ll enjoy one-on-one time with us at the Hands-On Labs.

But on Thursday, it will be time to switch gears, think about data in entirely different ways, and have some fun, first with amazing keynotes:

  • The Human Side of Data: Jer Thorp will show how cutting edge visualization techniques can be used to tell stories and make data more human.
  • Data for Good: Drew Conway will push us to use and analyze data not just to increase efficiency and profits, but also to serve society and “do good.”

Then, enjoy a special performance from an indie rock sensation with an infectious and inventive style and sound.

It all happens at the Cosmopolitan Hotel, which Frommer’s Travel Guide calls “…audacious, bold, stunningly visual, and one of the most interesting hotels in Vegas or anywhere else for that matter.”

Book your room now when you register, so you won’t be hiking in from somewhere else. The cutoff date is April 23! Use the Scheduler to select your sessions, book Hands-On Lab time and build your calendar. Early registrants get the jump on the best schedule.

Register now and you can still choose a FREE Pre-Conference Day session on MDM, ILM, Cloud, or Informatica University.

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Informatica World 2014: Data at the center of everything

Informatica World 2014Data is transforming our world. We all know this as data experts. But to realize the full transformative potential of information, we each have to push ourselves beyond our comfort zone. We have to think about what this transformation means for us three months from now, three years from now, even three decades from now. This is why I’m so excited about the Informatica World 2014 conference. In particular, the keynotes will be amazing. Some will inspire you. A couple may shock you. Most will arm you. All will enlighten you.

As always, the lineup includes Informatica executives including Sohaib Abbasi (CEO), Ivan Chong (Chief Strategy Officer), Marge Breya (Chief Marketing Officer) and Anil Chakravarthy (Chief Product Officer). They will lay out Informatica’s vision for this new data-centric world, and explain the coming innovations that will take the concept of a data platform to an entirely new level.

And building on the resoundingly positive response to Rick Smolan’s keynote last year on “The Human Face of Big Data”, the Informatica World organizers have put together a stellar array of thinkers designed to push the boundaries of how you think about the convergence of data and technology with humanity.

  1. Will humans and machines merge? Inventor and thinker Ray Kurzweil will lay out his provocative thesis in which nanobots will travel through the blood stream and enter our brains noninvasively, enabling us to put our neocortexes on the cloud where we will access nonbiology extensions to our thinking by the 2030s. We will thereby become a hybrid of biological and nonbiological thinking.
  2. Is data a science or an art? Jer Thorp is a data artist (move aside, data scientists), whose work focuses on adding narrative meaning to huge amounts of data. He will show how cutting edge visualization techniques can be used to tell stories, and make data more human.
  3. How do we use data for good? Drew Conway is an expert in applying computational methods to social and behavioral problems and co-founder of Datakind. He will push us all to think about how can we use and analyze data not merely to increase efficiency and profits, but to serve society and “do good.”

I can’t wait to hear these speakers, and I hope you will join us in Las Vegas May 12-15 to learn a bunch, have fun, and potentially transform how you think about data and humanity.

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Putting Business First with Data Integration

By 1874, Western Union President William Orton called telegraph messaging traffic “the nervous system of commerce.” In 1877 Western Union entered the telephone market using Alexander Graham Bell’s invention. And the rest, as they say, is history.

What do Western Union, Bell, and the telephone have to do with a discussion about data integration? A lot! Those early days laid the foundations for today’s connected world of business. Earlier today, Informatica released an announcement that I believe is of similar importance in unleashing the potential of the technology landscape we live in.

The speed of business is faster than ever before, fueled by technology innovations such as cloud, mobile, big data, and social. The barriers to entry into new markets are lower than ever before – big companies can act nimble and small, while small companies can appear large and achieve global reach.

McKinsey & Company recently published a study estimating the spate of technological disruptions (cloud, mobile, internet of things, etc.) will generate between $14 and $33 trillion of economic value by 2025.  Implementing specific initiatives to use these technologies for greater economic value will require better harnessing the data and information around you – supporting faster decisions, building smarter applications, and transforming businesses. It is said that the new Boeing 787 generates around 1 terabyte of data per flight per engine. Then there are approximately 500 gigabytes generated by the rest of the plane’s systems each flight. Consider how airlines can use this information to make flights safer, more efficient and more enjoyable?

One of the primary barriers to unleashing this potential is that IT requires time to adopt new technologies. For example, for airlines to unleash the value of this new information generated in-flight, they need to collect and store the data utilizing new big data technologies. Then they need to combine the data with other systems like booking and maintenance, and deliver it to some specific application. This involves new technologies which IT needs to master. Our business ideas are now outpacing our technical readiness.

The Informatica VibeTM virtual data machine can help solve these challenges. In short, Vibe allows you to break data management tasks into two parts – (1) a visual mapping of the business logic for integrating and managing data and (2) the executable plan which is optimized and then generated to perform the data integration tasks on a variety of computing platforms. This separation of logic from physical execution allows you to map once and then deploy anywhere – over and over – without the need for recoding. Vibe seamlessly shields you from changes in the underlying technologies, programming languages, data sources, etc. If your computing platform is Oracle today and Hadoop tomorrow, no problem. Vibe lets you change deployment platforms via a simple configuration change—the virtual data machine handles the detailed changes in language and execution plan underneath. No programming skills required.

While Vibe is a technology component, it has the ability to deliver great business impact by enabling you to unleash the value in your data and information.

Deliver new initiatives 5x faster. By allowing developers to focus on the mapping, cleansing, and management of data, and allowing Vibe to generate the optimal execution code, the development effort is substantially reduced. Add to this the ease with which we can add new technologies (data sources, computing platforms, data types) without requiring a deep investment in having to learn new programming skills.

Use ALL your data for your next business idea. The next wave of applications business will pursue is not in the back office (finance, payroll), but rather at the points of interaction with customers, employees or citizens. For example, the McKinsey study suggests up to $10.8 trillion in economic impact from the mobile internet. The key value in many mobile applications comes from rapidly mashing up data from a variety of sources to enable a rich customer interaction on the device. For instance, a number of retail-oriented apps are now combining your loyalty information, in-store promotions, your location, and local competitor discounts to offer you specials when you are in the store or nearby.

Reduce cost. Everyone wants to deliver IT cheaper. In addition to the speed with which your developers can develop new applications, Vibe also allows you to embrace lower-cost technologies such as Hadoop and cloud platforms. Your existing data integration skills and mappings automatically get converted into new technologies like Hadoop at the click of a button.

Future-proofing. The one thing we are learning in the technology space is that change is going to remain with us. The change is accelerating, and it is unpredictable. There will be new databases, new mobile platforms, new technologies such as virtual reality– all with the potential to drastically transform the business. For more than 15 years, Informatica has architected new, expanded capabilities on top of Vibe to handle the latest technologies as they have come to market – all aimed at lowering the barriers to information.

I started my blog discussing how telephones changed our world. Even today, we cannot imagine a world without phones. That dial tone is the promise of a connected world, and it translates your keypad entries into some code that routes your call to another person. For data, I see Vibe as a key enabling technology that can unleash the incredible potential locked up in our information to make the world a better place.

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Take Your Sons and Daughters to Work Day

As the head of HR for Informatica, I often get asked about what makes our company unique, and without hesitation I would have to say our people.  Our people are our secret sauce.  In a recent discovery session for our employment brand, it came up over and over again, that Informatica employees are collaborative and believe in the power of the team approach.  I thought about this often when we hosted 40 of their children during this year’s Take your daughters and sons to work day.

Take Our Daughters To Work Day was created by Gloria Steinem and Marie Wilson and the Ms. Foundation as a response to research that showed that, by the 8th grade, many girls were dropping out of school, had low self-esteem, and lacked confidence. In 2003, after criticism, the name of the program was changed to ‘‘Take Our Daughters and Sons to Work Day’’ and the program began to include boys. The main goal of the program is to provide ‘‘innovative strategies that empower girls and boys to overcome societal barriers to reach their full potential’.’

In the 20 years since its inception Take Our Daughters and Sons to Work Day, has grown into one of the largest public awareness campaigns. The program boasts more than 37,000,000 participants annually in more than 3,000,000 organizations and workplaces in every State.

But, back to the 40 children who participated in our event.  We invited employees to bring their first to sixth graders to the office for a half day of activities/games and presentations.

The day started with an ice breaker over breakfast, and I had the opportunity to talk to them about what “HR” people do for a living, They all had their own perspectives which ranged from “transferring data around” to “writing job descriptions and hiring people”. Its always a great opportunity for reflection when you know you have to describe what you do every day to a ten year old and I recommend every leader practice that speech in their head to bring back a little perspective into your world! We settled on teamwork and leadership being very important “to avoid total chaos” and discussed how they might focus on being strong teams without having any appointed leader, especially as there were prizes to be won.

Then the children participated in a series of technical and creative challenges which included building a special tool out of paper plates, straws, paper clips, cups, and then designing a commercial to sell the tool.  It was clear that we had some budding engineering talent in the group!

Marge Breya, our CMO, then led a session on personal brand.  Finally, our IT team, led by Kristin Kokie walked the students through building their own sharepoint site.    Again, we identified some real budding talent on the marketing side as well as the IT side.  A 5th grader singlehandedly scripted, directed and delivered a commercial that could rival any superbowl ad.  One 2nd grader did not want to deliver the sharepoint site because he didn’t feel that it was ready for release due to quality issues which was just the kind of leadership and attention to detail that we reward here at Informatica.

What really struck me about the day was how life imitated art.  How the children of our employees exemplified the qualities we so value in their parents.

The students were put into teams of 5-6.  All of them were strangers to each other at the start of the day, but by the end of the day, many were exchanging contact information and promises to stay in touch.

I witnessed the children lending support and encouragement to one another, sharing in each other’s victories and propping each other up when things didn’t work i.e their tower fell down.

I witnessed conflicts being addressed, not by singling out or mocking those with differing viewpoints, but by lending support and encouragement.

I witnessed the natural leadership skills of some of the students.  At each table, one student emerged as the leader.  Interestingly all of them were nurturing and collaborative ensuring that the younger students got to participate.  I have to thank Lalitta Ghandikota and Marlo Banks for pulling together such an amazing day; their own passion for children, education and the Informatica Involved program is inspiring and I can’t wait until my own children are old enough to come to work and learn more about what I do that takes me away from them all day long.

Henry Ford once said:

Coming together is a beginning.
Keeping together is progress.
Working together is success.

If the 40 children learned nothing more about the day then the importance of teamwork, I would say we had a successful day.   The fact that we were able to identify a few interns for the Informatica intern class of 2022 was an added bonus!

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Informatica World 2013: What’s Happening in the World of Data Governance?

It’s never been a more exciting to be in the data management industry.  With more and more organizations looking to make the most of their enterprise data, the need to do things better, faster & cheaper is ever increasing.  It should come as no surprise then, that data governance continues to be an important initiative surfacing across industries of all types.  Through data governance, organizations are looking to unleash the true potential of data and leverage it for competitive advantage.

Since this is such an important and relevant topic these days, we have a number of sessions next week at Informatica World designed to help your organization drive success with your data governance initiative, regardless of whether you’re just getting started or are looking to drive improvement in your current program.  Here are just a few of the highlights surrounding data governance next week:

 Holistic Data Governance: A Framework for Competitive Advantage

  • Learn how to make data governance a competitive differentiator that identifies critical business processes, decisions, and interactions and establishes policies, processes, roles, responsibilities, and architectures to support them with trusted, secure data.

Holistic Data Governance: Customer Roundtable

  • Rob Karel, VP of Strategy at Informatica, moderates this panel discussion featuring customers detailing their successful implementations of holistic data governance.

Data Governance in Action at Wells Fargo

  • Learn about the bank’s journey to a successful data governance program, the supporting role Informatica has played, and what lessons other organizations can take away from Wells Fargo’s experiences.

This is just a sample of what’s in store.  In addition to compelling sessions, you’ll also have the opportunity to hear and talk with Informatica executives and several of our customers who can help you on your journey to data governance success.

It’s not too late to register for Informatica World, check out the registration page for full program details.  I hope to see you there next week in Las Vegas!

Posted in Business/IT Collaboration, Customers, Data Governance, Data Quality, Enterprise Data Management, Informatica Events, Master Data Management, Uncategorized | Tagged , , , , | Leave a comment

What Does “Right Time” Data Integration Mean to You? Join the Discussions at Informatica World 2013

The way I see it – it’s all about having access to the right data at the right time. A company is like a large ship that must be effectively steered at both a strategic as well as an operational level to reach its destination – despite treacherous waters. Where am I going with this? Well, companies continuously face challenging situations such as competitive threats, customer expectations, market trends, and other external constraints. Overcoming the challenges of global uncertainty requires business agility to navigate an efficient and effective course towards achieving the company’s objectives.

Ok – so what does all this have to do with right time data integration? Actually – EVERYTHING! Companies require timely information to add value to their products, customer relationships, and business partnerships – agreed? And business conditions today are influenced by powerful market forces such as globalization, mergers and acquisitions, regulatory compliance, fierce competition, tight operating budgets, increased demands for improved customer service, and ever faster product delivery – right?  So, it should follow that only the most responsive and agile companies will perform the best.

If you are with me so far, you will immediately see the connection between business agility and the speed of data processing and delivery. This typically spans a wide range of latencies depending on the business process. In analytical data integration projects (e.g. data warehousing) latencies can range from weeks to days. Operational data integration projects on the other hand require information within hours, minutes, and seconds. Examples of such projects include real-time data warehousing, operational data hubs, data synchronization, data replication, and agile business intelligence (BI).

The success of such operational data integration projects depends on the ability to meet service level agreements (SLAs) related to data latency. You may require data delivered frequently (e.g., real-time or near- real-time) or infrequently (e.g., weekly batch windows). Or, you may need to move large data volumes or small datasets between applications. Or, have ready access to the most current data available in operational systems. Or, you may need to deliver new data and reports in days vs. months. Or, streamline the accessibility of business partner data. Or, be aware of real-time events as they occur.

So, whatever right time data integration means to you, please do join us at Informatica World 2013 to discuss – here are my recommendations on just some of the relevant activities on this topic:


Tuesday, June 4

Wednesday, June 5

Thursday, June 6

BIRDS OF A FEATHER ROUNDTABLES (Check Agenda for Daily Timings):

  • How to Untangle the Data Integration Hairball

HANDS-ON LABS (Check Agenda for Daily Timings):

  • Table 13 – Data Virtualization for Agile BI / Data Services
  • Table 19 – Empowering Analyst Self-Service with Informatica Analyst
  • Table 41 – Informatica Data Replication
  • Table 44 – Data Integration Hub
  • Table 45 – B2B Data Transformation
  • Table 46 – B2B Data Exchange
  • Table 47 – RulePoint / Operational Intelligence Platform
  • Table 48 – Proactive Healthcare Decision Management

BOOTHS (Check Agenda for Daily Timings):

  • Operational Intelligence and Reporting
  • Real Time Data Integration
  • External Data for Analytics
  • Customer/Supplier Collaboration
  • Operational Synchronization


I look forward to seeing you at Informatica World 2013.

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Marge Breya and Rick Smolan Discuss the Internet of Things

Hi everyone! Thanks for joining us for part three of three of this conversation. In this segment, Rick and I will talk about the Internet of Things. In the last part of our conversation we covered how quickly data is being generated. You can find Part 1 and Part 2 of this conversation on my Perspectives author page.


MB: If you think about the latest topic everyone has been talking about is the Internet of Things, and everything connected to the Internet. Let’s talk about what you think will happen from the machine side. In one example GE talks about their jet engines – a terabyte per day just from a single engine and the kind of the optimization and productivity that can come from that type of data control and insight if you will.

RS: There are a couple stories that relate to the Internet of Things. One that’s fascinating is a company in Boston called Ginger I/O that has come up with technology that can predict two days before you get depressed that you’re going to get depressed. When I first heard about this I was pretty skeptical. I met with the head of the company and he explained to me that each of us has a standard pattern of behavior related to travel and activity and two days before any of us show any outward signs of depression your smart phone can detect a change in your normal pattern.

For example determines that your normal radius of travel begins to shrink, the number of emails and tweets that you send goes down and the amount of time you spend at home goes up etc. He told us that people with diabetes have a high correlation of depression and when you get depressed you often have a high correlation of not taking your medicine. And the consequences of not taking your insulin if you have diabetes can be very severe. So people with diabetes are actually installing this program now on their own smartphones and they are setting up an alert that tells their doctor, their kids, their neighbor, their friends just to please check in on them.

Another story about two MIT computer scientists John Guttag and Collin Stultz who created a computer model to analyze formerly discarded EKG data of heart attack patients. By sifting through the massive quantities of data and identifying patterns that lead to greater heart attack risk, they’ve created a model that has the potential to significantly improve today’s risk-screening techniques, which misidentify roughly 70 percent of patients likely to have a repeat heart attack.

MB: Very interesting. So we use the term information potential to relate to all of the things that can happen after a bunch of data is gathered or sourced from somewhere to make it better, make it more ready to make great decisions, to get it to folks at the right time. So when you think about the potential of information in terms of the world what would be the one thing that you would bet on in achieving information potential?

RS: There’s so many examples, but there are a couple that I love because I think they’re unexpected. There is one company called ESRI that does very high resolution satellite mapping that government and cities use for understanding and visualizing cities. ESRI that there were villages in Nigeria that didn’t exist on any map, no one knew these people were there. The Nigerian government simply didn’t have any record that these people existed. The reason this was particularly important was that the Gates foundation was working with the Nigerian government to try to eradicate polio. Nigeria is one of the countries in the world that polio has made a major resurgence. By overlapping the satellite imagery with data coming from the 10,000 GPS enabled cell phones provided by Gates to the inoculation workers they are now able to map in real-time where these workers have been to make sure that every single family is inoculated. You wouldn’t think of using satellite data to eradicate polio in remote places in the developing world.

And look at the Google car where the vehicle is able to navigate at high speed utilizing existing data about the road and incorporating real time information including radar being bounced off the pavement so the car can “see” what’s happening three cars ahead.

MB: We’re really looking forward to seeing you in June for Informatica World. I think what you’ll see at the conference is another 2,000 people with 10,000 stories on how big data is going to change the world one small company or large company at a time. So, thanks so much for your time and we’re really looking forward to seeing you.

RS: Thank you, I can’t wait.


Thanks for your interest in this conversation between Rick and myself. We hope to see you next week in Las Vegas for Informatica World 2013!

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Your Customized Informatica World 2013 Guide for Managing PowerCenter for Success

“We do nightly updates to our data warehouse, but we have no way to validate that the data was moved and transformed correctly in the time available. We only have time to test a subset and hope that it is the right subset.”

“We have tools to tell us about performance after an issue occurs, but nothing that helps us prevent the issue in the first place. So, we find out about failures from the end-users looking at a bad report. This causes delayed or poor business decision making, and also impacts our departments’ reputation.”

These are just a couple of quotes I have heard from data integration end users. We have been collecting similar information from thousands of our data integration customers around their challenges across the data integration lifecycle. What we are hearing is that the growth of data within organizations and ever increasing demand for more timely data has introduced a number of threats. In turn, these new demands have created massive variability in the way customers approach their projects, which introduces a host of data integration challenges, especially in production.

So naturally, organizations have taken a variety of approaches to combat these threats – ranging from adding full-time employee/contractor teams to test and monitor workflows to developing customized scripts or a combination of both. Ok – so there are monitoring tools out there. But, the fact remains that generic monitoring tools don’t uncover deep data integration issues. This was discussed at length here. Additionally, typical testing efforts such as “stare and compare” and hand-coding are manual, un-repeatable, and un-auditable as discussed here.

Now recall the point about added pressure of explosive data growth and increasing demands for timely delivery, and add to it the wide variability in how organizations approach projects – it’s scary. But what’s more concerning is that this variability riddles production environments with errors, inefficiencies, and security threats. Manual and reactive approaches to remedy the problem only exacerbate issues by increasing complexity. Hence the delays in identifying, monitoring and fixing issues, typically requiring fire drills, manual solutions and reactive measures, but not addressing problems.

If any of this sounds familiar to you, you may want to take advantage of what we are doing at Informatica World 2013 to help you address these challenges. To make things convenient for you, I have prepared a customized guide on relevant sessions, hands-on-labs and booths to help you understand how automated, repeatable and auditable testing, along-with a pre-emptive approach to diffusing threats before they erupt into full-blown issues, can help you. Please feel free to sign-up here for some of the breakout sessions we are hosting on this topic, or swing by one of the labs or booths:


Tuesday, June 4

Wednesday, June 5

Thursday, June 6

BIRDS OF A FEATHER ROUNDTABLES (Check Agenda for Daily Timings):

  • Testing Strategies and Tools
  • Automating Administrative Maintenance Tasks

HANDS-ON LABS (Check Agenda for Daily Timings):

  • Table 42 – Informatica Data Validation
  • Table 43 – Informatica Proactive Monitoring

BOOTHS (Check Agenda for Daily Timings):

  • PowerCenter Developer Productivity and Production Manageability


I look forward to seeing you at Informatica World 2013.

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Enterprise Application Projects Are Much Riskier Than You Think

IT application managers are constantly going through a process of integrating, modernizing and consolidating enterprise applications to keep them efficient and providing the maximum business value to the corporation for their cost.

But, it is important to remember that there is significant risk in these projects.  An article in the Harvard Business Review states that 17% of enterprise application projects go seriously wrong; going over budget by 200% and over schedule by 70%.  The HRB article refers to these projects as “black swans.”

How can you reduce this risk of project failure?  Typically, 30% to 40% of an enterprise application project is data migration.  A recent study by Bloor Research shows that while success rates for data migration projects are improving, 38% of them still miss their schedule and budget targets.

How can you improve the odds of success in data migration projects?

  1. Use data profiling tools to understand your data before you move it.
  2. Use data quality tools to correct data quality problems.  There is absolutely no point in moving bad data around the organization – but it happens.
  3. Use a proven external methodology. In plain English, work with people who have “done it before”
  4. Develop your own internal competence.  Nobody knows your data, and more importantly, the business context of your data than your own staff.  Develop the skills and engage your business subject matter experts.

Informatica has industry-leading tools, a proven methodology, and a service delivery team with hundreds of successful data migration implementations.

To find out more about successful data migration:

  • Informatica World:  Visit us at the Hands On Lab – Data Migration.
  • Informatica World: Informatica Presentation on Application Data Migration.

Application Data Migrations with Informatica Velocity Migration Methodology

Friday June 5, 2013          9:00 to 10:00

  • Informatica World: Data Migration Factory Presentation by  Accenture

Accelerating the Power of Data Migration

Tuesday June 4, 2013     2:00 to 3:00


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Marge Breya and Rick Smolan Discuss the Growing Amount of Data

Hi everyone, it’s great to be back again this week. I’m continuing my conversation with Rick Smolan about many aspects of big data. In our first part of Rick and I’s conversation, we touched on big data’s impact on healthcare. We last talked about DNA sequencing and the impact it could have on one’s quality of life – letting doctor’s know what the best course of treatment would be for each individual. You can find the first part of the conversation here. Today, Rick and I are chatting about the impact big data is having on the world and specifically in regards to political movements. Read on for the full discussion.


MB: That was a great example and one of the things I’ve been thinking is what’s the impact if you will of big data on the democratization or movements within the world- political movements that are based on social interaction and social media. Any thoughts or observations in these areas?

RS: So at the beginning of the Human Face of Big Data we open with a couple of very dramatic two page spreads of photographs to make a point of the magnitude of the sea change that we’re experiencing right now. The first quote in the book is from Google chairman Eric Schmidt. According to Eric all of the data created by humanity from the dawn of humanity until 2003 was 5 Exabytes. Even if you don’t know when Exabyte is it’s a lot of data – what really bring the point home is his comment that now, every two days, humanity is generating 5 exabytes of data. So anybody listening to that – a housewife, a college professor, a student or a retiree can grasp the sheer magnitude of how our world is changing because of all the data available.

Another eye opening quote in the book is that today in a major city like Tokyo, Paris, London, New York City the amount of information that we are exposed to in the course of a single day is equivalent to amount of information someone in the 15th century experienced in their entire life. Again straight vertical line.

Likewise during the first day of a baby’s life humanity now generates 70 times the amount of the information contained in the Library of Congress. Now we’re seeing the same thing happening in the world of politics where it used to be that the data and information and the ability to analyze what’s going on was really in the hands of large governments and corporations. We’re seeing that the transparency of open data amplified by social media – platforms like Twitter and Facebook is having an enormous effect on politics because the ability to get information and respond to it from people who are like-minded and gather and protest injustice or to question their politicians or to read initiatives that they feel should be addressed.

The fact is that the average person is walking around with a broadcast network in their pocket. The Democratization of media is also changing our society hopefully in really positive ways.


Tune in next week to hear Rick and I talk about the Internet of Things in part three of three of this conversation.

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