Category Archives: Informatica Events

Tweet Your Way to the Top at Informatica World

The Informatica World 2014 Conference is right around the corner and we couldn’t be more excited! In fact, we want the whole WORLD to know. And, if you’re going to be there, we want YOU to tell the world all about it! So, to inspire attendees to share the great news, we’d decided to create three super cool Twitter contests.

Twitter Contest 1: “Top Author”

Tweet your way to the top of Informatica World 2014! To participate in the #INFA14 “Top Author” contest, you must:

Twitter Contest Tweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who sends the highest number of relevant, unique tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 2: “Top Promoter”

Share at Informatica World for a Chance to Win! To participate in the #INFA14 “Top Promoter” contest, you must:

Twitter Contest Retweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who retweets the greatest number of #INFA14 tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 3: “Loudest Voice”

Make an impression at Informatica World 2014! To participate in the #INFA14 “Loudest Voice” contest, you must:

Twitter Contest Reach

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each original tweet
  5. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)

On Friday, 5/16/2014, the Hill and Knowlton Strategies digital team will use the TweetReach service to calculate the contestant who generated the most total impressions from a personal (not corporate) account on the #INFA14 hashtag. This user will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Caveats

A few disclaimers and caveats before you begin:

  • Do not create multiple accounts to enter any of these contests more than once. Twitter could notice this behavior and could elect to suspend your accounts.
  • Do not post the same Tweet repeatedly. Posting duplicate tweets is a violation of Twitter Rules and will result in disqualification from these contests.
  • Do not post irrelevant content on the #INFA14 hashtag. For a tweet to be considered, it must pertain to the conference experience and to the general topics covered at the conference. Informatica reserves the right to discount tweets on the hashtag that do not pertain to the conference from the final tally.

If you have any questions about what is permitted, please consult the Twitter Rules.

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Deloitte at Informatica World 2014

Deloitte at Informatica World 2014Deloitte is one of the world’s leading professional services firms. Deloitte’s globally connected network of member firms contains over 200,000 professionals in more than 140 countries. At Informatica, we collaborate with Deloitte to help clients to understand the entire ecosystem in which they exist. This ecosystem includes all areas where data is providing valuable signals.

Deloitte and Informatica have worked together to deliver consulting services and solutions in support master data management programs, data warehousing and business intelligence projects. This collaboration extends across various industries like healthcare, financial services, government services and consumer manufacturing.

This year, Deloitte will be a Platinum sponsor of Informatica World. By attending their sessions below, you can learn how to look at your data from the inside out:

  • The New Digital Divide – Learn how MDM can close the gap between shopper expectations and retail offerings at this MDM Day session
  • Empowering Customer Facing Teams with Total Customer Relationship – An MDM Day panel featuring Deloitte and others
  • Discuss Multi-domain MDM with Deloitte’s Satish Puskoor
  • Booth 31: Visit Deloitte at Booth #31 and receive a free 1/1 on-site session with a consultant
  • Arch121 – Custom Landing Zone and Informatica Integration: A Case Study on how to Align Insurance policy data across domains
  • IPaW150 – Improve Sales Experience with Proactive Data Controls and Stewardship Deloitte teaches how to establish high quality sales operations

Informatica and Deloitte share a common mission to deliver value to our clients. Deloitte’s depth and breadth of advisory and implementation services can help decision-makers effectively leverage the value of their data. Don’t miss their Informatica World 2014 sessions!

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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Keeping it “Real” at Informatica World 2014

Keeping it Real

This dog is Keeping it Real

Most have heard by now that Informatica World 2014 will be a unique opportunity for attendees to get new ideas, expert advice, and hands-on demonstrations on real-time data integration products and capabilities at the premier data conference of the year. 

However, it is Las Vegas after all, so for those of you wagering on the best sessions, here’s my quick guide (or morning line) for your viewing, research or attending pleasure.

I hope to see you there.

Tuesday May 13, 2014

BREAKOUT SESSIONS

1:00 PM (GRACIA 8):
ARCH101 – Enterprise Data Architecture for the Data-Centric Enterprise 
How do you build an architecture that increases development speed, protects quality, and reduces cost and complexity, all while accelerating current project delivery?
Srinivas Kolluru – Chief Architect, Southwest Power Pool, Inc.
Tom Kato – Architect, US AirwaysAmerican Airlines
John Schmidt – Vice President, Informatica

 4:45 PM (GRACIA 8):
ARCH113 – Western Union: Implementing a Hadoop-based Enterprise Data Hub with Cloudera and Informatica 
To expand its business and delight customers with proactive, personalized web and mobile marketing, Western Union needs to process massive amounts of data from multiple sources.
Pravin Darbare – Senior Manager Integration and Transformation, Western Union
Clarke Patterson – Sr. Director of Product Marketing, Cloudera, Inc.

 4:45 PM (GRACIA 3):
IPaW132 – NaviNet, Inc and Informatica: Delivering Network Intelligence… The Value to the Payer, Provider and Patient 
Healthcare payers and providers today must share information in unprecedented ways to achieve their goals of reducing redundancy, cutting costs, coordinating care and driving positive outcomes.
Frank Ingari – CEO, NaviNet, Inc.

HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B):
Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32):
Informatica Data Replication 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica

 BOOTHS 5:30-8:00 PM

2032- PowerExchange Change Data Capture 9.6
2065- Informatica Data Replication
2136- Informatica Real-time Data Integration
2137- Vibe Data Stream for Machine Data

Wednesday, May 14, 2014

BREAKOUT SESSIONS

11:30 AM (CASTELLANA 1)
ARCH109 – Proactive Analytics: The Next-Generation of Business Intelligence 
Business users demand self-service tools that give them faster access to better insights. Exploding data volumes and variety make finding relevant, trusted information a challenge.
John Poonen – Director, Infosario Data Services Group, Quintiles
Senthil Kanakarajan – VP, Technology Manager, Wells Fargo
Nelson Petracek – Senior Director Emerging Technology Architecture, Informatica

3:45 PM (GRACIA 8)
ARCH102 – Best Practices and Architecture for Agile Data Integration
Business can’t wait for IT to deliver data and reports that may not meet business needs by the time they’re delivered. In the age of self-service and lean integration, business analysts need more control even as IT continues to govern development.
Jared Hillam – EIM Practice Director, Intricity, LLC
John Poonen – Director, Infosario Data Services Group, Quintiles
Robert Myers – Tech Delivery Manager, Informatica

3:45 PM (GRACIA 6)
ARCH119 – HIPAA Validation for Eligibility and Claims Status in Real Time
Healthcare reform requires healthcare payers to exchange and process HIPAA messages in less time with greater accuracy. Learn how Health Net met regulatory requirements and limited both costs and expensive rework by architecting a real-time data integration architecture that lets it respond to eligibility and claims status requests within six seconds, near error-free.
Jerry Allen – IT Architect, Health Net, Inc.

3:45 PM (GRACIA 1)
ARCH114 – Bi-Directional, Real-Time Hadoop Streaming 
As organizations seek faster access to data insights, Hadoop is becoming the architectural foundation for real-time data processing environments. With the increase of Hadoop deployments in operational workloads, the importance of real-time and bi-directional data integration grows. MapR senior product management director Anoop Dawar will describe a streaming architecture that combines Informatica technologies with Hadoop. You’ll learn how this architecture can augment capabilities around 360-degree customer views, data warehouse optimization, and other big data business initiatives.
Anoop Dawar – Senior Director, Product Management, MapR Technologies

 HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B)
Table 17b – Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32)
Table 32 – Informatica Data Replication
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica
 

Thursday, May 15, 2014

BREAKOUT SESSIONS

 DEV108 – Informatica and the Information Potential of the “Internet of Things” 
The “Internet of Things” and its torrents of data from multiple sources — clickstreams from web servers, application and infrastructure log data, real-time systems, social media, sensor data, and more — offers an unprecedented opportunity for insight and business transformation. Learn how Informatica can help you access and integrate these massive amounts of real-time data with your enterprise data and achieve your information potential.
Amrish Thakkar – Senior Product Manager, Informatica
Boris Bulanov – Senior Director Solutions Product Management, Informatica

 

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Posted in Complex Event Processing, Data Integration Platform, Informatica Events, Informatica World 2014, Real-Time, Ultra Messaging | Tagged , | Leave a comment

Data Integration in Action at Informatica World

Great Data is By DesignWouldn’t you like to have been a fly on the wall when American Airlines and US Airways experts got together to integrate their data systems into one cohesive post-merger system?

Now you can experience the next best thing by attending InformaticaWorld 2014 and hearing the American Airlines US Airways Data Architects talk about the data challenges they faced. They will discuss the role of architecture in M&A, integrating legacy data, lessons learned, and best practices in Data Integration.

While you are at the show, you will have the opportunity to hear many industry experts discuss current trends in Agile end-to-end Data Integration.  

Agile Data Integration Development
To deliver the agility that your business requires, IT and Business must pursue a collaborative Data Integration process, with the appropriate Analyst self-service Data Integration tools.  At InformaticaWorld, you can learn about Agile Data Integration development from the experts at GE Aviation, who will discuss Agile Data Integration for Big Data Analytics. Experts from Roche, will discuss how Agile Data Integration has lead to a 5x reduction in development time, improved business self-service capabilities and increased data credibility.

Scalability
Another aspect of agility is your ability to scale your Data Warehouse to rapidly support more data, data sources, users and projects.  Come hear the experts from Liberty Mutual share challenges, pitfalls, best practices and recommendations for those considering large-scale Data Integration projects, including successful implementation of complex data migrations, data quality and data distribution processes.

Operational Confidence
The management of an enterprise-scale Data Warehouse involves the operation of a mature and complex mission-critical environment, which is commonly driven through an Integration Competency Center (ICC) initiative.  You now have the need to inspect and adapt your production system and expedite data validation and monitoring processes through automation, so that data issues can be quickly caught and corrected and resources can be freed up to focus on development. 

The experts from University of Pittsburgh Medical Center, along with Informatica Professional Services experts, will discuss best practices, lessons learned and the process of transitioning from ‘analytics as project’ to an enterprise initiative through the use of an Integration Competency Center. 

Hear from the Informatica Product Experts
You will have many opportunities to hear directly from the Informatica product experts about end-to-end Data Integration Agility delivered in the recent 9.6 release of PowerCenter.

See PowerCenter 9.6 in Action
Don’t miss the opportunity to see live demos of the cool new features of PowerCenter 9.6 release at the multitude of hands-on labs being offered at InformaticaWorld this year. 

For example you can learn how to empower business users through self-service Data Integration with PowerCenter Analyst tool; how to reduce testing time of Data Integration projects through automated validation tests; and how to scale your Data Integration with High Availability and Grid.

The sessions we described here are a sampling of the rich variety of sessions that will be offered on Data Integration at the show.  We hope that you will join us at InformaticaWorld this year in Las Vegas on May 13-15 and as you plan your visit, please check out the complete listing of sessions and labs that are focused on Data Integration.

Please feel free to leave a comment and let us know which InformaticaWorld session/s you are most looking forward to!  See you there!

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Informatica Celebrates 15 Years on NASDAQ, Provides Career Coaching

On April 29, 2014, Informatica celebrated the 15th anniversary of our initial public offering in New York City. Several of our executives, leaders and employees made the journey to commemorate the occasion.

NASDAQ MarketSite

The team began the festivities by visiting the NASDAQ MarketSite in Times Square. There, we received a warm welcome from NASDAQ Senior Vice President, Bob McCooey, who had this to say about our accomplishments:

Informatica in Times Square

NASDAQ Video Tower in Times Square


“There’s a lot to celebrate … during those past 15 years, Informatica has gone through an amazing transformation. And you’ve experienced some tremendous growth … Your revenue during that period of time has increased over 2,000% and your share price has increased over 280%. Wonderful achievement, congratulations all of you.” – Bob McCooey

Next, our Chairman and CEO Sohaib Abbasi thanked the team for their amazing results:

“In 1999 we had 250 employees, 350 customers and 63 million in annual revenue. 15 years later, we are 15 times bigger. We have 3,340 employees, 5,000 customers and 948 million dollars in annual revenue. It is quite an accomplishment! I want to thank you and our team for your incredible dedication to customer success and innovation.” – Sohaib Abbasi

Mr. Abbasi also explained the role Informatica is playing to improve the world’s future.

“Informatica is helping our customers make the world a better place … Helping cancer centers find the cure by mastering clinical and genomics data … Helping friends and family send money to those in need by helping banks exchange financial data. ” – Sohaib Abbasi

After Mr. Abbasi performed the bell ringing honors, he was joined by our executives and employees for a moment of joyful reflection.

Informatica rings NASDAQ bell

Informatica at NASDAQ – Photo via @NASDAQOMX

Partnering with Per Scholas

After the NASDAQ ceremony was complete, Informatica had the honor of hosting an event with Per Scholas. Per Scholas was founded in 1995 as a neighborhood-based effort to increase access to personal computers. Today, they provide technology, education, training and job placement services for people in under-served communities. In fact, they operate the largest and oldest professional IT workforce development program in New York City. On April 29, 2014, through our partnership with Per Scholas, a number of our employees were privileged to provide career coaching to New York City students.

Informatica Employees Provide Career Coaching

Informatica Employees Provide Career Coaching – Photo via @PerScholas


All in all, it was a terrific day, a worthwhile celebration and a chance to make a difference.

Happy Anniversary, team Informatica!

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Part 2: All MDM, All Day at Pre-Conference Day at Informatica World (Watch Preview Videos)!

My post today will take you through a more detailed look at the free pre-conference MDM Day on May 12th at Informatica World 2014 (May 13-15). These day-long events are so popular that we’ve even had to turn away attendees in past years. Prospective customers, clients and partners tend to find these presentations and panels extremely valuable.

To get an idea of the type of presentations you will see, view these videos from our last sold-out MDM Day in New York. The presentations, Q&A sessions, and breakout discussions provide rich insight into real-world experience with MDM and Informatica solutions.

MDM Day Quote

The Las Vegas MDM Day will include presentations by customers on their MDM experience, best practices presentations, demonstrations of our latest release functionality, an overview of our planned roadmap of future releases, and breakout sessions for in-depth discussions.

Below is a more detailed look at some of the agenda highlights:

  • Ginny Walker, chief enterprise architect at GE Aviation will present their multi-year journey to improve their installed-base asset data management. A panel discussion among experts from Thomson Reuters, HP, and Accenture will follow.
  • The Sr. MDM Manager from St. Jude Medical, Andrew Urbanski, will discuss how their MDM program drove up business value inside their organization from initial use case through follow-on solutions. A discussion among panelists from  EMC, Jones Lang LaSalle, and Wipro will follow.
  • Michael Delgado, Information Management Director at Citrix, will present “Citrix MDM Case Study: From Partner 360 to Customer 360,” which takes us through the Citrix multi-domain MDM and data governance journey for channel partner, hierarchy and customer data. The follow-up panel will include experts from AutoTrader, McAfee-Intel Security , and Deloitte.
  • John Poonnen, the Infosario Data Factory Director at Quintiles, will present how his company leverages a tailored, multi-domain MDM platform to gain a holistic view of business-critical entities such as investigators, research facilities, clinical studies, study sites and subjects. A discussion among panelists from Abbvie, Infoverity and CapGemini will follow.
  • Dale Denham, CIO at Crestline/ Geiger, will present how product information improved Geiger’s ecommerce ability to promote and sell products. Later, he will be joined for a panel discussion with experts from Deloitte, LumenData and Ideosity.
  • The afternoon will feature presentations and breakout sessions led by Informatica product teams giving demonstrations of new product features, business and use cases and roadmaps. Each session is addressed to specific audiences to provide the most relevant information.
  • Our “Ask the Experts” session closes the day with 11 tables hosted by Informatica employees willing to have discussions with anyone in attendance. Lots of great questions are raised after a day of new in-depth information.
  • Networking breaks and lunches also provide a chance for more casual discussion among Informatica experts, customers and partners.

Don’t miss this power-packed day of valuable MDM insight. Register today for the Informatica World Conference and make sure to reserve your spot at the free MDM Day Pre-conference. Learn more online, or contact me if you have any questions. I hope to see you there!

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Informatica Community Day Will Surprise You

InformaticaCommunityDayThursday, May 15 is Community Day at Informatica World – and it’s going to be unlike anything you’ve ever experienced.

Sure, from May 12 – 14, you’ll be immersed in Information Architectures, Cloud Strategies, and Big Data at more than 100 in-depth sessions. You’ll network with data’s best and brightest, including Informatica visionaries and technical staff. And you’ll enjoy one-on-one time with us at the Hands-On Labs.

But on Thursday, it will be time to switch gears, think about data in entirely different ways, and have some fun, first with amazing keynotes:

  • The Human Side of Data: Jer Thorp will show how cutting edge visualization techniques can be used to tell stories and make data more human.
  • Data for Good: Drew Conway will push us to use and analyze data not just to increase efficiency and profits, but also to serve society and “do good.”

Then, enjoy a special performance from an indie rock sensation with an infectious and inventive style and sound.

It all happens at the Cosmopolitan Hotel, which Frommer’s Travel Guide calls “…audacious, bold, stunningly visual, and one of the most interesting hotels in Vegas or anywhere else for that matter.”

Book your room now when you register, so you won’t be hiking in from somewhere else. The cutoff date is April 23! Use the Scheduler to select your sessions, book Hands-On Lab time and build your calendar. Early registrants get the jump on the best schedule.

Register now and you can still choose a FREE Pre-Conference Day session on MDM, ILM, Cloud, or Informatica University.

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Informatica World 2014: Data at the center of everything

Informatica World 2014Data is transforming our world. We all know this as data experts. But to realize the full transformative potential of information, we each have to push ourselves beyond our comfort zone. We have to think about what this transformation means for us three months from now, three years from now, even three decades from now. This is why I’m so excited about the Informatica World 2014 conference. In particular, the keynotes will be amazing. Some will inspire you. A couple may shock you. Most will arm you. All will enlighten you.

As always, the lineup includes Informatica executives including Sohaib Abbasi (CEO), Ivan Chong (Chief Strategy Officer), Marge Breya (Chief Marketing Officer) and Anil Chakravarthy (Chief Product Officer). They will lay out Informatica’s vision for this new data-centric world, and explain the coming innovations that will take the concept of a data platform to an entirely new level.

And building on the resoundingly positive response to Rick Smolan’s keynote last year on “The Human Face of Big Data”, the Informatica World organizers have put together a stellar array of thinkers designed to push the boundaries of how you think about the convergence of data and technology with humanity.

  1. Will humans and machines merge? Inventor and thinker Ray Kurzweil will lay out his provocative thesis in which nanobots will travel through the blood stream and enter our brains noninvasively, enabling us to put our neocortexes on the cloud where we will access nonbiology extensions to our thinking by the 2030s. We will thereby become a hybrid of biological and nonbiological thinking.
  2. Is data a science or an art? Jer Thorp is a data artist (move aside, data scientists), whose work focuses on adding narrative meaning to huge amounts of data. He will show how cutting edge visualization techniques can be used to tell stories, and make data more human.
  3. How do we use data for good? Drew Conway is an expert in applying computational methods to social and behavioral problems and co-founder of Datakind. He will push us all to think about how can we use and analyze data not merely to increase efficiency and profits, but to serve society and “do good.”

I can’t wait to hear these speakers, and I hope you will join us in Las Vegas May 12-15 to learn a bunch, have fun, and potentially transform how you think about data and humanity.

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Putting Business First with Data Integration

By 1874, Western Union President William Orton called telegraph messaging traffic “the nervous system of commerce.” In 1877 Western Union entered the telephone market using Alexander Graham Bell’s invention. And the rest, as they say, is history.

What do Western Union, Bell, and the telephone have to do with a discussion about data integration? A lot! Those early days laid the foundations for today’s connected world of business. Earlier today, Informatica released an announcement that I believe is of similar importance in unleashing the potential of the technology landscape we live in.

The speed of business is faster than ever before, fueled by technology innovations such as cloud, mobile, big data, and social. The barriers to entry into new markets are lower than ever before – big companies can act nimble and small, while small companies can appear large and achieve global reach.

McKinsey & Company recently published a study estimating the spate of technological disruptions (cloud, mobile, internet of things, etc.) will generate between $14 and $33 trillion of economic value by 2025.  Implementing specific initiatives to use these technologies for greater economic value will require better harnessing the data and information around you – supporting faster decisions, building smarter applications, and transforming businesses. It is said that the new Boeing 787 generates around 1 terabyte of data per flight per engine. Then there are approximately 500 gigabytes generated by the rest of the plane’s systems each flight. Consider how airlines can use this information to make flights safer, more efficient and more enjoyable?

One of the primary barriers to unleashing this potential is that IT requires time to adopt new technologies. For example, for airlines to unleash the value of this new information generated in-flight, they need to collect and store the data utilizing new big data technologies. Then they need to combine the data with other systems like booking and maintenance, and deliver it to some specific application. This involves new technologies which IT needs to master. Our business ideas are now outpacing our technical readiness.

The Informatica VibeTM virtual data machine can help solve these challenges. In short, Vibe allows you to break data management tasks into two parts – (1) a visual mapping of the business logic for integrating and managing data and (2) the executable plan which is optimized and then generated to perform the data integration tasks on a variety of computing platforms. This separation of logic from physical execution allows you to map once and then deploy anywhere – over and over – without the need for recoding. Vibe seamlessly shields you from changes in the underlying technologies, programming languages, data sources, etc. If your computing platform is Oracle today and Hadoop tomorrow, no problem. Vibe lets you change deployment platforms via a simple configuration change—the virtual data machine handles the detailed changes in language and execution plan underneath. No programming skills required.

While Vibe is a technology component, it has the ability to deliver great business impact by enabling you to unleash the value in your data and information.

Deliver new initiatives 5x faster. By allowing developers to focus on the mapping, cleansing, and management of data, and allowing Vibe to generate the optimal execution code, the development effort is substantially reduced. Add to this the ease with which we can add new technologies (data sources, computing platforms, data types) without requiring a deep investment in having to learn new programming skills.

Use ALL your data for your next business idea. The next wave of applications business will pursue is not in the back office (finance, payroll), but rather at the points of interaction with customers, employees or citizens. For example, the McKinsey study suggests up to $10.8 trillion in economic impact from the mobile internet. The key value in many mobile applications comes from rapidly mashing up data from a variety of sources to enable a rich customer interaction on the device. For instance, a number of retail-oriented apps are now combining your loyalty information, in-store promotions, your location, and local competitor discounts to offer you specials when you are in the store or nearby.

Reduce cost. Everyone wants to deliver IT cheaper. In addition to the speed with which your developers can develop new applications, Vibe also allows you to embrace lower-cost technologies such as Hadoop and cloud platforms. Your existing data integration skills and mappings automatically get converted into new technologies like Hadoop at the click of a button.

Future-proofing. The one thing we are learning in the technology space is that change is going to remain with us. The change is accelerating, and it is unpredictable. There will be new databases, new mobile platforms, new technologies such as virtual reality– all with the potential to drastically transform the business. For more than 15 years, Informatica has architected new, expanded capabilities on top of Vibe to handle the latest technologies as they have come to market – all aimed at lowering the barriers to information.

I started my blog discussing how telephones changed our world. Even today, we cannot imagine a world without phones. That dial tone is the promise of a connected world, and it translates your keypad entries into some code that routes your call to another person. For data, I see Vibe as a key enabling technology that can unleash the incredible potential locked up in our information to make the world a better place.

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