Category Archives: Informatica Events

Four Steps Email Marketers Should Take Before Using Old Customer Data

Customer Data

Using Old Customer Data?

A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014.

A time capsule from 1950 was about to be opened, revealing mysterious contents. No one knew what to expect. Historical treasures? Letters from the past? Maybe even gold bars or valuable collectibles? The crowd strained to hear what officials would announce to the crowd as they opened the container.

“It’s all full of mud!” the city officials exclaimed to the crowd, as the box was unearthed and opened. Photographers clicked away at the mottled contents. While underground, water and dirt had crept in to the metal box, leaving the crowd in 2014 with not much to see but oxidized orange sludge.

A few illegible newspapers, ruined microfilm, and a coin were found, but the contents were roundly considered a bust.

Email marketers must feel much the same excitement mixed with uncertainty when they receive old contact lists to open up and add to their email lists. This is a scenario many email marketers face.

This kind of legacy data could come from various circumstances:

  • One company joins another, and submits legacy data that could be fruitful, but most likely needs attention and management.
  • Unused legacy data starts looking more appealing to re-use around peak sales times, when every email that goes out could spell more sales.
  • A new member of the sales team submits new contacts that have never been added to your database.
  • An existing business unit’s data is combined with yours due to new processes that remove data silos for full integration across your organization.

It’s not something that happens all of the time, but eventually in email marketing, you may have to decide how to handle legacy data.

Whatever the source, legacy data needs your attention to derive value. Just as the archivists who opened the 1950s time capsule remarked that a little waterproofing could have gone a long way, your data needs care and management so it won’t risk your existing email marketing programs. Contacts that are on one of these legacy lists could easily have changed their email addresses, or forgotten they were ever on these lists in the first place.

Step One

Here is the one part of this blog post that you should not skip over: The first thing you should do is explore the actual sources of this legacy data. If the sources indicated that these email addresses were opted-in initially, then you can proceed with the next steps listed below.

If you cannot find any evidence that these contacts ever opted in to email communication (perhaps the list was purchased before you were ever involved), definitely leave that data alone.

Moving forward with any kind of contact to these email addresses could be a violation of the US CAN-SPAM act, or the newer Canadian CASL law. Sending to even one of those old email addresses could greatly hurt your email marketing efforts as whole.

Once you know the opt-in status of your legacy list, the most important things to consider with legacy data are validation, cleansing, and opting in these contacts anew.

Step Two

Email list cleaning helps remove invalid email addresses (especially when 30% of email addresses change on most contact lists year over year). This is done through email validation, a 4-step process that checks for email standards in the address and determines if a domain name and username both exist. By validating your contact lists, you avoid a high bounce rate, which can hurt your overall email marketing efforts by bringing down your sender reputation.

Step Three

Using email hygiene to perform list cleaning will remove any possible threats to your sender reputation. Email hygiene works as a forensics unit for your email contact lists. It lets you find suspicious email addresses so you can remove them – before contacting them. This kind of bad contact data is especially likely to show up in legacy data.

You should do these two steps – email list cleaning and email hygiene – first, before you ever email these legacy contacts.

Step Four

Finally, use some creativity to send these contacts an email asking them to opt back in. It is best to send these out in small batches over time, instead of all at once. Any contacts who do not respond should not be contacted any longer.

Obviously, all of these steps will drastically reduce the number of contacts on your legacy data list. However, contacting these previously opted-in email addresses without taking any of these steps is not wise. Many of them are likely to report you, because they will not have opted in to your communications, or won’t remember doing so.

Don’t be disappointed like the openers of the time capsule, who were let down when nothing too exciting was found. Follow these steps to bring down the risks that legacy data can create, and you can find value.

Every email marketer needs to know how to protect their organization’s sender reputation and reduce the bounce rate for better customer communication. Phone numbers and mailing addresses are also key pieces of the contact record that need to be verified before they are used and on an ongoing basis.

How does that work? To learn more about validating your contact data in real-time and using it to communicate with customers in the channels they prefer, attend this live webinar coming up on May 21. Informatica Data as a Service representatives will be showing you each step to reduce costs, reach more customers, and manage your data quality.

Webinar May 21 at 2 pm EST: Register Now
Achieving Great Customer Communication with Data Quality and Mobile Services

 

Share
Posted in CMO, Customer Acquisition & Retention, DaaS, Data Quality, Informatica Events | Tagged , , , , | Leave a comment

Tweet Away at the Informatica Government Summit for a Chance to Win!

The Informatica Government Summit is tomorrow and we couldn’t be more excited! Our great speaker lineup includes experts from Bloomberg, FCC, USPS, MeriTalk, the Department of Defense and more! We have more than a half dozen breakout sessions with public sector industry experts and Informatica customers and partners. If you’re going to be there, we want you to tell the world all about it! To inspire attendees to share their experience at the conference, we created a Twitter contest!

To participate in the #INFAgov15 Twitter contest – it’s as easy as 1, 2, 3! Just follow these steps below:

INFAgov15 Twitter Contest

INFAgov15 Twitter Contest

  1. Be a registered attendee of the Informatica Government Summit 2015 .
    Informatica employees and event
    sponsors are ineligible
  2. Tweet relevant content about the conference from a personal Twitter account between Thursday, April 23 at 12:00AM (EDT) and Thursday, April 23 at 11:59pm (EDT)
  3. Include the text “INFA contest” and #INFAgov15 hashtag in each participating tweet
    Example Tweet: Really enjoyed the “Citizen-Ready Data: Unlock the Power of Data” breakout session! #INFagov15 INFA contest

The contestant who sends the highest number of relevant, unique tweets from a personal (not corporate) account during this time frame will win one free Informatica University course – up to $3,200 value!

Your choice of class and offering type:

  • Seat in Instructor-led scheduled classroom or Virtual Academy Event
  • OnDemand Plus course subscription (eLearning course + hands-on labs).

The winner will be announced on Thursday, 4/30/2015 from the @Infaps Twitter account. Along the way, you can watch the conversation unfold in real-time here.

See full contest terms and conditions below.

INFAgov15 Contest Terms and Conditions

NO PURCHASE OR PAYMENT OF ANY MONEY IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. VOID WHERE PROHIBITED.

SPONSOR: The Sponsor of the contest is Informatica Corporation: 2100 Seaport Blvd., California, 94063, United States.

ELIGIBILITY: The INFAgov Contest is open only to anyone who has registered to attend Informatica Government Summit 2015 and who is at least 18 years old at the time of entry. Employees of Sponsor and immediate family members of Sponsor’s employees are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations.

CONTEST PERIOD: The contest begins at 12:00 AM United States Eastern Daylight Time (“EDT”) on April 23, 2015, and ends at 11:59 PM EDT on April 23, 2015 (the “Contest Period”).

HOW TO ENTER: The contest may be entered by a registered attendee of Informatica Government Summit 2015 submitting one or more unique tweets about Informatica Government Summit 2015 during the Contest Period. Each tweet must include “INFA Contest” and “#INFAgov15” to be an eligible entry to the contest.

CONTEST REQUIREMENTS: To be eligible for a potential prize as part of the contest, participant must submit one or more entries that fulfill all contest requirements, which includes these terms and conditions. Entries that are not complete or do not adhere to these terms and conditions or specifications may be disqualified at the sole discretion of Sponsor. You may enter the contest more than one by submitting multiple distinct tweets (retweets will not be counted). If you use fraudulent methods or otherwise attempt to circumvent these terms and conditions, all of your entries may be removed from eligibility at the sole discretion of Sponsor.

SUBMISSION GUIDELINES: Your entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:
• Is sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity or inappropriate dress of any kind, including wearing of swimwear or undergarments.
• Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous.
• Is obscene or offensive; endorses any form of hate or hate group.
• Defames, misrepresents or contains disparaging remarks about the Sponsor, or its products or any other people, products, brands or companies.
• Contains content created by anyone other than you, unless you have valid written permission to use the content in the manner used.
• Advertises or promotes any brand or product of any kind.
• Contains any personal identification, such as street or email addresses, or phone numbers.
• Violates or encourages the violation of any law, rule or regulation.
• Contains materials embodying the names, likenesses or other indicia identifying any person without the person’s valid written permission to use the name, likeness or indicia in the manner used.
• Promotes any particular political party, agenda or message; and/or communicates messages or images inconsistent with the positive image and/or goodwill to with which the Sponsor wishes to associate the contest.

PRIZE: One (1) winner will receive a free training award, which provides the winner with the opportunity to receive one (1) free Informatica University course having a value of up to $3,200. The winner may choose from one of the following class and offering types offered by Sponsor: (a) a seat in an instructor led scheduled classroom or Virtual Academy Event designated by Sponsor or (b) an on Demand Plus course (eLearning course + hands-on labs) designated by Sponsor. All prize values are specified in United States Dollars. You are not guaranteed to win a prize and your chance of winning is dependent on the number of eligible entries received. No prize substitution is permitted except at Sponsor’s sole discretion. Any and all prize related expenses, including without limitation any and all federal, state, and local taxes shall be the sole responsibility of the winner. No substitution of prize or transfer/assignment of prize to others by any winner is permitted. Acceptance of prize constitutes permission for Sponsor to use winner’s name, likeness, and entry for purposes of advertising, social media, publication and trade without further compensation, unless prohibited by law.

ODDS: The odds of winning depend on the number of eligible entries received. The participant who submits the highest number of unique and eligible tweets will win the designated prize.

JUDGING CRITERIA AND NOTIFICATION: The winner will be the participant who submitted the highest number of eligible tweets. In the event of a tie between multiple entries for the highest number of distinct tweet submissions received, the winner will be selected by random drawing. Winner will be announced on April 30, 2015, via Sponsor’s Twitter account @infaps. The winner must contact Sponsor at infacomm@gmail.com with the subject line, “INFAgov Contest Winner,” within 15 days from the time the award notification was published on Twitter. If the winner fails contact Sponsor within the timeframe specified or fails to return a completed and executed declaration and release as required, the prize will be forfeited and an alternate winner selected. The receipt by winner of the prize offered in this contest is conditioned upon compliance with any and all federal and state laws and regulations and these terms and conditions. ANY VIOLATION OF THESE TERMS AND CONDITIONS BY ANY WINNER WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

RIGHTS GRANTED BY YOU: By submitting an entry to the contest, you agree to abide by these terms and conditions and any decision Sponsor makes regarding the contest (including awarding of any prize), which Sponsor shall make in its sole discretion. Sponsor reserves the right to disqualify and prosecute to the fullest extent permitted by law any participant or winner who, in Sponsor’s reasonable suspicion, tampers the entry or contest process, violates these terms and conditions, or acts in an unsportsmanlike or disruptive manner. By submitting an entry for this promotion, you also agree to receive marketing communications from Sponsor and its affiliates. You also irrevocably grant to Sponsor, its licensees, agents, successors and assigns, to the extent permissible by law, the unconditional and perpetual right and license to post, display, broadcast, publish, use, adapt, edit, translate, dub, and/or modify all or a part of your entry, your name and address (city and state/province/territory), and the names, likenesses, photographs, voices, statements and images of all persons appearing in the entry anywhere in the world, for future advertising, trade, promotion, publicity or any other purpose, in any manner and in any medium now known or hereafter devised, without compensation and without notice to you, and/or review or approval from you, without limitation; you will not now nor in the future be paid or receive any other compensation for your entry or for granting the Sponsor any of the rights and/or licenses set out in these Rules; and any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to entrants. Winner may be required to sign an affidavit of eligibility, liability release and a publicity release, and other forms as a condition to receiving the prize.

TERMS: Sponsor reserves the right, in its sole discretion to cancel, terminate, modify or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Sponsor may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process, the operation of the contest, website or violates these Terms & Conditions. Sponsor reserves the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to: multiple entries from the same user from different IP addresses, multiple entries from the same computer in excess of that allowed by contest rules, or the use of bots, macros or scripts or other technical means for entering.
Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

LIMITATION OF LIABILITY: SPONSOR AND SPONSOR’S AGENTS AND CONTRACTORS MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING ANY PRIZE OR YOUR PARTICIPATION IN THE CONTEST. BY PARTICIPATING IN THE SWEEPSTAKES OR RECEIPT OF ANY PRIZE, EACH PARTICIPANT AGREES TO RELEASE AND HOLD HARMLESS SPONSOR AND ITS SUBSIDIARIES, AFFILIATES, SUPPLIERS, DISTRIBUTORS, ADVERTISING/PROMOTION AGENCIES, AND PRIZE SUPPLIERS, AND EACH OF THEIR RESPECTIVE PARENT COMPANIES AND EACH SUCH COMPANY’S OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS (COLLECTIVELY, THE “RELEASED PARTIES”) FROM AND AGAINST ANY CLAIM OR CAUSE OF ACTION, INCLUDING, BUT NOT LIMITED TO, PERSONAL INJURY, DEATH, OR DAMAGE TO OR LOSS OF PROPERTY, ARISING OUT OF PARTICIPATION IN THE CONTEST OR RECEIPT OR USE OR MISUSE OF ANY PRIZE. THE RELEASED PARTIES ARE NOT RESPONSIBLE FOR: (1) ANY INCORRECT OR INACCURATE INFORMATION, WHETHER CAUSED BY PARTICIPANTS, PRINTING ERRORS OR BY ANY OF THE EQUIPMENT OR PROGRAMMING ASSOCIATED WITH OR UTILIZED IN THE CONTEST; (2) TECHNICAL FAILURES OF ANY KIND, INCLUDING, BUT NOT LIMITED TO MALFUNCTIONS, INTERRUPTIONS, OR DISCONNECTIONS IN PHONE LINES OR NETWORK HARDWARE OR SOFTWARE; (3) UNAUTHORIZED HUMAN INTERVENTION IN ANY PART OF THE CONTEST; (4) TECHNICAL OR HUMAN ERROR WHICH MAY OCCUR IN THE ADMINISTRATION OF THE CONTEST; OR (5) ANY INJURY OR DAMAGE TO PERSONS OR PROPERTY WHICH MAY BE CAUSED, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, FROM PARTICIPANT’S PARTICIPATION IN THE CONTEST OR RECEIPT OR USE OR MISUSE OF ANY PRIZE. If for any reason a participant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, participant’s sole remedy is to re-submit or submit another entry in the contest, provided that if it is not possible to award another entry due to discontinuance of the contest, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all participants up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. Sponsor reserves the right to cancel, amend or suspend the contest at any time, with or without prior notice, including if the contest encounters any unexpected problems.

GOVERNING LAW AND DISPUTES: THESE OFFICIAL RULES AND THE PROMOTION ARE GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF CALIFORNIA AND THE UNITED STATES AND THE FORUM AND VENUE FOR ANY DISPUTE ARISING OUT OF OR RELATING TO THESE OFFICIAL RULES SHALL BE IN THE COUNTY OF SAN MATEO COUNTY, CALIFORNIA. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN CALIFORNIA. ANY SUCH CONTROVERSY OR CLAIM WILL BE ARBITRATED ON AN INDIVIDUAL BASIS, AND WILL NOT BE CONSOLIDATED IN ANY ARBITRATION WITH ANY CLAIM OR CONTROVERSY OF ANY OTHER PARTY. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF SAN MATEO, CALIFORNIA, UNITED STATES. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

PRIVACY POLICY: Sponsor collects personal information from you when you enter this promotion. Sponsor reserves the right to use any information collected in accordance with its privacy policy, which may be found at http://www.informatica.com/us/privacy-policy/.

DISCLAIMER: This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Twitter, Youtube, Pinterest, LinkedIn, Google or Instagram.

Share
Posted in Data Governance, Informatica Events, Public Sector | Tagged , , , | Leave a comment

Has Hadoop Crossed The Chasm? Thoughts About Strata 2014

Well, it’s been a little over a week since the Strata conference so I thought I should give some perspective on what I learned.  I think it was summed up at my first meeting, on the first morning of the conference. The meeting was with a financial services company who has significance experience with Hadoop. The first words out of their mouths were, “Hadoop is hard.” 

Later in the conference, after a Western Union representative spoke about their Hadoop deployment, they were mobbed by end user questions and comments. The audience was thrilled to hear about an actual operational deployment: Not just a sandbox deployment, but an actual operational Hadoop deployment from a company that is over 160 years old.

The market is crossing the chasm from early adopters who love to hand code (and the macho culture of proving they can do the hard stuff) to more mainstream companies that want to use technology to solve real problems. These mainstream companies aren’t afraid to admit that it is still hard. For the early adopters, nothing is ever hard. They love hard. But the mainstream market doesn’t view it that way.  They don’t want to mess around in the bowels of enabling technology.  They want to use the technology to solve real problems.  The comment from the financial services company represents the perspective of the vast majority of organizations. It is a sign Hadoop is hitting the mainstream market.

More proof we have moved to a new phase?  Cloudera announced they were going from shipping six versions a year down to just three.  I have been saying for awhile that we will know that Hadoop is real when the distribution vendors stop shipping every 2 months and go to a more typical enterprise software release schedule.  It isn’t that Hadoop engineering efforts have slowed down.  It is still evolving very rapidly.  It is just that real customers are telling the Hadoop suppliers that they won’t upgrade as fast because they have real business projects running and they can’t do it.  So for those of you who are disappointed by the “slow down,” don’t be.  To me, this is news that Hadoop is reaching critical mass.

Technology is closing the gap to allow organizations to use Hadoop as a platform without having to actually have an army of Hadoop experts.  That is what Informatica does for data parsing, data integration,  data quality and data lineage (recent product announcement).  In fact, the number one demo at the Informatica booth at Strata was the demonstration of “end to end” data lineage for data, going from the original source all the way to how it was loaded and then transformed within Hadoop.  This is purely an enterprise-class capability that becomes more interesting and important when you actually go into true production.

Informatica’s goal is to hide the complexity of Hadoop so companies can get on with the work of using the platform with the skills they already have in house.  And from what I saw from all of the start-up companies that were doing similar things for data exploration and analytics and all the talk around the need for governance, we are finally hitting the early majority of the market.  So, for those of you who still drop down to the underlying UNIX OS that powers a Mac, the rest of us will keep using the GUI.   To the extent that there are “fit for purpose” GUIs on top of Hadoop, the technology will get used by a much larger market.

So congratulations Hadoop, you have officially crossed the chasm!

P.S. See me on theCUBE talking about a similar topic at: youtu.be/oC0_5u_0h2Q

Share
Posted in Banking & Capital Markets, Big Data, Hadoop, Informatica Events | Tagged , , , | Leave a comment

A Social Dreamforce

Last week we challenged Dreamforce 2014 attendees and enthusiasts to get “social” for a chance to win some really great cash prizes from Informatica. From October 13-16, we held two different social media contests. Today, two lucky people will each walk away with $1,000!

Drum roll please…

Dreamforce 2014 Keynote Selfie Contest

Dreamforce Keynote Selfie Contest

Keynote Selfie Contest

Congratulations to Jordan Scott for photo-bombing her way to $1,000 as the Dreamforce 2014 Keynote Selfie Photo Contest WINNER! Contest participants were challenged to take as many photos as possible with the Dreamforce 2014 keynote speakers that are listed on this page. Jordan snapped selfies with NINE different notable Dreamforce keynote speakers, including Will.i.am, Neil Young and Marc Benioff.

Jordan – please e-mail Informatica at infacomm@gmail.com by November 5, 2014  to receive your prize.

Make sure to check out all of the #INFAselfieContest submissions here!

Dreamforce 2014 Data First Video Contest

Data First Video Contest

Data First Video Contest

Congratulations to Courtney Hart for being the Dreamforce 2014 Data-First Video Contest  Winner! For this contest, we challenged data and analytics enthusiasts to create a video of themselves  explaining how they put data first.

In this 6-second Vine video, Courtney shares how she puts data first with wearable technology! A wearable heart-rate monitor allows Courtney to track her exercise improvements by counting the amount of calories burned during a workout session!

Courtney – we will contact you via the e-mail provided with the video submission.

Thanks to everyone who took part in our contests! We’re already looking forward to Dreamforce 2015!

Share
Posted in Informatica Events | Tagged , , , | Leave a comment

Announcing The Dreamforce 2014 Data First Video Contest

Dreamforce 2014 Data First Video Contest

Data First Video Contest

How would it feel to win $1,000 for six seconds of work? If you enter our Dreamforce 2014 Data First Video Contest, you just may find out. In fact, a 6 second Vine or a 15 second Instagram video just may make you $1,000 richer. If you like, you can even enter using a longer YouTube video!

The buzz around Dreamforce 2014 is overwhelming! A recent infographic by Salesforce indicated that 91 countries will be represented. At the event, there will be considerable dialog about the future of analytics and data. However, there many across the globe who aren’t able to attend this year to contribute to the conversation in person. To make sure your voice is heard, we created a platform for you to have YOUR say.

Announcing The Dreamforce 2014 Data First Video Contest

If you are passionate about data and analytics, but aren’t at Dreamforce to discuss it in person, this contest is for you. In order to participate, you simply:

  1. Create a video of yourself, wherever you are, explaining how you put data first
  2. Post your video publicly on your Vine, Instagram or YouTube account
  3. Navigate to our the contest tab on our Facebook page
  4. Submit your video by typing the URL to your Vine, Instagram or YouTube video between Monday, October 13 at 12:00am (PST) and Thursday, October 16 at 11:59pm (PST).

Data First Video ContestInformatica will promote the Facebook page on social channels and encourage viewers to vote for their favorite entry. The entry containing the highest number of eligible votes on Thursday, October 16 at 11:59pm (PST) will be deemed the winner. The contestant with the winning entry will win $1,000 from Informatica. The winner will be notified by email and announced via the Informatica Perspectives blog within five (5) days following the winner selection.

Note that, to participate, you:

  • Must be 18 or older
  • May not be employed by Informatica
  • May not be an immediate family member of an Informatica employee
  • May submit exactly one (1) entry

So go ahead and have your say! Submit your entry (or just vote for your favorite) right now, on our Facebook page!

Share
Posted in Informatica Events | Tagged , , | Leave a comment

Announcing the Dreamforce 2014 Keynote Selfie Photo Contest

Keynote Selfie

Photo-bomb your way to $1,000!

Have you ever photo-bombed your way to $1,000 cash? What if you could get PAID for taking selfies? If you’re heading to the Salesforce Dreamforce 2014, Informatica wants to make this possible for you!

The Dreamforce 2014 conference is in a few short days and we couldn’t be more excited! With over 1,400 breakout sessions, hundreds of exhibitors, and visionary keynote speakers, there is surely something for everyone.

Announcing the Dreamforce 2014 Keynote Selfie Photo Contest
One thing we’re especially looking forward is hearing from the incredible keynote speakers. We figured you were equally as excited, so we decided create a contest just for you! To enter, here’s what you have to do:

  1. Take as many photos as possible with the Dreamforce 2014 keynote speakers that are listed on this page. (The speakers don’t have to “pose” with you: You can show them, speaking in a screen behind you, or just hold up their photo.)
  2. Submit your photographs through Twitter, Instagram or Facebook between Monday, October 13 at 12:00am (PDT) and Thursday, October 16 at 11:59pm (PDT).
  3. Include the hashtag #INFAselfieContest on each participating photograph
  4. Be a registered attendee of the Salesforce Dreamforce 2014 conference in San Francisco
  5. Be employed neither by Informatica nor an immediate family member of an Informatica employee
dreamforce keynote speakers

Dreamforce Keynote Speakers

The contestant who submits the highest number of unique, eligible photographs during the contest time frame will win $1,000 from Informatica.

Remember – Eligible “Selfies” must contain both the contest entrant and an image of one of the following Dreamforce 2014 Keynote Speakers. The winner will be announced via the Informatica Perspectives blog within five (5) days following the winner selection. The selected member must contact Informatica at infacomm@gmail.com with the subject line, “Keynote Selfie Contest Winner,” within 15 days from the time the award notification was published on the Informatica Perspectives blog.

Along the way, check out all of the awesome selfie submissions on our Facebook page, here!

If you’re attending Dreamforce, make sure to visit Informatica at booth #N1216!

Happy selfie-ing!

Share
Posted in Informatica Events | Leave a comment

Informatica To Host GOSI Connect India 2014

GOSI Connect India 2014

The Ritz-Carlton, Bangalore

On September 23-24 in Bangalore, Informatica is hosting their second annual Global Outsourcers and System Integrator (GOSI) Connect:India 2014.

This invitation-only event brings together global and regional leaders from the top Indian Systems Integrators to dialog with Informatica executives. Attendees will learn new ways to drive services business and non-linear growth by addressing customer needs. Specific areas for discussion will include Enterprise Transformation, Cloud and Big Data. Sessions include the following:

  • Anil Chakravarthy, Executive Vice President and Chief Product Officer: Driving Services Revenue with the Intelligent Data Platform
  • Ronen Schwartz, Vice President and General Manager, Informatica Cloud: Driving Services Revenue with Cloud Data Management
  • Brian Hodges, Senior Vice President, Worldwide Professional Services: Working with Professional Services to Deliver Customer Value
  • Sanjay Krishnamurthi, Vice President and Chief Technology Officer: Delivering Informatica Product Innovation and Roadmap
  • Richard Akers, Global Head, GOSI Alliances, Partnering with Informatica

The conference will focus on the market opportunity around our recently launched Intelligent Data Platform – which includes the introduction of two new products Secure@Source and Project Springbok. Anil Chakravarthy will specifically address the high-growth service opportunities which include:

  1. Next generation analytics
  2. 360-view of critical business entities
  3. Hybrid Infrastructure
  4. Data Governance & Data-Centric Security

To learn more about the Informatica partner programs, we invite you to review the information here.

Share
Posted in Informatica Events | Tagged , , | Leave a comment

Tweet Your Way to the Top at Informatica World

The Informatica World 2014 Conference is right around the corner and we couldn’t be more excited! In fact, we want the whole WORLD to know. And, if you’re going to be there, we want YOU to tell the world all about it! So, to inspire attendees to share the great news, we’d decided to create three super cool Twitter contests.

Twitter Contest 1: “Top Author”

Tweet your way to the top of Informatica World 2014! To participate in the #INFA14 “Top Author” contest, you must:

Twitter Contest Tweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who sends the highest number of relevant, unique tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 2: “Top Promoter”

Share at Informatica World for a Chance to Win! To participate in the #INFA14 “Top Promoter” contest, you must:

Twitter Contest Retweet

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each participating tweet

The contestant who retweets the greatest number of #INFA14 tweets from a personal (not corporate) account during this time frame will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Twitter Contest 3: “Loudest Voice”

Make an impression at Informatica World 2014! To participate in the #INFA14 “Loudest Voice” contest, you must:

Twitter Contest Reach

  1. Be a registered attendee of the Informatica World 2014 conference
  2. Be employed neither by Informatica nor an event sponsor
  3. Tweet relevant content about the conference from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)
  4. Include the #INFA14 hashtag in each original tweet
  5. Retweet posts that contain the #INFA14 hashtag from a personal Twitter account between Monday, May 12 at 9:00AM (PDT) and Thursday, May 15 at 11:59pm (PDT)

On Friday, 5/16/2014, the Hill and Knowlton Strategies digital team will use the TweetReach service to calculate the contestant who generated the most total impressions from a personal (not corporate) account on the #INFA14 hashtag. This user will win a $100 Amazon Gift Card. The winner will be announced on Tuesday, 5/20/2014 from the @INFAworld Twitter account. Along the way, you can watch the conversation unfold in real-time here.

Caveats

A few disclaimers and caveats before you begin:

  • Do not create multiple accounts to enter any of these contests more than once. Twitter could notice this behavior and could elect to suspend your accounts.
  • Do not post the same Tweet repeatedly. Posting duplicate tweets is a violation of Twitter Rules and will result in disqualification from these contests.
  • Do not post irrelevant content on the #INFA14 hashtag. For a tweet to be considered, it must pertain to the conference experience and to the general topics covered at the conference. Informatica reserves the right to discount tweets on the hashtag that do not pertain to the conference from the final tally.

If you have any questions about what is permitted, please consult the Twitter Rules.

Share
Posted in Informatica Events, Informatica World 2014 | Tagged | Leave a comment

Deloitte at Informatica World 2014

Deloitte at Informatica World 2014Deloitte is one of the world’s leading professional services firms. Deloitte’s globally connected network of member firms contains over 200,000 professionals in more than 140 countries. At Informatica, we collaborate with Deloitte to help clients to understand the entire ecosystem in which they exist. This ecosystem includes all areas where data is providing valuable signals.

Deloitte and Informatica have worked together to deliver consulting services and solutions in support master data management programs, data warehousing and business intelligence projects. This collaboration extends across various industries like healthcare, financial services, government services and consumer manufacturing.

This year, Deloitte will be a Platinum sponsor of Informatica World. By attending their sessions below, you can learn how to look at your data from the inside out:

  • The New Digital Divide – Learn how MDM can close the gap between shopper expectations and retail offerings at this MDM Day session
  • Empowering Customer Facing Teams with Total Customer Relationship – An MDM Day panel featuring Deloitte and others
  • Discuss Multi-domain MDM with Deloitte’s Satish Puskoor
  • Booth 31: Visit Deloitte at Booth #31 and receive a free 1/1 on-site session with a consultant
  • Arch121 – Custom Landing Zone and Informatica Integration: A Case Study on how to Align Insurance policy data across domains
  • IPaW150 – Improve Sales Experience with Proactive Data Controls and Stewardship Deloitte teaches how to establish high quality sales operations

Informatica and Deloitte share a common mission to deliver value to our clients. Deloitte’s depth and breadth of advisory and implementation services can help decision-makers effectively leverage the value of their data. Don’t miss their Informatica World 2014 sessions!

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Share
Posted in Informatica Events, Informatica World 2014, Partners | Leave a comment

Keeping it “Real” at Informatica World 2014

Keeping it Real

This dog is Keeping it Real

Most have heard by now that Informatica World 2014 will be a unique opportunity for attendees to get new ideas, expert advice, and hands-on demonstrations on real-time data integration products and capabilities at the premier data conference of the year. 

However, it is Las Vegas after all, so for those of you wagering on the best sessions, here’s my quick guide (or morning line) for your viewing, research or attending pleasure.

I hope to see you there.

Tuesday May 13, 2014

BREAKOUT SESSIONS

1:00 PM (GRACIA 8):
ARCH101 – Enterprise Data Architecture for the Data-Centric Enterprise 
How do you build an architecture that increases development speed, protects quality, and reduces cost and complexity, all while accelerating current project delivery?
Srinivas Kolluru – Chief Architect, Southwest Power Pool, Inc.
Tom Kato – Architect, US AirwaysAmerican Airlines
John Schmidt – Vice President, Informatica

 4:45 PM (GRACIA 8):
ARCH113 – Western Union: Implementing a Hadoop-based Enterprise Data Hub with Cloudera and Informatica 
To expand its business and delight customers with proactive, personalized web and mobile marketing, Western Union needs to process massive amounts of data from multiple sources.
Pravin Darbare – Senior Manager Integration and Transformation, Western Union
Clarke Patterson – Sr. Director of Product Marketing, Cloudera, Inc.

 4:45 PM (GRACIA 3):
IPaW132 – NaviNet, Inc and Informatica: Delivering Network Intelligence… The Value to the Payer, Provider and Patient 
Healthcare payers and providers today must share information in unprecedented ways to achieve their goals of reducing redundancy, cutting costs, coordinating care and driving positive outcomes.
Frank Ingari – CEO, NaviNet, Inc.

HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B):
Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32):
Informatica Data Replication 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica

 BOOTHS 5:30-8:00 PM

2032- PowerExchange Change Data Capture 9.6
2065- Informatica Data Replication
2136- Informatica Real-time Data Integration
2137- Vibe Data Stream for Machine Data

Wednesday, May 14, 2014

BREAKOUT SESSIONS

11:30 AM (CASTELLANA 1)
ARCH109 – Proactive Analytics: The Next-Generation of Business Intelligence 
Business users demand self-service tools that give them faster access to better insights. Exploding data volumes and variety make finding relevant, trusted information a challenge.
John Poonen – Director, Infosario Data Services Group, Quintiles
Senthil Kanakarajan – VP, Technology Manager, Wells Fargo
Nelson Petracek – Senior Director Emerging Technology Architecture, Informatica

3:45 PM (GRACIA 8)
ARCH102 – Best Practices and Architecture for Agile Data Integration
Business can’t wait for IT to deliver data and reports that may not meet business needs by the time they’re delivered. In the age of self-service and lean integration, business analysts need more control even as IT continues to govern development.
Jared Hillam – EIM Practice Director, Intricity, LLC
John Poonen – Director, Infosario Data Services Group, Quintiles
Robert Myers – Tech Delivery Manager, Informatica

3:45 PM (GRACIA 6)
ARCH119 – HIPAA Validation for Eligibility and Claims Status in Real Time
Healthcare reform requires healthcare payers to exchange and process HIPAA messages in less time with greater accuracy. Learn how Health Net met regulatory requirements and limited both costs and expensive rework by architecting a real-time data integration architecture that lets it respond to eligibility and claims status requests within six seconds, near error-free.
Jerry Allen – IT Architect, Health Net, Inc.

3:45 PM (GRACIA 1)
ARCH114 – Bi-Directional, Real-Time Hadoop Streaming 
As organizations seek faster access to data insights, Hadoop is becoming the architectural foundation for real-time data processing environments. With the increase of Hadoop deployments in operational workloads, the importance of real-time and bi-directional data integration grows. MapR senior product management director Anoop Dawar will describe a streaming architecture that combines Informatica technologies with Hadoop. You’ll learn how this architecture can augment capabilities around 360-degree customer views, data warehouse optimization, and other big data business initiatives.
Anoop Dawar – Senior Director, Product Management, MapR Technologies

 HANDS-ON LABS

11:30 AM (BRERA BALLROOM/TABLE 17B)
Table 17b – Proactive Monitoring of PowerCenter Environments 
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Indu Thomas – Director QA Engineering, Informatica
Elizabeth Duke – Principal Sales Consultant, Informatica

 11:30 AM (BRERA BALLROOM/TABLE 32)
Table 32 – Informatica Data Replication
Expert led sessions by Informatica Product Management 45 min Hands-On Labs
Glenn Goodrich – Sr. Manager Technical Enablement, Informatica
Alex Belov – Senior Development Manager, Informatica
Phil Line – Principal Product Manager, Informatica
Andy Bristow – Product Specialist, Informatica
 

Thursday, May 15, 2014

BREAKOUT SESSIONS

 DEV108 – Informatica and the Information Potential of the “Internet of Things” 
The “Internet of Things” and its torrents of data from multiple sources — clickstreams from web servers, application and infrastructure log data, real-time systems, social media, sensor data, and more — offers an unprecedented opportunity for insight and business transformation. Learn how Informatica can help you access and integrate these massive amounts of real-time data with your enterprise data and achieve your information potential.
Amrish Thakkar – Senior Product Manager, Informatica
Boris Bulanov – Senior Director Solutions Product Management, Informatica

 

Share
Posted in Complex Event Processing, Data Integration Platform, Informatica Events, Informatica World 2014, Real-Time, Ultra Messaging | Tagged , | Leave a comment