Category Archives: Informatica University
Those who understand data integration and the supporting technology are in high demand. Why? The need to create data synergy within enterprises, among both traditional and cloud computing-based data and applications, is inflecting. This is due to a more clearly understood business benefit around the value of data integration.
The ability to have information arrive on-time and when needed has been a fundamental need of IT since I wrote the EAI book over a decade ago. However, in the last few years, systems became more complex, including the complexity of the data that exists within them. In response, data integration grew more complex, the technology more sophisticated, and thus the increase in the demand for data integration talent. (more…)
During recent discussions with customers and partners, it has become clear that there is a need for practitioners, consultants and end-users to be given far greater flexibility in the ways in which they develop the skills necessary to effectively use Informatica’s solutions. As we are always looking for ways to leverage technology to make the learning process easier and more scalable, we are excited to announce the launch of our new onDemand offerings – onDemand Labs and onDemand+. (more…)
Attention MDM developers, did you know that Informatica Master Data Management MultiDomain Edition now supports record locking in addition to table locking? Now you can have a batch process and allow users to access data without locking the entire table.
As of release 9.x, MDM now supports record locking. Earlier versions of MDM MultiDomain allowed table locks, but newer versions (since 9.x) allow for record locking.
You can accomplish record locking by enabling “BATCH API Interoperability.” (more…)
The ICP program has one goal – to provide Informatica customers with assurance that those consultants working on their data integration initiatives possess the skills and knowledge required to deliver successful outcomes and maximize return on data. (more…)
What an amazing week we had last week in Vegas with the Informatica community. I hope you all enjoyed the conference as much as I did. Having spent the last year pulling together the various components, it is wonderful when it all comes together! There were many memorable highlights ranging from the Product Councils on the Monday, to the pool party that evening to the keynotes on Tuesday including the launch of the Informatica 9.5 Platform, breakouts, hands-on labs, the Executive Summit, the Advisory Boards, the party at Haze nightclub and the closing keynotes.
Here are a few of my favorites – what are yours? (more…)
Our customers tell us that their most important asset is their data. We are no different and, as a marketer, I am always looking at ways in which I can “do more with less” and drive greater efficiency. Master Data Management (MDM) is a critical component of our infrastructure which is having a significant positive effect on our internal efficiency. MDM is a solution that helps deliver a single view of a customer across different operational systems on-premise or in the cloud – including the relationships that the customer has with other people and the products they have purchased. However, we also use it for another reason – to improve our lead processing efficiency. (more…)
This week we had the privilege of participating in two significant conferences taking place in San Francisco. I was on a CMO panel at the B2B Digital Edge Live conference (#DELiveSF), while my colleague Daniel West presented at the Forrester Annual Enablement Forum (#tse12). I found it intriguing how both conferences focused on the same end-result … the “Customer”.
In some respects this is quite surprising given one normally associates Enablement with the process of training sales on how to sell, while marketing always talks about promoting thought leadership into the social network or generating leads from prospects. So why the change?
I think the answer here relates to how both disciplines are moving forward in this modern era driven by social networking. No longer is it just a one-way dialog between vendor and customer – you know, where the vendor promotes products & services via a web-site, or advertises in a magazine. It is now imperative that there is a two-way dialog. Customers are no longer silent! They talk, and they discuss – both good and bad. Vendors need to focus on ensuring their customers are successful. This means focusing on “listening” to their customers and understanding what total customer success means to them – whether it is online, in user groups, at events or in one-to-one meetings. Interestingly, this is one of the fundamental tenents of cloud computing through which service is paramount in order to drive repeatable subscription revenues.
Hence the focus of enablement must shift from simply training sales, and move to enabling sales to foster relationships with customers in order to deliver solutions that really deliver on key business imperatives. The entire value delivery chain (from first contact through to sale, implementation and ongoing success) must be aligned and working for customer success – because vendors are now visibly under the microscope and increasingly being compared and discussed in public. Several comments jumped out at me from the live conference twitter stream (#tse12):
- Certify sales people on talking to buyers, not talking about products.
- 86% of business buyers engage in web research independent of sales cycle.
- 8 months ago, enablement was nice to have, now it is recognized as a must have
- Sales Enablement = Make your customer a hero. That’s why I use “future advocate” and NOT “prospect”.
Strong words indeed which then align with the role of modern marketing teams – Engaging with customers through their chosen social networks to discuss their needs and help position solutions for their success. The role of marketing then becomes increasingly focused on finding the early stage researchers as they engage on social networks and leverage online assets. The role of marketing has now moved to that of engaging online, embracing customers and engaging in ongoing dialog. Again, several topics jumped out from the live conference twitter stream (#DELiveSF):
- Enable B2B salespeople to do what they do best, with digital at the core: data, content, mobile, social, CRM.
- B2B marketing: Start with audience design. Target the influencers of the influencers & create content in places they seek it.
- Marketing direction for digital: brands need to become publishers. Content is king!
- Digital Edge Live: Control social mess before it controls you.
That last point is key – a significant problem is that this modern world of online proactive marketing has become complicated. At the B2B Digital marketing conference, we were asked by the moderator, Kate Maddox, on what our greatest challenges were in digital marketing. Three topics that interested me:
- Joining the dots between out-bound email marketing with social media to nurture customers and prospects efficiently.
- The cultural change associated with evolving from an old-fashioned traditional organization to a leading social enterprise.
- Understanding where user groups now exist – on traditional web-sites – or beyond in the social network of linkedIn, Facebook and other networks.
Marketing and Enablement are evolving rapidly into adjacent displines linked with a common goal of embracing the customer and ensuring that the entire value delivery chain is focused on their success – because without their success we are simply fooling ourselves into believing we are building a sustainable and successful business model.
What do you think?
For all the data quality developers – are you sure you’re using your standardization techniques efficiently?
Namecandy.com a website that compiles and analyses all the new names of babies, suspects that parents are seeking Google whacks, names that return a single hit only. Following are some real first names that are in the top thousand most popular names and let’s see how we can identify them as new contacts. What / who are new contacts? Names that do not exist in reference tables are deemed to be new data, for this exercise. In focus here is the Token Labeler and FirstName reference table.
As we look at 2012 it is abundantly clear that the importance of “data” is on the rise….big data, data management, master data management (MDM), data governance….these major trends are all getting increased attention in business, technology and mainstream media. Considering that data management was even mentioned by President Obama during the recent State of the Union Address, it’s safe to say that data’s time has definitely come!
Successfully executing any one of these data-centered initiatives and realizing the desired ‘return on data’ requires one fundamental ingredient……data you and your business users can trust. After all, without confidence in the data you are relying on, it’s back to the old adage of ‘garbage in, garbage out’. Fortunately, Informatica’s relentless pursuit to be a leader in data integration means you have the right MDM, data quality and data integration tools to help get the job done. (more…)
Regardless of your specific industry focus, there is no denying that the tsunami of big data is changing the way we do business. Our customers have admitted that along with the anticipation and excitement of being in the midst of this big technological wave, there is also some anxiety about how to manage all this data. We can practically feel the disciplines of data integration, master data management (MDM), data governance and data quality rising up in importance.
But ask yourself this: Do you have a strategy in place today to ensure that the business has confidence in your data? You may already know that Informatica’s data quality solution helps increase revenue, reduce cost and manage risk. But, do you have the knowledge and skills needed to profile, standardize, match and consolidate data as effectively and efficiently as you can? (more…)