Category Archives: Data masking

Informatica’s Vibe virtual data machine can streamline big data work and allow data scientists to be more efficient

Informatica introduced an embeddable Vibe engine for not only transformation, but also for data quality, data profiling, data masking and a host of other data integration tasks. It will have a meaningful impact on the data scientist shortage.

Some clear economic facts are already apparent in the current world of data. Hadoop provides a significantly less expensive platform for gathering and analyzing data; cloud computing (potentially) is a more economical computing location than on-premises, if managed well. These are clearly positive developments. On the other hand, the human resources required to exploit these new opportunities are actually quite expensive. When there is greater demand than can be met in the short term for a hot product, suppliers put customers “on allocation” to manage the distribution to the most strategic customers.

This is the situation with “data scientists,” this new breed of experts with quantitative skills, data management skills, presentation skills and deep domain expertise. Current estimates are that there are 60,000 – 120,000 unfilled positions in the US alone. Naturally, data scientists are “allocated” to the most critical (economically lucrative) efforts, and their time is limited to those tasks that most completely leverage their unique skills.

To address this shortage, industry turns to universities to develop curricula to manufacture data scientists, but this will take time. In the meantime, salaries for data scientists are very high. Unfortunately, most data science work involves a great deal of effort that does not require data science skills, especially in the areas of managing the data prior to the insightful analytics. Some estimates are that data scientists spend 50-80% of their time finding and cleaning data, managing their computing platforms and writing programs. Reducing this effort  with better tools can not only make data scientists more effective, it have an impact on the most expensive component of big data – human resources.

Informatica today introduced Vibe, its embeddable virtual data machine to do exactly that. Informatica has, for over 20 years, provided tools that allow developers to design and execute transformation of data without the need for writing or maintaining code. With Vibe, this capability is extended to include data quality, masking and profiling and the engine itself can be embedded in the platforms where the work is performed. In addition, the engine can generate separate code from a single data management design.

In the case of Hadoop, Informatica designers can continue to operate in the familiar design studio, and have Vibe generate the code for whatever platform is needed.In this way, it is possible for an Informatica developer to develop these data management routines for Hadoop, without learning Hadoop or writing code in Java. And the real advantage is that the data scientist is freed from work that can be performed by those in lower pay grades and can parallelize that work too – multiple programmers and integration developers to one data scientist.

Vibe is a major innovation for Informatica that provides many interesting opportunities for it’s customers. Easing the data scientist problem is only one.

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Neil Raden

This is a guest blog penned by Neil Raden, a well-known industry figure as an author, lecturer and practitioner. He has in-depth experience as a developer, consultant and analyst in all areas of Analytics and Decision Services including Big Data strategy and implementation, Business Intelligence, Data Warehousing, Statistical/Predictive Modeling, Decision Management, and IT systems integration including assessment, architecture, planning, project management and execution. Neil has authored dozens of sponsored white papers and articles, blogger and co-author of “Smart Enough) Systems” (Prentice Hall, 2007). He has 25 years as an actuary, software engineer and systems integrator.

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Posted in Big Data, Data Integration, Data masking, Data Quality | Tagged , , , , , , , | Leave a comment

Informatica World Healthcare Path

Join us this year at Informatica World!

We have a great line up of speakers and events to help you become a data driven healthcare organization… I’ve provided a few highlights below:

Participate in the Informatica World Keynote sessions with Sohaib Abbasi and Rick Smolan who wrote “The Human Face of Big Data”  — learn more via this quick YouTube video: http://www.youtube.com/watch?v=7K5d9ArRLJE&feature=player_embedded

With more than 100 interactive and in-depth breakout sessions, spanning 6 different tracks, (Platform & Products, Architecture, Best Practices, Big Data, Hybrid IT and Tech Talk), Informatica World is an excellent way to ensure you are getting the most from your Informatica investment. Learn best practices from organizations who are realizing the potential of their data like: Ochsner Health, Sutter Health, UMass Memorial, Qualcomm and Paypal.

Finally, we want you to balance work with a little play… we invite you to network with industry peers at our Healthcare Cocktail Reception on the evening of Wednesday, June 5th and again during our Data Driven Healthcare Breakfast Roundtable on Thursday, June 6th.

See you there!

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Posted in Application Retirement, B2B, Complex Event Processing, Data Integration, Data Integration Platform, Data masking, Data Migration, Data Warehousing, Healthcare, Informatica Events, Master Data Management, Uncategorized | Tagged , | Leave a comment

Improve Efficiencies in Test Data Management

According to analysts[1], users spend the majority of the application development lifecycle in development and testing and the least amount of time in quality management and documentation. This is probably not very shocking to anyone in QA or on a testing team. But how much time is actually spent on test data management?  In a recent webinar, more than half of the listeners polled say they spend between 30-40% of their effort on ‘data related tasks.’ (more…)

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Posted in Application ILM, Cloud Computing, Data masking | Tagged , , , , | Leave a comment

Informatica Wins Award for Best Security Software

Last night Informatica was given the Silver award for Best Security Software by Info Security. The Best Security Software was one of the most competitive categories—with 8 finalists offering technologies ranging from mobile to cloud security.
Informatica won the award for its new Cloud Data Masking solution. Starting in June of last year, Informatica has steadily released a series of new Cloud solutions for data security. Informatica is the first to offer a comprehensive, data governance based solution for cloud data privacy. This solution addresses the full lifecycle of data privacy, including:

  •   Defining and classifying sensitive data
  •   Discovering where sensitive data lives
  •   Applying consistent data masking rules
  •   Measuring and monitoring to prove compliance

The Cloud Data Masking adds to Informatica’s leading cloud integration solution for salesforce.com includes data synchronization, data replication, data quality, and master data management.

 
Why is Cloud Data Masking important?

 

Sensitive data is at risk of being exposed during application development and testing, where it is important to use real production data to rigorously test applications. As reported by the Ponemon Institute, a data breach costs organizations on average $5.5 million dollars.

 

What does Cloud Data Masking do?

 

Based on Informatica’s market leading Data Masking technology, Informatica’s new Cloud Data Masking enables cloud customers to secure sensitive information during the testing phase by directly masking production data used within cloud sandboxes, creating realistic-looking, but de-identified data. Customers are therefore able to protect sensitive information from unintended exposure during development, test and training activities; streamline cloud projects by reducing the time it takes to mask test/training/development environments; and ensure compliance with mounting privacy regulations.

 

What do people do today?

 

Many organizations today will hand the masking efforts over to IT. This inevitably lengthens development cycles and delays releases. One of Informatica’s longtime customers and current partners, David Cheung of Cloud Sherpas, stated “Many customers wait days for IT to change the sensitive or confidential data, delaying releases. For example, I was at customer last week where the customer was waiting 5 days for IT to mask the sensitive data.”
Others use scripting or manual methods to mask the data. One prospect I spoke to recently said he manually altered the data but missed a few email addresses. So during a test run, the company accidentally sent emails to customers. These customers called back to demand what was going on. Do you want that to happen to you?

Visit Informatica Cloud Data Masking for more information.

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Posted in Application ILM, Data masking, Data Privacy | Tagged , , , , , | Leave a comment

Ready for Your Data Security Audit?

In a recent survey of Informatica customers,
• Over 60% of companies had a security audit in the last year
• 35% of the companies had an internal security audit
• 16% of the companies had both an internal security audit and one performed by an external auditor
• In addition, many of these organizations saw that another company in their same industry suffered a data breach.

These results are reinforced by the discussions I had with Audit and Compliance IT owners from various industries. Audits are on the rise as more customers require these audits before purchase. Compliance IT requires reports at a database or system level showing that the data has been protected. And they want to see these reports on a regular basis as data, including test data pulled from production environments, changes frequently.

Driving these audits and Informatica projects to protect data were the following top regulatory drivers (as reported by customers):
• SOX
• PCI
• PII
• PHI

These results are reinforced by the increasing use of Informatica’s regulatory and industry packs (containing pre-built rules and metadata), including PCI, PHI and PII. In addition to these areas, organizations I’ve spoken to are implementing projects to also protect non-public information, or confidential company information. For example, last week I spoke to a company about how they share detailed financial information about their company as part of the data they said to an outsourced partner. This financial information could be easily used to estimate company’s revenues and profits for any given quarter—before that information is released to the street, if at all.

In this same survey, the top benefits customers said that Informatica’s solution addressed included:
• Increasing productivity by leveraging pre-built masking techniques, accelerators and purpose-built tools
• Reducing the time it took to identify and capture optimal test cases, therefore reducing overall testing time
• Reducing the risk of data breach

Are you ready for your data security audit?

For more information on Informatica’s data security solutions for non-production environments, please join us for an upcoming webinar:

http://bit.ly/W5IciG

For more information on Informatica’s data security solutions in general, please see:

http://bit.ly/PGcJkq

 

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Posted in Application ILM, Data masking, Data Privacy, Uncategorized | Tagged , , , , | Leave a comment

Announcing Informatica Cloud Spring 2013

On Wednesday we announced our latest cloud integration release – Informatica Cloud Spring 2013. It’s a major step forward in terms of breadth and depth for our software as a service (SaaS) solution. Why, you ask?

Well, yes…but…there are a few aspects to today’s announcement that I think are particularly noteworthy. Here’s a summary.

(more…)

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Posted in Application ILM, Cloud Computing, Data masking, Data Quality, Master Data Management, Mergers and Acquisitions, News & Announcements, PaaS, SaaS | Tagged , , , , , | Leave a comment

Programmer Bob

Verizon recently blogged about one of its clients who caught an employee outsourcing his software development  day job to China.  While sitting at his computer working a normal day, he paid someone else to log into his computer using his physical RSA token which he FeExed to the contractor in Shenyang.  He would spend the day surfing the internet while ironically, he was being recognized as the top programmer in the building.

Several media outlets have picked up on this story even going as far to say he is the ‘Tom Sawyer’ of the software developer community.  An initial, common reaction to this story might make one chuckle.  Not me.  Think of how that single act of irresponsibility could bring an enterprise down or expose someone to identify theft.  (more…)

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Informatica Recognized By Gartner as a Leader in Data Masking and by Infosecurity for Best Security Software

Informatica was named as a leader in the 2012 Gartner Magic Quadrant for Data Masking. A couple of weeks ago, Infosecurity named Informatica as a finalist for Best Security Software for 2013.
Both the Gartner Magic Quadrant for Data Masking and Infosecurity Products Guide recognized Informatica for continued innovation:

  •  Gartner states, “The data masking portfolio has been broadening. In addition to SDM technology… the market is beginning to offer dynamic data masking (DDM)… ” (more…)
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Posted in Application ILM, Big Data, Data masking, Data Privacy, Uncategorized | Tagged , , , , , , | Leave a comment

Informatica Named a Leader in Data Masking Gartner Magic Quadrant

Informatica was listed as a leader in the industry’s first Gartner Magic Quadrant for Data Masking Technology. Finally, the data masking market gets a main stage role in one of the fastest growing enterprise software markets – data security. With the incredible explosion of data and the resulting number of places our personal information exists in the cybersphere, this confirmation is desperately needed as we enter into 2013. (more…)

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Posted in B2B, Data masking | Tagged , , , | Leave a comment

The Next Frontier of Data Security: Minimizing the Threat of an Internal Data Breach

Adam Wilson, General Manager of ILM at Informatica talks about the next frontier of data security. The more data that is passed around internally, the more risk your company runs for a data breach. Find out why auditors are taking a closer look at the number of internal data copies that are floating around and what it means for your company’s risk of a data leak.

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