Terilyn Palanca

Terilyn Palanca

The Freshest Data Makes the Best Business Decisions

There’s no denying that business continues to accelerate its pace, and that the luxury of using historical data for business intelligence (BI) and planning is quickly becoming a thing of the past.  Today, businesses need immediate insight into rapidly changing data in order to survive and thrive.  Data that’s even a few hours old—let alone a few days old—is largely useless.   But most current information architectures today still only provide data that is a day, a week, or sometimes as much as a month old. 

This leaves most BI, reporting, and analytics systems to operate without up-to-date data from operational systems, data that’s fundamental to making informed decisions about the business.   To operate at the speed of business, it’s imperative that executives and decision makers have ready access to fresh information at all times, delivered continuously and automatically without impact on operational systems. 

More and more organizations have found the answer in data replication.  Data replication allows you to work with and make the best business decisions based on the freshest data drawn from all your operational systems. It delivers this current, up-to-date data in a seamless and non-intrusive manner, empowering you to operate at the speed of your business without constraints. It also automatically delivers this data wherever it’s needed – for operational intelligence, as well as operational use – without direct impact.

This unique “data-on-demand” approach removes the constraints of stale, old information and enables powerful outcomes for business initiatives. Fresh, current data drives new thinking across the enterprise, and can help organizations to:

  • Increase revenue, delight customers, and outshine the competition
  • Improve the quality and efficiency of business decisions
  • Standardize on a single reliable and scalable solution that lowers costs and removes complexity

At Informatica, we’ve seen numerous customers implement Informatica Data Replication to deliver this fresh, up-to-date data for operational intelligence, reporting, and analytics, and report tremendous positive changes to their business. Some examples of customers using Informatica Data Replication with great success are:

  • Westlake Financial Systems saved hundreds of thousands of dollars and improved its profitability and customer satisfaction through a more effective payment  collection system
  • Optus Australia increased both revenues and customer satisfaction by providing calling plan access, alerting, and self-service upgrades directly to its customer base
  • A major national pharmacy chain accelerated and improved health care decision making across the business and increased agility and responsiveness to its customers, resulting in higher customer satisfaction while driving down the cost of technology

Is your business ready to make the leap to true operational intelligence using the freshest data to make your business decisions?  Do you want to understand more about the impact that this kind of insight can make to your business? 

If yes, please join us for a discussion with two business executives who have seen the impact in their own and their customers’ businesses using data replication on August 28 at 10 am Pacific.   You can register using the link below.

Bad Business Decision? Blame Stale Data – Register Today

The freshest data does make the best business decisions. We look forward to your joining and participating in the discussion.

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Posted in Business Impact / Benefits, CIO, Data Integration, data replication, Real-Time | Tagged , , , , | Leave a comment

Optus Increases Revenues and Customer Satisfaction Using Data Replication

In today’s highly competitive marketplace, telecom companies need to cement profitable and mutually rewarding relationships with their customers to survive. Recognizing the need to remain relevant and further drive revenue and value, Optus, the Sydney, Australia-based Communications Service provider, designed and created a program that would offer competitive differentiation while addressing the varying needs of its large mobile subscriber base. The main objective of this Mobile Unbilled initiative was to improve customer access to unbilled usage information by allowing subscribers to query their unbilled usage directly through a customer portal as well as to receive proactive alerts when they reach various stages of their regular CAP (80%, 100% and beyond).Optus expected to achieve 3 key benefits through this initiative: (more…)

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Posted in data replication, Uncategorized | 1 Comment

Replication and the Order of the Phoenix

Informatica Data Replication  has triggered a lot of interest and also a lot of questions about why replication is seeing such a resurgence in the market today. The answer is simple: the same conditions that caused its creation for mission-critical operational systems back in the early 1990′s  are now happening with data warehousing as well. (more…)

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Posted in Data Integration, Operational Efficiency, Real-Time | Tagged , , , , , , , | Leave a comment