Scott Geffre

Scott Geffre

A key growth milestone for the Informatica Marketplace

Recently, the Informatica Marketplace reached a major milestone: we exceeded 1,000 Blocks (Apps). Looking back to three years ago when we started with 70 Blocks from a handful of partners, it’s an amazing achievement to have reached this volume of solutions in such a short time. For me, it speaks to the tremendous value that the Marketplace brings not only to our customers who download more than 10,000 Blocks per month, but also to our partners who have found in the Marketplace a viable route to market and a great awareness and monetization vehicle for their solutions.

There has been a lot of discussion around the explosion of data and what it means to companies trying to leverage this extremely valuable resource. Informatica has a huge part to play in helping customers solve those problems not only through the technologies we provide directly, but through the tremendous ecosystem that we have built through our partners. The Marketplace has grown to more than 165 unique partner companies, and we’re adding more every day. Blocks such as BI & Analytics sing Social Media Data from Deloitte, and Interstage XWand – XBRL Processor from Fujitsu represent offerings from large, established software companies, while Blocks such as Skybot Enterprise Job Scheduler and Undraleu Code Review Tool from Coeurdata are solutions that have been contributed by earlier stage companies that have experienced significant success and growth. It has been a pleasure helping these companies to grow and reach new customers through the Marketplace.

One of the most exciting things about reaching the 1K Block milestone is not just the amount of companies that are on the Marketplace, but the amount of solutions that have been contributed from our developer community. Blocks such as Autotype Excel Macro, Execute Workflow, and iExportNormalizer are all solutions that Informatica developers have built because it helps them in their daily activities, and through the Marketplace they have found a way to share these valuable assets with the community. In fact, over half of our solutions are free to use, which is a ringing endorsement of the power of the community and a great way to try out any number of useful solutions at no risk. By leveraging enabling technologies such as Informatica’s Cloud Platform as a Service, developers can create and share solutions more quickly and easily than ever before.

Overall, it has been an exciting ride as the Marketplace has rocketed to 1,000 Blocks in under three years, and I look forward to what the next three years has in store!

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Posted in Big Data, Business Impact / Benefits, Customers, Marketplace, PaaS, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

New Year Resolutions

It’s that time again – time to reflect on the previous 12 months and make resolutions for change in the upcoming year. For me personally, the usual suspects apply: eat better, exercise more often, and spend quality time with the family. I’m happy to say that although there is always more that can be done, I usually do a pretty good job of sticking to my goals (now if only I could stay away from the dessert tray)!

Reflecting back on 2011 for the Informatica Marketplace, our resolution for the year was “Accelerate Growth” – and we exceeded even the lofty expectations we set for ourselves. Check out some of these year-end statistics: (more…)

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Posted in Business Impact / Benefits, Data Integration Platform, Informatica Events, Marketplace, Operational Efficiency, Partners, Uncategorized | Tagged , , , , , | Leave a comment

Making Your Data Work for You

Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having worked in the IT Applications area for 15 years, I know firsthand how big a challenge this can be for organizations.

We are experiencing an unprecedented growth in the sheer amount of data that can be made available. Sites like Facebook and Twitter provide exciting new insights into user preferences and habits and the move to electronic systems for utility companies and healthcare organizations means that an even larger set of information can be stored electronically for reference and used to gain new business insights. Even internal systems such as sales automation, marketing and support applications contribute to this overwhelming tide of data that can be extremely valuable but hard to unlock. (more…)

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Posted in Big Data, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Quality, Identity Resolution, Master Data Management | Tagged , , , , , , , | Leave a comment

Gartner Points to Marketplaces as Key 2012 Trend

Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first time. According to the report:

“Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. This will grow from a consumer-only phenomena to an enterprise focus.” (more…)

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Posted in B2B, Business Impact / Benefits, CIO, Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Integration Platform, Marketplace, Operational Efficiency, Partners | Tagged , , , , , , , , , | Leave a comment

The Innovation Premium

Recently I ran across an article from INSEAD (self-described as “The Business School for the World”), articulating a concept that they call “The Innovation Premium.” Essentially, it is “the premium the stock market gives a company because investors expect it to launch new offerings and enter new markets.” This is documented in detail in their recently published book, “The Innovator’s DNA”, co-authored with Clayton Christensen, noted professor and author of two previous books on innovation: “The Innovator’s Dilemma” and “The Innovator’s Solution.” (more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Integration Platform, Informatica Events, Marketplace, Operational Efficiency, Partners, SaaS | Tagged , , , , , , , | Leave a comment

Informatica Marketplace’s First Birthday

On Monday, 1st August we are celebrating the Informatica Marketplace’s Fist Birthday.

View the webcast to find out how it has become the trusted destination for data integration solutions. The webcast will give you the opportunity to:

  • Hear and watch Informatica leaders discuss the value of the Marketplace for data integration professionals.
  • Hear a Customer share their story on how the Marketplace has helped them be more productive.
  • Listen to a Partner’s experience of how their presence on the Marketplace has impacted their business.
  • See highlights of the re-designed website as the Marketplace scales to meet customer demand. (more…)
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Posted in Customers, Data Integration, Marketplace, Partners | Tagged , , | 1 Comment