Robert Shields

Robert Shields
Robert leads product marketing for Informatica's data security, data privacy and test data management solutions. Robert is responsible for product positioning, strategy, GTM, sales tools and sales enablement, analyst briefings and thought leadership of all related software products. These products include the award winning Dynamic Data Masking solution, Test Data Management (including persistent data masking, data subset and test data generation) and Cloud Test Data Management.

ILM Day: Test management, Data archives and Data security discussions and more…

At the Informatica World 2014 pre-conference, the “ILM Day” sessions were packed, with over 100 people in attendance. This attendance reflects the strong interest in data archive, test data management and data security. Customers were the focus of the panel sessions today, taking center stage to share their experiences, best practices and lessons learned from successful deployments.

Both the test management and data archive panels had strong audience interest and interaction. For Test Data Management, the panel topic was “Agile Development by Streamlining Test Data Management”; for data archive, the session tackled “Managing Data Growth in the Era of Application Consolidation and Modernization”. The panels provided practical tactics and strategies to address the challenges and issues in managing data growth, and how to efficiently and safely provision test data. Thank you to the customers, partners and analysts who served on the panels; participating was EMC, Visteon, Comcast, Lowes, Tata Consultancy Services and Neuralytix.

The day concluded with a most excellent presentation from the ILM General Manager, Amit Walia and the CTO of the International Association of Privacy Professionals, Jeff Northrop. Amit provided an executive summary pre-view of Tuesday’s Secure@Source(TM) announcement, while Jeff Northrop provided a thought provoking market backdrop on the issues and challenges for data privacy and security, and how the focus on information security needs to shift to a ‘data-centric’ approach.

A very successful event for all involved!

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Data Security and Privacy: What’s Next?

DataSecurityData security breaches continue to escalate. Privacy legislation and enforcement is tightening and analysts have begun making dire predictions in regards to cyber security’s effectiveness. But there is more – Trusted insiders continue to be the major threat. In addition, most executives cannot identify the information they are trying to protect.

Data security is a senior management concern, not exclusive to IT. With this in mind, what is the next step CxOs must take to counter these breaches?

A new approach to Data Security

It is clear that a new approach is needed. This should focus on answering fundamental, but difficult and precise questions in regards to your data:

  1. What data should I be concerned about?
  2. Can I create re-usable rules for identifying and locating sensitive data in my organization?
  3. Can I do so both logically and physically?
  4. What is the source of the sensitive data and where is it consumed?
  5. What are the sensitive data relationships and proliferation?
  6. How is it protected? How should it be protected?
  7. How can I integrate data protection with my existing cyber security infrastructure?

The answers to these questions will help guide precise data security measures in order to protect the most valuable data. The answers need to be presented in an intuitive fashion, leveraging simple, yet revealing graphics and visualizations of your sensitive data risks and vulnerabilities.

At Informatica World 2014, Informatica will unveil its vision to help organizations address these concerns. This vision will assist in the development of precise security measures designed to counter the growing sophistication and frequency of cyber-attacks, and the ever present danger of rogue insiders.

Stay tuned, more to come from Informatica World 2014.

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Posted in Business/IT Collaboration, Data Privacy, Informatica World 2014 | Tagged , , , | Leave a comment

Data Privacy and Security at RSA and IAPP

Data SecurityIt is an important time for data security. This past month, two crucial data privacy events have taken place. Informatica was on hand for both:

  1. The RSA conference took place in San Francisco from February 24-28, 2014
  2. The IAPP Global Privacy Summit took place Washington, DC from March 5-7, 2014

Data Privacy at the 2014 RSA Conference

The RSA conference was busy as expected, with over 30,000 attendees. Informatica co-sponsored an after-hours event with one of our partners, Imperva, at the Dark Circus. The event was standing room only and provided a great escape from the torrential rain. One highlight of RSA, for Informatica, is that we were honored with two of the 2014 Security Products Guide Awards:

  1. Informatica Dynamic Data Masking won the Gold Award for Database Security, Data Leakage Prevention/Extrusion Prevention
  2. Informatica Cloud Test Data Management and Security won the Bronze Award for New Products

Of particular interest to us was the growing recognition of data-centric security and privacy at RSA. I briefly met Bob Rudis, co-author of “Data Driven Security” which was featured at the onsite bookstore. In the book, Rudis has presented a great case for focusing on data as the center-point of security, through data analysis and visualization. From Informatica’s perspective, we also believe that a deep understanding of data and its relationships will escalate as a key driver of security policies and measures.

Data Privacy at the IAPP Global Privacy Summit

The IAPP Global Privacy Summit was an amazing event, small (2,500), but completely sold-out and overflowing its current venue. We exhibited and had the opportunity to meet CPOs, privacy, risk/compliance and security professionals from around the world, and had hundreds of conversations about the role of data discovery and masking for privacy. From the privacy perspective, it is all about finding, de-identification and protection of PII, PCI and PHI. These privacy professionals have extensive legal and/or data security backgrounds and understand the need to safeguard privacy by using data masking. Many notable themes were present at IAPP:

  • De-identification is a key topic area
  • Concerns about outsourcing and contractors in application development and testing have driven test data management adoption
  • No national US privacy regulations expected in the short-term
  • Europe has active but uneven privacy enforcement (France: “name and shame”, UK: heavy fines, Spain; most active)

Register for Informatica WorldIf you want to learn more about data privacy and security, you will find no better place than Informatica World 2014. There, you’ll learn about the latest data security trends, see updates to Informatica’s data privacy and security offerings, and find out how Informatica protects sensitive information in real time without requiring costly, time-consuming changes to applications and databases. Register TODAY!

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