Ravi Shankar

Ravi Shankar
Ravi Shankar is Vice President, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM. With over 20 years of leadership experience, Shankar has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle. Shankar holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley. Ravi is a published author and a frequent speaker on MDM and data governance.

Dive Deep into MDM at Informatica World 2014

Informatica World Conference 2014

We are happy to announce many opportunities to add to your MDM knowledge at this year’s Informatica World Conference in Las Vegas, Nevada. The conference will run between May 13-15 and will feature many MDM sessions within the conference agenda and a pre-conference MDM Day on May 12th focused solely on MDM and PIM sessions.

May 12: MDM Day, “Driving Value from Business-Critical Information”

After the overwhelming response to our New York MDM Day in February – we are hosting a pre-conference MDM Day with a laser focus on MDM and PIM. Attendance is free when you register for the full Informatica World Conference. This Day features more than 20 sessions to choose from and provides a chance to learn from experts such as St. Jude Medical, Citrix, and Quintiles, and network with various companies that apply MDM and PIM solutions. We’ll host an “Ask the Experts” table with systems integration partners and present Informatica best practices and product roadmaps.

What: MDM Day – Driving Value from Business-Critical Information
When: Pre-Conference, May 12th, 9:00 AM – 5:00 PM
Where: Cosmopolitan Hotel, Las Vegas
How:
Sign Up Here for MDM Day (free with full conference registration)

May 13-15: 2014 Informatica World Conference – MDM Sessions

As the industry evolves, Informatica takes great effort to share our successes and bring our customers together to discuss their experiences in putting data strategies to work. This year, there will be more than a dozen sessions on MDM at the main conference, including:

  • Scaling MDM to Enterprise SizeLessons Learned from HP’s Ginormous Volume (HP)
  • Operational Insight for MDM (Zurich American Insurance)
  • Increasing Revenue and Retention in M&A (AutoTrader)
  • Using MDM to Build a Complex Solution for Dynamic Business (Thomson Reuters)
  • Two Distinct Best-in-Class MDM Implementations (McAfee-Intel Security and PwC)

Be sure to attend these and more to learn how industries from healthcare to retail are applying Informatica technologies to fit their objectives for data integration and management.

What:              Informatica World Conference
When:             May 13- 15th 2014
Where:           Cosmopolitan Hotel, Las Vegas
How:              Register Today!

Register today for the Informatica World Conference and make the most of your trip to Las Vegas with a free pre-conference MDM Day. Learn more about both events online, or contact me if you have any questions. See you in Vegas!

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April in Vegas – Informatica a Sponsor at the Gartner Enterprise Information & MDM Summit

Vegas_Strip

Last month, our MDM Day Conference in New York confirmed that data management is a hot topic. As many have sought additional knowledge regarding best practices, next month’s Gartner Enterprise Information & MDM Summit will provide great learning opportunities. As a sponsor, Informatica will host two sessions focused on MDM in action during this event from April 2nd – 4th in Las Vegas.

On Thursday, April 3rd, Informatica will present alongside one of our clients, AutoTrader. We’ll discuss AutoTrader’s successful integration of its auto dealers, OEMs, and ad agencies, through the use of multidomain MDM. As a result of this, AutoTrader increased revenue through cross-sell and upsell, and also improved customer service and retention rates through a 360-degree view of relationships.

You will learn how to architect a real-time operational MDM hub integrating multiple acquired companies, establish cross-functional data governance, and measure ongoing data quality. Lastly, we will discuss what worked and didn’t with business stakeholders and how to mitigate risk.

What: Increasing Revenue and Retention in M&A: AutoTraders’ Operational MDM Case Study
When:
April 3rd, 10:15-11:15 AM
Where:
Pallazo D, Venetian Hotel, Las Vegas

Later that afternoon, I will present “Hybrid MDM Architecture: Scaling On-premise MDM to Hybrid Cloud Hub-of-Hubs.” This presentation will cover how MDM implementations begin by solving the most pressing business problem in a single hub. While these implementations are mostly on premise, they can expand to another use case, domain, or region, and might evolve to another MDM hub within the cloud or in a different country. Whatever the journey is, the question is clear: How do you integrate different hubs in a hybrid or federated hub-of-hubs MDM architecture?

Come to this session to learn how certain leading companies are solving this conundrum.

What: Hybrid MDM Architecture: Scaling On-premise MDM to Hybrid Cloud Hub-of-Hubs
When:
April 3rd, 1:15-1:35 PM
Where:
Exhibit Floor, Theater Area, Venetian Hotel, Las Vegas

Experience is the best way to learn – but second-best is to learn from someone else’s experience. We look forward to seeing you at the Gartner Enterprise Information & MDM Summit on Thursday, April 3rd.

Register Here for the Gartner Conference.

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Was Your Last Data Migration Project On Time and On Budget?

Data Migration ProjectData migration projects are notorious for going over budget and over time. These large projects typically cost around $875,000 and an average of 30% of that is due to project overruns. In today’s fast-paced, big data era, organizations cannot afford these missteps. Unfortunately, many companies treat major data projects as one-off events. This approach leads to product launch delays, produces no re-usable assets or best practices, and presents an outsized risk to business objectives.

I look forward to sharing how the successful organizations we work with have combated these issues using Master Data Management (MDM) as a platform for systems consolidation, migration, and upgrade projects. MDM accomplishes the following:

  • Creates authoritative, trustworthy data
  • Simplifies migration architecture using a hub-and-spoke model
  • Maintains data consistency across new and old systems post-migration
  • Enables reuse of data, mappings, and rules for the next migration project

In summary, MDM allows organizations to minimize risk and increase the speed of data migration.

To address this topic, I will be hosting a webinar titled “MDM as Platform for Systems Consolidation, Migration and Upgrade” on March 19th at 2:00 PM Eastern. In this webinar, you will learn about:

  • Challenges faced in systems consolidation, migration and upgrades
  • Solutions MDM brings to address these challenges in pre-migration, during-migration, and post-migration phases
  • Examples of companies using MDM to manage data migration as a repeatable process
  • Tips for expanding the use of MDM beyond data migration for operational and analytical purposes

Join me to learn how MDM works in practice and to gain understanding of how it can help make your next systems consolidation, migration, or upgrade the most efficient and effective yet. Sign up today for the webinar on Wednesday, March 19, 2014.

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MDM Day in New York a Huge Hit, Thanks to YOU!

MDM DayBeyond our wildest expectations—not to mention our original room reservations—the Third MDM Day event on February 19th was a tremendous success, a “three-peat” if you will. Expecting 100 attendees, we had nearly 500 registrations and a crowd of 350 who braved the weather, including a quarter of whom traveled from outside the tri-state area, to join us in New York City for a wall-to-wall day of MDM discussion and presentations.

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Informatica Riding High about the MDM Forrester Wave™

Forrester MDM Wave I have the pleasure of boasting that Informatica was positioned as a leader on the latest Forrester Wave™ Report covering MDM Solutions. We are so pleased in fact, that we want to share the report with you – for free.

Click on the link below to receive a free copy of the full Forrester Research report, The Forrester Wave™: Master Data Management Solutions, Q1 2014.

The report used a combination of four data sources to assess the strengths and weaknesses of selected solutions:

  • Hands-on lab evaluations
  • Vendor surveys
  • Product demos
  • Customer reference calls

The vendors were chosen based on product fit, customer success and Forrester client demand. The report evaluated vendors on 65 criteria which were grouped in three high-level categories – current offering, strategy and market presence.

Informatica was noted for our strength in mastering and integrating data. The report noted that we “define the master domain across the data ecosystem.” In their interviews with customers, Forrester reported, “Customers purchasing Informatica MDM are often looking for an out-of-the-box solution to solve particularly complex business challenges impacted by master data.” They noted that Informatica’s specialization “helps customers link master data management to business outcomes.”

As a service provider, we were particularly pleased with the results of Forrester’s calls with our clients. After all, the proof of a truly superior product is in its day-to-day, real-world operation. The reports states, “Informatica continues to compete and increasingly closes sales in head-to-head reviews. Clients state its strengths are configurability, scalability, performance, and understanding of the business impact.”

But please, read it for yourself! We want to share this good news by offering a free copy of the Forrester Wave™ Report, Q1 2014. We have built a great team here at Informatica and we proudly believe that the study results support  our approach and performance.

Want to see why Informatica is riding high about the results? Click here.

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Get Smarter at MDM Day in NYC February 12th

“Opportunity for the large community to share experiences, lessons learnt, and help those that are starting the MDM journey get on the right track.”
– 2013 MDM Day Attendee

Next month, Informatica will host its third MDM Day conference. Our past two events in Las Vegas and London have been huge successes thanks to the active participation of our customers, partners, and colleagues. The conference is structured to provide opportunities for you to share your ideas, provide guidance to our product management team, and learn from other customers’ MDM and PIM journeys.

When:             February 12th, 8:30 AM – 5:00 PM
Where:           Westin Times Square
How:              
Register Here

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3 Ways MDM Must Keep Up with the Data Revolution

A new year has arrived with many predictions relating to business data. Sounds a lot like last year, eh? The difference in 2014 is that some companies have begun to make real progress in tackling the huge shifts in IT and data management. This year, I believe that MDM will evolve in three key ways to handle the ever-increasing mobility, volume, and sources of data. (more…)

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Gartner Estimates Growth for MDM Market and Positions Informatica as a Leader in The Magic Quadrant for Customer Data Solutions

Over the last few weeks I’ve been saying that the incredible popularity of our MDM-related events is a sign that MDM is a vital and growing market. Now I consider it reassuring that analysts agree. It’s also reassuring to see Informatica positioned as a Leader in the Magic Quadrant for Master Data Management of Customer Data Solutions, a position that Informatica has held for four years in a row.

In Gartner’s October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions, analysts Bill O’Kane and Saul Judah estimates that the total software revenue for packaged MDM solutions was $1.6B in 2012, an increase of 7.8% from 2011, as compared with a 4.7% rise for the overall enterprise software market. Further, O’Kane and Judah estimate that the MDM of customer data solutions market segment was worth $527M in 2012, an increase of 5.4% from 2011. The analysts go on to say that the customer MDM market is far from mature, and that just 40% of the organizations surveyed by Gartner were beginning MDM initiatives.

One of MDM’s most important benefits is a single view of the customer across company departments and siloed systems. In this Magic Quadrant report, the analysts describe some of the business drivers for obtaining this view. For the banking and life sciences sectors, the analysts include “Compliance and risk management drivers, such as ‘know your customer,’ anti-money laundering and counterparty risk management in the banking sector, and Sunshine Act compliance in the life sciences sector.” I believe that many other industries could similarly benefit from trusted customer interactions. Another set of drivers they list are “cost optimization and efficiency drivers,” and finally, “revenue and profitability growth drivers,” explaining that examples of such drivers include “initiatives to improve cross-selling, upselling, and retention.”

Finally, the analysts observed a trend which we believe supports Informatica’s view of the importance of all-encompassing MDM solutions that can manage master data across enterprise. As noted in the report, “Many organizations have now invested in creating a new central system to master their customer data, with the majority (an estimated 80%) of organizations buying packaged MDM of customer data solutions, as opposed to building the capability themselves.”

To learn more about Gartner’s October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions, see our press release or download the full report. After reading the report, please share your thoughts below.

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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New York’s Recent MDM and Data Governance Summit Was a Blowout Event

If the recent MDM and Data Governance Summit was any indication, Master Data Management is an extremely hot topic these days. The summit was highly successful, drawing over 400 attendees comprised of business users and architects of every stripe.

I want to highlight one presentation that spoke to me directly. Quintiles is a company you may remember if you went to Informatica World 2013. Quintiles provides biopharmaceutical development and commercial outsourcing services via a vast network of over 27,000 employees across the globe. At the summit, John Poonnen, Quintiles’ director of product engineering, told of the company’s journey to multidomain MDM, which was key to enabling a web-based platform for delivering real-time insights into patient, study, site, and program activities. Poonnen presented to an audience of over a hundred technology and business professionals. (more…)

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The Success of Our First MDM Day Leads to a Second One in EMEA

Last Spring I told you about the overwhelming response we received to MDM Day, a special event that preceded Informatica World 2013. As I said, attendance at this event tripled our expectations, and we took this as a clear sign of the importance of MDM in today’s IT landscape. Unfortunately we couldn’t accommodate everyone, including a significant contingent from the EMEA region. So we’re very happy to announce a special MDM Day event that will take place on Tuesday, October 8th at the Grange City Hotel in London.

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