Informatica World 2013 is right around the corner, and I’m eager to tell you about all we have planned. This year, MDM will play a prominent role, as you can see by the sheer number of MDM-related sessions presented by Informatica customers, partners, and employees.
Here are just a few highlights:
The general feeling, at the recent Gartner Master Data Management Summit, was one of excitement. It wasn’t just that this was the largest MDM Summit to date with 600+ registrants; it was also the buzz in and around the convention center. The conversation wasn’t about promises and “what ifs,” it was about tactics, and 2nd or even 3rd generation MDM initiatives. This growth is a sign that MDM has matured past the initial phase of high expectations, in Gartner’s hype cycle. To put it in Geoffrey Moore’s terms, I think it’s a sign that MDM has crossed the chasm from early adoption to more widespread, pragmatic adoption.
I’m at Barcelona this week for the European Gartner MDM Summit. I had a chance to catch up with one of the Gartner MDM analysts before the event, and we had a discussion about the growth of MDM. He mentioned that MDM will become pervasive within the enterprise as organizations expand its use as a necessary foundation for governing all of their business-critical master data such as customers, products, and so on.
To solve their business problems accurately, companies seek targeted MDM solutions. For e.g., retail, distribution, and manufacturing companies use PIM for merchandising, distributing products, and supplier on-boarding, while financial services, healthcare, and high tech companies use customer MDM with their CRM, such as salesforce.com, for improving customer segmentation, cross-sell , and up-sell. (more…)
Recently Aaron Zornes and I hosted a webinar on the “Top 10 Best Practices for Successful MDM Implementations.” Almost 700 people registered for it – one of the highest number of registrations I’ve seen for a webinar, ever! This number tells me that many practitioners are eager to learn the best ways to ensure that their Master Data Management (MDM) implementations are successful.
Salesforce.com – a company that has become synonymous with the cloud – acquired over 100,000 customers and one million users within a span of just 10 years. Compare that to a traditional company like General Electric, the only company to be on the Dow Jones Index for over 100 years – it took them over five-times that many years to acquire the same number of customers. This goes to say that customers have been enamored by the cloud and its benefits – no software maintenance, rapid time-to-value, and subscription pricing – to name a few. No wonder, there are thousands of cloud applications and millions of users out there now. I’ve seen projections that the cloud computing market will grow to $241 billion by 2020. This might be a conservative estimate.
That’s the question I asked in two of my blogs about a couple of years back – Why The “Upside-Down” Approach Doesn’t Work For Multidomain MDM and Do The Math: Platform Approach Adds Up As The Superior Alternative To Multidomain MDM. A detailed version of this content was later published in Database Trends and Applications. Also, you can download this content as a whitepaper from the Informatica Resources webpage. (more…)
Gartner recently published its annual Magic Quadrant for Master Data Management of Customer Data Solutions, which “positions MDM of customer data solution vendors (and their products) on the basis of their Completeness of Vision relative to the market and their Ability to Execute on that vision.” The growth of MDM market has been phenomenal – $1.6 billion in 2011, a growth of 21% from 2010, and projected to grow by the same rate to $1.9 billion in 2012. (more…)
Unless you eat, breathe, and sleep master data management, it’s not easy to keep up with changes in the fast-paced MDM market. The scope and functionality of MDM technology continues to expand, while IT and business constantly face new demands for marshalling master data as a cohesive, trusted whole.