Jakki Geiger

Jakki Geiger

Introducing Potential at Work Community: Unleashing information potential from the server room to the boardroom

I’m excited to announce our new exclusive Potential at Work Community. If you are interested in unleashing the power and potential of information to transform your career, your company and your world, then this is the community for you.

If you have any doubt about the revolutionary impact information can have, you should check out Rick Smolan’s book, “The Human Face of Big Data.” He was the keynote speaker at Informatica World 2013 and opened our eyes to how data is helping combat some of the world’s most challenging problems.

Below is a Q&A on the Potential at Work Community. If you have additional questions, please post them to the comments section. I’ll be happy to answer them. eloqua

Q: Why launch the Potential at Work Community now?

A: This is an exciting time to be involved in information initiatives. The world of data and information are growing in importance. The mainstream media, such as the Wall Street Journal and Business Week, are covering data initiatives, including big data and Hadoop.

Never before have people in such a wide variety of roles been so deeply involved in harnessing and utilizing information. And, these people are reaching out to us, the data experts, to help them tap into all that data and information, advancing them in their jobs and supporting business innovation.

Q: Who should join?

A: We currently have six flavors of the Potential at Work Community providing actionable insights to data visionaries and information leaders like you. You can join as many communities as you like—each is designed for a specific role.

  • Developers, including integration and application developers
  • Architects, including data and enterprise architects
  • Information leaders, such as those leading analytics, information management and data integration teams
  • Application leaders, such as those responsible for enterprise applications such as CRM, ERP or core transaction management
  • IT leaders, such as CIOs, Chief Data Officers and VPs of IT
  • Sales and marketing leaders, such CMOs, heads of sales, and sales and marketing operations leads

Q: How is it different from other communities?

A: The Potential at Work Community focuses on the power and potential of information. It will transform the way you think about the role of data in today’s world.

When you join, you’ll get an exclusive inside look at:

  • actionable insights and one-of-a-kind analysis about changes taking place in the world of data
  • insights and advice from industry leaders to build your skills and your career path
  • ideas and opinions to transform how you harness data for your organization

Q: How can I engage with the community?

A: There are four ways you can engage:

  • Sign up with the Potential at Work Community at www.informatica.com/potential-at-work
  • Get Alerts delivered to your inbox, notifying you when new content is available
  • Read analyses of the latest trends shaping the world of information
  • Vote in weekly poll questions and see how your peers are responding

Q: How can I get started?

A: Visit Potential at Work Community to sign up and start putting your potential to work. Follow us @PotentialAtWork

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Logitech MDM Case Study: Live Questions, Answers and Attendee Poll Results (Part II of II)

Last week, I posted this blog:  Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.

Logitech’s Severin Stoll and Informatica's David Decloux answer questions from webinar attendees about building an MDM business case, implementation time, data governance, and real-time MDM.

In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)

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Posted in Customers, Data Governance, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Expert Advice for ACO Success: Gain Consensus on Metrics and Use High Quality Healthcare Data for Better Patient Care

It’s amazing how often Accountable Care Organizations (ACOs) are in the news. This Fierce Healthcare article, Maps of 2012 Medicare Accountable Care Organizations,  states that ACOs are “the biggest change to Medicare in decades.” This Forbes’ article, Obamacare’s Accountable Care Approach Reaches 1 in 10 in US, reveals that “more than 2.4 million Medicare beneficiaries will be receiving care from more than 150 ACOs that have signed up to participate.”

Join a discussion with healthcare industry experts about gaining consensus on ACO metrics and using high quality healthcare data for better patient care.

But what do ACOs need to deliver on their promise of giving coordinated high quality care to Medicare patients at the right time, avoiding unnecessary services and preventing medical errors?

Healthcare industry experts agree on two basics required for ACO success. At a minimum, physicians, hospitals and healthcare providers need:
1) consensus on ACO success metrics to measure performance, and
2) access to timely, high quality healthcare data to better manage patient care and track performance.

Without an agreed upon set of ACO success metrics and better healthcare data management, how can ACOs better manage patients and identify and monitor at-risk patients? Without these basics, how can they improve patient experience, outcomes and healthcare costs?

Bridging the gap and reaching consensus on ACO metrics is one of the greatest challenges for ACOs. The good news is there are experts who can help. Please join us on Wednesday January 23rd for a live Let’s Talk Healthcare Webinar: Bridging the Gap: Reaching Consensus on ACO Metrics. Three healthcare experts:

  • Senthil Balasubramanian, Manager of Decision Support at University of Pennsylvania Health System
  • Maury DePalo, Director of Edgewater’s Healthcare Practices
  • Richard Cramer, Informatica’s Healthcare Strategist

will talk about gaining consensus on ACO metrics, monitoring metrics, making adjustments as needed, and leveraging high quality healthcare data to better manage patient care, healthcare costs and performance.

This is the third live webinar in a three-part series: Let’s Talk Healthcare with Informatica and Edgewater:

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Logitech MDM Case Study: 7 Lessons for Mastering Product and Customer Data (Part I of II)

Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.

Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.

Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions participated in a webinar with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM Implementation.

Severin shared the business challenges that led the global electronics company to pursue an MDM program, their business requirements, and the seven lessons for mastering product and customer data. Their next step is mastering consumer data.

In the next two blogs I’ll share some of the highlights from the discussion, the Q&A session and the poll results from this popular webinar which attracted more than 800 registrants. (more…)

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Posted in Customers, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Logitech’s Story: Using Informatica to Overcome Three Salesforce Data Challenges

In recent blogs I’ve shared our customers’ stories from Dreamforce. In particular, how they are building a trusted customer information foundation for salesforce.com to achieve their business objectives.

Logitech uses Informatica PowerCenter, Cloud, Data Quality and MDM to Overcome Three Salesforce Data Challenges

In this blog, I’ll cover the presentation delivered by Logitech’s Senior Manager, Data Engineering, Doctor of Business Administration, Steven Perelli-Minetti.

Logitech is a $2.32B global company providing consumer electronics to consumers and businesses in 100 countries. Their diverse but focused portfolio of products is sold via direct and indirect sales channels.

Steve explained that Logitech is an Oracle shop. They use Oracle e-Business Suite and Oracle BI. They were using Oracle OWB for data integration until they tried Informatica PowerCenter and realized it was a better fit for their data warehouse support and management.

1. Salesforce Challenge: Integrating Trade Promotion Data into an EDW
Logitech needed to support the business’ need for trade promotion analytics and reporting as well as IT’s need to keep the data safe and secure. They chose Informatica Cloud to replicate data from a custom trade promotion management (TPM) application on Force.com (PaaS), bring it into the Enterprise Data Warehouse (EDW), and combine it with the Soft Dollar Accruals data from Oracle e-Business Suite and POS data.

Steven said the results have been pretty good. They went live in one month. There is little maintenance. It’s subscription-based, which makes it cost effective. Unlike other offerings, they can scale the solution across any other systems.

2.  Salesforce Challenge: Integrating Sales Data into an EDW
It’s critical for Logitech to understand what’s going on in their China business, which is an important emerging market. They use Informatica Cloud to integrate China’s Salesforce data with the EDW so management can gain insight into market share at the store level for example.

3.  Salesforce Challenge: Managing Trusted Product and Customer Data
Logitech needed to manage a single trusted version of product and customer data across on-premise systems, cloud applications and third party data providers. Now they use Informatica Data Quality and Informatica MDM to consolidate and manage business-critical data on an ongoing basis, which is used by on-premise systems and cloud applications such as Salesforce.

Join us for a live webinar on December 5: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data. Severin Stoll, Senior Business Engagement Manager of Global IT Solutions at Logitech will share seven lessons learned from their global master data management (MDM) implementation.

  • Product data:  Logitech uses Informatica MDM to consolidate product data (images, descriptions, features, dimensions) from various sources. With this trusted product data foundation, Logitech can ensure consistency of product information across websites managed by third party vendors in various languages across the globe, resulting in efficiencies for the marketing team.
  •  Customer data:  Logitech uses Informatica MDM to consolidate customer data from POS systems via thousands of data providers in many variations, languages and character sets. With this trusted customer data foundation, Logitech has a clearer picture of how products flow through channel partners to end-consumers.

Want more?

 

 

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Posted in Cloud Computing, Customers, Data Integration, Data Quality, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , | Leave a comment

Think of MDM as the Social Butterfly Sorting Out “Who’s Who?” at the Systems and Applications Party

I hosted a party last weekend. My friend Tara who works at a recruiting firm wanted to understand the value of master data management (MDM). Her firm, which operates across the country, is struggling with inconsistent and duplicate candidate information in their recruiting software.

Tara may have just placed candidate “Anita Gupta” at Company A and updated her record in the recruiting system to show that Anita was “just hired.” The recruiting firm will get their fee and Tara her bonus if Anita stays 90 days. (more…)

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How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home

After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.

One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.

(more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Interstate Batteries Dreamforce Story: How Can You Be #1 Without Trusted Customer Information?

Last week I posted this blog, OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce.

Another superb Dreamforce story was delivered by Interstate Batteries’ director of Market IQ, Mike Darr.

Did you know Interstate Batteries is the number one replacement brand battery in North America? Did you know batteries were perishable? These were some facts that I learned during Mike’s presentation at Dreamforce 2012. (more…)

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Posted in Manufacturing, Master Data Management | Tagged , , , , , | 1 Comment

OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce

Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Financial Services, Master Data Management | Tagged , , , , , , , , , , , , | 1 Comment

Dreamforce Takeaways: Struggling with Salesforce Adoption? You’re Not Alone

I just returned from my first Dreamforce experience, which surpassed my expectations.  In this brief video I talk about how inspired I was by salesforce.com’s customer-obsessed culture. However, many Dreamforce attendees I spoke with admit that they struggle with Salesforce adoption.

This is consistent with the results of a LinkedIn poll: 52% of sales managers said sales reps don’t use CRM like they want them to, highlighted in this BlueWolf blog, who is one of our partners:  4 Ways to Make Your Salesforce Adoption Dreams Come True at Dreamforce 2012. (more…)

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