Jakki Geiger
Logitech MDM Case Study: Live Questions, Answers and Attendee Poll Results (Part II of II)
Last week, I posted this blog: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.
Logitech’s Severin Stoll and Informatica's David Decloux answer questions from webinar attendees about building an MDM business case, implementation time, data governance, and real-time MDM.
In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)
Expert Advice for ACO Success: Gain Consensus on Metrics and Use High Quality Healthcare Data for Better Patient Care
It’s amazing how often Accountable Care Organizations (ACOs) are in the news. This Fierce Healthcare article, Maps of 2012 Medicare Accountable Care Organizations, states that ACOs are “the biggest change to Medicare in decades.” This Forbes’ article, Obamacare’s Accountable Care Approach Reaches 1 in 10 in US, reveals that “more than 2.4 million Medicare beneficiaries will be receiving care from more than 150 ACOs that have signed up to participate.”
Join a discussion with healthcare industry experts about gaining consensus on ACO metrics and using high quality healthcare data for better patient care.
But what do ACOs need to deliver on their promise of giving coordinated high quality care to Medicare patients at the right time, avoiding unnecessary services and preventing medical errors?
Healthcare industry experts agree on two basics required for ACO success. At a minimum, physicians, hospitals and healthcare providers need:
1) consensus on ACO success metrics to measure performance, and
2) access to timely, high quality healthcare data to better manage patient care and track performance.
Without an agreed upon set of ACO success metrics and better healthcare data management, how can ACOs better manage patients and identify and monitor at-risk patients? Without these basics, how can they improve patient experience, outcomes and healthcare costs?
Bridging the gap and reaching consensus on ACO metrics is one of the greatest challenges for ACOs. The good news is there are experts who can help. Please join us on Wednesday January 23rd for a live Let’s Talk Healthcare Webinar: Bridging the Gap: Reaching Consensus on ACO Metrics. Three healthcare experts:
- Senthil Balasubramanian, Manager of Decision Support at University of Pennsylvania Health System
- Maury DePalo, Director of Edgewater’s Healthcare Practices
- Richard Cramer, Informatica’s Healthcare Strategist
will talk about gaining consensus on ACO metrics, monitoring metrics, making adjustments as needed, and leveraging high quality healthcare data to better manage patient care, healthcare costs and performance.
This is the third live webinar in a three-part series: Let’s Talk Healthcare with Informatica and Edgewater:
- On-demand Let’s Talk Healthcare Webinar #1 Analytics for Accountable Care
- On-demand Let’s Talk Healthcare Webinar #2 High Quality Data: the Key to ACO Success
- Follow us on Twitter https://twitter.com/INFAHC
Logitech MDM Case Study: 7 Lessons for Mastering Product and Customer Data (Part I of II)
Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.
Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions participated in a webinar with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM Implementation.
Severin shared the business challenges that led the global electronics company to pursue an MDM program, their business requirements, and the seven lessons for mastering product and customer data. Their next step is mastering consumer data.
In the next two blogs I’ll share some of the highlights from the discussion, the Q&A session and the poll results from this popular webinar which attracted more than 800 registrants. (more…)
Logitech’s Story: Using Informatica to Overcome Three Salesforce Data Challenges
In recent blogs I’ve shared our customers’ stories from Dreamforce. In particular, how they are building a trusted customer information foundation for salesforce.com to achieve their business objectives.
- Interstate Batteries’ Story: How Can You Be #1 Without Trusted Customer Information?
- OppenheimerFunds’ Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
Logitech uses Informatica PowerCenter, Cloud, Data Quality and MDM to Overcome Three Salesforce Data Challenges
In this blog, I’ll cover the presentation delivered by Logitech’s Senior Manager, Data Engineering, Doctor of Business Administration, Steven Perelli-Minetti.
Logitech is a $2.32B global company providing consumer electronics to consumers and businesses in 100 countries. Their diverse but focused portfolio of products is sold via direct and indirect sales channels.
Steve explained that Logitech is an Oracle shop. They use Oracle e-Business Suite and Oracle BI. They were using Oracle OWB for data integration until they tried Informatica PowerCenter and realized it was a better fit for their data warehouse support and management.
1. Salesforce Challenge: Integrating Trade Promotion Data into an EDW
Logitech needed to support the business’ need for trade promotion analytics and reporting as well as IT’s need to keep the data safe and secure. They chose Informatica Cloud to replicate data from a custom trade promotion management (TPM) application on Force.com (PaaS), bring it into the Enterprise Data Warehouse (EDW), and combine it with the Soft Dollar Accruals data from Oracle e-Business Suite and POS data.
Steven said the results have been pretty good. They went live in one month. There is little maintenance. It’s subscription-based, which makes it cost effective. Unlike other offerings, they can scale the solution across any other systems.
2. Salesforce Challenge: Integrating Sales Data into an EDW
It’s critical for Logitech to understand what’s going on in their China business, which is an important emerging market. They use Informatica Cloud to integrate China’s Salesforce data with the EDW so management can gain insight into market share at the store level for example.
3. Salesforce Challenge: Managing Trusted Product and Customer Data
Logitech needed to manage a single trusted version of product and customer data across on-premise systems, cloud applications and third party data providers. Now they use Informatica Data Quality and Informatica MDM to consolidate and manage business-critical data on an ongoing basis, which is used by on-premise systems and cloud applications such as Salesforce.
Join us for a live webinar on December 5: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data. Severin Stoll, Senior Business Engagement Manager of Global IT Solutions at Logitech will share seven lessons learned from their global master data management (MDM) implementation.
- Product data: Logitech uses Informatica MDM to consolidate product data (images, descriptions, features, dimensions) from various sources. With this trusted product data foundation, Logitech can ensure consistency of product information across websites managed by third party vendors in various languages across the globe, resulting in efficiencies for the marketing team.
- Customer data: Logitech uses Informatica MDM to consolidate customer data from POS systems via thousands of data providers in many variations, languages and character sets. With this trusted customer data foundation, Logitech has a clearer picture of how products flow through channel partners to end-consumers.
Want more?
- Register now! Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data Live Webinar on December 5.
- See the slide from Logitech’s presentation at Dreamforce or watch this video: Logitech’s use of Salesforce Force.com platform and Informatica Cloud for reporting.
Think of MDM as the Social Butterfly Sorting Out “Who’s Who?” at the Systems and Applications Party
I hosted a party last weekend. My friend Tara who works at a recruiting firm wanted to understand the value of master data management (MDM). Her firm, which operates across the country, is struggling with inconsistent and duplicate candidate information in their recruiting software.
Tara may have just placed candidate “Anita Gupta” at Company A and updated her record in the recruiting system to show that Anita was “just hired.” The recruiting firm will get their fee and Tara her bonus if Anita stays 90 days. (more…)
How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home
After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.
One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.
Interstate Batteries Dreamforce Story: How Can You Be #1 Without Trusted Customer Information?
Last week I posted this blog, OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce.
Another superb Dreamforce story was delivered by Interstate Batteries’ director of Market IQ, Mike Darr.
Did you know Interstate Batteries is the number one replacement brand battery in North America? Did you know batteries were perishable? These were some facts that I learned during Mike’s presentation at Dreamforce 2012. (more…)
OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)
Dreamforce Takeaways: Struggling with Salesforce Adoption? You’re Not Alone
I just returned from my first Dreamforce experience, which surpassed my expectations. In this brief video I talk about how inspired I was by salesforce.com’s customer-obsessed culture. However, many Dreamforce attendees I spoke with admit that they struggle with Salesforce adoption.
This is consistent with the results of a LinkedIn poll: 52% of sales managers said sales reps don’t use CRM like they want them to, highlighted in this BlueWolf blog, who is one of our partners: 4 Ways to Make Your Salesforce Adoption Dreams Come True at Dreamforce 2012. (more…)
Retail Case Study: Printemps Department Store Builds a Trusted Customer Data Foundation with MDM and Data Quality
If you have never traveled to France, you have missed the unique and exciting shopping experience offered at Printemps, a luxury fashion retailer. Its flagship store in Paris drives 60% of the company’s revenue. More than 1.5 million customers who love fashion visit this store as well as the retailer’s 15 other high-end stores around the country.
Printemps Haussmann, flagship department store in Paris, France.
Printemps’ goal is to cultivate long-term personal relationships with their high value customers by delivering exceptional services. Their strategy to accomplish this goal is to continuously meet their high value customers’ needs and expectations and create compelling incentives for customers to visit their stores.
Printemps’ marketing team is continually striving to be more customer-centric and improve campaign effectiveness. They are using customer analytics to segment their customers and better understand their preferences. For example:
- Which customers prefer fashion, beauty or accessories?
- Which customers prefer communications through the mail, email, mobile phone, social media channels?
Printemps has plenty of information about their 1.5 million customers. So what
was standing in their way? They lacked a 360-degree view of their high value
customers. The key culprit was duplicate customer information across multiple
systems.
I had the honor of introducing Olivier de Compiègne, who is responsible for Project Services and Customer Relationships at Printemps at Informatica World. Olivier’s main message: if your goal is to attract high value customers and boost customer loyalty, first you must invest in a solid customer data foundation.
To build their solid customer data foundation, Printemps’ team is leveraging Informatica Data Quality to ensure their customer information is as accurate and complete as possible across all key sources. They are using Informatica MDM, master data management (MDM) technology to rationalize customer information from numerous data sources to create a single customer view as well as a 360-degree customer view, which includes each customer’s purchase history.
Printemps’ solid customer data foundation is maintained on an ongoing basis, which allows Printemps’ marketing team to have confidence in the data they use for customer analytics and campaign management. Now they can truly support personalized relationships with customers and optimize their marketing by sending tailored messages to targeted customer segments.
If you are trying to cultivate long-term personal relationships with your customers and lack a 360 degree customer view, I hope Olivier’s story was helpful. Do you have similiar goals? Please share your thoughts. I’m interested in hearing from you.
If you want to learn more about how Printemps’ is using Informatica Data Quality and Informatica MDM, please:
- Watch the video: Printemps’ Trusted Customer Data Foundation Powers Customer Centricity Strategy.
- Review Olivier de Compiègne’s Informatica World presentation slides about how Printemps is using Informatica to build a trusted data foundation. Go to Informatica World Breakout Sessions (Return on Data) to find his presentation as well as others including: Condé Nast, a magazine publisher that uses MDM to boost subscription revenue and customer loyalty.
- Read this Blog: New Aberdeen Survey Confirms MDM’s Value For Customer Centricity, which outlines how best-in-class companies are using MDM to achieve these results: 88% customer satisfaction vs. 32% for laggard companies, 91% customer retention vs. 62% for laggard, 6% increase in net client value vs. a 9% decline for laggards available.
- View this 5-minute video, 3 Key Steps to Attracting & Retaining Customers, which explains the three key customer views needed by sales, marketing and customer service to attract and retain customers: single customer view, 360-degree view of customer relationships and the complete view of customer interactions.
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