When Data Governance Turns Bureaucratic
How Data Governance Police Can Constrain the Value of Your Multidomain Master Data Management Initiative
I published a white paper last year, entitled “When Data Governance Turns Bureaucratic,” that looked at how reactive data governance was preventing organizations from realizing the full value of master data management (MDM). By “reactive”, I mean organizations using a “coexistence” architecture where front office applications (CRM) and back office applications (ERP) are still used to author master data (customer and product data, suppliers, employees, etc.). Because these applications remain the “Systems of Entry” while the MDM hub’s role is limited to being the “System of Record,” some of the biggest promises of MDM remain unfulfilled. (more…)
Hear the 29West Update at the STAC Performance Summit, 19 April, London
Lalit Nathwani, 29West director of business development will give Informatica’s 29West Ultra Messaging update.
This will be the second STAC Performance Summit in London. Speakers hail from Bank of America Merrill Lynch, Nomura, Corvil, Solarflare, TS-Associates, Cisco, Informatica (29West), Oregano, Red Hat, Simena, Solace Systems, and VSS Monitoring.
Click here for more information or to register.
See Us at A-Team Insight Exchange April 26, NYC

29West now part of Informatica will exhibit and host a Drill Down Session in the Plaza Suite at 9:30.
Plaza Suite, 9.30 am
Next Generation Trading Systems – High Performance and Low Latency
Leading firms have moved from legacy designs to streamline the execution path for lowest latency. Where will the next wave of performance come from and how will it impact bank and exchange trading system architectures? This session will explore real world patterns of next generation architectures including trends with 10Gig and Infiniband networks and how best to leverage the advances in multi core architectures to achieve the lowest latency.
- Jitesh Ghai, Global Director, Systems Engineering, 29West now part of Informatica
- Yuri Salkinder, Director, Credit Suisse
Hear how thought leaders and the most successful customers are leveraging the new technologies for the highest, most profitable performance.
Plaza Suite, 4.15pam
Low Latency Reduction – The Latest Techniques, and Where We’re Heading
The current level of interest in latency reduction is manifesting in three principal ways: vendors are embracing new techniques; the requirement for latency reduction implies the requirement for latency monitoring and benchmarking; and lastly, the latency spotlight is also falling on the fundamental principles of network architecture and switch design. Bob Van Valzah, 29West director of product marketing, will join the TS-Associates sponsored panel of experts.
Great Customer Feedback for 29West and Informatica One Week into the Acquisition
Just a week in, and we’re seeing a tremendous show of confidence from our customers. Confidence in the proven innovation and top-notch support we continue to deliver every day, and confidence in this combination as a positive development for everyone involved. The entire 29West team has been retained and now operates as the Ultra-low Latency Messaging business unit of Informatica, headed by Mark Mahowald as GM. Informatica has a proven track record of growing the companies it has acquired and this is no exception. Anyone who works with us day to day will attest to our unwavering focus on our customers, our products, and our employees.
The entire team is excited about future prospects for messaging in the capital markets and the industry’s first zero-latency data integration platform.
Quick Facts
- 29West has moved completely intact as a new business unit into Informatica
- Mark Mahowald heads up the unit as General Manager
- Our targets and goals are exactly as they were
- Our focus continues to be our customers, technology innovation and world class support
- We continue to build on the success of more than 140 deployments worldwide
- The innovation that began with LBM, UME and UMQ (Queuing) this month, continues
- Our vision for 2010 includes one breakthrough API across all use cases
- Informatica’s 29West Messaging continues to be the next generation messaging standard
- We look forward to growing our business and making yours more competitive for many years to come
Visit Us at TradeTech Europe – April 20-22
Visit the team at TradeTech Equities in London.
April 20-22
ExCeL Centre, London
Booth 155
Stop by and find out what’s new in ultra low latency messaging and hear more about our acquisition by Informatica. Whether you’re a trader or a technologist, you’ll want to hear the latest on high performance messaging for the next-generation of trading platforms.
29West now part of Informatica to Speak at High Performance for Linux Financial Markets – April 19, 2010
Bob Van Valzah, director of product marketing for Informatica’s 29West Ultra Messaging, will join the Cisco-sponsored panel of experts.
Session 2, 11 – 11:50
Ensuring Real-World Low-Latency – Performance When it Counts
The key to differentiating low-latency that will impact your bottom line is to ensure that your applications can handle real-world situations such as volume spikes and massive price movements with no degradation in performance. The most intense trading is the time when you make (or lose) your real money and you need your latency to be at the lowest or risk getting run out of the market. New techniques for better understanding the capacity and performance characteristics of these transaction platforms will increasingly drive competitive advantage. Through this lens, winners will design, architect and implement the next generation capabilities for dominance. This session will explore the impact of low-latency and its measurement as well as ensuring performance when it counts.
Stop by Session 2 and say hello to Bob.
29West Now Part of Informatica
REDWOOD CITY, Calif., March 22, 2010 – Informatica Corporation (NASDAQ: INFA) the world’s number one independent leader in data integration software, today announced that it has completed the acquisition of 29West Inc, a pioneer in Ultra-Low Latency Messaging (ULLM) technology. 29West ULLM technology is utilized by customers to send and receive millions of messages per second with microsecond delivery times for zero-latency data delivery. With the addition of 29West’ zero-latency capabilities, Informatica is providing the industry’s first zero-latency data integration platform to address the entire range of data delivery requirements.
“Our acquisition of 29West advances Informatica’s technology leadership by providing the industry’s first platform for zero-latency data delivery and data integration. The addition of 29West’s technology further strengthens our business in financial services, and… (more)
Zero Latency Tour Draws Crowd in Tokyo
More than 200 people filled the room at the Royal Park Hotel in Tokyo on February 24 to hear the latest on low-latency. The Zero Latency Tour has circled the globe, having stopped in London, New York, Chicago, and now Tokyo. The turnout in Tokyo was the largest yet.
29West’s Matt Meinel and Bob Van Valzah joined a distinguished panel of regional experts.
Panelists:
- Chuck Chon — CTO, Japannext
- Tomohiko Hamada — Director, Equity Program Trading, Credit Suisse Tokyo
- Satoru Kimura — Professor, Graduate School of Global Business, Meiji University
- Naoki Nakashima — Chief Representative, Senior Researcher (NY), Daiwa Institute of Research
- Miki Imazu of WinDO’s Market Research moderated the panel
Thanks to all who attended. We truly enjoyed spending time with you in Tokyo.
29West, Exegy Announce Next Generation Market Data Distribution Solution
Chicago – 8 March, 2010 – 29West, Inc. the market leader in high-performance, low-latency messaging solutions, and Exegy, the hardware-accelerated market data appliance company, announced today a strategic new offering in market data distribution. The high-performance, space saving, cost effective market data solution for large trading groups is powered by the integration of 29West’s next generation LBM messaging software with Exegy’s unique low-latency market data appliance – the Exegy Ticker Plant.
Scott Parsons, Exegy Chief Scientist and Chief Architect said, “Integrating with 29West is a natural fit given its wide deployment in the high frequency trading space. This powerful combination represents… ” Read full story.
Real-World Cost Savings with 29West Ultra Messaging and a Dense Multi-Core Server
- 35 Million messages per second using 29West IPC
- 89% cost reduction over current-generation servers
Last week, 29West had a couple of engineers in downtown Chicago, working with a good customer of ours on a new multi-core server they have, doing scaling tests with our streaming messaging product, LBM. This happens all the time; the more interesting part is that the box is a 4-socket Boxboro server, using Intel’s soon-to-be-released Nehalem-EX 8-core CPUs. That’s 32 cores, with the ability to run an additional 32 Hyperthreads; for a total of 64 simultaneous threads on a single machine. Needless to say, this customer was very interested in seeing what real-world system consolidation savings and performance gains they could realize with a machine like this – the kind that we’ve been talking about as imminent for several years now.
What we found was very exciting. We were able to deliver 35 Million 100-byte messages per second between 32 publishing processes and 32 receiving processes using LBM’s IPC transport. After reviewing these numbers, our Chicago customer reported they will be able to use this single 4U machine (which they quoted as costing them $20,000, obviously there is no official pricing yet, as the CPUs have yet to be officially released) to replace an entire rack of hardware, normally costing $180,000. This is the kind of immense cost savings with server consolidation that the industry has been talking about for years: 89% cost reduction with no performance penalty, in this case.
Intel and AMD agree that future CPU scaling will go out, not up. While clock cycles seem to have plateaued around 3 Gigahertz, and five years ago we were all excited about dual-core machines, the major commodity CPU manufacturers are now cranking out 4-core CPUs every day, with 6 and 8-core processors (like the Nehalem-EX chips we tested last week) coming very soon.
29West is extremely excited to work with our customers to best deploy our next-generation messaging inside these new densely multi-core systems, and integrating them into larger deployments using our full range of message delivery (streaming, persistent and queued) and connectivity features (global WAN routing, multi-hop forwarding, desktop distribution).





