Capturing sales and marketing data is one thing—what you do with it is a whole other story. I’d like to invite you to our new Potential at Work for Sales & Marketing Leaders community. The goal is to provide relevant and useful information about the power and potential of working with (and trusting) the right information. The new site is designed to let you tap into top sales and marketing professionals discussing the latest technologies they are using to make the most of sales, CRM, marketing automation, and social data (as well as many other sources) to generate the right leads, identify and target and nurture the right customers and prospects, and ultimately maximize ROI.
So far we’ve posted a number of articles and included some polling questions to kick off the community. Topics we’ve covered include:
- 3 steps to better connect with customers through social channels
- Is your data telling you the right story about your customers?
- Marketing and sales are different when it comes to data
- 10 steps to mastering data for a more predictable sales cycle
- 5 reasons your CRM system isn’t working—and what to do about it
- Don’t let bad data be a deal killer
We’re looking for your feedback on topics you’d like us to cover and we’d love to share best practices you’ve implemented to drive better results and improve alignment between your sales and marketing organizations.
So be sure to join the community today and feel free to follow me on Twitter @dcunni and send me articles or ideas that you think are relevant for our sales and marketing audience. The community is going to evolve in the coming months and I’m excited about the lineup of experts we have who will be contributing and sharing their insights.
In a recent Information Management blog post, Alex Bakker from Saugatuck Technology noted:
“There is an underlying problem facing many, if not most enterprise IT leaders and organizations: these technologies [Cloud, Mobile, Social, Analytics and Integration] have developed much faster than enterprise IT groups and practices have been able to adopt and manage them.”
The good news is a topic that was once considered the “Achilles heel of cloud computing” is increasingly being recognized as the key enabler of cloud success: integration and data management. With that in mind, Informatica rolled out our Summer 2013 release this week. Here are some highlights and useful resources. (more…)
On Wednesday we announced our latest cloud integration release – Informatica Cloud Spring 2013. It’s a major step forward in terms of breadth and depth for our software as a service (SaaS) solution. Why, you ask?
- Didn’t all of our cloud integration customers get upgraded to the Winter release in November?
- Didn’t we just broaden into cloud-based master data management (MDM)?
- Don’t we have 3-4 releases per year?
Well, yes…but…there are a few aspects to today’s announcement that I think are particularly noteworthy. Here’s a summary.
This week we got the news that for the fifth year in a row, Informatica Cloud has won the 2012 Salesforce.com AppExchange Customer Choice Award. Informatica Cloud Integration for Salesforce was recognized as the winner in the very crowded IT and Administration category, which includes administration and IT, data cleansing, integration, IT management and other applications.These awards are based on the number and quality of customer reviews on the AppExchange. (more…)
Ok, I know it’s a little late to post 2013 technology predictions, but with so many good ones published already, I figured I’d sandbag a little and not only post a few of my own but also share a few of my favorites so far. For me, it starts with Mary Meeker’s Internet Trends presentation. 2013 is going to be a year of “re-imagining” enterprise software, from social, to mobile, to cloud, to Big Data and Analytics.
For the past few years I’ve been posting my cloud integration predictions. It’s always interesting to look back to see what transpired and evaluate where I scored well and where I was off base. Here’s how I did in 2011: 2011 #Cloud Integration Predictions in Review. My 2012 cloud integration predictions centered around Data as a Service, Master Data Management, Business Intelligence and enterprise IT adoption of all flavors of cloud computing. Before I throw my hat into the 2013 predictions ring, here’s a review of 2012.
Informatica Cloud Winter 2013 has arrived. This is the fourteenth release of the company’s award-winning family of cloud integration applications and integration platform as a service (iPaaS), which has now expanded to include Informatica Cloud Master Data Management (MDM). In this post I’ll provide an overview of the new cloud integration and cloud data quality capabilities. Be sure to register for a 30 day trial and/or attend the release webinar on Thursday to see Informatica Cloud in action.
Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)
Managing PowerCenter mappings and automating how to build them – it’s something that Naresh Govindaraj, Informatica Cloud’s Senior Director of Product Management, has spent a lot of time thinking about. After eight years in database and data warehousing roles at IBM, Naresh joined Informatica in 1998 to build and manage the metadata repository team. In 2004 he started focusing on data integration embeddability for the first time. Building out the PowerCenter Software Developer Kit (SDK) and the Java Mapping Framework (JMF) ultimately led him to create the concept of Cloud Integration Templates, which is now one of the pillars of Informatica’s integration platform as a service (iPaas) and the Summer 2012 release.
The 10th annual salesforce.com user conference is just around the corner. Ok, calling Dreamforce a user conference just doesn’t feel right to me. If you haven’t experienced it, I guess you could say it’s like Burning Man for the Cloud Crowd. Dreamforce is billed as the “The Cloud Computing Event of the Year.” In their words…“it’s social,” “it’s inspring,” “it’s innovative,” “it’s money,” “it’s breakthrough,” and “it’s red hot.” A lot of hype indeed, but when Marc Benioff is on his game the event always delivers.
If you’re planning on attending the 10th anniversary of Dreamforce in San Francisco on September 18th, I thought I’d share a few useful resources as well as point you to some of the activities the Informatica team has planned for the conference. If you haven’t registered yet, be sure to use our partner promo code for a discount: ECMINFMTCA. There are also free keynote passes available. (more…)