Perspectives

Daniel West joined Informatica in 2010 as the vice president of Education and Enablement. Daniel is responsible for managing Informatica’s customer education business and the enablement of the company’s internal and external ecosystem. Together these functions drive development of the skills necessary for customer success across Informatica’s value delivery system. Daniel previously worked at HP where he was most recently responsible for planning and executing the route-to-market strategy for a $350M software license business. He has extensive experience at creating specialist sales organizations and was responsible for the successful delivery of a series of integrated cross-sell / up-sell marketing, enablement and sales execution programs that drove significant incremental revenue. Prior to his role at HP, Daniel held various management positions at Mercury Interactive (acquired by HP) in Alliances and Global Enablement & Education. In these roles he grew indirect revenues and successfully transformed and built an integrated Enablement & Education function that serviced the needs of both the internal and external ecosystem. Daniel has a BA in Journalism and a Master of Commerce in Marketing.