Ben's experience is built around all disciplines of communication such as Journalist, PR Consultant, Corporate Marketing, Field Marketing and Product Marketing. He studied economics and PR. As CMO of Heiler Software, Ben helped to build the MDM for product data market and positioned Heiler Software as the leading PIM vendor. For Informatica Ben leads product marketing for Information Quality Solutions which includes Master Data Management, Catalog Procurement, Data Quality and Data as a Service. Ben’s passion is focused on the return of information. Projects like www.pim-roi.com and his listing as top omnichannel influencer http://www.whisbi.com/blog/top-list-omnichannel-retail-influencers/ complete his expertise in the enterprise information management world.