Annie Cobbe
Annie Cobbe is Vice President, Market Development for Informatica’s Data Quality Product Division. She is currently responsible for leading customer advocacy with top customers in Data Quality and driving industry-specific product marketing efforts. She has over 20 years’ experience in Information Management with roles spanning large multi-national and start-up companies in Europe and North America.
Previously with Similarity Systems, she was responsible for establishing and developing Similarity’s consulting practice in Data Quality before acquisition by Informatica in 2006. Earlier experience focused on the oil and gas sector with British Petroleum and Landmark Graphics where she held a variety of roles focused on the both driving the development of data management technology and working with global oil companies on their enterprise strategies for their key data assets.
The common mantra recently in IT has been the need to ‘do more with less’ and it is very true when it comes to lowering IT budgets and resources to support even more priorities. However in the world of reaching out to your customers ‘less is more’ may be more apt. Personally speaking, I get too many emails that are irrelevant to my work focus or personal interests. I know that if they were more relevant to me it is far more likely that I would take more interest in mails from that source in the future. The days of sending out emails to the full customer database are over. The tools are there to provide far more relevant information to enable more intelligent, timely campaigns. (more…)
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