Ann Rosen

Ann Rosen
Ann is in charge of Product Marketing for Data Integration at Informatica. Ann brings in a wealth of experience in marketing software technologies and services to enterprise customers. In particular, Ann has enjoyed a long career at Sun Microsystems, where she helped drive the Enterprise Java (J2EE) revolution – first by advancing adoption of the J2EE platform, and then by developing and marketing services that enabled enterprise customers to deploy Java. She also led the online marketing effort for the ‘J2EE Patterns’ book (‘Amazon Top 100’ and FatBrain #1 best-seller) authored by Sun’s architects, to drive thought-leadership and open doors for Sun’s consultants. Ann has also worked as an independent consultant, helping clients such as JackBe (now Software AG) and other local start-ups define and take their products to market. Ann holds an MBA from UCLA’s Anderson School of Business and a BS in Industrial Engineering, with Information System emphasis, from Technion (Israel). In her free time, Ann enjoys travel, reading for business and pleasure, the outdoors and gardening, and likes to see things grow.

A Data Integration Love-Fest in Vegas

Question: What do American Airlines, Liberty Mutual, Discount Tire and MD Anderson all have in common?

Is it?

Next-Gen Data Integration

Agile Data Integration

a) They are all top in their field.

b) They all view data as critical to their business success.

c) They are all using Agile Data Integration to drive business agility.

d) They have spoken about their Data Integration strategy at Informatica World in Vegas.

Did you reply all of the above? If so then give yourself a Ding Ding Ding. Or shall we say Ka-Ching in honor of our host city?

Indeed Data experts from these companies and many more flocked to Las Vegas for Informatica World.  They shared their enthusiasm for the important role of data in their business.  These industry leaders discussed best practices that facilitate an Agile Data Integration process.

American Airlines recently completed a merger with US Airways, making them the largest airline in the world. In order to service critical reporting requirements for the merged airlines, the enterprise data team undertook a huge Data Integration task.  This effort involved large-scale data migration and included many legacy data sources.  The project required transferring over 4TB of current history data for Day 1 reporting. There is still a major task of integrating multiple combined subject areas in order to give a full picture of combined reporting.

American Airlines architects recommend the use of Data Integration design patterns in order to improve agility.  The architects shared success-factors for merger Data Integration.  They discussed the importance of ownership by leadership from IT and business.  They emphasized the benefit of open and honest communications between teams.  They architects also highlighted the need to identify integration teams and priorities.  Finally the architects discussed the significance of understanding cultural differences and celebrating success.  The team summarized with merger Data Integration lessons learned : Metadata is key, IT and business collaboration is critical, and profiling and access to the data is helpful.

Liberty Mutual, the third largest property and casualty insurer in the US, has grown through acquisitions.  The Data Integration team needs to support this business process.  They have been busy integrating five claim systems into one. They are faced with a large-scale Data Integration challenge. To add to the complexity, their business requires that each phase is completed in one weekend, no data is lost in the process and that all finances balance out at the end of each merge.  Integrating all claims in a single location was critical for smooth processing of insurance claims.  A single system also leads to reduced costs and complexity for support and maintenance.

Liberty Mutual experts recommend a methodology of work preparation, profiling, delivery and validation.  Rinse and repeat. Additionally, the company chose to utilize a visual Data Integration tool. This tool was quick and easy for the team to learn and greatly enhanced development agility.

Discount Tire, the largest independent tire dealer in the USA, shared tips and tricks from migrating legacy data into a new SAP system.  This complex project included data conversion from 50 legacy systems.  The company needs to combine and aggregate data from many systems, including customer, sales, financial and supply chain.  This integrated system helps Discount Tire make key business decisions and remain competitive in a highly competitive space.

Discount Tire has automated their data validation process in development and in production. This reduces testing time, minimizes data defects and increases agility of  development and operations. They have also implemented proactive monitoring in order to accomplish early detection and correction of data problems in production.

MD Anderson Cancer Center is the No. 1 hospital for cancer care in the US according to U.S. News and World Report.  They are pursuing the lofty goal of erasing cancer from existence. Data Integration is playing an important role in this fight against cancer. In order to accomplish their goal, MD Anderson researchers rely on integration of vast amounts of genomic, clinical and pharmaceutical data to facilitate leading-edge cancer research.

MD Anderson experts pursue Agile Data Integration through close collaboration between IT and business stakeholders.  This enables them to meet the data requirements of the business faster and better. They shared that data insights, through metadata management, offer a significant value to the organization. Finally the experts at MD Anderson believe in ‘Map Once, Deploy Anywhere’ in order to accomplish Agile Data Integration.

So let’s recap, Data Integration is helping:

- An airlines continue to serve its customers and run its business smoothly post-merger.

- A tire retail company to procure and provide tires to its customers and maintain leadership

- An insurance company to process claims accurately and in a timely manner, while minimizing costs, and

- A cancer research center to cure cancer.

Not too shabby, right? Data Integration is clearly essential to business success!

So OK, I know, I know… what happens in Vegas, stays in Vegas. Still, this was one love-fest I was compelled to share! Wish you were there. Hopefully you will next year!

To learn more about Agile Data Integration, check out this webinar: Great Data by Design II: How to Get Started with Next-Gen Data Integration

 

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Agile Data Integration in Action: PowerCenter 9.6 Demo

PowerCenter 9.6 Demo WebinarA Data Integration Developer, a Data Analyst and a Business Analyst go into a bar… Heard that one? You probably didn’t. They never made it to the bar. They are still back at the office, going back and forth for the umpteenth time on the data requirements for the latest report…

Sounds familiar? If so, you are not alone. Many IT departments are struggling to meet the data needs of their business counterparts. Spreadsheets, emails and cocktail napkins have not proven themselves an effective tool for relaying data requirement by the business. The process takes too long and leaves both sides frustrated and dissatisfied with the outcome. IT does not have the bandwidth to meet the ever-increasing and rapidly changing data needs of the business.

The old-fashioned “waterfall” approach to data integration simply won’t cut it anymore in the fast-paced data-driven world. There has to be a better way. Here at Informatica, we believe that an end-to-end Agile Data Integration process can greatly increase business agility.

We start with a highly collaborative process, whereby IT and the Analyst work closely together through an iterative process to define data integration requirements. IT empowers the analyst with self-service tools that enable rapid prototyping and data profiling. Once the analyst is happy with the data they access and combine, they can use their tool to seamlessly share the output with IT for final deployment. This approach greatly reduces the time-to-data, and not just any data, the right data!

The ability to rapidly generate reports and deliver new critical data for decision-making is foundational to business agility. Another important aspect of business agility is the ability to scale your system as your needs grow to support more data, data types, users and projects. We accomplish that through advanced scaling capabilities, such as grid support and high availability, leading to zero downtime, as well as improved data insights through metadata management, lineage, impact analysis and business glossary.

Finally, we need to continue to ensure agility when our system is in production. Data validation should be performed to eliminate data defects. Trying to manually validate data is like looking for a needle in a haystack, very slowly… Automating your data validation process is fast and reliable, ensuring that the business gets accurate data all the time.

It is just as important to become more proactive and less reactive when it comes to your data in production. Early detection of data process and workflow problems through proactive monitoring is key to prevention.

Would you like to see a 5X increase in the speed of delivering data integration projects?

Would you like to provide the system reliability you need as your business grows, and ensure that your business continues to get the critical data it requires without defects and without interruption?

To learn more about how Agile Data Integration can enable business agility, please check out the demonstration of the newly-released PowerCenter 9.6, featuring David Lyle, VP Product Strategy at Informatica and the Informatica Product Desk experts. This demo webinar is available on demand.

Deep Dive Demo: Informatica PowerCenter 9.6.

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Data Integration in Action at Informatica World

Great Data is By DesignWouldn’t you like to have been a fly on the wall when American Airlines and US Airways experts got together to integrate their data systems into one cohesive post-merger system?

Now you can experience the next best thing by attending InformaticaWorld 2014 and hearing the American Airlines US Airways Data Architects talk about the data challenges they faced. They will discuss the role of architecture in M&A, integrating legacy data, lessons learned, and best practices in Data Integration.

While you are at the show, you will have the opportunity to hear many industry experts discuss current trends in Agile end-to-end Data Integration.  

Agile Data Integration Development
To deliver the agility that your business requires, IT and Business must pursue a collaborative Data Integration process, with the appropriate Analyst self-service Data Integration tools.  At InformaticaWorld, you can learn about Agile Data Integration development from the experts at GE Aviation, who will discuss Agile Data Integration for Big Data Analytics. Experts from Roche, will discuss how Agile Data Integration has lead to a 5x reduction in development time, improved business self-service capabilities and increased data credibility.

Scalability
Another aspect of agility is your ability to scale your Data Warehouse to rapidly support more data, data sources, users and projects.  Come hear the experts from Liberty Mutual share challenges, pitfalls, best practices and recommendations for those considering large-scale Data Integration projects, including successful implementation of complex data migrations, data quality and data distribution processes.

Operational Confidence
The management of an enterprise-scale Data Warehouse involves the operation of a mature and complex mission-critical environment, which is commonly driven through an Integration Competency Center (ICC) initiative.  You now have the need to inspect and adapt your production system and expedite data validation and monitoring processes through automation, so that data issues can be quickly caught and corrected and resources can be freed up to focus on development. 

The experts from University of Pittsburgh Medical Center, along with Informatica Professional Services experts, will discuss best practices, lessons learned and the process of transitioning from ‘analytics as project’ to an enterprise initiative through the use of an Integration Competency Center. 

Hear from the Informatica Product Experts
You will have many opportunities to hear directly from the Informatica product experts about end-to-end Data Integration Agility delivered in the recent 9.6 release of PowerCenter.

See PowerCenter 9.6 in Action
Don’t miss the opportunity to see live demos of the cool new features of PowerCenter 9.6 release at the multitude of hands-on labs being offered at InformaticaWorld this year. 

For example you can learn how to empower business users through self-service Data Integration with PowerCenter Analyst tool; how to reduce testing time of Data Integration projects through automated validation tests; and how to scale your Data Integration with High Availability and Grid.

The sessions we described here are a sampling of the rich variety of sessions that will be offered on Data Integration at the show.  We hope that you will join us at InformaticaWorld this year in Las Vegas on May 13-15 and as you plan your visit, please check out the complete listing of sessions and labs that are focused on Data Integration.

Please feel free to leave a comment and let us know which InformaticaWorld session/s you are most looking forward to!  See you there!

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Posted in Business/IT Collaboration, Data Integration, Informatica Events, Informatica World 2014, Integration Competency Centers | Tagged , , , , , , | Leave a comment