In a previous blog post, I wrote about when business “history” is reported via Business Intelligence (BI) systems, it’s usually too late to make a real difference. In this post, I’m going to talk about how business history becomes much more useful when combined operationally and in real time.
E. P. Thompson, a historian pointed out that all history is the history of unintended consequences. His idea / theory was that history is not always recorded in documents, but instead is ultimately derived from examining cultural meanings as well as the structures of society through hermeneutics (interpretation of texts) semiotics and in many forms and signs of the times, and concludes that history is created by people’s subjectivity and therefore is ultimately represented as they REALLY live.
The same can be extrapolated for businesses. However, the BI systems of today only capture a miniscule piece of the larger pie of knowledge representation that may be gained from things like meetings, videos, sales calls, anecdotal win / loss reports, shadow IT projects, 10Ks and Qs, even company blog posts – the point is; how can you better capture the essence of meaning and perhaps importance out of the everyday non-database events taking place in your company and its activities – in other words, how it REALLY operates.
One of the keys to figuring out how businesses really operate is identifying and utilizing those undocumented RULES that are usually underlying every business. Select company employees, often veterans, know these rules intuitively. If you watch them, and every company has them, they just have a knack for getting projects pushed through the system, or making customers happy, or diagnosing a problem in a short time and with little fanfare. They just know how things work and what needs to be done.
These rules have been, and still are difficult to quantify and apply or “Data-ify” if you will. Certain companies (and hopefully Informatica) will end up being major players in the race to datify these non-traditional rules and events, in addition to helping companies make sense out of big data in a whole new way. But in daydreaming about it, it’s not hard to imagine business systems that will eventually be able to understand the optimization rules of a business, accounting for possible unintended scenarios or consequences, and then apply them in the time when they are most needed. Anyhow, that’s the goal of a new generation of Operational Intelligence systems.
In my final post on the subject, I’ll explain how it works and business problems it solves (in a nutshell). And if I’ve managed to pique your curiosity and you want to hear about Operational Intelligence sooner, tune in to to a webinar we’re having TODAY at 10 AM PST. Here’s the link.
Shhhh… RulePoint Programmer Hard at Work
End of year. Out with the old, in with the new. A time where everyone gets their ducks in order, clears the pipe and gets ready for the New Year. For R&D, one of the gating events driving the New Year is the annual sales kickoff event where we present to Sales the new features so they can better communicate a products’ road map and value to potential buyers. All well and good. But part of the process is to fill out a Q and A that explains the product “Value Prop” and they only gave us 4 lines. I think the answer also helps determine speaking slots and priority.
So here’s the question I had to fill out -
FOR SALES TO UNDERSTAND THE PRODUCT BETTER, WE ASK THAT YOU ANSWER THE FOLLOWING QUESTION:
WHAT IS THE PRODUCT VALUE PROPOSITION AND ARE THERE ANY SIGNIFICANT DEPLOYMENTS OR OTHER CUSTOMER EXPERIENCES YOU HAVE HAD THAT HAVE HELPED TO DEFINE THE PRODUCT OFFERING?
Here’s what I wrote:
Informatica RULEPOINT is a real-time integration and event processing software product that is deployed very innovatively by many businesses and vertical industries. Its value proposition is that it helps large enterprises discover important situations from their droves of data and events and then enables users to take timely action on discovered business opportunities as well as stop problems while or before they happen.
Here’s what I wanted to write:
RulePoint is scalable, low latency, flexible and extensible and was born in the pure and exotic wilds of the Amazon from the minds of natives that have never once spoken out loud – only programmed. RulePoint captures the essence of true wisdom of the greatest sages of yesteryear. It is the programming equivalent and captures what Esperanto linguistically tried to do but failed to accomplish.
As to high availability, (HA) there has never been anything in the history of software as available as RulePoint. Madonna’s availability only pales in comparison to RulePoint’s availability. We are talking 8 Nines cubed and then squared ( ). Oracle = Unavailable. IBM = Unavailable. Informatica RulePoint = Available.
RulePoint works hard, but plays hard too. When not solving those mission critical business problems, RulePoint creates Arias worthy of Grammy nominations. In the wee hours of the AM, RulePoint single-handedly prevented the outbreak and heartbreak of psoriasis in East Angola.
One of the little known benefits of RulePoint is its ability to train the trainer, coach the coach and play the player. Via chalk talks? No, RulePoint uses mind melds instead. Much more effective. RulePoint knows Chuck Norris. How do you think Chuck Norris became so famous in the first place? Yes, RulePoint. Greenpeace used RulePoint to save dozens of whales, 2 narwhal, a polar bear and a few collateral penguins (the bear was about to eat the penguins). RulePoint has been banned in 16 countries because it was TOO effective. “Veni, Vidi, RulePoint Vici” was Julius Caesar’s actual quote.
The inspiration for Gandalf in the Lord of the Rings? RulePoint. IT heads worldwide shudder with pride when they hear the name RulePoint mentioned and know that they acquired it. RulePoint is stirred but never shaken. RulePoint is used to train the Sherpas that help climbers reach the highest of heights. RulePoint cooks Minute rice in 20 seconds.
The running of the bulls in Pamplona every year - What do you think they are running from? Yes, RulePoint. RulePoint put the Vinyasa back into Yoga. In fact, RulePoint will eventually create a new derivative called Full Contact Vinyasa Yoga and it will eventually supplant gymnastics in the 2028 Summer Olympic games.
The laws of physics were disproved last year by RulePoint. RulePoint was drafted in the 9th round by the LA Lakers in the 90s, but opted instead to teach math to inner city youngsters. 5 years ago, RulePoint came up with an antivenin to the Black Mamba and has yet to ask for any form of recompense. RulePoint’s rules bend but never break. The stand-in for the “Mind” in the movie “A Beautiful Mind” was RulePoint.
RulePoint will define a new category for the Turing award and will name it the 2Turing Award. As a bonus, the 2Turing Award will then be modestly won by RulePoint and the whole category will be retired shortly thereafter. RulePoint is… tada… the most interesting software in the world.
But I didn’t get to write any of these true facts and product differentiators on the form. No room.
Hopefully I can still get a primo slot to talk about RulePoint.
And so from all the RulePoint and Emerging Technologies team, including sales and marketing, here’s hoping you have great holiday season and a Happy New Year!
Unlike some of my friends, History was a subject in high school and college that I truly enjoyed. I particularly appreciated biographies of favorite historical figures because it painted a human face and gave meaning and color to the past. I also vowed at that time to navigate my life and future under the principle attributed to Harvard professor Jorge Agustín Nicolás Ruiz de Santayana y Borrás that goes, “Those who cannot remember the past are condemned to repeat it.”
So that’s a little ditty regarding my history regarding history.
Forwarding now to the present in which I have carved out my career in technology, and in particular, enterprise software, I’m afforded a great platform where I talk to lots of IT and business leaders. When I do, I usually ask them, “How are you implementing advanced projects that help the business become more agile or effective or opportunistically proactive?” They usually answer something along the lines of “this is the age and renaissance of data science and analytics” and then end up talking exclusively about their meat and potatoes business intelligence software projects and how 300 reports now run their business.
Then when I probe and hear their answer more in depth, I am once again reminded of THE history quote and think to myself there’s an amusing irony at play here. When I think about the Business Intelligence systems of today, most are designed to “remember” and report on the historical past through large data warehouses of a gazillion transactions, along with basic, but numerous shipping and billing histories and maybe assorted support records.
But when it comes right down to it, business intelligence “history” is still just that. Nothing is really learned and applied right when and where it counted – AND when it would have made all the difference had the company been able to react in time.
So, in essence, by using standalone BI systems as they are designed today, companies are indeed condemned to repeat what they have already learned because they are too late – so the same mistakes will be repeated again and again.
This means the challenge for BI is to reduce latency, measure the pertinent data / sensors / events, and get scalable – extremely scalable and flexible enough to handle the volume and variety of the forthcoming data onslaught.
There’s a part 2 to this story so keep an eye out for my next blog post History Repeats Itself (Part 2)
Everyone knows that Informatica is the Data Integration company that helps organizations connect their disparate software into a cohesive and synchronous enterprise information system. The value to business is enormous and well documented in the form of use cases, ROI studies and loyalty / renewal rates that are industry-leading.
Event Processing, on the other hand is a technology that has been around only for a few years now and has yet to reach Main Street in Systems City, IT. But if you look at how event processing is being used, it’s amazing that more people haven’t heard about it. The idea at its core (pun intended) is very simple – monitor your data / events – those things that happen on a daily, hourly, minute-ly basis and then look for important patterns that are positive or negative indicators, and then set up your systems to automatically take action when those patterns come up – like notify a sales rep when a pattern indicates a customer is ready to buy, or stop that transaction, your company is about to be defrauded.
Since this is an Informatica blog, then you probably have a decent set of “muscles” in place already and so why, you ask, would you need 6 pack abs? Because 6 packs abs are a good indication of a strong musculature core and are the basis of a stable and highly athletic body. It’s the same parallel for companies because in today’s competitive business environment, you need strength, stability, and agility to compete. And since IT systems increasingly ARE the business, if your company isn’t performing as strong, lean, and mean as possible, then you can be sure your competitors will be looking to implement every advantage they can.
You may also be thinking why would you need something like Event Processing when you already have good Business Intelligence systems in place? The reality is that it’s not easy to monitor and measure useful but sometimes hidden data /event / sensor / social media sources and also to discern which patterns have meaning and which patterns may be discovered as false negatives. But the real difference is that BI usually reports to you after the fact when the value of acting on the situation has diminished significantly.
So while muscles are important to be able to stand up and run, and good quality, strong muscles are necessary to do heavy lifting, it’s those 6 pack abs on top of it all that give you the mean lean fighting machine to identify significant threats and opportunities amongst your data, and in essence, to better compete and win.