Search Results for: powerexchange
Search Advertising – The New Marketing Mantra
Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.
In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)
Secular Trends and the Informatica Marketplace
We all heard the news of Facebook’s $100 billion IPO a few weeks ago and according to some analysts Apple will be the first company with a trillion dollar market value courtesy of their iPhones and iPads. It is amazing the scale and speed with which technology is changing and how it is shaping the world. These changes and pace bring new challenges to IT organizations. IT organizations have to adjust to the new ways users interact and communicate and support decision-makers in organizations and governments by providing intelligence from the large amounts of business data that are being generated. (more…)
Informatica at EMC World – Where Big Data Needs Integration
This week the EMC World 2012 conference is taking place in Las Vegas. Informatica is participating as a partner continuing its commitment to the EMC Select Partnership for the Informatica ILM and MDM solutions. Informatica has continued to expand its partnership to include support for its Greenplum Hadoop distribution – mostly to support organizations needs for big data integration while making big data manageable and secure. (more…)
Dealing with the Latest CFTC Ruling on Real-time SWAP reporting – Are you prepared?
The recent Commodities Futures Trading Commission (CFTC) ruling requiring real-time reporting for over-the-counter (OTC) swap trading was decided over the holidays to increase transparency and provide a comprehensive view of the entire swaps market to help regulators monitor and govern market activities and hedge against increased systemic risk. This ruling is a major change for many companies who have had little to no regulatory reporting requirements prior to this rulings. The deadlines for real-time swap reporting are right around the corner as the first of three deadlines being July 16, 2012 to commence real-time swap reporting.
Meeting these new reporting requirements poses significant challenges for those impacted by the new ruling that cannot be ignored. Let’s take a look at what they are and how Informatica’s solutions can help overcome these obstacles. (more…)
Dear Santa…
Back in the good ol’ days, Santa Claus received letters and post cards from children all over the world. When telephones and faxes became commonplace, they were also used to contact Santa. In addition to those traditional methods, children today can also use the internet to send emails, Twitter, Facebook and even LinkedIn to notify Santa of their wish list. (more…)
Introducing HParser
Today, Informatica is announcing the immediate availability of Informatica HParser, the first enterprise-class data parsing transformation solution for Hadoop environments. Available in a free community edition and commercial editions, Informatica HParser empowers organizations to maximize their Return on Data by extracting the value of complex, unstructured data traditionally under-exploited in the enterprise. Please view how Ronen Schwartz, Vice President of Products, B2B Data Exchange and Data Transformation explains what drove Informatica to build and release HParser. Why We Built HParser.
To understand why this is important to the Hadoop community, let’s look at how organizations are using Hadoop today. In 2011, Ventana Research completed a benchmark research survey among 163 large scale data users. (more…)
Seven Essential Best Practices For Data Center Consolidation
Data center consolidation is much more than physical movement of servers and infrastructure. In fact, the facility costs and power savings are just the tip of the opportunity. The biggest benefits come from using the consolidation initiative as a catalyst to rationalize the application portfolio, archive inactive data and establish one version of the truth for the data that is left. (more…)
Salesforce Integration: Information as a Competitive Advantage
Top Seven Categories For Data Integration Knowledge
This article is one of a series on the topic of Knowledge Transfer, Best Practices, Training and Certification within the Data Integration community. Click here for an overview of the series.
Informatica offers a platform comprising eight critical technology areas that together help drive business value through trustworthy, actionable strategic information assets. These are Enterprise Data Integration (to integrate fragmented data across an enterprise); Cloud Data Integration (to control data off-premise); B2B Data Exchange (to share data with trading partners); Ultra Messaging (to deliver data at incredibly fast speeds); Application ILM (to manage the growing volumes of data); Data Quality (to ensure you can trust your data); Complex Event Processing (to enable you to act automatically on your data) and Master Data Management (to allow you to govern your data).
Our goal at Informatica is to help you deploy these technologies in the shortest time-frame and with the greatest value to your business requirements. As our community has grown, so has your ability to tap into an expanding community of Informatica practitioners. We are actively working with this community to ensure that it is skilled to the highest possible degree. To this end we provide a number of basic building blocks to ensure that they are representative of the high values we espouse to – including capabilities to improve the skills of individual practitioners, but also a community approach to sharing best practices amongst that community. (more…)
Cloudforce Tour – Chicago – Improving Sales In Financial Services
Our fourth stop on the Spring ’09 salesforce.com Cloudforce Tour was ‘the windy city’ of Chicago (and yes it was very windy that week). Situated in the middle of the country the Greater Chicago Area is headquarters for a diverse set of companies from large manufacturing and financial services firms to mid-sized business services organizations. The common thread seems to be that regardless of size or industry everyone is looking to reduce costs, streamline operations and improve overall operational efficiencies. SaaS applications and Cloud Computing are ideally suited to meet those objectives.
Our fourth CRM Integration Roundtable breakfast was held in conjunction with the Cloudforce conference. Attendees were treated to a case study presentation by our local customer, TransUnion who described their efforts to improve Call Center efficiencies by integrating various ‘systems of record’ to provide a true 360 degree view of the customer to their call center reps. Initially integrating five separate data sources from IBM and Oracle-based applications, enabled the call center group to increase ‘first call’ resolution rates by over 200 percent while significantly reducing incoming call times. (more…)