Manufacturers and retailers are constantly being challenged by the market. They continually seek ways to optimize their business processes and improve their margins. They face a number of challenges. These challenges include the following:
- Delays in getting products ordered
- Delays in getting products displayed on the shelf
- Out of stock issues
- Constant pressure to comply with how information is exchanged with local partners
- Pressure to comply with how information is exchanged with international distribution partners
Recently, new regulations have been mandated by governing bodies. These bodies include the US Food and Drug Administration (FDA) as well as European Union (EU) entities. One example of these regulations is EU Regulation 1169/2011. This regulation focuses on nutrition and contents for food labels.
How much would it mean to a supplier if they could reduce their “time to shelf?” What would it mean if they could improve their order and item administration?
If you’re a supplier, and if these improvements would benefit you, you’ll want to explore solutions. In particular, you’d benefit from a solution which could do the following:
- Make your business available to the widest possible audience, both locally and internationally
- Eliminate the need to build individual “point to point” interfaces
- Provide the ability to communicate both “one on one” with a partner and broadly with othe
- Eliminate product data inconsistencies
- Improve data quality
- Improve productivity
One such solution that can accomplish these things is Informatica’s combination of PIM and GDSN.
Manufacturers of CPG or food products have to adhere to strict compliance regulations. The new EU Regulation 1169/2011 on the provision of food information to consumers changes existing legislation on food labeling. The new rules take effect on December 13, 2014. The obligation to provide nutrition information will apply from 13 December 2016. The US Food & Drug Administration (FDA) enforces record keeping and the Hazard Analysis & Critical Control Points (HACCP).
In addition to that information standards are key factor feedbug distributors and retailers as our customer Vitakraft says:
“For us as a manufacturer of pet food, the retailers and distributors are key distribution channels. With the GS1 Accelerator for Informatica PIM we connect with the Global Data Synchronization Network (GDSN). Leveraging GDSN we serve our retail and distribution partners with product information for all sales channels. Informatica, helps us to meet the expectations of our business partners and customers in the e-business.”
Heiko Cichala, Product & Electronic Data Interchange Management
On one side retailers like supermarkets, expect from their vendors or manufacturers to get all required information which is required legally – on the other side they are looking for strategies to leverage information for better customer service and experience (Check out “the supermarket of tomorrow”).
Companies, like German food retailer Edeka offer an app for push marketing, or help matching customer profiles of dietary or allergy profiles with QR-code scanned products on the shopping list within the supermarket app.
The Informatica GS1 Accelerator
The GS1 Accelerator from Informatica offers suppliers and manufacturers the capability to ensure their data is not only of high quality but also confirms to GS1 standards. The Informatica GDSN accelerator offers the possibility to provide this high quality data directly to a certified data pool for synchronisation with their trading partners.
The quality of the data can be ensured by the Data Quality rules engine of the PIM system. It leverages the Global Product Classification hierarchy that conforms to GS1 standards for communication with the data pools.
All GDSN related activities is encapsulated within PIM can be initiated from there itself. The product data can easily be transferred to the data pool and released to a specific trading partner or made public for all recipients of a Target Market.