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How Informatica Tackles the Top 5 Big Data Challenges

Tackle the Top 5 Big Data Challenges

Tackle the Top 5 Big Data Challenges

In my last blog post I discussed the top 5 Big Data challenges listed below:

  • It’s difficult to find and retain resource skills to staff big data projects
  • It takes too long to deploy Big Data projects from ‘proof-of-concept’ to production
  • Big data technologies are evolving too quickly to adapt
  • Big Data projects fail to deliver the expected value
  • It’s difficult to make Big Data fit-for-purpose, assess trust, and ensure security

Informatica has extended its leadership in data integration and data quality to Hadoop with our Big Data Edition to address all of these Big Data challenges.

The biggest challenge companies’ face is finding and retaining Big Data resource skills to staff their Big Data projects.  One large global bank started their first Big Data project with 5 Java developers but as their Big Data initiative gained momentum they needed to hire 25 more Java developers that year.  They quickly realized that while they had scaled their infrastructure to store and process massive volumes of data they could not scale the necessary resource skills to implement their Big Data projects.  The research mentioned earlier indicates that 80% of the work in a Big Data project relates to data integration and data quality.  With Informatica you can staff Big Data projects with readily available Informatica developers instead of an army of developers hand-coding in Java and other Hadoop programming languages.  In addition, we’ve proven to our customers that Informatica developers are up to 5 times more productive on Hadoop than hand-coding and they don’t need to know how to program on Hadoop.  A large Fortune 100 global manufacturer needed to hire 40 data scientists for their Big Data initiative.  Do you really want these hard-to-find and expensive resources spending 80% of their time integrating and preparing data?

Another key challenge is that it takes too long to deploy Big Data projects to production.  One of our Big Data Media and Entertainment customers told me prior to purchasing the Informatica Big Data Edition that most of his Big Data projects had failed.  Naturally, I asked him why they had failed.  His response was, “We have these hot-shot Java developers with a good idea which they prove out in our sandbox environment.  But then when it comes time to deploy it to production they have to re-work a lot of code to make it perform and scale, make it highly available 24×7, have robust error-handling, and integrate with the rest of our production infrastructure.  In addition, it is very difficult to maintain as things change.  This results in project delays and cost overruns.”  With Informatica, you can automate the entire data integration and data quality pipeline; everything you build in the development sandbox environment can be immediately and automatically deployed and scheduled for production as enterprise ready.  Performance, scalability, and reliability are simply handled through configuration parameters without having to re-build or re-work any development which is typical with hand-coding.  And Informatica makes it easier to reuse existing work and maintain Big Data projects as things change. The Big Data Editions is built on Vibe our virtual data machine and provides near universal connectivity so that you can quickly onboard new types of data of any volume and at any speed.

Big Data technologies are emerging and evolving extremely fast. This in turn becomes a barrier to innovation since these technologies evolve much too quickly for most organizations to adopt before the next big thing comes along.  What if you place the wrong technology bet and find that it is obsolete before you barely get started?  Hadoop is gaining tremendous adoption but it has evolved along with other big data technologies where there are literally hundreds of open source projects and commercial vendors in the Big Data landscape.  Informatica is built on the Vibe virtual data machine which means that everything you built yesterday and build today can be deployed on the major big data technologies of tomorrow.  Today it is five flavors of Hadoop but tomorrow it could be Hadoop and other technology platforms.  One of our Big Data Edition customers, stated after purchasing the product that Informatica Big Data Edition with Vibe is our insurance policy to insulate our Big Data projects from changing technologies.  In fact, existing Informatica customers can take PowerCenter mappings they built years ago, import them into the Big Data Edition and can run on Hadoop in many cases with minimal changes and effort.

Another complaint of business is that Big Data projects fail to deliver the expected value.  In a recent survey (1), 86% Marketers say they could generate more revenue if they had a more complete picture of customers.  We all know that the cost of us selling a product to an existing customer is only about 10 percent of selling the same product to a new customer. But, it’s not easy to cross-sell and up-sell to existing customers.  Customer Relationship Management (CRM) initiatives help to address these challenges but they too often fail to deliver the expected business value.  The impact is low marketing ROI, poor customer experience, customer churn, and missed sales opportunities.  By using Informatica’s Big Data Edition with Master Data Management (MDM) to enrich customer master data with Big Data insights you can create a single, complete, view of customers that yields tremendous results.  We call this real-time customer analytics and Informatica’s solution improves total customer experience by turning Big Data into actionable information so you can proactively engage with customers in real-time.  For example, this solution enables customer service to know which customers are likely to churn in the next two weeks so they can take the next best action or in the case of sales and marketing determine next best offers based on customer online behavior to increase cross-sell and up-sell conversions.

Chief Data Officers and their analytics team find it difficult to make Big Data fit-for-purpose, assess trust, and ensure security.  According to the business consulting firm Booz Allen Hamilton, “At some organizations, analysts may spend as much as 80 percent of their time preparing the data, leaving just 20 percent for conducting actual analysis” (2).  This is not an efficient or effective way to use highly skilled and expensive data science and data management resource skills.  They should be spending most of their time analyzing data and discovering valuable insights.  The result of all this is project delays, cost overruns, and missed opportunities.  The Informatica Intelligent Data platform supports a managed data lake as a single place to manage the supply and demand of data and converts raw big data into fit-for-purpose, trusted, and secure information.  Think of this as a Big Data supply chain to collect, refine, govern, deliver, and manage your data assets so your analytics team can easily find, access, integrate and trust your data in a secure and automated fashion.

If you are embarking on a Big Data journey I encourage you to contact Informatica for a Big Data readiness assessment to ensure your success and avoid the pitfalls of the top 5 Big Data challenges.

  1. Gleanster Survey of 100 senior level marketers. The title of this survey is, Lifecycle Engagement: Imperatives for Midsize and Large Companies.  Sponsored by YesMail.
  2. “The Data Lake:  Take Big Data Beyond the Cloud”, Booz Allen Hamilton, 2013
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