More 60% of shopping journeys start with Google. This is what I wrote in one of my white papers on product information and their impact on omni-channel purchasing decisions. But how long will that be true? We all learned that shopping which is influenced by digital can dramatically change, everyday.
Marketing Sherpa reports this week which channels e-commerce companies are investing in. E-mail marketing, social media, SEO and paid search are listed as top 4 invests.
Did you notice the phenomena of social product search? We had BBQ with friends last Saturday and my friend Marco told about his new digital radio he can use for playing music from his mobile devices. That made me think about looking for a Bluetooth or Wifi ready and stylish gadget for my living room. Should not be to big, but pound enough and cool. Wifi or Bluetooth is important because I don’t want any visible cable.
This is what I did next: I posted my question to Facebook, not to a search engine.
As you know, the always connected customer is always online, on his “informed purchase journey”. Within minuted I had a series of recommendations from friends and colleagues. Some posted links to products they recommend. As some friends are know for having much more knowledge than me on consumer electronics, and both confirm same brand names…
What does this mean for easy access to product information and omni-channel commerce?
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